Advertising news

• Wavemaker Adelaide Wins SATC Major Events Account

  22-06-2026 02:42 via bandt.com.au
  
  WPP Media’s Wavemaker Adelaide has been appointed to manage the media strategy, planning, and buying for the South Australian Tourism Commission’s (SATC) portfolio of major events, following a competitive pitch. Under the new remit, Wavemaker will partner with SATC and its creative partners to develop an effective, strategic portfolio approach across all major state events. […]
  
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• Tennis Great Andre Agassi Joins RESET 2026 Lineup

  23-06-2026 03:45 via bandt.com.au
  
  Global sporting icon Andre Agassi is set to headline The Australian Association of National Advertisers (AANA)’s RESET 2026: Growth through disruption, Australia’s premier conference for marketing leaders. Presented in partnership with ThinkNewsBrands, RESET 2026’s program is designed to help Australia’s marketing leaders navigate disruption, drive growth and lead through change. The eight-time Grand Slam champion, […]
  
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• Wowcher Slammed For Email Joke Days After UK Crocodile Attack

  23-06-2026 03:24 via bandt.com.au
  
  Discount website Wowcher has apologised after sending a marketing email that appeared to make light of a crocodile attack on a toddler at a UK zoo, just two days after the incident occurred. The email, sent to subscribers on Saturday, promoted a range of getaways and activities under the subject line: “Snap up these deals […]
  
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• Her Frequency Study Maps Women’s Influence On Live Music Industry

  23-06-2026 03:22 via bandt.com.au
  
  A new study from The Collective revealed women drive billions in live music spending, yet face friction the industry could solve for growth. Despite deep emotional investment in live music, the research has found that participation is held back by planning and accessibility barriers, not a lack of demand. The Collective, THE TEAM’s global advisory […]
  
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• Omnicom Partners With Netflix To Run ‘More Relevant Advertising’ Around Programs

  23-06-2026 02:21 via bandt.com.au
  
  Omnicom has secured a partnership with Netflix to enable it to provide advertisers with more relevant advertising within the streaming giant. The arrangement, announced on the first day of Cannes Lions, will combine Acxiom’s audience intelligence, Omni’s operating platform and Omnicom Production’s AI‑powered creative capabilities with the Netflix Ads Suite. Omnicom says the partnership will […]
  
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• BYD’s Emilyn Jones: ‘Regional Australia Is A Key Part Of Our Marketing, 40% Of Our Dealers Are Regional’

  23-06-2026 02:02 via bandt.com.au
  
  Integrating and engaging with regional communities and buying people, not places are key to brand growth success, according to speakers at Boomtown’s latest Masterclass. Boomtown, the media collective representing the nearly 10 million people living in regional Australia, held its winter Masterclass on 17 June, with BYD head of media, Emilyn Jones (pictured above) and […]
  
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• Forget The World Cup Naysayers, Dilution Is A Compliment

  23-06-2026 01:51 via bandt.com.au
  
  When FIFA blew the World Cup open to 48 teams, the purists lost their minds. Dilution, they cried. Too many games, too many minnows, too much mediocrity flooding the sacred tournament. Dig chief strategy officer Peter Cerny argues that it’s the same word, said in the same wounded tone, that is quietly keeping your brand […]
  
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• Smart Launches ‘It Pays to Be Smart’ Brand Platform Via Cocogun

  23-06-2026 01:50 via bandt.com.au
  
  Smart has launched its new ‘It Pays to Be Smart’ brand platform via Cocogun, shifting salary packaging marketing from product explanation to brand distinctiveness. Despite high-level awareness among Australian workers, salary packaging remains underutilised and is often misunderstood, creating an opportunity for brands to make the category easier to understand and more accessible. The approach […]
  
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• Your Brand Reputation Is Not A KPI

  23-06-2026 01:43 via bandt.com.au
  
  Your brand is more than a number, according to this expert. Unless you're 7-Eleven, that is.
  
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• The Lab Expands Melbourne Strategy Team With Three Hires

  23-06-2026 01:39 via bandt.com.au
  
  The Lab, has expanded its strategic consulting capabilities with three new hires in its Melbourne team. Senior quantitative strategist Nassia Galanis and strategists Darcey Bates and Josh Osborn bring local and international experience spanning quantitative research, brand strategy and data-led consulting. Meanwhile, managing director Rebecca Brody has returned from parental leave to lead the next […]
  
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• Ethnolink Celebrates 15th Birthday, Targets $20 Million As Next Milestone

  23-06-2026 01:39 via bandt.com.au
  
  Ethnolink founder and CEO Costa Vasili has reflected on the personal story behind the agency’s 15-year milestone, revealing the business once came so close to collapse that he moved interstate and took a full-time job to keep it alive. Vasili founded Ethnolink from his bedroom in Keysborough in 2011 as a 20-year-old university student. Today, […]
  
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• Ex-Uber Marketing Duo Launch Independent Agency Double Woo

  23-06-2026 01:38 via bandt.com.au
  
  Ex-Uber marketers have secured funding for a new independent global brand and communications agency called Double Woo. The international rideshare and delivery company’s former Head of Brand Marketing for Australia and New Zealand Channa Goonasekara has teamed up with his former colleague and Head of Communications Nick Vindin to create an offering that champions fame […]
  
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• Fashion Brand Henne Appoints Jaywing & The Social CliQ

  23-06-2026 01:32 via bandt.com.au
  
  HENNE has appointed Jaywing as its performance agency partner, with sister agency The Social CliQ engaged to lead social media creative strategy, following a competitive pitch. Jaywing will manage paid media strategy, execution and optimisation across Meta, Google, TikTok and Pinterest, alongside reporting, measurement, analytics, creative strategy and production support. The Social CliQ will lead […]
  
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• DJ Micky D Crowned Club UnLtd Champion

  23-06-2026 01:20 via bandt.com.au
  
  Michael Desier, aka DJ Micky D, from GoTransit Media has won the Club UnLtd DJ competition. The annual high-energy DJ competition saw six industry DJs take it to the decks at Oxford Art Factory to spin for good. The event, kindly powered by Yahoo, raises funds for UnLtd’s work supporting charities helping young people facing […]
  
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• Fast 10: Saatchi & Saatchi’s Avish Gordham On Why Great Work Should Scare You

  23-06-2026 00:30 via bandt.com.au
  
  Avish Gordham has plied his trade across three continents over nearly two decades, picking up more than 100 awards along the way, with recognition at D&AD, Cannes and the Australian AWARD Awards, among others. He has worked on brands including Tourism Australia, Fox Sports, Nando’s, Tourism New Zealand, David Jones, MINI and Virgin Money, and […]
  
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• Australian Adtech Leaders, The Startup Ecosystem Needs You

  23-06-2026 00:30 via bandt.com.au
  
  In this op-ed, Orsolya Tóth-Pál founder of Debate Club delves into how Australian founders don’t need to chase Silicon Valley to succeed and that the wave of talent displaced by tech layoffs is a chance for startups to tap deep APAC experience instead. I have always existed between two worlds: our industry and the startup […]
  
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• Movember Hires Ogilvy As PR Agency Of Record

  22-06-2026 07:55 via bandt.com.au
  
  Movember, the global charity changing the face of men’s health, has appointed Ogilvy as its PR agency of record following a competitive pitch. The partnership will see Ogilvy PR drive Movember’s media presence in Australia through targeted earned media and creative campaigns, influencer engagement, and strategic communications activity designed to deepen awareness of men’s health […]
  
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• HBO Max Turned Wynyard’s Tunnels Into Dragon’s Lair For Fans

  22-06-2026 07:02 via bandt.com.au
  
  HBO Max unveiled The Dragon’s Lair treating some Sydneysiders (including B&T) to a surprise appearance from House of the Dragon’s Steve Touissant (who plays the character Lord Corlys Velaryon). HBO Max partnered with Special to bring the activation to life (see photo gallery above). Across Friday and Saturday, the historic Wynyard tunnels became a realm […]
  
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• Weekend Ratings (19-21/6/2026): Australia’s Own Goal Against USA Proves A Ratings Winner

  22-06-2026 05:05 via bandt.com.au
  
  Dodgy referees in a host nation's game? Colour us surprised.
  
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• ‘Sofa To The Street’: Nine & QMS To Represent Metcash Retail Media Network

  22-06-2026 05:03 via bandt.com.au
  
  If you thought going from the sofa to the street was a sign of looming divorce, you're right.
  
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• Sunday Gravy & RMIT Team Up To Crack Gen Z Marketing

  22-06-2026 04:57 via bandt.com.au
  
  What are the zoomers up to these days? Goodness only knows. But enquire here and you might find out.
  
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• Footballer Vini Jr Has A Boogie In Apple’s New AirPods Pro 3 Campaign

  22-06-2026 04:52 via bandt.com.au
  Want to know what was playing in Vini Jr's ears beyond the boos from millions of Barca fans? Now you can find out.
  
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• Yango Lands Jameel Motors’ Farizon Media Account

  22-06-2026 04:46 via bandt.com.au
  
  There are so many Chinese car brands these days that we simply cannot keep up. Nor do we have the inclination to, in fairness.
  
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• Investors Are Looking Ahead, So Why Aren’t Marketers?

  22-06-2026 04:45 via bandt.com.au
  
  In this op-ed, Bench Media co-founder and COO Shai Luft questions why marketers are thinking more longer term in their investment decisions and whether that will ultimately harm brand growth outcomes. There is a curious contradiction playing out in business right now. Spend time speaking with marketers, CEOs and agency leaders and a consistent theme […]
  
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• AWARD Lab GenAI Sprint Winner Hits DOOH Screens Nationwide

  22-06-2026 04:45 via bandt.com.au
  
  Gen AI is coming to a billboard near you soon. If it hasn't already, that is.
  
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• Australia Lands 25 Cannes Lions Shortlists, TBWA\Melbourne Leads Pack

  22-06-2026 04:43 via bandt.com.au
  
  Here's your handy guide to who will be thoroughly sick of rosé by the end of the week.
  
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• Destined For Greatness? B&T Looks Back At Our Emerging Agency Of The Year Winners

  22-06-2026 04:37 via bandt.com.au
  
  B&T's Emerging Agency of the Year is a guide to the industry's most precocious. And not in an annoying child way.
  
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• KFC Launches Unbreakable Boxes In New Campaign Via Special

  22-06-2026 04:27 via bandt.com.au
  
  Crazy scientists star in this new KFC work. And don't worry, they're not juicing up the chickens.
  
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• Media Leaders Respond To Delay Of ‘Vital’ News Bargaining Incentive

  22-06-2026 04:26 via bandt.com.au
  
  Surprise surprise, Aussie's media leaders are not happy.
  
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• ‘The Chemistry Stood Out’: The Iconic Appoints Emotive As Creative Agency

  22-06-2026 04:10 via bandt.com.au
  
  THE ICONIC has appointed Emotive as its creative agency, following a competitive pitch. Emotive will partner with THE ICONIC to build on the success of its ‘Got You Looking’ as the business enters its next phase of accelerated growth. B&T understands Emotive won a highly-competitive pitch process that also involved the agencies Thinkerbell, Princess and […]
  
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