Advertising news

• The Real Cost Of Being Everywhere

  06-07-2026 01:00 via bandt.com.au
  
  In this op-ed, Bread Agency co-founder Amaury Treguer says the days of engagement metrics being a marker of success on social media are over. But is it time to welcome back ‘views’. Watch someone replying to an online message, and you’re likely to see a familiar pattern. They open it, skim it, hover over the […]
  
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• Weekend Ratings (3-5/7/2026): Socceroos Heartbreak Delivers Huge Saturday Morning Ratings For SBS

  06-07-2026 04:50 via bandt.com.au
  
  It was heartbreak for Aussies on Sunday morning. But will your office poms be happier this afternoon?
  
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• Weekend Ratings (3-5/7/2026): Socceroos Heartbreak Delivers Big For SBS

  06-07-2026 04:50 via bandt.com.au
  
  It was heartbreak for Aussies on Sunday morning. But will your office poms be happier this afternoon?
  
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• VaynerMedia APAC Names WPP Media’s Mark Turner As Head Of Media

  06-07-2026 04:44 via bandt.com.au
  
  Mark Turner gets big new APAC role with Vayner. Also joins its fearsome trivia team.
  
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• Stretched Budgets, Sharper Shoppers: New IAB Report Shows Australians Research More Before They Buy

  06-07-2026 04:32 via bandt.com.au
  
  Creators are becoming more important to discovery. By which we mean shopping, not the nature channel.
  
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• NITV Appoints Caden Pearson As Commissioning Editor

  06-07-2026 04:31 via bandt.com.au
  
  Fresh(ish) from his appearance at Cairns Crocodiles, Pearson is named NITV's new commissioning editor.
  
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• Albo Forced To Apologise Over Kylie Minogue ‘Shag, Marry, Date’ Remark On Nova’s Bush Deep Podcast

  06-07-2026 04:00 via bandt.com.au
  
  Who would have thought putting the Prime Minister on a podcast called 'Bush Deep' could go tits up.
  
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• Samira Ansari & David Droga To Headline AWARD Industry Lunch

  06-07-2026 03:49 via bandt.com.au
  
  Here's a hot ticket indeed. So much so that B&T's willing to stand at the back with a Chiko Roll to get in.
  
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• Dentsu, Howatson+Co Top June’s New Business Winner Podiums

  06-07-2026 03:37 via bandt.com.au
  
  Gold! Silver! Bronze! All the winners are here. And a few more besides.
  
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• Merchantwise Bolsters Team With Senior Licensing Hires

  06-07-2026 02:51 via bandt.com.au
  
  Merchantwise has appointed Jacqui Shilson-Josling as senior director of licensing and Felicity Drake to director of partnerships and promotions. Shilson-Josling leads the Hasbro licensing portfolio across ANZ, overseeing a portfolio of brands spanning preschool, family gaming, collectibles, action and fantasy entertainment including including My Little Pony, Transformers, Monopoly, Play-doh, Nerf and Hasbro Games.  Shilson-Josling will […]
  
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• Square Taps Naomi Watts, Daniel Ricciardo, Mick Fanning For Aussie Brand Campaign

  06-07-2026 02:50 via bandt.com.au
  
  Square has launched its first brand campaign in Australia, ‘See You in the Neighbourhood’. The spot is rooted in the belief that when local businesses thrive, so do the communities around them. The integrated payments and point of sale brand celebrated the Square sellers who have become neighbourhood fixtures in the campaign. Running across TV, […]
  
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• Hahn Returns As Wallabies’ Official Beer With Two-Year Partnership

  06-07-2026 02:50 via bandt.com.au
  
  Hahn beats Timothy Taylor's Landlord in pitch to return as the Wallabies' beer of choice.
  
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• Hahn Reclaims Official Beer Status With The Wallabies

  06-07-2026 02:50 via bandt.com.au
  
  Hahn has returned as the Official Beer of the Wallabies, marking a new two-year partnership with Rugby Australia. The partnership has united Hahn and the Wallabies in a shared ambition to celebrate the places and moments that bring rugby fans together. Rugby experienced an uplift 12-months ago when the British & Irish Lions Tour returned […]
  
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• Can Behavioural Science Hack A 10 Million Year-Old Habit?

  06-07-2026 02:50 via bandt.com.au
  
  Is your Dry July becoming damp? Or is like ours in being absolutely sodden.
  
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• Can Behavioural Science Hack a 10 Million Year Habit?

  06-07-2026 02:50 via bandt.com.au
  
  In this op-ed, Ogilvy group strategy director Matt Richards unpacks why Dry July is such a tough ask, and how the science of habit-forming can help you actually make it to August. Ten million years ago, apes acquired a taste for alcohol. According to The Economist, it gave us an evolutionary edge. As rainforests receded, […]
  
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• Yango Promotes Amy Carr To New MD Role

  06-07-2026 02:49 via bandt.com.au
  
  Yango has promoted Amy Carr from general manager of growth to the newly created role of managing director. The appointment comes at a pivotal time for Yango as the agency successfully transitions from its digital-first roots into a full-service media offering. This evolution has been fuelled by business momentum over the past year, marked by […]
  
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• Hyundai Puts Robots On Ball Duty At The World Cup

  06-07-2026 02:49 via bandt.com.au
  
  Hyundai Motor Company has pulled off the World Cup’s first robotic halftime activation, deploying Boston Dynamics’ humanoid robot Atlas during the Round of 16 clash between Brazil and Norway. The stunt saw Atlas deliver the match ball and run through goal celebrations made famous by tournament stars, including Brazil’s Matheus Cunha and Norway’s Erling Haaland. […]
  
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• Relational Intelligence (RQ): The Leadership Advantage Nobody Is Talking About

  06-07-2026 02:47 via bandt.com.au
  
  In this op-ed, Indeed country director of APAC Marcelo Andrade says that a lot of the hype around AI reminds him of NFT mania. Andrade believes the industry should focus on a new kind of intelligence (rather than IQ or EQ) called Relational Intelligence (RQ). A few weeks ago I was having a beer with […]
  
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• OMD WA Reveals Government Account Lead

  06-07-2026 02:17 via bandt.com.au
  
  OMD WA has Jodie Traynor to the newly-related role of head of government and will overlook the agency’s media strategy, investment and service for Western Australian Government clients. Traynor brings more than 20 years of media industry experience and has worked across a broad range of WA Government portfolios throughout her career. She hails from […]
  
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• OMD WA Appoints Jodie Traynor As To Lead State’s Government Account

  06-07-2026 02:17 via bandt.com.au
  
  Jodie Traynor to lead WA Government account. Also set to join the agency's leading lawn bowls side.
  
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• Havas Media Wins Spin Master Pitch

  06-07-2026 01:26 via bandt.com.au
  
  Carpal tunnel to become a common fixture in Havas Media offices as it wins account for Rubik's Cube parent.
  
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• WPP Media Wins $190 million L’Oreal Media & Influencer Pitch

  06-07-2026 01:10 via bandt.com.au
  
  WPP Media team puckers up as it extends L'Oreal relationship.
  
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• WPP Media Wins $190 million L’Oreal Media & Influencer Account

  06-07-2026 01:10 via bandt.com.au
  
  WPP Media team puckers up as it extends L'Oreal relationship.
  
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• Have a Crack: Why Starting Before You’re Ready Is The Only Strategy That Works

  06-07-2026 00:30 via bandt.com.au
  
  In the second instalment of Having a Crack, Simon Davies turns his attention to the moment before the moment, the waiting, the second-guessing, the search for a perfect set of conditions that never actually arrives. He explains why the founders who build something real aren’t the ones who wait for certainty, but the ones who […]
  
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• REA Group Appoints Katrina Konstas As Chief Commercial & Marketing Officer

  03-07-2026 04:48 via bandt.com.au
  
  Kul Singh hands over the keys to Katrina Konstas after finding a new home.
  
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• Mamamia Restructures Commercial Team Ahead Of CRO Georgie Nichols’ Departure

  03-07-2026 04:37 via bandt.com.au
  
  Mamamia's CRO and opening batter for its indoor cricket team will depart in August.
  
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• Under The Influence: Are Content Creators Colonising Cannes?

  03-07-2026 04:28 via bandt.com.au
  
  B&T grabs the ring light, dabs our sweaty brow & wades into the world of content creators in Cannes.
  
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• Havas Red: B&T’s Agency Scorecard 2026

  03-07-2026 04:14 via bandt.com.au
  
  NOW PLAYING Havas Red Team PROFILE Agency Type PR & Communications Ownership Havas tagline Deliberately Different LEADERSHIP TEAM​ Shane Russell CEO Laura Cario Managing partner, consumer & brand (PR) Steve Fontanot Managing director, Blvd (experiential) Nicole Phillips Managing partner, Health (PR) Stuart Hood Executive director, Social & Content Kate Smailes Managing partner, Blvd (PR, experiential) […]
  
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• Atlantic New York Offers ‘Riviera Rebate’ To Brands That Skipped Cannes

  03-07-2026 04:08 via bandt.com.au
  
  Indie creative agency Atlantic New York is offering a ‘Riviera Rebate’ to brands that did not attend Cannes Lions Festival of Creativity this year. The agency, whose clients include Heinz, Blockbuster, Prime Video and TikTok, skipped the festival this year and wants prospective clients that missed out to save even more. Atlantic New York will […]
  
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• TV Ratings (2/7/26): 1.6M Witness Problematic Penalty In Belgium V Senegal World Cup Match

  03-07-2026 04:03 via bandt.com.au
  
  Not quite as many could be bothered to get up and watch England vs DR Congo. We expect even fewer stayed awake.
  
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