Advertising news

• The Innovations Making The Impossible Possible For Creatives

  24-06-2026 00:37 via bandt.com.au
  The faint scratch of a sharp pen across smooth, cream-coloured paper and the rich scent of fresh ink.  Two sensations most would instantly recognise. Yet in a world increasingly dominated by glowing screens, endless notifications and crowded digital feeds, they can be very easy to overlook. In recent years, creative processes have become increasingly digital. […]
  
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• Who’s Really Keeping The Clients Happy? B&T’s Best Of The Best Account Directors Are!

  24-06-2026 05:13 via bandt.com.au
  
  Client service is more than being swift at answering the phone & handy with the company card. But they help.
  
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• TwentyTwo Digital: B&T’s Agency Scorecard 2026

  24-06-2026 05:13 via bandt.com.au
  
  Brisbane indie rockers TwentyTwo Digital had an interesting year in 2025 but might be one to watch for 2026.
  
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• Starcom: B&T’s Agency Scorecard 2026

  24-06-2026 05:05 via bandt.com.au
  
  Starcom gets into the groove here. And (thankfully) not in a Madonna kind of way.
  
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• TV Ratings: Thunder and Lightning Fail To Scare Off Australians From Watching Mbappe’s Men Washing Away Iraq

  24-06-2026 04:46 via bandt.com.au
  
  While The World Cup may well not be coming home to England, the ratings are coming to SBS.
  
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• TV Ratings (23/6/26): Thunder & Lightning Fail To Scare Off Aussies From Watching Mbappe’s Men Washing Away Iraq

  24-06-2026 04:46 via bandt.com.au
  
  While The World Cup may well not be coming home to England, the ratings are coming to SBS.
  
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• Rexona Launches ‘Intensity Radar’ World Cup Campaign Via Mindshare

  24-06-2026 04:32 via bandt.com.au
  
  Reports suggest that Harry Kane's gopping miss caused the Rexona Intensity Radar to go on the blink this morning.
  
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• WPP Media Pulls Away From Omnicom, EssenceMediacom Gains On Leader OMD

  24-06-2026 03:59 via bandt.com.au
  
  WPP Media has increased its lead over Omnicom Media in the final COMvergence Australia billings report before Omnicom’s takeover of IPG Mediabrands comes into effect. Nonetheless, market leader OMD enjoys a healthy lead over EssenceMediacom, which has gained ground due to some notable wins. The 2025 Australia New Business Barometer recorded a total reviewed media […]
  
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• TBWA\Sydney’s ‘Sunburnt Car’ Wins Second Cannes Lion

  24-06-2026 03:45 via bandt.com.au
  
  As the Sunburnt Car picks up its second Lion, B&T pleads with all on the Croisette to look out for sunburnt poms.
  
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• TBWA Sydney’s Sunburnt Car Campaign Wins Second Cannes Lion

  24-06-2026 03:45 via bandt.com.au
  
  TBWA/Sydney has won it’s second Lion at the 2026 Cannes Lions International Festival of Creativity, winning Silver for the Sunburnt Car campaign for mycar Tyre & Auto. It follows their first win on day one where they took home the Gold Lion in the Outdoor category for the same campaign. The campaign, done alongside Eleven and […]
  
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• Cheek Media Brings On Trio Of Hires Including Former ABC & Samsung Ads Staff

  24-06-2026 03:05 via bandt.com.au
  
  Independent Australian digital media outlet Cheek Media has more than doubled its headcount, announcing three new team members to support a “new phase of growth”. The new hires include partnerships manager, Georgia Gemell, digital content producer, Varsha Yajman and digital journalist, Bernadette Clarke. Gemell joins from Samsung Ads, where she spent the last year as […]
  
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• Dee Madigan On What Power Really Means After Topping B&T’s Women In Media Power List

  24-06-2026 02:54 via bandt.com.au
  
  Any leader can say they have power, but according to Madigan it's what they choose to do with it that really matters.
  
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• The Talent Pulse: Where Will the Next Gen of Creative Leaders Come From?

  24-06-2026 02:34 via bandt.com.au
  
  In this op-ed series, Talent Run chief runner Amy Lee, an experienced recruitment agency, laments the demise of agency graduate programs and questions whether the industry risks losing a whole generation of future leaders. For seven years, I worked at Advertising Council Australia (ACA), helping run a graduate program that served as a genuine entry […]
  
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• Sixth Of Aussies Want To Try Agentic Shopping Tools But Draw The Line At Checkout

  24-06-2026 02:32 via bandt.com.au
  
  A sixth of Australian shoppers are willing to give agentic AI  shopping tools a try but next to none are willing to use them at checkout, according to new research. Instead, Australian shoppers prefer AI help during the product research and comparison phase. Nearly half of Aussies expect tech companies like Google and Apple to […]
  
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• Zeus Street Greek & Doordash Launch New Campaign As 50th Restaurant Opens

  24-06-2026 02:26 via bandt.com.au
  Greek food brand, Zeus Street Greek has launched a new marketing campaign alongside Doordash as it opens the doors to its 50th store in Australia. Kicking off on 6 July, the campaign is asking customers to share in the celebrations by ‘nominating a local hero’ to be in to win a meal worth $200, as […]
  
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• UNICEF Launches ‘Let’s Be There’ Campaign Via Howatson+Company

  24-06-2026 02:07 via bandt.com.au
  
  UNICEF Australia has launched a new brand campaign highlighting the organisation’s work for children every day around the world, not just in emergencies, to ensure they are healthy, educated, protected and have a chance at a childhood. ‘Let’s be there’, created by Howatson+Company, appeals to Australians motivation to rally for others who need support and […]
  
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• Victorian Gambling Commission Urges Young Men To Control Gambling Spend In Campaign Via The Royals

  24-06-2026 01:58 via bandt.com.au
  
  The Victorian Gambling and Casino Control Commission (VGCCC) has launched new work via The Royals highlighting how gambling apps use offers and bonus bets to encourage young men to gamble more than they planned. The ads show how setting betting limits before they start can help people stay within a planned spend, and in control. […]
  
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• VGCCC Encourages Young Men To Control Gambling Spend In Campaign Via The Royals

  24-06-2026 01:58 via bandt.com.au
  
  The Victorian Gambling and Casino Control Commission (VGCCC) has launched new work via The Royals highlighting how gambling apps use offers and bonus bets to encourage young men to gamble more than they planned. The ads show how setting betting limits before they start can help people stay within a planned spend, and in control. […]
  
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• Aussie Indies Forecast Stronger FY27, Over 70% Handle Billings North Of $11M – IMAA Census

  24-06-2026 01:54 via bandt.com.au
  
  The majority (60 per cent) of Australian independent media agencies are forecasting a flat or stronger FY27 for advertising expenditure, the Independent Media Agencies Australia (IMAA)’s 2026 Indie Census has revealed. The annual Census, released by the IMAA today, incudes responses from 157 agencies and has become an industry benchmark for the nation’s vibrant independent […]
  
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• Aussie Indies Forecast Stronger FY27, Over 70% Handle Billings North Of $11M

  24-06-2026 01:54 via bandt.com.au
  
  In some rare good news in the trade press, the line is mainly going up for indies, according to the IMAA.
  
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• Push Through The Vomit

  24-06-2026 01:10 via bandt.com.au
  
  We chose to stay home & watch turgid England World Cup performances instead of Cannes this year. So Ben Lilley's reporting for us.
  
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• Omnicom Oceania Acquires CX Lavender, Brings Westpac With It

  24-06-2026 00:27 via bandt.com.au
  
  Omnicom Oceania has acquired the majority of customer experience agency CX Lavender. The holding company said the acquisition would strengthen its capability across customer experience, loyalty and digital transformation. It follows CX Lavender going into voluntary administration earlier this year. At the time, the administrators told B&T that the business was “continuing trade, and work […]
  
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• Leo Australia: B&T’s Agency Scorecard 2026

  23-06-2026 04:54 via bandt.com.au
  
  Does the appeal of Charli XCX still confound you as it does us? Clearly she's hitting the right notes at Leo.
  
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• Wavemaker: B&T’s Agency Scorecard 2026

  23-06-2026 04:39 via bandt.com.au
  
  Peter Vogel straps on his Stratocaster and chucks up some devil horns for this riotously metal performance.
  
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• Australia Secures Its First Cannes Lions 2026 Wins

  23-06-2026 04:37 via bandt.com.au
  
  And here's hoping it won't be the last. Otherwise there's going to be lots of blushing when handing over expense receipts.
  
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• Show The World Your World-Changing Work At B&T’s Women In Media Awards 2026

  23-06-2026 04:33 via bandt.com.au
  
  We're counting down the days 'til entries close for B&T's Women in Media Awards. If only we could say the same for misogyny.
  
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• TV Ratings (22/6/2026): Travel Guides Edges Out Farmer Wants A Wife With Chile Trip

  23-06-2026 04:24 via bandt.com.au
  
  Travel Guide's trip to Chile takes it to a similarly high-altitude spot on the ratings table.
  
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• Yahoo Rockets Up Ipsos Rankings As Major News Outlets Lose Audience

  23-06-2026 03:52 via bandt.com.au
  
  The latest Ipsos iris data for May shows most of Australia’s major news brands lost audience month-on-month, even as Yahoo (Australia) News posted the standout result, growing its audience by 12.3 per cent to 5.35 million, the largest gain of any on the list. Just over 21 million people used a news website or app […]
  
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• Yahoo News Rockets Up Ipsos Rankings As Major News Outlets Lose Audience

  23-06-2026 03:52 via bandt.com.au
  
  Yahoo News experiences some runaway growth. B&T picks up the phone to ask about its SEO strategy.
  
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• Tennis Great Andre Agassi Joins RESET 2026 Lineup

  23-06-2026 03:45 via bandt.com.au
  
  Global sporting icon Andre Agassi is set to headline The Australian Association of National Advertisers (AANA)’s RESET 2026: Growth through disruption, Australia’s premier conference for marketing leaders. Presented in partnership with ThinkNewsBrands, RESET 2026’s program is designed to help Australia’s marketing leaders navigate disruption, drive growth and lead through change. The eight-time Grand Slam champion, […]
  
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