Advertising news

• Subway Expands Tonic Communications Remit Into Australia

  30-07-2026 02:07 via bandt.com.au
  
  Subway has appointed communications agency Tonic as its PR partner of record in Australia, expanding the agency’s existing remit with the brand in New Zealand. Under the expanded remit, Tonic will lead earned media, strategic communications and experiential campaigns for Subway Australia. It will help drive brand affinity and create culturally relevant moments that connect […]
  
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• The Wait Is Finally Over: Meet Your 2026 B&T Women In Media Awards Finalists!

  30-07-2026 04:51 via bandt.com.au
  
  It's officially time to get really, really excited!
  
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• Smelly Lunch Stories: Berlian Ayudya

  30-07-2026 04:47 via bandt.com.au
  
  Terasi (shrimp paste) is arguably the smelliest food this column will ever see. But this column absolutely rocks!
  
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• Exclusive: ‘Intergenerational Reach’ – Jennifer Coolidge Fronts New Audible Campaign

  30-07-2026 04:25 via bandt.com.au
  
  B&T ticked off a bucket list item this week as we were granted an audience with Stifler's mum in Marrickville's Harris Farm.
  
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• Exclusive: ‘Intergenerational Reach’: Jennifer Coolidge Fronts New Audible Campaign

  30-07-2026 04:25 via bandt.com.au
  
  B&T ticked off a bucket list item this week as we were granted an audience with Stifler's mum in Marrickville's Harris Farm.
  
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• Elevate Communication Wins Public Transport Business Kelsian Group’s Comms Work

  30-07-2026 04:19 via bandt.com.au
  
  All aboard for Elevate Communications.
  
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• TV Ratings (29/07/2026): Seven Leads As Australia’s Medal Tally Hits 102

  30-07-2026 04:17 via bandt.com.au
  
  Extra hold luggage needed for Australia's athletes here. The poms, however, aren't faring quite so well.
  
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• NZ Charities Unite To Tackle To Highlight Medicines Access Crisis In New Campaign

  30-07-2026 03:58 via bandt.com.au
  
  Genuinely important and thought-provoking work here.
  
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• Meta’s Ad Revenue Soars As Cost Per Ad & Volume Rises

  30-07-2026 03:47 via bandt.com.au
  
  Meta has booked huge advertising revenue growth in the June quarter as the cost of advertising on its platforms increased. Its total ad revenue for the quarter was $59.4 billion (A$85.6 billion), up 26 per cent year-on-year when currency fluctuations are discounted. The revenue hike is down to Meta increasing the cost of advertising on […]
  
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• Prophet Bolsters Decision Science & Engineering Teams

  30-07-2026 03:36 via bandt.com.au
  
  Prophet adds two to its congregation.
  
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• ‘Starving For Meaning’: Bastion Insights Launches New AI Tool To Combat Marketing’s Data Overload

  30-07-2026 03:32 via bandt.com.au
  
  Marketers might be starving for meaning. But B&T's journalists find much spiritual fulfilment in our daily TV ratings reports.
  
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• MC&V Adds We Are Social, Outride & Windsorborn To Client List

  30-07-2026 03:02 via bandt.com.au
  
  MC&V continues growing. Denies it's adding more letters to name, though.
  
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• Hong Kong Tourism Board Rolls Out Global Brand Refresh

  30-07-2026 02:59 via bandt.com.au
  
  Hong Kong Tourism Board (HKTB) has launched ‘Only in Hong Kong’, a new global brand refresh campaign to redefine how the city is experienced.  The new branding shifts the focus from knowing Hong Kong to feeling Hong Kong, as the destination leaves a unique imprint on visitors through the city’s unmistakable mix of variety, vibrancy, […]
  
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• Canon Debuts Visual Storytelling Podcast ‘A Different Lens’

  30-07-2026 02:58 via bandt.com.au
  
  Canon Oceania has launched ‘A Different Lens’, a new podcast celebrating the people and stories shaping Australia and New Zealand’s photography and filmmaking community. The series will explore the creative process, career-defining moments and evolving craft of visual storytellers. The podcast will premiere with fitness, automotive and lifestyle filmmaker and photographer Josh Hilliam. It is […]
  
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• iHeart Launches Vodcasts Including Australian True Crime, Two Good Sports & The Daily Aus

  30-07-2026 02:50 via bandt.com.au
  
  ARN has announced the launch of video on the iHeart platform, with video episodes of podcasts and short-form video now available for free on iHeart in Australia. The new product launch introduces full-length video podcasts alongside iHeart Highlights, a new vertical video feed, marking a significant step in ARN’s evolution from an audio-first network into […]
  
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• ‘This Is What The Modern Marketplace Looks Like’: Omnicom Talks Up Principal Media, Acxiom & Connected Capabilities As Organic Revenue Climbs

  30-07-2026 02:40 via bandt.com.au
  
  B&T doesn't mind if revenue is organic or not, given our new-found penchant for Chinese tomatoes.
  
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• Melbourne Confidential: Clare Sheldon-Williams

  30-07-2026 02:27 via bandt.com.au
  
  In this series, we’re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. This week we spoke with Clare Sheldon-Williams, creative director at The Bite […]
  
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• Melbourne Confidential: Claire Sheldon-Williams

  30-07-2026 02:27 via bandt.com.au
  
  In this series, we’re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. This week we spoke with Claire Sheldon-Williams, creative director at The Bite […]
  
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• The Block Appoints Chery As Automotive Partner

  30-07-2026 02:19 via bandt.com.au
  
  Chery Australia has become the official automotive partner for The Block. The partnership will see Chery support contestants both on and off the tools, awarding weekly challenge winners $10,000 towards their build, offering a fleet of vehicles to get them from A to B, and introducing a world-first integration featuring Chery’s Humanoid Robot. Chery has […]
  
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• Sonic Branding Agency Smith & Western Hires Dominic Burnham

  30-07-2026 02:13 via bandt.com.au
  
  Burnham slips into the Smith & Western holster.
  
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• Sonic Branding Agency Smith & Western Hires Burnham

  30-07-2026 02:13 via bandt.com.au
  
  Sonic branding agency Smith & Western has appointed Dominic Burnham as sonic branding consultant, strengthening the agency’s strategic and creative capabilities. Burnham joins Smith & Western from Resonance Sonic Branding (now integrated into global music company MassiveMusic) where he led over 40 sonic branding projects including sonic brand programs for Canva, Australian Open, BIG W […]
  
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• Showpony Hobart Appoints Ex-Blundstone Producer

  30-07-2026 02:07 via bandt.com.au
  
  Showpony Hobart has appointed former Blundstone global producer Vanessa Lee as senior producer, further strengthening its Tasmanian team. Lee brings extensive experience delivering global campaigns and complex production projects, having spent several years leading production for brands. Based in the Hobart office, she will join Showpony’s Adelaide producer, Alex O’Neil. Her role will focus on […]
  
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• A Perfect Attribution Model? You’re Dreaming

  30-07-2026 01:30 via bandt.com.au
  
  Hang this one in the pool room, we reckon.
  
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• SBS Nabs Nine’s Nikki Rooke For Chief Commercial Officer

  29-07-2026 06:59 via bandt.com.au
  
  SBS has appointed Nikki Rooke as chief commercial officer and Uma Oldham as director of marketing and audiences. Rooke joins SBS from Nine, where she is currently director of sales – total television, leading the national sales team across metropolitan and regional television and BVOD. One of Australia’s most experienced and highly regarded commercial media […]
  
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• Meet Adland’s Largest Rolodex Holders With B&T’s Best Of The Best Recruiters!

  29-07-2026 05:02 via bandt.com.au
  
  Of course, there's a great deal more to recruitment than a Rolodex alone. Though it does help.
  
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• ‘These Brands Are Severely Damaged’: ABC’s Food Fraud Expose Likely To Spark Consumer Backlash & Trust Crisis

  29-07-2026 04:58 via bandt.com.au
  
  Brands are under fire for producing Italian paste with Chinese parts, Europe's automotive industry goes silent.
  
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• ‘These Brands Are Severely Damaged’: ABC’s Food Fraud Expose Likely To Spark A Consumer Backlash & Trust Crisis

  29-07-2026 04:58 via bandt.com.au
  
  Brands are under fire for producing Italian paste with Chinese parts, Europe's automotive industry goes silent.
  
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• ‘You Wouldn’t Change A Logo, So Don’t Change Your Sound’: Brand Music Founder Warns Marketers Against Ditching Jingles

  29-07-2026 04:56 via bandt.com.au
  
  There are few things better than a good jingle we think. And we reject all accusations of leading sheltered lives.
  
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• ‘Just Check It’: NACCHO Launches Bowel Cancer Awareness Campaign Via Carbon Creative

  29-07-2026 04:56 via bandt.com.au
  
  Fantastic work here on a very important topic indeed.
  
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• CMOs To Watch, Presented By Zenith: Why Budgy Smuggler’s Phil Chester Wants A Rooftop Pool Before The Next Global Push

  29-07-2026 04:55 via bandt.com.au
  We hate to disappoint here at B&T, but alas we've no shots of Chester in his Budgys.
  
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