Advertising news

• MiQ Launches Planning Tool That Combines Linear TV, Streaming, OTT & YouTube

  03-08-2026 01:22
  
  MiQ has launched a screens planner tool that combines linear, streaming, OTT and YouTube data in one view. Unified Screens Planner is designed to unify cross-screen planning and offer scenario testing, channel mix optimisation and accurate measurement for marketers. The new proprietary tool, created in-house by MiQ developers, provides screens planning in one single ecosystem, […]
  
  Read more

• Kyle Sandilands Joins Karl Stefanovic To Flip The Script On ‘Bully’ Label

  03-08-2026 05:09
  
  Kyle & Karl get together for joint venting session.
  
  Read more

• Unlockd Calls Time On ‘Painful’ 8-Year ‘Fight For Justice’ Against Google

  03-08-2026 05:08
  
  Unlockd's legal odyssey comes to an end. And sadly, it didn't reach Ithaca.
  
  Read more

• Ex-TikTok Exec Julia Wyatt Joins Snap As Head Of Marketing

  03-08-2026 05:06
  
  Wyatt joins Snapchat and becomes the world's coolest person in the eyes of her teenage niece.
  
  Read more

• Advertisement

• Publishers Welcome News Bargaining Changes But Will It Reach Independent Media?

  03-08-2026 05:05
  
  The News Bargaining Incentive is back! And god we're excited.
  
  Read more

• Domain’s New Campaign Sells Buyers On Virtual 3D Home Tours Via Howatson+Co

  03-08-2026 04:46
  
  There's a new 3D way to view properties. Though sadly real estate agents will likely remain insufferable.
  
  Read more

• TV Ratings (31-7 to 2-8/2026): The Voice Edges The Block In Launch Thriller

  03-08-2026 04:38
  
  Seven’s The Voice launch has edged past Nine’s The Block on the launch night of two of Australian TV’s most popular programs. Tones And I joined Seven’s singing contest as a ‘secret’ fifth coach that allows selected artists a second chance. This provided another crack for busker and youth worker Red Roy, who will now […]
  
  Read more

• Sopha Dopha’s Glassons Return Is A ‘Full-Circle’ Moment

  03-08-2026 04:34
  
  B&T's second-favourite influencer after Princess Honeybelle stars in this new campaign.
  
  Read more

• Advertisement

• ‘Distinct & Ambitious Growth Plans’: Mecca’s Next Phase After Myer

  03-08-2026 04:26
  
  B&T hack heads to Mecca to investigate its split from Myer. Returns disappointed after realising it isn't the bingo hall chain.
  
  Read more

• Droga5, Publicis Top July’s New Business Winner Podiums

  03-08-2026 04:17
  
  They're here and they're hot! It's July's new business winners.
  
  Read more

• QMS NZ Relaunches ‘The Victoria’ In Auckland’s Midtown

  03-08-2026 04:10
  
  Do you live in Auckland? Do you love billboards? Consider this an early Christmas pressie.
  
  Read more

• Julius Marlow Taps AFL’s Isaac Quaynor To Front New Campaign

  03-08-2026 04:10
  
  After realising that Julius Marlow isn't a person, Quaynor said he was cock-a-hoop to sign with the brand.
  
  Read more

• Could Omnicom’s New Media Agency Be Called ‘Hearts United’?

  03-08-2026 04:08
  
  Omnicom has registered trade marks for a new agency name, perhaps providing a clue about the brand identity of the newly-merged Hearts & Science and Mediahub. Although the ‘Mediahub’ brand and agency will be retained in Australia, in other markets Mediahub will merge with stablemate Hearts & Science, taking on a new brand identity. That […]
  
  Read more

• Amazon’s Ad Sales Surges 26% On Back Of Sponsored Products, Live Sport

  03-08-2026 02:44
  
  Amazon’s advertising business is growing faster than the majority of its competitive set due to demand for sponsored product listings and broadening its inventory through Prime Video, live sports, Twitch and its wider display network. Advertising revenue climbed 26 per cent year on year to $19.8 billion in the July quarter, outpacing Amazon’s overall revenue […]
  
  Read more

• Matt Raso Joins Australian Telco Brands More & Tangerine As Head Of Brand & Content

  03-08-2026 02:31
  
  His first order of business will be concluding the argument of whether a tangerine is more like an orange or mandarin?
  
  Read more

• Australian Press Council Chair Bronte Adams Steps Down

  03-08-2026 02:26
  
  The chair of The Australian Press Council, Bronte Adams, has stepped down from her role due to personal reasons. Dr Adams, who has served as the APC chair since December, announced last week that she needed to devote more time to care for her elderly mother, whose health has recently declined. “It has been a […]
  
  Read more

• Parramatta Mission & 3rdspace Take Aim At Sydney’s Housing Crisis With ‘The Unliveable Listings’

  03-08-2026 02:15
  
  Parramatta Mission are doing some important work for homelessness week.
  
  Read more

• TikTok Trends: My Netflix Doco, Five Things Worth The Money & Yellow Text

  03-08-2026 02:06
  
  Each month on B&T, Fabulate’s product and marketing director, Lucy Ronald, breaks down what’s trending on TikTok – and more importantly, why it matters. Just when we thought the internet couldn’t possibly come up with another way to overshare… July said, just wait. This month, everyone suddenly had a Netflix documentary in the works, Beyoncé […]
  
  Read more

• WOM Network Rebrands As Upriva

  03-08-2026 01:58
  
  Let's hope the team isn't up a river without a paddle.
  
  Read more

• Optus Says ‘Yes’ To Momentum For Retail Network Brief

  03-08-2026 01:58
  
  Optus has added the independent strategic creative agency Momentum to its agency roster following a competitive pitch. Momentum will deliver activations across Optus’ national retail network, including major product launches, to bring high-impact brand moments directly to customers at the point of purchase. Momentum joins an agency village that includes Droga5, Accenture Song, Apparent and […]
  
  Read more

• Kidney Health Australia Unveils Comedic Campaign Via Good One

  03-08-2026 01:50
  
  Kidney Health Australia 'takes the piss' out of you taking a piss.
  
  Read more

• Alpine Resorts Victoria Launches ‘Let Winter In’ Campaign Via Disegno

  03-08-2026 01:50
  
  Alpine Resorts Victoria has launched a new campaign inviting people to stop escaping winter, and start experiencing it instead, via creative agency Disegno. The statewide campaign unites Victoria’s alpine resorts under a single category platform designed to rebuild emotional connection with the season while inspiring visitation across the state’s snow destinations. Rather than positioning the […]
  
  Read more

• Spaceship Crash Lands In Pool In Budget Direct’s Latest ‘Insurance Solved’ Campaign Via 303

  03-08-2026 01:48
  
  Nikki Osborne stars in latest Budget Direct campaign. Albo, we understand, declined to be involved after their last run-in.
  
  Read more

• Having A Crack: Niche is Everything — Why Specialisation Is The Most Underrated Growth Strategy In Australia

  03-08-2026 00:30
  
  In the third instalment of Having a Crack, Simon Davies unpacks how spotting a gap in pharmaceutical advertising, and committing fully to it, became the making of his agency. Most businesses try to serve everyone. And most businesses are average at all of it. I made a different decision. I went deep into one industry […]
  
  Read more

• Uniting NSW.ACT Wins Campaign Category TechDiversity Awards

  03-08-2026 00:26
  
  Uniting NSW.ACT won the Campaign of the Year trophy at the 2026 TechDiversity Awards in Sydney, with B&T on the ground to hand over the trophy. The church-based not-for-profit’s ‘Buddy’ saw it deliver an AI assistant co-designed with frontline care workers that turned admin into voice-to-text case notes, giving carers back the hours that matter […]
  
  Read more

• La Prairie’s Platinum Retreat Lands At Capella Sydney

  31-07-2026 08:09
  
  La Prairie Australia held its invitation-only weekend experience ‘The Platinum Retreat’  at Capella Sydney, from Friday 24 to Sunday 26 July 2026. It was a two-night immersive experience for the brand’s most loyal customers, and marked La Prairie’s most ambitious client experience to date in the Australian market. Set at the Capella Sydney guests were […]
  
  Read more

• Philippa Moig On Stepping Into Leadership With Courage

  31-07-2026 06:29
  
  Philippa Moig, chief executive of UnLtd and MOOD is the next guest writer in the latest instalment of the IMAA’s Female Leaders of Tomorrow program, following on from last year’s series. Fry, delves into the importance mentorship, creating opportunities and building confidence champion female voices as the industry evolves.  1. How did you get involved […]
  
  Read more

• How The Misfits Got Real Estate Agents Stomping For Drones: Inside Domain’s Epic AREC Homecoming

  31-07-2026 04:49
  
  Say what you want about real estate agents, it's clear that they love a bit of experiential marketing.
  
  Read more

• Sunny Advertising Named 2026 Capstone Challenge Partner

  31-07-2026 04:48
  
  Everything's sunny at Sunny Advertising.
  
  Read more

• ‘There’s No Benefit To Blocking’: Why Man Of Many Is Welcoming 1.3 Million AI Crawler Visits A Week

  31-07-2026 04:47
  
  There's one thing AI can't beat journos at, however: racking the cue at midday and nipping off down the pub.
  
  Read more

Follow @Advertising_AU on Twitter!