Advertising news

• Fast 10: Saatchi & Saatchi’s Avish Gordhan On Why Great Work Should Scare You

  23-06-2026 00:30 via bandt.com.au
  
  Much like bosses and ex-partners, great work should be scary.
  
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• Leo Australia: B&T’s Agency Scorecard 2026

  23-06-2026 04:54 via bandt.com.au
  
  Does the appeal of Charli XCX still confound you as it does us? Clearly she's hitting the right notes at Leo.
  
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• Wavemaker: B&T’s Agency Scorecard 2026

  23-06-2026 04:39 via bandt.com.au
  
  Peter Vogel straps on his Stratocaster and chucks up some devil horns for this riotously metal performance.
  
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• Australia Secures Its First Cannes Lions 2026 Wins

  23-06-2026 04:37 via bandt.com.au
  
  And here's hoping it won't be the last. Otherwise there's going to be lots of blushing when handing over expense receipts.
  
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• Show The World Your World-Changing Work At B&T’s Women In Media Awards 2026

  23-06-2026 04:33 via bandt.com.au
  
  We're counting down the days 'til entries close for B&T's Women in Media Awards. If only we could say the same for misogyny.
  
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• TV Ratings (22/6/2026): Travel Guides Edges Out Farmer Wants A Wife With Chile Trip

  23-06-2026 04:24 via bandt.com.au
  
  Travel Guide's trip to Chile takes it to a similarly high-altitude spot on the ratings table.
  
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• Yahoo Rockets Up Ipsos Rankings As Major News Outlets Lose Audience

  23-06-2026 03:52 via bandt.com.au
  
  The latest Ipsos iris data for May shows most of Australia’s major news brands lost audience month-on-month, even as Yahoo (Australia) News posted the standout result, growing its audience by 12.3 per cent to 5.35 million, the largest gain of any on the list. Just over 21 million people used a news website or app […]
  
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• Yahoo News Rockets Up Ipsos Rankings As Major News Outlets Lose Audience

  23-06-2026 03:52 via bandt.com.au
  
  Yahoo News experiences some runaway growth. B&T picks up the phone to ask about its SEO strategy.
  
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• Tennis Great Andre Agassi Joins RESET 2026 Lineup

  23-06-2026 03:45 via bandt.com.au
  
  Global sporting icon Andre Agassi is set to headline The Australian Association of National Advertisers (AANA)’s RESET 2026: Growth through disruption, Australia’s premier conference for marketing leaders. Presented in partnership with ThinkNewsBrands, RESET 2026’s program is designed to help Australia’s marketing leaders navigate disruption, drive growth and lead through change. The eight-time Grand Slam champion, […]
  
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• Wowcher Slammed For Email Joke Days After UK Crocodile Attack

  23-06-2026 03:24 via bandt.com.au
  
  Discount website Wowcher has apologised after sending a marketing email that appeared to make light of a crocodile attack on a toddler at a UK zoo, just two days after the incident occurred. The email, sent to subscribers on Saturday, promoted a range of getaways and activities under the subject line: “Snap up these deals […]
  
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• Her Frequency Study Maps Women’s Influence On Live Music Industry

  23-06-2026 03:22 via bandt.com.au
  
  A new study from The Collective revealed women drive billions in live music spending, yet face friction the industry could solve for growth. Despite deep emotional investment in live music, the research has found that participation is held back by planning and accessibility barriers, not a lack of demand. The Collective, THE TEAM’s global advisory […]
  
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• Omnicom Partners With Netflix To Run ‘More Relevant Advertising’ Around Programs

  23-06-2026 02:21 via bandt.com.au
  
  Omnicom has secured a partnership with Netflix to enable it to provide advertisers with more relevant advertising within the streaming giant. The arrangement, announced on the first day of Cannes Lions, will combine Acxiom’s audience intelligence, Omni’s operating platform and Omnicom Production’s AI‑powered creative capabilities with the Netflix Ads Suite. Omnicom says the partnership will […]
  
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• BYD’s Emilyn Jones: ‘Regional Australia Is A Key Part Of Our Marketing, 40% Of Our Dealers Are Regional’

  23-06-2026 02:02 via bandt.com.au
  
  Integrating and engaging with regional communities and buying people, not places are key to brand growth success, according to speakers at Boomtown’s latest Masterclass. Boomtown, the media collective representing the nearly 10 million people living in regional Australia, held its winter Masterclass on 17 June, with BYD head of media, Emilyn Jones (pictured above) and […]
  
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• Forget The World Cup Naysayers, Dilution Is A Compliment

  23-06-2026 01:51 via bandt.com.au
  
  When FIFA blew the World Cup open to 48 teams, the purists lost their minds. Dilution, they cried. Too many games, too many minnows, too much mediocrity flooding the sacred tournament. Dig chief strategy officer Peter Cerny argues that it’s the same word, said in the same wounded tone, that is quietly keeping your brand […]
  
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• Smart Launches ‘It Pays to Be Smart’ Brand Platform Via Cocogun

  23-06-2026 01:50 via bandt.com.au
  
  Smart has launched its new ‘It Pays to Be Smart’ brand platform via Cocogun, shifting salary packaging marketing from product explanation to brand distinctiveness. Despite high-level awareness among Australian workers, salary packaging remains underutilised and is often misunderstood, creating an opportunity for brands to make the category easier to understand and more accessible. The approach […]
  
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• Your Brand Reputation Is Not A KPI

  23-06-2026 01:43 via bandt.com.au
  
  Your brand is more than a number, according to this expert. Unless you're 7-Eleven, that is.
  
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• The Lab Expands Melbourne Strategy Team With Three Hires

  23-06-2026 01:39 via bandt.com.au
  
  The Lab, has expanded its strategic consulting capabilities with three new hires in its Melbourne team. Senior quantitative strategist Nassia Galanis and strategists Darcey Bates and Josh Osborn bring local and international experience spanning quantitative research, brand strategy and data-led consulting. Meanwhile, managing director Rebecca Brody has returned from parental leave to lead the next […]
  
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• Ethnolink Celebrates 15th Birthday, Targets $20 Million As Next Milestone

  23-06-2026 01:39 via bandt.com.au
  
  Ethnolink founder and CEO Costa Vasili has reflected on the personal story behind the agency’s 15-year milestone, revealing the business once came so close to collapse that he moved interstate and took a full-time job to keep it alive. Vasili founded Ethnolink from his bedroom in Keysborough in 2011 as a 20-year-old university student. Today, […]
  
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• Ex-Uber Marketing Duo Launch Independent Agency Double Woo

  23-06-2026 01:38 via bandt.com.au
  
  Ex-Uber marketers have secured funding for a new independent global brand and communications agency called Double Woo. The international rideshare and delivery company’s former Head of Brand Marketing for Australia and New Zealand Channa Goonasekara has teamed up with his former colleague and Head of Communications Nick Vindin to create an offering that champions fame […]
  
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• Fashion Brand Henne Appoints Jaywing & The Social CliQ

  23-06-2026 01:32 via bandt.com.au
  
  HENNE has appointed Jaywing as its performance agency partner, with sister agency The Social CliQ engaged to lead social media creative strategy, following a competitive pitch. Jaywing will manage paid media strategy, execution and optimisation across Meta, Google, TikTok and Pinterest, alongside reporting, measurement, analytics, creative strategy and production support. The Social CliQ will lead […]
  
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• DJ Micky D Crowned Club UnLtd Champion

  23-06-2026 01:20 via bandt.com.au
  
  Michael Desier, aka DJ Micky D, from GoTransit Media has won the Club UnLtd DJ competition. The annual high-energy DJ competition saw six industry DJs take it to the decks at Oxford Art Factory to spin for good. The event, kindly powered by Yahoo, raises funds for UnLtd’s work supporting charities helping young people facing […]
  
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• Shifting Perceptions: ‘MiQ Is Not A Black Box & Much More Than A Performance-Based Platform’

  23-06-2026 01:00 via bandt.com.au
  
  MiQ’s leaders are on a mission to educate the market and change how the adtech platform is perceived. In their most successful year to date after the launch of Sigma, MIQ managing director Fiona Roberts and chief revenue officer Chris Freel sat down with B&T to talk about how the business is evolving and its […]
  
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• Fast 10: Saatchi & Saatchi’s Avish Gordham On Why Great Work Should Scare You

  23-06-2026 00:30 via bandt.com.au
  
  Avish Gordham has plied his trade across three continents over nearly two decades, picking up more than 100 awards along the way, with recognition at D&AD, Cannes and the Australian AWARD Awards, among others. He has worked on brands including Tourism Australia, Fox Sports, Nando’s, Tourism New Zealand, David Jones, MINI and Virgin Money, and […]
  
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• Australian Adtech Leaders, The Startup Ecosystem Needs You

  23-06-2026 00:30 via bandt.com.au
  
  In this op-ed, Orsolya Tóth-Pál founder of Debate Club delves into how Australian founders don’t need to chase Silicon Valley to succeed and that the wave of talent displaced by tech layoffs is a chance for startups to tap deep APAC experience instead. I have always existed between two worlds: our industry and the startup […]
  
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• Movember Hires Ogilvy As PR Agency Of Record

  22-06-2026 07:55 via bandt.com.au
  
  Movember, the global charity changing the face of men’s health, has appointed Ogilvy as its PR agency of record following a competitive pitch. The partnership will see Ogilvy PR drive Movember’s media presence in Australia through targeted earned media and creative campaigns, influencer engagement, and strategic communications activity designed to deepen awareness of men’s health […]
  
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• HBO Max Turned Wynyard’s Tunnels Into Dragon’s Lair For Fans

  22-06-2026 07:02 via bandt.com.au
  
  HBO Max unveiled The Dragon’s Lair treating some Sydneysiders (including B&T) to a surprise appearance from House of the Dragon’s Steve Touissant (who plays the character Lord Corlys Velaryon). HBO Max partnered with Special to bring the activation to life (see photo gallery above). Across Friday and Saturday, the historic Wynyard tunnels became a realm […]
  
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• Weekend Ratings (19-21/6/2026): Australia’s Own Goal Against USA Proves A Ratings Winner

  22-06-2026 05:05 via bandt.com.au
  
  Dodgy referees in a host nation's game? Colour us surprised.
  
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• ‘Sofa To The Street’: Nine & QMS To Represent Metcash Retail Media Network

  22-06-2026 05:03 via bandt.com.au
  
  If you thought going from the sofa to the street was a sign of looming divorce, you're right.
  
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• Sunday Gravy & RMIT Team Up To Crack Gen Z Marketing

  22-06-2026 04:57 via bandt.com.au
  
  What are the zoomers up to these days? Goodness only knows. But enquire here and you might find out.
  
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• Footballer Vini Jr Has A Boogie In Apple’s New AirPods Pro 3 Campaign

  22-06-2026 04:52 via bandt.com.au
  Want to know what was playing in Vini Jr's ears beyond the boos from millions of Barca fans? Now you can find out.
  
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