Advertising news

• DoorDash Grows Search Share On Back Of World Cup Sponsorship

  03-07-2026 03:16 via bandt.com.au
  
  Reader, this is what the beautiful game's really about: share of search rankings for food deliver apps.
  
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• REA Group Appoints Katrina Konstas As Chief Commercial & Marketing Officer

  03-07-2026 04:48 via bandt.com.au
  
  Kul Singh hands over the keys to Katrina Konstas after finding a new home.
  
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• Mamamia Restructures Commercial Team Ahead Of CRO Georgie Nichols’ Departure

  03-07-2026 04:37 via bandt.com.au
  
  Mamamia's CRO and opening batter for its indoor cricket team will depart in August.
  
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• Under The Influence: Are Content Creators Colonising Cannes?

  03-07-2026 04:28 via bandt.com.au
  
  B&T grabs the ring light, dabs our sweaty brow & wades into the world of content creators in Cannes.
  
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• Havas Red: B&T’s Agency Scorecard 2026

  03-07-2026 04:14 via bandt.com.au
  
  NOW PLAYING Havas Red Team PROFILE Agency Type PR & Communications Ownership Havas tagline Deliberately Different LEADERSHIP TEAM​ Shane Russell CEO Laura Cario Managing partner, consumer & brand (PR) Steve Fontanot Managing director, Blvd (experiential) Nicole Phillips Managing partner, Health (PR) Stuart Hood Executive director, Social & Content Kate Smailes Managing partner, Blvd (PR, experiential) […]
  
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• Atlantic New York Offers ‘Riviera Rebate’ To Brands That Skipped Cannes

  03-07-2026 04:08 via bandt.com.au
  
  Indie creative agency Atlantic New York is offering a ‘Riviera Rebate’ to brands that did not attend Cannes Lions Festival of Creativity this year. The agency, whose clients include Heinz, Blockbuster, Prime Video and TikTok, skipped the festival this year and wants prospective clients that missed out to save even more. Atlantic New York will […]
  
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• TV Ratings (2/7/26): 1.6M Witness Problematic Penalty In Belgium V Senegal World Cup Match

  03-07-2026 04:03 via bandt.com.au
  
  Not quite as many could be bothered to get up and watch England vs DR Congo. We expect even fewer stayed awake.
  
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• CMOs Are Increasingly Powerless, Short-Term Focused & Find Sales Teams A Headache – Uncensored CMO & TikTok Study

  03-07-2026 03:41 via bandt.com.au
  
  Chief marketing officers are being held accountable for business growth despite lacking control over the decisions and organisational structures needed to deliver it, while simultaneously being expected to achieve more with fewer resources, according to new research from TikTok and Uncensored CMO. Seven in 10 CMOs now allocate more budget to short-term performance activity than […]
  
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• Apple China Releases Latest Privacy-Focused Campaign

  03-07-2026 03:26 via bandt.com.au
  
  You might think that privacy and China are incompatible. But we bumped our social credit score 15 points for running this.
  
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• Cairns Hatchlings 2026 – The Live Brief Finalists: Digital

  03-07-2026 03:11 via bandt.com.au
  
  Yes, we're still not over Cairns. And with work this good, can you blame us?
  
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• Report: Consumers Like Brands That Are Believable

  03-07-2026 03:07 via bandt.com.au
  
  And yet, nothing sticks to Teflon tooth fairy's highly unbelievable schtick.
  
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• Genevieve Reynolds On The Power Of Mentorship And Leading With Authenticity

  03-07-2026 02:59 via bandt.com.au
  
  Genevieve Reynolds, partner of customer & brand at Tenet Advisory & Investments is the next guest writer in the latest instalment of the IMAA’s Female Leaders of Tomorrow program, following on from last year’s series. Reynolds, delves into the power of female mentorship, the importance of diverse leadership, and why there’s no single blueprint for […]
  
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• ‘You Don’t Live On A Farm’: Honda Takes Swipe At Tractors To Launch New SUV Via Special

  03-07-2026 02:44 via bandt.com.au
  
  Honda Australia has launched a new integrated campaign via Special and its agency village to reintroduce Honda ZR-V with a culturally relevant identity. The campaign introduced the Honda ZR-V as “The perfectly city-sized SUV”. The spot positioned it as an antidote to a category increasingly dominated by larger vehicles designed around adventure, escape and off-road […]
  
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• Cinema Box Office Breaks $100m Milestone Three Months Straight

  03-07-2026 02:36 via bandt.com.au
  
  The Australian box office has delivered a milestone, with April, May and June 2026 each surpassing $100 million, marking the first time the market has ever achieved three consecutive $100 million months. The record-breaking run caps off a standout first half of the year, with cinema admissions in Australia up 16 per cent year-on-year. Across […]
  
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• Optus Taps BRX For National EOFY Brand Push

  03-07-2026 02:33 via bandt.com.au
  
  Optus has partnered with BRX to design and launch its End of Financial Year (EOFY) campaign, built around the brand’s new visual identity rolled out in June this year. Australians are looking for more than just a good deal. Research shows that 37 per cent of Australians have delayed major purchases specifically to take advantage […]
  
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• Dog Poo Takes Centre Field As Lyka Launches New AFL Campaign With Channel 7

  03-07-2026 02:14 via bandt.com.au
  
  Lyka team clearly this pile of shit becomes the new Telstrut.
  
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• Saatchi & Saatchi NZ Creates The ‘Algorithm FCKER’

  03-07-2026 02:13 via bandt.com.au
  
  Saatchi & Saatchi has unveiled a provocative new campaign for the 2026 Oscar-qualifying Doc Edge Festival, challenging how algorithms filter and shape the stories we see. Titled ‘F#&K the Algorithm’, the campaign champions this year’s line-up of international documentaries that cut through algorithmic feeds with raw, topical and unfiltered stories. At its heart is The […]
  
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• Think HQ & CultureVerse Launch Nationwide Community Program To Activate ‘Forgotten’ Bowel Cancer Screening Kits

  03-07-2026 02:04 via bandt.com.au
  
  Forgetting to send your bowel cancer test? That's shit.
  
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• Tapt Media Names Sydney & Melbourne Direct Sales Lead

  03-07-2026 01:33 via bandt.com.au
  
  Tapt Media has promoted group business director Luke Cahill to the newly expanded role of head of direct sales across Sydney and Melbourne. Cahill, who previously led the Melbourne direct sales division, will now take commercial responsibility for both major metropolitan markets. The consolidated remit aims to streamline Tapt Media’s commercial strategy and accelerate direct […]
  
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• FIFA World Cup: How Sports Marketers Can Win Fans Beyond The Final Whistle

  03-07-2026 01:01 via bandt.com.au
  
  In sport, the most valuable moments do not only happen on the pitch. They happen when a fan buys their first ticket, opens a club email, downloads the app, queues for merchandise, renews a membership, or brings their family back for another match. In this feature, we speak with leading experts across sports marketing, advertising […]
  
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• Nine Inks Deal To Let Microsoft Copilot Reference Paywalled Content In AI Searches

  03-07-2026 00:33 via bandt.com.au
  
  Nine Entertainment Co (Nine) and Microsoft have inked a deal to allow Microsoft’s Copilot to reference the text of Nine’s masthead content (beyond paywalled previews) during AI searches to contextualise and ‘ground’ outputs. By referencing real-time reports from Nine’s publishing mastheads the system ensures Copilot outputs are grounded in verified facts while including references for […]
  
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• Havas Host: B&T’s Agency Scorecard 2026

  02-07-2026 05:17 via bandt.com.au
  
  Havas Host produced some real toe-tappers in 2025. Here's hoping the hits keep coming in 2026 and beyond.
  
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• Smelly Lunch Stories: Marcelle Hoyek

  02-07-2026 04:25 via bandt.com.au
  
  B&T loves this, but just remember that 'Smelly Lunch Stories' are not about that time you tried durian on a Malaysian holiday.
  
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• The Agentic AI Asymmetry Dilemma: Catching Publishers Sleeping

  02-07-2026 04:20 via bandt.com.au
  
  In this three-part series, media industry veteran Clemenger BBDO chief media officer Stuart Bailey introduces a concept he believes is reshaping the industry: the Agentic AI Asymmetry Dilemma. Examining the impact on publishers, clients, and the ecosystem, Bailey argues that the winners in this new era won’t be the smartest, they’ll be the most connected. […]
  
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• The Agentic AI Asymmetry Dilemma— Catching Publishers Sleeping

  02-07-2026 04:20 via bandt.com.au
  
  In this three-part series, media industry veteran Clemenger BBDO chief media officer Stuart Bailey introduces a concept he believes is reshaping the industry: the Agentic AI Asymmetry Dilemma. Examining the impact on publishers, clients, and the ecosystem, Bailey argues that the winners in this new era won’t be the smartest, they’ll be the most connected. […]
  
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• Gage Roads Develops First Beer-Filled Surfboard, But Does It Work?

  02-07-2026 04:16 via bandt.com.au
  
  If surfboards came with 10 litres of free beer, B&T would be on the next bus to Freshwater.
  
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• Calls ‘Free For All’ In New Telstra Campaign Via Bear Meets Eagle On Fire 

  02-07-2026 04:13 via bandt.com.au
  Telstra has released its latest campaign via Bear Meets Eagle On Fire, which highlights free calls within Australia from all payphones. It comes as Telstra made all standard local and national calls free from its payphones in 2021, but according to the brand “there are still many people who don’t realise this”. The ‘Free For […]
  
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• Rick Barry Lands NT Tourism Account, Expands To Darwin

  02-07-2026 03:51 via bandt.com.au
  
  Next time you see Rick Barry, you can say: C U in the NT.
  
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• Stefanovic’s Nine Exit Spreads To Radio As ARN Cuts Ties

  02-07-2026 03:48 via bandt.com.au
  
  It seems the woke mob's thirst for noted truth and justice seeker cowboy Karl's blood simply knows no bounds.
  
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• Snap’s Julie Henderson Named Pinterest’s New VP & Chief Comms Officer

  02-07-2026 03:45 via bandt.com.au
  
  Pinterest has snapped up a goodie here!
  
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