Advertising news

• Cairns Hatchlings 2026 – The Live Brief Finalists: Publishing

  17-07-2026 04:33 via bandt.com.au
  
  Here is some outstanding work from these Cairns Hatchlings & why you should join in 2027.
  
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• Dairy Australia Hands Keep Left A Three-Year PR & Influencer Remit

  22-07-2026 02:51 via bandt.com.au
  
  Dairy Australia has appointed independent communications agency Keep Left as its PR and influencer agency of record following a competitive pitch, handing the agency a three-year remit spanning earned media, influencer engagement and reputation-building. Under the appointment, Keep Left will support the delivery of Dairy Australia’s community marketing program, which is designed to build trust […]
  
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• Uniting NSW/ACT Selects Pivotus As Media Agency

  22-07-2026 02:44 via bandt.com.au
  
  Not-for-profit organisation Uniting NSW/ACT, has selected independent media agency Pivotus to lead its media strategy, planning, and buying operations following a competitive pitch. The appointment marks a strategic evolution for Uniting, as it looks to bridge the gap between its extensive portfolio of services and current market awareness. Uniting required a partner capable of executing […]
  
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• Nibble Edge Hires Kaimera’s Madeleine Toso As Account Director

  22-07-2026 02:39 via bandt.com.au
  
  Independent agency Nibble Edge has appointed former Kaimera associate client director Madeleine Toso as account director, as the agency continues to expand following a string of new business wins. Toso joins the independent agency after recent client additions including MA Financial and Videri, and marks the latest hire as Nibble Edge builds out its integrated […]
  
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• M+C Saatchi ANZ Set For Management Buyout

  22-07-2026 02:31 via bandt.com.au
  
  M+C Saatchi set for a big change.
  
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• Cats Treated To Omakase Experience In RAWR’s Unusual Campaign Via Thinkerbell

  22-07-2026 02:15 via bandt.com.au
  
  RAWR Pet Food has teamed up with independent creative agency Thinkerbell to launch its new premium raw cat food range with an unusual campaign that puts felines at the centre of a Japanese-inspired degustation. To mark the launch of the range, now available at Woolworths, the brand created what it describes as the world’s first […]
  
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• Vevo Launches Nostalgia Ad Buying As Research Uncovers Emotional Advantage For Brands 

  22-07-2026 02:00 via bandt.com.au
  
  Vevo has launched a new nostalgia-based advertising capability as fresh research suggests emotionally resonant catalogue content can outperform newer releases when it comes to connecting with consumers. The music video network today unveiled a new nostalgia purchasing layer within its Vevo Evolve targeting platform, allowing advertisers to buy against culturally significant music video moments as […]
  
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• US Soft Drink Zevia Taps Cardi B As ‘Real Talk Interpreter’ In Hilarious New Campaign

  22-07-2026 01:46 via bandt.com.au
  
  Zevia is making the most of Grammy-winning rapper Cardi B’s unfiltered personality in its latest campaign ‘Real Talk Interpreter’, launching in the US across streaming TV, social media and retail, translating awkward everyday conversations into her trademark brutally honest commentary. It comes as Zevia, which sweetens its products with the natural ingredient stevia, has been […]
  
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• Cardi B Stars As ‘Real Talk Interpreter’ In Zevia’s New Campaign

  22-07-2026 01:46 via bandt.com.au
  
  Zevia is making the most of Grammy-winning rapper Cardi B’s unfiltered personality in its latest campaign ‘Real Talk Interpreter’, launching in the US across streaming TV, social media and retail, translating awkward everyday conversations into her trademark brutally honest commentary. It comes as Zevia, which sweetens its products with the natural ingredient stevia, has been […]
  
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• No. 1 Fertility Appoints The Digital Picnic As Digital Agency Of Record

  22-07-2026 01:30 via bandt.com.au
  Independent full-service agency The Digital Picnic has been appointed digital agency of record for fertility provider No. 1 Fertility. Effective immediately, the agency will lead No. 1 Fertility’s digital marketing strategy across Australia, overseeing social media strategy and management, creative content, video production and digital performance optimisation. The appointment comes as No. 1 Fertility looks […]
  
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• AI Didn’t Invent Slop

  22-07-2026 01:03 via bandt.com.au
  
  It doesn't matter which end of the AI sausage factory you're at, you can't blame the factory.
  
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• ‘Like Using A Jackhammer To Open A Walnut’: ACAM & Kantar Warn CMOs Are Burning Through AI Tokens On Simple Tasks

  22-07-2026 01:00 via bandt.com.au
  
  ACAM and Kantar are urging marketing leaders to rethink how they use AI, warning brands are burning through expensive models, tokens and budgets on tasks that don’t require them. Australian CMOs are being told to stop treating AI like a shiny new toy and start using it strategically, with new research warning many organisations are […]
  
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• Full Wallets, Scarce Attention: Where Australian Loyalty Programs Go Next

  22-07-2026 00:30 via bandt.com.au
  
  Australians remain deeply engaged with loyalty programs. In 2026, 93 per cent of consumers belong to at least one, the highest penetration recorded since 2016. How they engage, however, is narrowing. Asked to name their memberships unprompted, the average member lists 3.8 programs. That’s the lowest this count has been since this was first measured […]
  
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• SBS’s World Cup ‘Overdelivers’ For Sponsors & Provides ‘Halo’ Effect – But How Does It Stack Up To Past Events?

  22-07-2026 00:00 via bandt.com.au
  
  Our highlight of the World Cup? Watching Argentinians cry.
  
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• This Is Flow Wins Charles Sturt University Media Account

  21-07-2026 23:55 via bandt.com.au
  
  This is Flow has been appointed to manage all paid media strategy, planning and buying for Charles Sturt University following a competitive tender process. This Is Flow takes over the account from the incumbent, Dentsu Queensland. Charles Sturt University is the largest tertiary education institution in regional Australia, with more than 40,000 current students studying […]
  
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• Droga5 Wins Woolworths Creative Pitch

  21-07-2026 13:10 via bandt.com.au
  
  The Fresh Food people turns to Droga5.
  
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• Nine Cuts Up To 30 Jobs Across Metro Mastheads

  21-07-2026 05:05 via bandt.com.au
  
  Here's a story we take no glee in reporting.
  
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• CommBank Launches New Integrated Financial Abuse Campaign

  21-07-2026 04:50 via bandt.com.au
  
  Excellent work from CommBank on this important and overlooked topic.
  
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• TV Ratings (20/7/2026): SBS’s World Cup Final Breaks Records As 5M Tune In

  21-07-2026 04:39 via bandt.com.au
  
  Remarkably, 2.6 million stayed the journey as Argentina's shithousery reached new heights.
  
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• TV Ratings (20/7/2026): Over 5 Million Aussies Tune In For Spain’s Win Against Argentina In World Cup Final

  21-07-2026 04:39 via bandt.com.au
  
  To no surprise, Spain’s win over Argentina in the 2026 FIFA World Cup final on SBS delivered one of the biggest television audiences of the year on Monday night, with SBS dominating both traditional television and streaming. A whopping 5.262 million Australians were reached by SBS’s live coverage of the match, while an enormous national […]
  
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• Netflix’s Push Into Live TV: Could A Carriage Deal Work In Australia?

  21-07-2026 04:36 via bandt.com.au
  
  Netflix and TF1 are going through their honeymoon stage. Could an Aussie broadcaster follow suit?
  
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• Three Days Left To Vote As B&T’s Women In Media People’s Choice Race Tightens!

  21-07-2026 03:34 via bandt.com.au
  
  What are you doing for the rest of this week? You should be corralling friends, colleagues, family to get voting!
  
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• Just Three Days Left To Vote! B&T Women In Media People’s Choice Race Continues To Tighten

  21-07-2026 03:34 via bandt.com.au
  
  With just three days left before voting closes, the race for the B&T Women in Media Awards, presented by Are Media, People’s Choice Award is proof that no position remains safe. While Resolution Digital’s Christen Fernandes continues to hold the top spot, her share of the overall vote has tightened slightly, easing from 7.1 per […]
  
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• Publicis’ Influential Hires Former We Are Social & VML Execs Kelson Ong & Erin Hunter

  21-07-2026 02:44 via bandt.com.au
  
  These two are said to be influential faces in the industry. Now they're Influential faces, too.
  
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• Influential Hires Ex We Are Social & VML Execs Kelson Ong & Erin Hunter As Group Directors

  21-07-2026 02:44 via bandt.com.au
  
  Publicis Groupe’s influencer and social agency, Influential Australia, has appointed Kelson Ong and Erin Hunter as group directors for Melbourne and Sydney. Ong returns to Publicis Groupe after almost a decade, where he most recently worked at We Are Social Singapore for over four years as general manager & head of business development, marketing and […]
  
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• The Odyssey Delivers Biggest Opening Weekend Of 2026

  21-07-2026 02:30 via bandt.com.au
  
  Remember those halcyon days when only the most insufferable film nerds had heard about 70mm IMAX film?
  
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• The Odyssey Delivers Biggest Cinema Opening Weekend Of 2026

  21-07-2026 02:30 via bandt.com.au
  
  Remember those halcyon days when only the most insufferable film nerds had heard about 70mm IMAX film?
  
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• Bench Media Appoints Andrea Samuel As Strategy Lead

  21-07-2026 02:28 via bandt.com.au
  
  Bench strengthens its, erm, bench here.
  
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• Australia Not Part Of Omnicom’s Hearts & Science And Mediahub Merger 

  21-07-2026 02:28 via bandt.com.au
  
  Omnicom is merging two of its legacy agency brands: Omnicom’s Hearts & Science and Interpublic’s Mediahub. This means that a new agency brand will be revealed in the coming months as operations, leadership and respective teams combine.  In Australia, however, there will be no change to the way either agency operates, B&T understands. In this […]
  
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• Designworks Bolsters Leadership With 2 Senior Hires

  21-07-2026 02:26 via bandt.com.au
  
  Though there are three people in this picture. You'll need to click to work out who's who.
  
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