Advertising news

• Bonkers BMW Spot Sees Drifting M4 Conquer Kafkaesque Corners

  28-07-2026 04:06 via bandt.com.au
  
  This is one of the more head scratch-inducing pieces of work we've seen lately. Not least because we've forgotten all our Kafka.
  
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• Seven Harnesses Soccer Fandom In Rugby League World Cup Ad

  28-07-2026 05:02 via bandt.com.au
  
  Here's hoping Tony Popovic isn't put in charge of the Kangaroos' substitutions.
  
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• Special NZ Wins V Energy Creative Account

  28-07-2026 04:52 via bandt.com.au
  
  We must confess that we've never had or needed a V Energy. We're just high on life here at B&T.
  
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• TV Ratings (27/7/2026): Australia’s Commonwealth Games Dominance Continues, Food Fraud-Focused Four Corners Cracks 1M

  28-07-2026 04:50 via bandt.com.au
  
  We haven't been this het up tomatoes since one slipped out of our burger and landed on our white trousers during a client lunch.
  
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• ‘The Nude Scene Has Slightly Scarred Me’ – Colin From Accounts’ Cast Reflect On Show’s Success At Final Season Launch

  28-07-2026 04:33 via bandt.com.au
  
  The Castle. Priscilla, Queen of the Desert. Muriel’s Wedding. These are three iconic comedies that made the world stand up and notice Aussie culture and its sense of humour. Today, surely, that mantle now sits on the shoulders of the hilarious Binge Original global hit, Colin From Accounts, which launched its third and final season […]
  
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• ‘We’re Surprisingly Ageist’: Brands Continuing To Neglect Older ‘Super Consumer’

  28-07-2026 04:31 via bandt.com.au
  
  Find yourself talking ad nauseum about Gen Z? You've been doing it all wrong, apparently.
  
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• Val Morgan Cinema Appoints Ben Thomas Acting NSW Sales Director

  28-07-2026 04:16 via bandt.com.au
  
  Val Morgan gets an interim NSW sales boss who strenuously denies suggestions he's ever stepped foot in Victoria.
  
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• Quantcast Appoints Tom Weaving As Managing Director For Southeast Asia

  28-07-2026 04:15 via bandt.com.au
  
  Quantcast finds his new SE Asia MD. And, fortunately, he's a big fan of mi goreng.
  
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• Strategy & Tech Consultancy Elemental Concept Expands Into Australia

  28-07-2026 04:13 via bandt.com.au
  
  Elemental Concept arrives Down Under. B&T heads welcome party with a mud cake and hills hoist.
  
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• Fast 10: Brad Hampel On 2 Decades Of Building An Events Empire

  28-07-2026 04:08 via bandt.com.au
  
  Brad Hampel has built an events empire. Let's hope no one with a penchant for shooting womp rats appears in his near future.
  
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• Cheek Media Founder Hannah Ferguson To Stand Against Albo In Next Election

  28-07-2026 04:03 via bandt.com.au
  
  Ferguson channels Count Binface here. Not that we're suggesting Albo is like Farage. Or Ferguson is an intergalactic spacelord.
  
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• Domain Brings 3D Tours To The Block In Extended Nine Deal

  28-07-2026 03:57 via bandt.com.au
  
  Fed up of looking at dilapidated 7-bed sharehouses in Bondi? Take a look around The Block's houses instead.
  
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• Salmon Tasmania Wins Appeal Over Ad Standards Ruling

  28-07-2026 03:56 via bandt.com.au
  
  Worried about the provenance of your tomatoes after last night's Four Corners? At least you know salmon from Nubeena is OK.
  
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• Bailey Ladders Partners With Repco Bathurst To Launch New Campaign Via RideFree Media

  28-07-2026 03:31 via bandt.com.au
  
  As Bailey Ladders celebrates its 70th anniversary this year, the business is marking the milestone with a major national campaign and partnership with Repco Bathurst 1000, giving Australians the chance to win the ultimate motorsport experience. The video campaign was created via creative production agency RideFree Media, while the static was created from the SuperCheap […]
  
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• Brent Smart: Advertising Misses Australia’s ‘Larrikin Spirit’

  28-07-2026 03:29 via bandt.com.au
  
  Strewth! One of our favourite blokes Brent Smart issues a call to arms here.
  
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• Brent Smart: Advertising Misses Australia’s Larrikin Spirit

  28-07-2026 03:29 via bandt.com.au
  
  Strewth! One of our favourite blokes Brent Smart issues a call to arms here.
  
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• Collins Bateman Launches First Ad Campaign On JCDecaux Network

  28-07-2026 03:07 via bandt.com.au
  
  South Australian commercial property firm Collins Bateman has launched its first advertising campaign, taking its brand across Adelaide through a ten-week outdoor media campaign. Running across the JCDecaux network, the campaign spans digital billboards, StreetTalk panels, bus backs and Adelaide Airport media. Built around the headline “Relationships That Move Commercial Property”, the campaign is designed […]
  
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• Zephyr PR & Revolution Creative Join Forces To Launch Full Service Comms Agency

  28-07-2026 02:50 via bandt.com.au
  
  Media communications agency Zephyr PR and full service marketing agency Revolution Creative Group have come together to launch Zephyr Agency, a new brand created to bring together their combined expertise across strategic communications, creative solutions and digital services. Operating from their Gold Coast headquarters and Melbourne office, Zephyr Agency will provide clients with access to […]
  
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• Westpac Adds Former Coca-Cola, IAG Leaders To Marketing Team

  28-07-2026 02:24 via bandt.com.au
  Westpac has named former IAG marketing director Sally Kiernan as its head of strategic marketing, consumer and former Coca-Cola marketing exec Leo Roberts as its head of media and strategic partnerships. Westpac’s chief growth, brand and marketing officer Michelle Klein said the hires reflect the expanded remit of the growth, brand and marketing functions at […]
  
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• First Sessions Announced For humAIn 2026 Including BytePlus Keynote & Chatham House Rule Roundtables

  28-07-2026 02:07 via bandt.com.au
  
  humAIn, the independent AI conference for Australia’s marketing, media and creative industries, has revealed the first sessions of its 2026 programme, ahead of the two-day event in Sydney on 13 and 14 October. The programme includes a keynote from BytePlus, ByteDance’s enterprise technology arm, and centres on a three-way session that puts Australia’s first AI […]
  
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• JCDecaux NZ Launches ‘The Fern is All Of Us’ Campaign For Commonwealth Games

  28-07-2026 01:48 via bandt.com.au
  JCDecaux has launched a new campaign in New Zealand, bringing the Glasgow 2026 Commonwealth Games to life across its nationwide Digital Out-of-Home network. As the official Out-of-Home partner of the New Zealand Olympic Committee and New Zealand Team, JCDecaux’s latest campaign builds on the ‘The Fern is All Of Us’ platform, featuring dynamic creative, live […]
  
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• Sydney Swans & Lifeblood Reimagine Round 24 As ‘Round 42’ In First Work From Newly Independent M+C Saatchi

  28-07-2026 01:33 via bandt.com.au
  
  Australian Red Cross Lifeblood and the Sydney Swans have unveiled ‘42 Days of Blood’, a new integrated campaign created by M+C Saatchi. The campaign themes Sydney’s upcoming Round 24 match as ‘Round 42’, in a reminder of Australia’s ongoing need for blood donors. At the heart of the campaign is the 42 Day Guernsey – […]
  
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• The Problem With Pink Boots

  28-07-2026 01:30 via bandt.com.au
  
  At one point during this year’s FIFA World Cup, it felt like every footballer on the pitch was wearing the exact same boots. Not the same brand, but the same colour, Initiative chief strategy officer Tom Dodd dissects this trend and why sporting brands have been caught offside. Nike had pink boots. Adidas had pink […]
  
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• Mandie van der Merwe & Jessica Brackstone On Why It’s Okay To Be ‘Unlikable’ As B&T Launches Women In Media Superwoman Series With Are Media

  28-07-2026 01:09 via bandt.com.au
  
  B&T has kicked off its Women in Media Superwoman Series, presented by Are Media, ahead of the annual B&T Women in Media Awards, with the first episode exploring authenticity, leadership and why women should not feel pressured to fit a certain mould to succeed. The new vodcast series, created as an Are Media x B&T […]
  
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• It’s Okay To Be ‘Unlikable’: Mandie van der Merwe & Jessica Brackstone Launch B&T’s Women In Media Superwomen Series With Are Media

  28-07-2026 01:09 via bandt.com.au
  
  Do your colleagues recoil as you enter the office? Make sure it's because of your strongly held opinions, not your BO.
  
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• The AI Maturity Gap Is Becoming A Growth Gap

  28-07-2026 00:30 via bandt.com.au
  
  Australian marketers have embraced AI adoption. The harder challenge is now connecting AI to growth. As the technology becomes commoditised, competitive advantage is shifting from artificial intelligence to organisational intelligence, writes Douglas Nicol, co-founder and head of original thinking at the Australian Centre for AI in Marketing and Karin Du Chenne, group executive director at […]
  
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• Genea Celebrates 40 Years Of ‘Changemakers’ In Campaign Via Momentum

  27-07-2026 05:23 via bandt.com.au
  
  On 25 July 1978, Louise Brown was born in Oldham, England, the world’s first baby conceived through IVF. Exactly forty-eight years later, Genea, an Australian fertility clinic that has spent 40 of those years helping build families is asking a different question: what happened next? Genea has launched ‘Changemakers – Changing thousands of lives’, a […]
  
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• ‘Long-Form Content Underutilised For Brands’: Advertising, Film & Tourism Leaders Gather Over Cheese & Wine

  27-07-2026 05:05 via bandt.com.au
  
  There was only one place to be last Wednesday. Unless you happened to a block of brie or a bottle of Yellow Tail.
  
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• Coinstash Founder Accuses Google Of Failing To Remove Scam Ads Impersonating The Exchange

  27-07-2026 04:54 via bandt.com.au
  
  What do Coinstash founder Mena Theodorou & Andrew Forrest have in common? They don't like scam ads.
  
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• Adelaide Airport Allegedly Pulls Conservation Ads But Keeps Gas & Mining Ads Ahead Of ALP Conference

  27-07-2026 04:50 via bandt.com.au
  
  Just wait until they hear what planes run on!
  
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