Advertising news

• BMW Takes Over JOLT’s EV Charging Network With Real-Time DOOH Ads

  29-06-2026 04:33 via bandt.com.au
  
  Did you think the easiest way to spot a BMW driver was their lack of turn signals? Now there's another way.
  
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• LiveRamp Teams Up With Adobe To Give Brands ‘More Targeted’ Campaigns

  29-06-2026 05:05 via bandt.com.au
  
  LiveRamp has teamed up with Adobe GenStudio for Commerce Media Networks (CMNs), in a new partnership designed to make it easier for brands to build and launch more targeted campaigns within commerce media networks. The partnership comes as CMNs continue to emerge as one of the fastest-growing advertising channels, giving brands direct access to high-intent […]
  
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• Thinkerbell: B&T’s Agency Scorecard 2026

  29-06-2026 04:53 via bandt.com.au
  
  Thinkerbell routinely marches to the beat of its own drum. Something we're keen on too, though only because we have no rhythm.
  
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• Spark Foundry: B&T’s Agency Scorecard 2026

  29-06-2026 04:52 via bandt.com.au
  
  NOW PLAYING Spark Foundry Team PROFILE Agency Type Media Ownership Publicis Groupe tagline Agency of Intelligent Disobedience LEADERSHIP TEAM​ Matt Turl CEO Australia Imogen Hewitt CEO ANZ Peter Butler Managing director, Melbourne Rachida Murray Chief digital & media officer Sue-Ellen Osborn Chief investment officer Sophie Langton Chief planning & connections officer Caroline Hugall Chief strategy […]
  
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• Lights, Camera, LION: Three Cultural Truths From Cannes

  29-06-2026 04:40 via bandt.com.au
  And no it's not sore feet, headaches and overstuffed suitcases.
  
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• Weekend Ratings (26-28/6/2026): Farmer Wants A Wife Reclaims Top Spot Amid World Cup Ratings Frenzy

  29-06-2026 04:37 via bandt.com.au
  
  Farmers might want a wife. But it appears that prospective wives want a bit of Nigeria's goalkeeper just as much.
  
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• Assisterhood Announces New Sponsors & Largest Mentorship Cohort to Date

  29-06-2026 04:32 via bandt.com.au
  
  Assisterhood reveals this host of new names and faces. And good on 'em.
  
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• News Australia Launches ‘Go For It’ To Rebuild Travel Confidence

  29-06-2026 04:27 via bandt.com.au
  
  What's the worst that could happen when travelling? Beyond encountering some motherfucking snakes on a motherfucking plane.
  
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• Melbourne Social Co Launches Spin-Off Agency ATTN.CTRL

  29-06-2026 04:24 via bandt.com.au
  
  New agency ATTN.CTRL launches with name that makes it sound a touch more 1984 than it perhaps had anticipated.
  
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• There’s Still Time! Enter B&T’s Women In Media Awards Today

  29-06-2026 04:22 via bandt.com.au
  
  Late entries close this Thursday, so you better get entering!
  
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• There’s Still Time! Enter B&T’s Women In Media Awards

  29-06-2026 04:22 via bandt.com.au
  
  Timeliness is next to Godliness they say. Or is that cleanliness? Either way, there's still time to enter!
  
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• ‘Bare Minimum’: Anika Wells Slams Big Tech As Albanese Government Doubles Social Media Ban Fines

  29-06-2026 04:15 via bandt.com.au
  
  Big tech isn't doing enough to keep kids of platforms, according to the government. And we can't say that we're surprised.
  
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• Foxtel & Nine To Secure Record NRL TV Rights Deal

  29-06-2026 04:10 via bandt.com.au
  
  The NRL is poised to award broadcasting and streaming rights to Foxtel and Nine as part of a seven-year, $5 billion deal, which would kick off in 2028. The deal appears to be structured in a similar way to current TV rights, which are split between Foxtel and Nine. Media reports suggest that Nine will […]
  
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• Zali Steggall Reintroduces Bill To Crack Down On Misleading Political Ads, AI Deepfakes & Synthetic Media

  29-06-2026 04:07 via bandt.com.au
  
  Steggall moves to outlaw misleading political ads. Just wait until she hears about all the hot singles in our area!
  
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• ‘We’ve Seen Crazy Stuff’: Hundreds Of Aussies Get Behind AI Ad Creation In Express VPN PR Move

  29-06-2026 03:26 via bandt.com.au
  Hundreds of Australians and several creative agencies have been busy creating AI ads for Express VPN in a new PR campaign titled ‘The Big Ad Contest’ in what has been described by its CMO as a “purely organic marketing” tactic. Off the back of its FIFA partnership, the company launched the contest to get people […]
  
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• ‘We’ve Seen Crazy Stuff’: ExpressVPN’s ‘The Big Ad Contest’ Causes A Stir Among Aussies

  29-06-2026 03:26 via bandt.com.au
  Want to get people to give a shit about your ads? Why not get them to make it themselves?
  
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• Socceroos Attract Second-Largest SBS Audience In History

  29-06-2026 02:00 via bandt.com.au
  
  Everyone's going mad for the Socceroos, it seems. Or we just didn't fancy going to work.
  
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• Socceroos Attract Second Largest SBS Audience In History

  29-06-2026 02:00 via bandt.com.au
  
  The Socceroos dour 0-0 against Paraguay, which was enough to see Australia progress in the World Cup, attracted the second largest TV audience in SBS broadcasting history. The game reached 4.84 million viewers, including an average audience of 3.086 million, slightly more than the 4.75 million (including an average of 3.045 million) that watched the […]
  
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• Vic Department Of Health Address Medical Inequality In Campaign Via Showpony

  29-06-2026 01:33 via bandt.com.au
  The Victorian Department of Health, in partnership with creative agency Showpony, has officially launched a new public health campaign, ‘Let’s Get Better’, designed to address medical inequality and transform how women’s health is treated across the state. The campaign is a direct response to a history of women’s health being dismissed, misunderstood, and under-researched. It’s […]
  
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• Adland Raises $25K For Youth Off The Streets At Bench Media Trivia Night

  29-06-2026 01:26 via bandt.com.au
  
  More than 130 media and marketing professionals gathered in Sydney last week for the Bench Media Charity Trivia Night, raising $25,000 for Youth Off The Streets. Held at Club York Sydney, the event brought together professionals from across the media, marketing and advertising industry, including B&T, for an evening of trivia, fundraising and community impact, […]
  
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• Asthma Australia Launches First Women’s Asthma Campaign Fronted By Former Diamonds Captain Liz Ellis Via Paper + Spark

  29-06-2026 01:10 via bandt.com.au
  
  Put down the vape, Australia!
  
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• Uber Eats Launches New ‘Ding Dong Deals’ Campaign Iteration Via Special

  29-06-2026 01:09 via bandt.com.au
  Yes $10 deals are great. Though our inability to order anything less than two lots of hot chips means we're not saving that much.
  
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• Uber Eats Launches ‘Ding Dong Deals’ Campaign Via Special

  29-06-2026 01:09 via bandt.com.au
  Uber Eats is highlighting what happens when a ‘Ding Dong Deal’ lands at exactly the wrong moment in a new campaign via Special and EssenceMediacom. From involuntary expletives in commentary boxes to customer service announcements gone wrong, the campaign features AFL commentator Matt ‘Richo’ Richardson, Kiwi sports star Ian Smith and Adam Goodes “The best […]
  
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• Leo Australia Wins Dan Wieden Titanium Lion Grand Prix

  29-06-2026 00:35 via bandt.com.au
  
  Big news from the Croisette! Almost as big as the bar tab at the Carlton following this win, we're assuming.
  
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• TV Ratings (25/6/2026): AFL Surges To Ratings Win As Lions Flog Swans By 43 Points

  26-06-2026 03:41 via bandt.com.au
  
  Here's one story about Lions that doesn't involve the South of France or Rosé wine.
  
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• Lution’s Chris Maxwell Reveals The Three Big Marketing Lessons From ANA’s Agency Conference

  26-06-2026 03:33 via bandt.com.au
  Maxwell still denying his trip to the US was for the World Cup. But we know your game Chris.
  
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• Luiton’s Chris Maxwell Reveals The Three Big Marketing Lessons From ANA’s Agency Conference

  26-06-2026 03:33 via bandt.com.au
  In this op-ed, Australian marketing, data, and technology consultancy Luiton’s founder and CEO Chris Maxwell reflects on his time at the ANA In-House Agency Conference in Huntington Beach, where hundreds of in-house leaders have gathered to discuss the future of the model. Maxwell explores three key themes Australian marketers should be paying attention to: why […]
  
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• Omnicom And Amazon Ads Lift Logitech’s Prime Video Performance

  26-06-2026 03:27 via bandt.com.au
  
  Revealed at the Cannes Lions, Omnicom and Amazon Ads combined Acxiom data with first-party signals to sharpen Logitech’s Prime Video campaign. The campaign, completed for electronics brand Logitech, demonstrated how an enriched audience strategy, powered by Acxiom and Flywheel’s audience intelligence, combined with Amazon’s first-party insights and contextual guardrails within Amazon Marketing Cloud, can boost […]
  
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• Omnicom & Amazon Ads Lift Logitech’s Prime Video Performance

  26-06-2026 03:27 via bandt.com.au
  
  Was this the most exciting thing to happen on the Croisette this year? Maybe.
  
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• Broadsign & Mirakl Ads Unveil Partnership To Unify Online And In-Store Retail Media

  26-06-2026 03:22 via bandt.com.au
  
  It's a Mirakl!
  
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