Advertising news

• Amazon DSP Gains Spotify Podcast Ads As Unique Reach Hits 90%

  07-07-2026 01:36 via bandt.com.au
  
  Australian advertisers buying through Amazon DSP can now place audio ads across Spotify’s podcast network via the Spotify Ad Exchange. It comes after the channel previously carried only music-related audio and video inventory. Spotify’s podcast network reaches a largely distinct audience from ad-supported music (90% unique reach), advertisers already buying music inventory can layer on […]
  
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• Nine & Foxtel Lock In Record $5.3 Billion NRL Rights Deal

  07-07-2026 05:11 via bandt.com.au
  
  Nine and Foxtel ink this mega deal with the NRL.
  
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• Droga5: B&T’s Agency Scorecard 2026

  07-07-2026 04:53 via bandt.com.au
  
  Droga5 likened itself to Bad Bunny in its Scorecard. Though you won't need to turn on Google Translate to read it.
  
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• Suzuki Debuts First EV With ‘Good Clean Dirty Fun’ Platform Via ATime&Place

  07-07-2026 04:31 via bandt.com.au
  
  Suzuki gets dirty in this new campaign. Sensibly avoids licensing the Christina Aguilera song, too.
  
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• TV Ratings (6/7/2026): England’s World Cup Heroics Top Monday Ratings

  07-07-2026 04:17 via bandt.com.au
  
  Reports of B&T journo running shirtless around Mexican-themed Surry Hills bar yesterday remain unconfirmed.
  
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• Admosis Media Group Parent Buys Majority Stake In Creative Converters

  07-07-2026 04:14 via bandt.com.au
  
  B&T warns all, don't confuse Creative Converters with Cash Converters. The two are very different businesses.
  
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• Sky’s Takeover Of ITV Means It Will Control 44% Of UK TV Ad Market

  07-07-2026 04:11 via bandt.com.au
  
  It's great news for the lobotomised as owners of some of reality TV's biggest shows join forces.
  
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• Sky’s Takeover Of ITV Means It Will Control 44% Of TV Ad Market

  07-07-2026 04:11 via bandt.com.au
  
  Sky has agreed a £1.6 billion ($3.1 billion) deal to acquire ITV’s broadcasting and streaming arm (ITV Media & Entertainment) in a deal that would create the UK’s largest commercial broadcaster and heavily concentrate the TV advertising market. Subject to regulatory approval, the deal has been positioned as creating a “commercial streaming champion for the […]
  
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• Youngbloods NSW & FBI Talent Co. Launch Creative Matchmaking Event

  07-07-2026 04:10 via bandt.com.au
  
  To be clear, this isn't to help tired, overworked junior creatives find significant others. The Aurora Hotel next door, however...
  
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• Better Homes And Gardens Opens Amazon Storefront Ahead Of Prime Day

  07-07-2026 04:05 via bandt.com.au
  
  Amazon Prime Day is nearly here! And was that a surprise to us? Yes, it was.
  
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• Australia, NZ Creatives Named In ONE Show Asia Jury

  07-07-2026 04:05 via bandt.com.au
  
  Australia and New Zealand are represented on the jury of creatives and marketers for the 2026 ONE Asia Creative Awards, part of The One Club for Creativity. Confirmed judges from Australia include Finch CEO and EP Rob Galluzzo, AKQA Australia national ECD Sarah McGregor and Havas Host ECD Anna Yates. Representing New Zealand on the […]
  
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• Vacuum Brand BISSELL Names Eva Longoria As Global Brand Ambassador

  07-07-2026 04:03 via bandt.com.au
  
  In a somewhat uncharacteristically unglamorous move, Longoria becomes an ambassador for a vacuum brand.
  
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• Fast 10: Taylor Fielding On The Advice That Changed His Leadership

  07-07-2026 03:52 via bandt.com.au
  
  Taylor Fielding gets 10 quick questions here. Though he's promised to have spent a long time mulling and considering the answers.
  
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• QMS Unveils ‘The Jewel’ 3D Billboard In Brisbane

  07-07-2026 03:33 via bandt.com.au
  
  Digital outdoor media company QMS has launched a 3D digital large format site in Brisbane called ‘The Jewel’ (see video above). Positioned at 240 Queen St, a prime CBD pedestrian precinct linking Brisbane’s key luxury retail and financial hubs, the site offers dominant streetscape presence and uncluttered viewing giving clients high-impact visibility among a valuable […]
  
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• ‘Mildly Confident’: Why Thompson Spencer Believes It Can Retain The Aotearoa NZ Agency Of The Year Crown At The 2026 B&T Awards

  07-07-2026 03:26 via bandt.com.au
  
  Thompson Spencer plots another win at the 2026 B&T Awards. Can you stop the agency?
  
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• LiveRamp Launches First Brand Campaign On Netflix

  07-07-2026 03:25 via bandt.com.au
  
  Adtech platform, LiveRamp, has launched its first ever brand campaign on connected TV. The adtech company will air 15- and 30-second ads for its services on Netflix for the next five months, targeting executives with a promise to help marketers connect data sources seamlessly and “deliver experiences customers want, maximise marketing returns, and drive more […]
  
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• IAB: Retail Media Investment Grows But Buyers Demand ‘Sharper Standards’

  07-07-2026 03:06 via bandt.com.au
  
  Australia’s retail media investment is growing but buyers are demanding “sharper standards” as new IAB research released today reveals inconsistent metrics remain the biggest challenge for 73 per cent of active buyers. The IAB Australia Retail and Commerce Media State of the Nation 2026 report, which is based on data collected from experienced retail and […]
  
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• Multicultural Outdoor Media Grow Network To 250 Screens

  07-07-2026 02:51 via bandt.com.au
  
  Digital out-of-home network Multicultural Outdoor Media (MCO) has activated its 250th digital screen, a major milestone for Australia’s only digital out-of-home network dedicated to multicultural communities. Strategically placed within hyper-local Chinese, Indian, Vietnamese, and Arabic retail environments, MCO’s network delivers targeted, in-language content directly to consumers where they shop, gather, and connect with their cultural […]
  
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• The Economist Launches OOH Campaign Questioning AI Via Cocogun

  07-07-2026 01:59 via bandt.com.au
  
  Sydney-based independent creative agency, Cocogun, has launched a new global campaign series which questions the use of Artifical Intelligence for British news and current affairs journal, The Economist. Placed in the US and UK under bridges and across intersections, the red billboards feature provocative lines that question AI, spark reflection, and remind people that strong […]
  
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• Global OOH Spend Reached $77.9B In 2025

  07-07-2026 01:47 via bandt.com.au
  
  The World Out of Home Organisation (WOO) estimates global media spend on outdoor advertising will hit $54 billion (A$77.9 billion) in 2025, with digital driving nearly half of all revenue. Global out-of-home spend reached grew by 15 per cent on 2024, and now represents 5.1 per cent of global advertising expenditure. Spend is forecast to […]
  
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• Spotify Podcast Ads Available To Buy Through Amazon DSP

  07-07-2026 01:36 via bandt.com.au
  
  You'd be wrong to think this story is dull. But it's certainly more interesting than listening to Steven Bartlett.
  
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• TPG Celebrates Aussie Rituals (Including Sickies) To Launch Its ‘Great Value Every Single Day’ Platform Via Thinkerbell

  07-07-2026 01:20 via bandt.com.au
  
  TPG wants to celebrate 40 years of helping savvy Aussies budgeters with a new value-led creative platform ‘Great Value Every Single Day’, which was created by Thinkerbell. In a cost-of-living climate where Australians are looking for smarter ways to stretch their budgets, the work was created to build memory structures around everyday ritualised tasks so […]
  
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• Harvey Norman Continues 21-Year Sponsorship Of Delicious Produce Awards

  07-07-2026 01:05 via bandt.com.au
  
  News Australia title delicious. and Harvey Norman have once again joined forces for the 2026 delicious. Harvey Norman Produce Awards, marking 21 years of recognising Australia’s finest primary producers. The national awards program celebrates the people who grow, harvest and catch the exceptional produce supplied to the nation’s leading chefs, restaurants and hospitality venues. Krysia […]
  
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• Bastion Names Nicole Speers As Chief People Officer

  07-07-2026 01:02 via bandt.com.au
  
  Bastion has appointed Nicole Speers as chief people officer reporting to group CEO Cheuk Chiang. Speers is a senior people and culture leader with more than 20 years’ experience across HR strategy, organisational transformation and leadership development. She has led enterprise-wide people functions and delivered large-scale transformation programs across complex organisations. Speers will focus on […]
  
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• Saatchi & Saatchi NZ Promotes Lee Sunter To Group ECD, Promotes Steve Cochran To Creative Chair

  07-07-2026 00:57 via bandt.com.au
  
  Saatchi & Saatchi NZ has promoted Lee Sunter to the newly created role of group executive creative director and has promoted Steve Cochran to creative chair. Previously executive creative director, Sunter will be responsible for continuing to raise the standard of ideas and craft within the agency, ensuring work delivers measurable client outcomes. He will […]
  
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• Tourism Tasmania Turns Sydney Commuter Tunnel Into Immersive Gallery

  07-07-2026 00:56 via bandt.com.au
  
  Tourism Tasmania has partnered with oOh!media and Starcom to deliver an Out of Home (OOH) experience, transforming Sydney’s Martin Place pedestrian tunnel into a multi-sensory winter gallery for its latest ‘Off Season’ campaign. Spanning more than 52 metres through the Muru Giligu tunnel, which connects Sydney Metro’s North and South Towers, the space has been […]
  
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• This is Flow Retains Workwear Group Media Account

  07-07-2026 00:55 via bandt.com.au
  
  Independent media agency This is Flow has successfully retained the media planning and buying account for the iconic Melbourne-based Workwear Group, following a competitive agency review. The retention sees This Is Flow continue its longstanding partnership with three of Australia’s most recognised workwear and uniform brands, KingGee, Hard Yakka and NNT. Workwear Group is a […]
  
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• Mazda Engineers Sing From The Mountain Top In New Campaign Via Clemenger BBDO

  07-07-2026 00:51 via bandt.com.au
  Mazda has launched a new national campaign, ‘It’s Kind of a Big Deal’, for the launch of the Next-Gen Mazda CX-5 model which follows Mazda designers, engineers and drivers singing from the mountain top. The campaign celebrates the next generation of the Mazda CX-5 and literally sings the praises of the vehicle’s innovative design, advanced […]
  
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• Gawk Appoints Dan Howlett As VIC & SA Group Agency Director

  07-07-2026 00:30 via bandt.com.au
  
  Gawk has named Dan Howlett as its group agency director for Victoria and South Australia. Howlett was previously general manager of Spark Event Group. Before that, he had spent nearly 20 years with EYE Corp, Inlink, oOh! Media, where he held senior commercial leadership roles. He replaces Tim Stevenson who has taken a step down […]
  
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• Lite n’ Easy Names Ogilvy AOR

  07-07-2026 00:20 via bandt.com.au
  
  Lite n’ Easy has appointed Ogilvy as its agency of record, following a competitive pitch. Ogilvy will partner with Lite n’ Easy to provide the full breadth of brand services, extending from strategy and creative, through to CX, social and influencer. Ogilvy will tap into its multicultural, health and behavioural science expertise as part of […]
  
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