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What was learned about AI at Cannes 2017?
Even before Publicis Groupe announced its plan to create a holdingcompany-wide AI platform, funded by a moratorium on awards entries,artificial intelligence, clever creative data and machine learning werebig topics of Cannes 2017. So what is the creative community saying? And where are we headed? LBB's Laura Swinton and Addison Capper spoke to creatives, Lionsjudges and tech experts to get their take on AI and the conversationsaround it on the Croisette and in the Palais.It popped up in numerous -
LIA's 'Regional of the Year' Awards to honor best in each region good news for top OZ/NZ agencies
LIA's recent decision to introduce 'Regional of the Year' awards in addition to its global 'Of the Year' awards, will be a great incentive to the top creative agencies in Australia and New Zealand as there are only two countries in the race for the Oceana title. These winners will receive a LIA Statue.
Like the global 'Of the Year' awards, this is based on a point system and will be awarded to companies that score high enough. The regions recognised will be: Oceana (Australia, New Zealand) -
McCann Melbourne wins three-year creative services contract with WorkSafe Victoria
McCann Melbourne has secured a three-year contract to provide creative services for WorkSafe Victoria.The agency won the contract following an open market, two-stage tender process which began late last year. The new contract will begin on 1 July 2017.WorkSafe's executive director of external affairs, Linda Timothy,congratulated McCann on its success: "McCann has enormous experience and
delivered an outstanding proposal. We are confident that, together, wecan create new ways to drive home the wo -
Keep in mobile touch with ad creative news: download the Campaign Brief App and/ or Bestadsontv.com App for iPhone or Android
The Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.
The Bestads App gives you immediate access to the weekly
Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactiveadvertisements from bestadsontv.com, plus guest judge comments each week
by top international creatives.Stay on top of the world -
Land Rover showcases All-New Discovery in iconic local content series via Spark44 Sydney
In the lead-up to the launch of the global campaign for the All-New Discovery, airing August 2017, Land Rover has created an iconic Australian content series, 'A Reason for Everything' created by Spark44 Sydney and shot by The Precinct.The four-part local content campaign has been shot in iconic Australian landscapes featuring the brand's ambassadors and focusing on ways that the Discovery fits into people's lives and adventures.
WATCH THE TRAILER
WATCH THE CRAIG PARRY VIDEO The campaign f -
Women’s Weekly Editor-in-chief Kim Doherty Steps Down
BREAKING! Women's Weekly's editor-in-chief has quit her role! -
NARS Cosmetics Cops Huge Customer Backlash Over China Expansion
Customers from all over the globe have threatened to boycott NARS after the cosmetics brand announced it will start test... -
Taronga Zoo re-appoints TBWA Sydney as creative agency following a competitive pitch
Taronga Conservation Society Australia (TCSA) has re-appointed TBWA Sydney as its creative services partner following a competitive tender.
TBWA will continue to be responsible for executing the strategic vision of Taronga Zoo with an immediate focus on the impending launch of the new Sumatran Tiger exhibit, Tiger Trek. Says Janelle Blue, head of marketing, Taronga Zoo: "We've had a strong partnership with TBWA over the last 5 years. Taronga's exemplary role in caring and advoc -
Amber Harrison Has A Win! Lawyers Set To Forgo Monster $330,000 Legal Bill
Sing in rapper voice: "Guess who's back, back again? Shady's back, tell a friend. Guess who's back? Guess who's back?" -
Sandilands Reveals Mega Million Radio Salary Live On Air
It's never a dull moment with that Sandliands fellow, is it? Although, even we admit this isn't exactly a riveting read. -
News Corp’s Tamara Pannett Joins The Urban List As Head Of Sales
News' Tamara Pannett joins Urban List in similar sales role. Well, it would be kinda odd if it was as a forklift driver. -
Samsung Brings Aussie Town Rivalry To Life In New Campaign Via Leos Sydney
Samsung Electronics Australia has unveiled a new local advertising campaign for its recently-launched Galaxy S8 and S8+ ... -
News Corp Australia celebrates 10 years of 1 Degree environmental sustainability initiative
News Corp Australia is celebrating the 10th Anniversary of 1 Degree - the company's environmental sustainability initiative - with an innovative campaign engaging employees, business partners, advertisers and suppliers to take small steps, to make one degree of difference for the environment.Says Michael Miller, executive chairman of News Corp Australasia: "The philosophy of taking small steps for significant change is how our business achieved a carbon footprint reduction of 39%, which is the e -
SCA Extends Triple M & Hit Networks To Include Digital Radio Stations
Southern Cross Austereo (SCA) has announced that from tomorrow, each of its digital radio stations will be aligned to ei... -
Study: A Third Of Game Of Thrones Fans Admit They’ll Pirate Season Seven
Dwarf throwing and gonorrhoea rates aside, when it comes to illegal downloads we Aussies are undisputed world champions. -
Study: A Third Of Aussies Admit They’ll Pirate Game Of Thrones Season Seven
Dwarf throwing and gonorrhoea rates aside, when it comes to illegal downloads we Aussies are undisputed world champions. -
Adobe Introduces AI-powered Voice Analytics To Its Cloud Platform
Adobe has announced new voice analytics capabilities in Adobe Analytics Cloud that enable brands to deliver more persona... -
Nick Cave & Iggy Pop Team Up In New Animal Welfare Video For PETA
Have you worn your mink stole and raccoon hat today to escape winter's icy chill? Well, this may be awkward viewing. -
CommBank promotes its Cardless Cash offering in newly launched spots via M&C Saatchi, Sydney
Commonwealth Bank has launched two new spots via M&C Saatchi, Sydney that promotes the bank's Cardless Cash offering.The spots were directed by Dan Reisinger of Infinity Squared.VIEW THE 60 SPOT
VIEW THE 30 SPOT
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Irreverent UK Bookie Unveils “We Won’t Shit In Your Coffee” Campaign!
When it comes to news relating to offensive ads and human faeces, B&T reinforces our claim as industry leader. -
Completely Bonkers Ad Cements Japan’s Reputation As Completely Bonkers Ad Makers
Need to up your "cool" cachet around the office? Why develop a crack addiction when you can simply email this around? -
Is Monogamy The Best Solution When Choosing Your Brand’s Adtech & Martech Partners?
We were somewhat confused by the wood panel reference in this headline until we realised we'd mistaken it as mahogany. -
Greg “Sparrow” Graham Takes Up Project Director Role At AANA
We couldn't think of a finer human to take up this AANA role than Sparrow. Well, we could, but it'd be rude to mention. -
Aussie Consumer Electronics Marketers Pull Back Their Ad Spend: SMI
Do you have consumer electronic clients on the books? Well, you may have to postpone Aspen this year after reading this. -
Indie Agency next Thursday Recruits GoT Actor To Help Launch Insurance Company
When 40 coins salvaged from a 1,622 shipwreck become the centrepiece of a new insurance company brand launch, it’s cle...
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