Advertising news

• Spider-Man Swings Past $2B Globally As Australian Box Office Surges

  18-08-2026 01:54 via bandt.com.au
  
  Spider-Man: Brand New Day has surpassed US$2 billion (A$2.81 billion) at the global box office. The milestone makes it the 2nd fastest film in history to cross the $2 billion mark, trailing only Avengers: Endgame. The film is now the 3rd highest grossing superhero movie of all time. In the Australian market, it has pushed […]
  
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• The messy middle may be the most valuable content you create

  18-08-2026 07:45 via marketingmag.com.au
  By Matt Jones 
  The first casualty of the AI revolution is certainty, not jobs.
  A year ago, if someone published a thoughtful article or a beautifully written LinkedIn post, our default assumption was that they’d probably written it themselves. Today, even genuinely original work is met with a shrug and a dismissive ‘ChatGPT probably wrote that’. I wonder how many readers have already thought that about this piece. 
  This is a problem that leaders around the world are g
  
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• TAG, DCPR & DDO Join Expanded Dentsu Partnership For UNE

  18-08-2026 05:27 via bandt.com.au
  
  UNE asked for dentsu. dentsu brought the whole alphabet.
  
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• Summer Treseder Moves From Wavemaker To EssenceMediacom

  18-08-2026 05:26 via bandt.com.au
  
  Treseder hops down the corridor, still within waving distance of Peter Vogel.
  
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• Tag Pushes Gate Into Japan & APAC, Nigel Kenneally To Lead Regional Operations

  18-08-2026 04:44 via bandt.com.au
  
  Tag, a global production agency owned by Dentsu, is expanding its specialist craft production offering, Gate, into Japan and the Asia-Pacific region, with veteran production leader Nigel Kenneally appointed to lead its regional operations. Kenneally has been named production lead, Gate – JAPAC, and will be based in Bangkok as Tag looks to meet growing […]
  
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• ‘Testing A New Way’: Reddit ‘Experiments’ With Turning Posts Into Audio & Video

  18-08-2026 04:35 via bandt.com.au
  
  Reddit is testing a new way for users to consume content on the platform, transforming text posts into audio and video formats using AI-generated voices. As part of the limited experiment, some Reddit posts are being adapted into videos featuring AI voices reading the original post and selected comments, giving users an alternative to scrolling […]
  
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• TBWA\Australia Brings Ben Nilsen Back From New York

  18-08-2026 04:34 via bandt.com.au
  
  After ten years overseas, Nilsen’s LinkedIn location has finally changed.
  
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• Tapt Media Promotes Tim Martin To Direct Sales Manager As Two Ex-Staff Rejoin

  18-08-2026 04:26 via bandt.com.au
  
  Commercial talk-radio network Tapt Media has expanded its sales operation with one promotion and two new appointments across both Melbourne and Sydney. Tim Martin has been promoted to direct sales manager, Melbourne, while Andrea Hall has been appointed business manager, Melbourne and Daniel Hughes has joined as business manager, Sydney. The appointments come just days […]
  
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• TV Ratings (17/8/2026): The Block’s Baby Bombshell Draws A Crowd

  18-08-2026 04:15 via bandt.com.au
  
  At least the blockheads will be primed with whingers after filming the show.
  
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• Vaseline Gluta-Hya Says ‘Hya’ To Sydney’s Morning Rave Culture Via REBORN

  18-08-2026 04:11 via bandt.com.au
  
  Remember when rave stimulants used to come in small plastic bags? Oh those halcyon days.
  
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• Hoppr To Bring Audience, Contextual & Behavioural Intelligence To Fetch TV

  18-08-2026 04:09 via bandt.com.au
  
  Fetch partners with Hoppr on this very exciting endeavour.
  
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• Spark Foundry Takes The Wheel For Cancer Council For The Second Year Running

  18-08-2026 04:04 via bandt.com.au
  
  B&T are rallying behind Lauryn Pollard and Maelle Floch as they attempt to conquer the Shitbox Rally.
  
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• What Brands Can Learn From Community Conversation

  18-08-2026 03:46 via bandt.com.au
  
  You can learn all sorts of things on Reddit. And some of them even appear to be about marketing.
  
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• Vagisal’s Cheeky ‘What’s In Your Vag?’ Campaign Turns Heads

  18-08-2026 03:37 via bandt.com.au
  
  Intimate health brand Vagisal has launched ‘What’s In Your Vag?’, a cheeky new campaign that swaps the social media trend ‘What’s In My Bag?’ for something considerably more personal. Created by Publicis España, the campaign centres on wash bags designed to evoke the shape of a vagina, alongside a Vagisil product tackling a common source […]
  
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• Vagisal’s Cheeky ‘What’s In My Vag?’ Campaign Turns Heads

  18-08-2026 03:37 via bandt.com.au
  
  Not since the World Cup final has there been such a stir on the streets of Spain.
  
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• ‘More Of A Smoke Screen Than A Bill’: Labor & Coalition Strike Gambling Ad Deal

  18-08-2026 03:07 via bandt.com.au
  
  Labor and the Coalition have landed on a package of changes that will allow Australians to opt-out of gambling advertising online, clearing the way for the federal government’s wagering reform bill to pass through parliament this week. At the heart of this agreement is a new wagering advertising opt-out register, which will be run by […]
  
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• ‘Enormously Grateful To Everyone’: Guardian Australia’s MD Rebecca Costello Departs

  18-08-2026 02:53 via bandt.com.au
  
  Rebecca Costello is set to step down from her role as managing director of Guardian Australia in September.  In her role, Costello has directed Guardian Australia through a period of substantial change with a focus on business strategy, developing new capabilities, and strengthening relationships with audiences and commercial partners. Her leadership has been acknowledged by […]
  
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• The Big Night Is Almost Here! The 2026 B&T Women In Media Awards Are Just Days Away

  18-08-2026 02:45 via bandt.com.au
  
  Aaaaand there’ll be surprise giveaways for some lucky seats!
  
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• Jamie Oliver Cooks Up Funny Midlife Crisis Microdrama Series With Life360

  18-08-2026 02:40 via bandt.com.au
  
  If even Jamie Oliver is having a mid-life crisis, what hope do the rest of us have?
  
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• NFSA To Archive Work Of 10 Aussie YouTube Creators In New National Collection

  18-08-2026 02:09 via bandt.com.au
  
  The National Film and Sound Archive of Australia (NFSA) has partnered with YouTube to formally archive the work of 10 of Australia’s most influential creators, bringing digital-first storytelling into the nation’s audiovisual record. The new NFSA Creator Capsule will preserve 300 videos from the inaugural group, alongside oral histories and contextual material exploring the creators, […]
  
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• SPEAK Communications Appoints Jason Evans To Senior Account Manager Role

  18-08-2026 02:04 via bandt.com.au
  
  PR agency SPEAK Communications has strengthened its senior team with the appointment of Jason Evans as senior account manager. Evans brings more than 15 years’ communications experience across entertainment, sport and technology, having worked with globally recognised brands including Channel 9, Stan, Netflix and Microsoft. With experience spanning both in-house and agency environments, Evans has […]
  
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• Windsorborn Poaches Squeegee Scott From Salesforce

  18-08-2026 01:35 via bandt.com.au
  
  Windsorborn is set to clean up after appointing Squeegee.
  
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• IAB Report Finds 3 In 4 Agencies Expect Programmatic OOH Investment To Rise

  18-08-2026 01:33 via bandt.com.au
  
  Programmatic digital out-of-home (pDOOH) is moving further into the mainstream of agency media planning, with three in four agencies expecting investment in the channel to increase over the next 12 months. The finding comes from the IAB Australia Programmatic Digital Out-of-Home State of the Nation 2026 Report, which surveyed 163 advertising decision-makers from agencies involved […]
  
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• Hatched Hosts Media Partners & Clients To Explain Its Plans For The Next 12 Months

  18-08-2026 01:26 via bandt.com.au
  
  Our invite must have been lost in the mail.
  
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• StreetIQ Bolsters Senior Commercial Team With 2 Appointments

  18-08-2026 01:22 via bandt.com.au
  
  Digital out-of-home (DOOH) platform, StreetIQ has appointed Laura Kleiman and Louise Tatlock to its senior commercial team as it continues to expand across Australia and New Zealand. Kleiman has joined as commercial director after senior commercial and partnership leadership roles at Bench Media, Crimtan and GumGum. Kleiman has than two decades of experience across media, […]
  
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• Pure Animal Wellbeing Celebrates Pets In ‘Best Life Ever’ Campaign Via Princess

  18-08-2026 01:14 via bandt.com.au
  
  PAW releases 'Best Life Ever'. And for the dogs who sleep all day, we tend to agree.
  
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• Auckland Transport Turns Commute Into Catwalk In New Campaign

  18-08-2026 01:11 via bandt.com.au
  
  Auckland Transport and Thompson Spencer have brought New Zealand Fashion Week’s 25th anniversary theme, ‘Auckland in Style. Tāmaki Makaurau in Motion’ to Auckland’s newest train stations. The campaign followed models that transformed from everyday commuters into runway-ready icons as they move through Te Waihorotiu Station, through Waitematā Station and on to Shed 10 (home of […]
  
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• Experience Advocacy Taskforce & Unjumble Partner To Connect Experienced Talent With 2.6M Aussie SMBs

  18-08-2026 01:07 via bandt.com.au
  
  Even in semi-retirement, Sparrow refuses to update his wardrobe.
  
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• NBL Group Partners With Audience Engagement Platform Komo

  17-08-2026 07:30 via bandt.com.au
  
  Australian audience engagement and data platform Komo Technologies has secured a major multi-year partnership with the NBL Group to boost engagement across venue screens, live broadcasts, mobile apps, social media, and digital channels. Komo was selected following a competitive evaluation process and will roll out ahead of the upcoming Hungry Jack’s NBL27 season, with the WNBL […]
  
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• Weekend Ratings (14-16/8/2026): Footy, Cricket & The Logies Lead The Weekend

  17-08-2026 05:10 via bandt.com.au
  
  An historically bad showing from Australia against Bangladesh perhaps wasn't the way the winter of cricket wanted to kick off.
  
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