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Social platforms and the re-fragmentation of social media
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When will the cookie crumble? What does Google’s delay mean for the industry?
Google has delayed the end of third-party cookies in its Chrome browser for the third time, pushing the timeline back to beyond 2025.The tech giant gave the update on “the plan for third-party cookie deprecation on Chrome” ahead of its first-quarter financials, due on Friday.
“We recognise that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem,”
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New Mumbrellacast: Foxtel gives Seven a lesson in making announcements as radio silence continues
Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.
This week:
Despite finally announcing Warburton’s immediate departure, Seven are staying quiet.
Also on this episode:Foxtel confirm big move
How should brands handle ANZAC Day?Get the latest episode every Wednesday.
Podcast edit by Abe’s Audio.Keep up to date with Mumbrella DailyRelated ContentNew Mumbrellacast: Seven, Qantas and Spotify: Brand crises and opportunitie
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TikTok Australia head says app is not a ‘national security risk’ after US Senate passes bill to force sale
The general manager, global business solutions, for TikTok Australia, Brett Armstrong, has responded to recent news from the US that TikTok’s parent company ByteDance will be forced to either sell off the social media platform to an American-owned company, or face a bill in the States.Per the Sydney Morning Herald, the bill passed the US Senate 79-18 on Wednesday, and will now go to President Joe Biden, who has already indicated he will sign it as soon as it lands on his desk.
ByteDan
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Google delays ending cookies for third time: ‘We recognise that there are ongoing challenges’
Google has delayed the end of third-party cookies in its Chrome browser for the third time, pushing the timeline back to beyond 2025.Google gave the update on “the plan for third-party cookie deprecation on Chrome” ahead of its first-quarter financials, due on Friday.
“We recognise that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem,” a
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Intuit Mailchimp calls to Aussies directly in debut Australian campaign
Intuit Inc., the fintech platform behind Mailchimp, has launched its debut Australian brand campaign for the aforementioned email marketing platform, playing on the familiar to raise awareness.Developed by in-house creative agency, Wink Creative, and communications agency, PHD, the ‘To: Australia From: Mailchimp” campaign leverages the familiar elements of email (in this case, a recipeient and navigation bar) to capture the seasoned eyes of Australian marketers.Each visual element su
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Former Dentsu Creative APAC CEO joins Bastion Agency
Marketing and comms agency Bastion has appointed former Dentsu Creative APAC CEO, Cheuk Chiang, as its new CEO for Australia and New Zealand.In his new role, Chiang will be responsible for driving business expansion and have operational and P&L responsibilities across Bastion’s ANZ business.
(L-R): Jack Watts and Cheuk Chiang
He joins after 18 months at Dentsu Creative as APAC CEO, where he was among the pre-Christmas redundancies last year.
“We’ve been in business almost 1
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Decades of street press archives now online: Drum Media, Inpress, 3D World, Rave Magazine
Music media website theMusic.com.au has uploaded a treasure trove of Australian musical history, with back issues of street press titles stretching back to the 1970s now available on their website, for free access.Back issues from Drum Media, Inpress, 3D World, Rave Magazine, and more are available, with the digitalisation process taking over a year.
Brisbane publisher SGC Media acquired The Music in October 2021, a website that spawned from popular street press Drum Media, and its sister public
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‘What is to stop any country from controlling the entire internet?’ Musk takes on Australian free speech laws
Elon Musk will send his lawyers into battle a takedown notice for social media platform X, arguing the Australian eSafety Commissioner has overstepped in making the legal demand.The tech giant is kicking against a Federal Court order to remove videos of the Wakeley church stabbing from social media platform X, after it refused to comply with a formal takedown notice by the eSafety commissioner.
Musk voiced his concerns last night on X, saying: “Our concern is that if ANY country is allowed
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Cancer Chicks say ‘FUCC It’ in new brand platform, via MBCS
Charity organisation Cancer Chicks has launched a new brand platform and campaign via Initiative Impact and Mediabrands Content Studio (MBCS), encouraging Aussies to talk about and support young women with cancer.‘FUCC It’ hopes to become a cultural catchcry to empower young women to not let cancer, terminal illness or chronic pain to define their lives. The deliberately provocative tagline hopes to grab attention, build rapport and generate a sense of liberation for women with cance
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New Midnight Oil doco to premiere this year
Nearly two years after their final tour, a new documentary detailing Midnight Oil’s incredible story is set to premiere this year.
Midnight Oil: The Hardest Line will premiere on the opening night of the Sydney Film Festival on 5 June at the State Theatre, and will feature unheard interviews with every band member, as well as unseen live and studio footage.
“We are thrilled to present Midnight Oil: The Hardest Line as the opening film for this year’s Sydney Film Festival,&rdquo
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Akkomplice merges into Howatson+Company
Independent creative agency Akkomplice has been acquired by fellow independent Howatson+Company.Originally founded in 2014 by Kenny Hill, Akkomplice has worked with leading brands including Kellogg’s, Sorbent, Slater & Gordon, Mercedes-Benz, Darrell Lea and more.
Kenny Hill
Chris Howatson, founder and CEO of Howatson+Company told Mumbrella the Akkomplice brand will “shortly not exist” as it will be fully merged into Howatson+Company’s existing offerings.
“10 yea
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Foxtel group chief commercial and content officer Amanda Laing announces resignation
Foxtel has announced that its group chief commercial and content officer and BINGE managing director, Amanda Laing, has resigned.On Tuesday, Foxtel Group CEO Patrick Delany confirmed that Laing will be leaving the company, staying until September to ensure a smooth transition is made.
“Since joining the Foxtel Group in 2018, Amanda has been instrumental to the Foxtel Group’s content strategy and has played a key leadership role in the transformation which has enabled us to launch Kay
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Print ad in The Australian discontinued after Ad Standards violation
An advertisement from The Climate Study Group that appeared in The Australian has been discontinued after violating Sections 1a) and 3a) of the Australian Association of National Advertisers (AANA) Environmental Code.The complainant argued the advertisement, ‘The Carbon Dioxide Climate Myth’, contained misleading claims, and that it appeared like native content.
“They have published climate denial + disinformation in The Australian,” the complainant wrote. “This fra
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Real estate developer’s ‘sleazy’ billboard breaches Ad Standards
An out-of-home (OOH) advertisement from Melbourne-based real estate developer Orchard Piper has been pinged by Ad Standards for breaching Sections 2.1, 2.2 and 2.4 of the Australian Association of National Advertisers (AANA) Code of Ethics.The billboard promoting the development featured several images, one of a woman leaning into a car with her skirt blown upwards, and her sheer underpants visible.The complaint claimed the ad was “sleazy, salacious and clearly misogynistic”.
“
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‘Deliberately wicked and calculated’: Ten tells courts Bruce Lehrmann should pay all legal costs
Network 10 has told the Federal Court it believes that Bruce Lehrmann should pay all the network’s legal costs because his defamation claim was “deliberately wicked and calculated”.Lehrmann lost the defamation case brought against Network 10 and Lisa Wilkinson, with Justice Michael Lee finding last week that, on the balance of probabilities, Lehrmann raped former Liberal staffer Britanny Higgins in Parliament House in 2019.
“Having escaped the lion’s den, Mr Lehrman
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Danny Bass and Steve Yurisich depart dentsu as new company structure is revealed
Dentsu ANZ has revealed a new and simplified model to “create meaningful growth for clients”, which will see dentsu Media boss Danny Bass and Merkle boss Steve Yurisich depart.Aimed at putting “client solutions at the heart of the business, with a focus on connecting its world class capabilities”, the new structure will see dentsu operate across two areas: Client Counsel & Commerical, and Product + Practices, with two new leadership roles created.Current chief client
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Mastercard announces new head of marketing after Kirsty Redfearn departure
Mastercard in Australia has appointed a new head of marketing, after Kirsty Redfearn’s departure earlier this year, Mumbrella can exclusively reveal.Florencia Aimo joins in the official role of vice president, integrated marketing and communications, Australasia.
In her new role, she will lead marketing efforts across Australia, New Zealand and the Pacific Islands, managing a team of ten responsible for deliver consumer and B2B marketing, sponsorships, merchant partnerships, and communicat
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Honey Birdette breaches Ad Standards… again
A month after its last violation, Australian lingerie company Honey Birdette has again breached the Australian Association of National Advertisers (AANA) Code of Ethics, and has again been non-compliant, according to Ad Standards.The latest complaint was made against two store window displays that featured women in lingerie and nipple pasties, with the complainant describing the ads as “straight up porn”.“Please accept my objections to these on display in my community on ground
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Children’s Cancer Institute asks for donations via campaign from Orphan
A new powerful campaign from the Children’s Cancer Institute has launched this week, reminding Aussies that cancer research relies on donations, via creative agency Orphan.In late 2022, the agency created a new brand platform for the Institute, ‘A Life Should Be Long’. This new spot is the latest execution under the platform, following the highly successful ‘Donate Your Age’ initiative from last year.
The brand platform focuses on the fact that when a child
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Mumbrella Publish Awards returns for 2024
Mumbrella’s annual Publish Awards are set to return on September 26, 2024, with a brand new category being added to the mix.This year, the Publish Awards – a celebration of leading publishing organisations and talent within Australia – has 26 categories.The newest category is Educational Publication of the Year – an accolade designed to recognise education publishers who consistently produce high-quality learning resources that are innovative and impactful.
The 2023 award
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CRA boss Ford Ennals resigns, effective immediately
The CEO of industry body Commercial Radio & Audio, Ford Ennals, has announced his resignation, effective immediately.Ennals served as CEO for two years, during which he “successfully led the rebranding of the industry body from Commercial Radio Australia to Commercial Radio & Audio, and oversaw the successful launch of Radio 360.“Ford has made some great contributions during his tenure with CRA,” said chair of the CRA board, Ciaran Davis, in a statement sent on Monday a
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‘This judgement is a triumph for truth’: Network 10 reacts to Lehrmann decision
Network 10 has released a statement regarding Bruce Lerhmann’s unsuccessful defamation suit against the broadcaster, calling it “a triumph for truth”.Lehrmann sued Channel Ten and Lisa Wilkinson over a 2021 interview with Brittany Higgins and a subsuquent Logies speech that he said identified him as an alleged rapist, a claim which “utterly destroyed him”.
On Monday afternoon, Justice Michael Lee dismissed the case, finding that on the balance of probability, Lehrma
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Totally Workwear turns attention to sustainable growth following rebrand
Approximately five months after announcing its refreshed brand mission, workwear chain Totally Workwear has entered “the sustained profitable growth phase of its strategic plan”.The step up reflects the brand’s commitment to a strategy that prioritises stable foundations and promotes reliable growth.
Using the mission refresh as said foundation, Totally Workwear invested in digital platform tools and e-Commerce practices to bolster its omni-channel experience.The brand –
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‘Mr Lehrmann raped Ms Higgins’: Judge dismisses Bruce Lehrmann’s defamation case against Network 10 and Lisa Wilkinson
Network 10 and Lisa Wilkinson have been found not guilty of defaming Bruce Lehrmann during a 2021 television interview with Brittany Higgins, and a subsequent Logies speech.Lehrmann sued Channel Ten and Wilkinson over a 2021 interview with Higgins in which she said she was raped in Parliament House by a work colleague. Although Lehrmann was not named in the interview, he alleges details given during the broadcast made it clear he was the accused colleague, a claim which “utterly destroyed
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Bupa encourages contagious good health in new spot via Thinkerbell
Bupa Health Insurance has launched a new campaign underpinned by its latest Pulse Check survey results, saying that not all contagious things are bad, via Thinkerbell.The annual survey has revealed that Australians are increasingly focused on their health and wellbeing, and Bupa hopes to play a key role in helping.
The ‘Good Health is Contagious’ campaign encourages Aussies to ‘feel good health catch on’ and make healthy choices – made easier by Bupa.It is the first
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Nova Entertainment announces new media partner following pitch
Nova Entertainment has appointed GroupM’s Mindshare as its media agency partner, Mumbrella can exclusively reveal.The agency will work across Nova’s entire portfolio, including Nova Network, SmoothFM, FIVEAA, Star 104.5 and the Nova Podcast Network.
The incumbent, dentsu’s Carat, held the account since 2017. Mumbrella understands the account is worth $9 million.Adam Johnson, chief growth officer at the audio business, told Mumbrella that the quality of Mindshare’s re
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Media companies junk Government’s fast food advertising study: ‘True causes of obesity have much more to do with wealth, education, parents’
A report commissioned by the Albanese Government aimed at highlighting the dangers of fast food advertising on the health of Australian children has been slammed as a ‘quick fix’ by the media companies carrying this messaging.The Healthy Kids Advertising Bill 2023 was tabled in federal parliament last June by independent MP Dr. Sophie Scamps. A feasibility study funded by the Albanese Government suggested a number of measures that would severely restrict fast food, such as banning pr
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CHEP Media wins University of Sydney media pitch
The University of Sydney (USYD) has appointed CHEP Network to its media account following a competitive pitch process.CHEP Media will be responsible for the university’s media planning and buying services for Australia, and key markets across the Asia-Pacific region.
The agency will support USYD with an integrated media strategy, to further elevate its brand profile and drive recruitment for undergraduate and postgraduate offerings.The incumbent was Yango, who held the account for at least
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Beacon Lighting re-signs with Carat Victoria
Carat Victoria has retained the Beacon Lighting media account, handling paid media strategy, and planning and buying, including brand, performance and programmatic.The dentsu company has held the account for six years, first winning the account in 2018.Richard Lehocz, managing director of Carat Victoria, said: “We are incredibly proud to be continuing our partnership with Beacon Lighting.
“To be able to continue to push the brand into new growth is a wonderful testament to the work d
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