• When will the cookie crumble? What does Google’s delay mean for the industry?

    When will the cookie crumble? What does Google’s delay mean for the industry?
    Google has delayed the end of third-party cookies in its Chrome browser for the third time, pushing the timeline back to beyond 2025.The tech giant gave the update on “the plan for third-party cookie deprecation on Chrome” ahead of its first-quarter financials, due on Friday.
    “We recognise that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem,”

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