Apple news

• Apple's latest iPhone 18 Pro ad is a micro music video

  18-09-2026 19:36 via appleinsider.com
  
  Apple is putting the iPhone 18 Pro's new camera front and center with a music video for K-Pop artist Rose.
  iPhone 18 Pro stars in new 'Shot on iPhone' music video
  On Friday, Apple shared a brand-new 35-second "Shot on iPhone" ad. This time it doubles as a bite-sized music video.The video is for "new trick" by K-Pop artist Rose. Of the project, Apple says: "The new variable aperture lens on the 48MP main camera captured improved low-light footage and impressive depth of field to bring the music v
  
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• Apple Watch Series 12 has slightly larger bezels, stuck out Digital Crown

  18-09-2026 21:20 via appleinsider.com
  
  Customers upgrading from Apple Watch Series 11 to Apple Watch Series 12are noticing some design changes, namely a larger bezel and a Digital Crown that sticks out a bit further.
  Apple Watch Series 12 has slightly larger bezels
  The Apple Watch Series 12 has a new Health Sensing system, which replaced the rear sensor stack with a larger surface area. That seemed to be the only significant external design change, at least, until customers got their hands on them.According to various posts on Reddit
  
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• Developers finally get Xcode tools to prepare apps for iPhone Duo

  18-09-2026 20:46 via appleinsider.com
  
  Apple has opened the starting gate for iPhone Duo app development, but that means developers have a single month to finish the race.
  Xcode 27.1 beta adds iPhone Duo development tools
  On Friday, Apple released the first Xcode 27.1 beta, giving developers the tools they need to prepare for iPhone Duo. They now have roughly one month to test their apps across the foldable iPhone's many possible layouts.Xcode 27.1 includes Swift 6.4 and SDKs for iOS 27.1, iPadOS 27.1, and Apple's other operating sys
  
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• A US NAND factory could reshape storage supply, but not yet for Apple

  18-09-2026 20:19 via appleinsider.com
  
  SK Hynix-owned Solidigm is considering a U.S. factory for the storage chips used in phones, computers, and data centers, a move that would reduce its dependence on China as Washington pressures foreign chipmakers to manufacture in America.iPhone repair
  Upstate New York has emerged as the leading candidate, Reuters reported Friday, citing three people familiar with the discussions. No agreement has been reached, and the location, investment, capacity, and construction schedule remain undecided.So
  
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• Build for iPhone Duo with new resources

  18-09-2026 19:00 via developer.apple.com
  
  Get Xcode 27.1 beta.View downloads and release notesGet Figma and Sketch design kits for iPhone Duo from the Apple Design Resources.Download design kits from the Apple Design ResourcesSign up for workshops around the world to learn how to optimize your app and build customized experiences for all screen sizes.Explore workshopsFind out more about preparing your app for iPhone Duo.Learn more about iPhone Duo
  
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• iPhone Duo is Steve Jobs's intersection of technology and liberal arts, says Ternus

  18-09-2026 18:46 via appleinsider.com
  
  John Ternus and iPhone Duo designers reveal how ordinary paper notebooks were a key inspiration for the new foldable iPhone Duo.
  Apple says that paper notebooks were part of the inspiration for the iPhone Duo.
  Even as Apple is celebrating the arrival of the iPhone 18 Pro in stores, even its own executives are looking ahead to when the iPhone Duo comes out.CEO John Ternus, hardware executive Molly Anderson and software executive Steve Lemay have been talking to GQ magazine about having started fr
  
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• Where to grab the best deals on AirPods 5, Apple Watch Series 12, iPhone 18 Pro

  18-09-2026 18:21 via appleinsider.com
  
  Apple's latest releases are already on sale, with markdowns on the new Apple Watch Series 12, AirPods 5, and incentives across the iPhone 18 Pro lineup.
  Save on Apple's newest hardware - Image credit: Apple
  Apple's newest products are hitting store shelves, and we've rounded up the best deals on the new hardware.
  Continue Reading on AppleInsider | Discuss on our Forums
  
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• First iPhone 18 Pro teardown shows larger battery and vapor chamber

  18-09-2026 17:19 via appleinsider.com
  
  A short video teardown of the new iPhone 18 Pro reveals no great surprises, but does show how Apple managed to cool the processor and slim down the Dynamic Island.
  Talking apart the new iPhone 18 Pro - image credit: REWA Technology.
  Back in September 2025, teardowns of the iPhone 17 Pro revealed Apple's then-new vapor chamber cooling system. Now the REWA Technology YouTube channel has taken apart the new iPhone 18 Pro and shown just which components have changed.There are details Apple hasn't di
  
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• Protect your iPhone Duo & iPhone 18 Pro lineup with ESR's latest cases

  18-09-2026 16:11 via appleinsider.com
  
  The iPhone Duo is Apple's first smartphone that starts at over $2,000, and the iPhone 18 Pro lineup commands a premium price as well. Give them the protection they need with ESR's latest cases.
  iPhone 18 Pro in an ESR case. Image source: ESR
  It's time to order your next iPhone, Apple Watch, and set of AirPods, but don't forget to get some accessories that'll keep them safe. ESR has the accessories you'll need — an iPhone Duo case that'll arrive ahead of your pre-order, plus a new Apple Wat
  
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• Apple is hiding tiny 'hello' signs for iPhone 18 Pro users to find

  18-09-2026 15:55 via appleinsider.com
  
  Apple has hidden tiny "hello" signs inside its retail stores, giving customers something to hunt for and a reason to try out the new iPhone 18 Pro's cameras.
  Image credit: @Apple___Sora via X
  The signs feature Apple's iconic cursive "hello" script. And they're small for a reason: Apple has tucked them into spots that make them natural targets for the iPhone 18 Pro's telephoto camera.Apple's new iPhone 18 Pro and iPhone 18 Pro Max both offer up to 8x optical-quality zoom through the 48MP Fusion T
  
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• Evercore raises AAPL price target to $380 on new iPhone demand

  18-09-2026 15:41 via appleinsider.com
  
  Investment firm Evercore believes that upgrade demand for the iPhone 18 Pro range and new Apple Watch Series 12 is higher than predicted, prompting a target rise of $15.
  Apple's new iPhone 18 Pro range is now in stores.
  Back in May 2026, Evercore raised its price by $35 to $365, arguing that investors were ignoring Apple's long term prospects. Now it's raised the price again, but this time because of what appear to be short term issues.Specifically, the company reports that its survey of consume
  
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• Child safety protesters target Apple Fifth Avenue at iPhone 18 Pro release

  18-09-2026 14:26 via appleinsider.com
  
  Apple CEO John Ternus has opened the doors at Apple Fifth Avenue for the first US sales of the iPhone 18 Pro, but the event has also been targeted by protesters.
  Protesters parked a series of vans along Fifth Avenue ahead of the iPhone 18 Pro store opening.
  Apple Fifth Avenue was briefly closed as its famous glass cube was decorated in the new iPhone colors, and it has now been officially opened by CEO John Ternus, head of retail Deirdre O'Brien, and vice president of worldwide marketing, Greg J
  
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• iPhone 18 Pro, Apple Watch, iPhone Duo, and iOS 27 on the AppleInsider Podcast

  18-09-2026 13:10 via appleinsider.com
  
  Every new detail learned about iPhone 18 Pro and iPhone 18 Pro Max helps paint a broader understanding of where these devices stand in Apple's lineup. Your hosts discuss this and more on the AppleInsider Podcast.
  They're here.
  Apple has finally released the OS 27 updates to the public, and with them, Siri AI. Developers are updating their apps for the new systems, so there is a lot to dig through now that it is all available.Meanwhile, iPhone 18 Pro and iPhone 18 Pro Max got some early impressio
  
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• Apple Fifth Avenue cube changes colors for iPhone 18 Pro release

  18-09-2026 12:34 via appleinsider.com
  
  Apple's famous glass cube on Fifth Avenue in New York has been turned burgundy, silver, and glacier as it prepares to welcome the first buyers of the iPhone 18 Pro.
  Apple Fifth Avenue prepares for the iPhone 18 Pro launch - image credit: Apple.
  The first pre-orders of the iPhone 18 Pro and iPhone 18 Pro Max are arriving and they are also now in Apple Stores around the world. There have been crowds outside stores in Kuala Lumpur, one of the earliest Apple Stores to open, but now there's something
  
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• Siri app vs. Hey Siri: how to get more from Siri AI

  18-09-2026 11:09 via appleinsider.com
  Apple's new Siri app makes the assistant far more useful for longer conversations, and knowing when to open it instead of saying "Hey Siri" helps you get faster, better results.Siri has its own app now
  Users can open the app to revisit an earlier response, continue a conversation from another supported device or pin an exchange they expect to need again. Voice activation still makes more sense for timers, reminders, music, directions and smart home controls that don't require a lasting conversat
  
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• The first iPhone 18 Pro preorders are reaching customers

  18-09-2026 11:08 via appleinsider.com
  
  The first iPhone 18 Pro preorders are reaching customers as Apple's latest flagship rolls out worldwide.
  Queues at Apple The Exchange TRX in Kuala Lumpur as the iPhone 18 Pro goes on sale - image credit: Apple.
  Apple opened iPhone 18 Pro preorders on September 12, ahead of its September 18 release. Customers in the earliest time zones are now among the first to receive their new devices.Deliveries typically begin in Australia and New Zealand, followed by Asia, Europe, and North America. Apple St
  
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• OpenAI won't get to see terms of settlement between Apple and SpaceXAI

  18-09-2026 04:18 via appleinsider.com
  
  Elon Musk filed to have Apple dismissed from the lawsuit he brought against it and OpenAI, and OpenAI demanded answers. The judge has denied OpenAI's request to reveal settlement terms.
  OpenAI won't get to see what convinced Elon Musk to let Apple leave lawsuit
  When Elon Musk's SpaceXAI sought to dismiss Apple from the ongoing lawsuit brought against it and OpenAI, it wasn't clear exactly what had transpired. In OpenAI's efforts to find out, it has been revealed that there was some kind of settl
  
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• Apple's 'Friday Night Baseball' broadcast will be partially captured by iPhone 18 Pro

  18-09-2026 01:52 via appleinsider.com
  
  A series of 14 iPhone 18 Pro models will be spread around Dodger Stadium to capture the "Friday Night Baseball" game, providing unique vantage points.
  Apple will once again use iPhones during an MLB game
  Apple first used iPhone cameras to capture a Major League Baseball Game in September 2025. The new iPhone 18 Pro models with variable aperture have launched just in time to be used in Friday's MLB game.The "Friday Night Baseball" game between the San Francisco Giants and Los Angeles Dodgers will
  
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• SoftRAID 9 adds RAID 6 for macOS 27 owners only

  17-09-2026 20:07 via appleinsider.com
  
  OWC SoftRAID 9 adds RAID 6 and RAID 6+ protection designed to keep an array accessible after two drives fail, but the new modes require macOS 27.OWC's SoftRAID 9
  SoftRAID 9 is available now for Mac and Windows. Existing Premium subscribers receive the upgrade at no additional cost, and current SoftRAID volumes won't need to be reformatted.The release expands SoftRAID's fault-tolerance options while adding access to encrypted APFS RAID volumes on Windows. RAID 6 and RAID 6+ are the biggest additi
  
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• Apple Watch Series 12 and Apple Watch Ultra 4 reviewers praise health upgrades

  17-09-2026 17:59 via appleinsider.com
  
  Reviewers have found that Apple's latest wearables deliver better health tracking and battery life, while Apple's highly promoted, and highly controversial, Audio Intelligence features largely remain untested.
  Apple Watch Ultra 4 and Apple Watch Series 12 review roundup
  Reviews of Apple's newest wearables have begun rolling in ahead of Friday, September 18's release date. Here's what reviewers across the web thought of September's two new Apple Watch models.
  Continue Reading on AppleInsider | Di
  
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• Ignore stock advisor chatter about iPhone 18 Pro demand

  17-09-2026 17:15 via appleinsider.com
  
  Every year, talking heads from big banks pop up in the media to assess iPhone preorder demand at launch. This year, they're underestimating the iPhone Duo bull in the china shop.
  iPhone 18 Pro sales have already started, and analysts are worried for no reason
  For years now, Apple's September iPhone release includes a Pro and a non-Pro. There have been some exceptions previously, like the iPhone X. There has also been the iPhone Air, and this year, the iPhone Duo.The iPhone X disrupted the talkin
  
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• iPhone Duo a godsend for mini iPhone fans, minus the price

  17-09-2026 16:42 via appleinsider.com
  
  After years of fans complaining that the beloved iPhone mini disappeared, Apple brought back a pint-sized phone that costs as much as a MacBook Pro. I want one.
  All of these cool features and I'll just need to pony up four months of my mortgage
  You may remember me as the author of nearly 3,000 words about how the iPhone 16e seemed like a stupid product. You also may remember that a large portion of that rant was, more or less, me yelling about how Apple should have never discontinued a small iPh
  
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• AI can reach Addigy's iPhone management layer, assuming you let it

  17-09-2026 16:19 via appleinsider.com
  
  AI-assisted scripting, reporting, compliance controls, and MCP support are coming to Addigy's Apple device-management platform, with administrators still required to approve management actions before they run.M5 MacBook Pro
  Addigy Intelligence Suite launches September 17 with AI Script Assist, natural-language reporting, controls for unapproved AI applications, and support for Model Context Protocol. Administrators must approve proposed management actions before they run.The approval requirement
  
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• Give developers time to update apps for iPhone Duo

  17-09-2026 16:17 via appleinsider.com
  
  Apple makes it sound easy to update apps for the new iPhone Duo. It's going to take some developers longer, not everything will work well at first, and some won't do it at all.
  This is what you paid $2,000 for? Give it time: developers can have a lot to do to make their apps take proper advantage of the iPhone Duo - image elements credit: Apple.
  Even though everyone believed a foldable iPhone was coming, Apple did manage to keep the iPhone Duo secret better than usual. Which means that as well a
  
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• Apple Music testing out countdown clocks for upcoming albums

  17-09-2026 15:38 via appleinsider.com
  
  Apple Music wants to make the wait for a new album more exciting with a built-in countdown showing exactly when it will drop.
  Image credit: pdfu via X
  Apple Music is preparing to add release countdowns for upcoming albums, giving listeners an at-a-glance timer showing how long remains before new music becomes available. The countdown appears directly on an album's page beneath the search bar.The upcoming feature was shared by pdfu on X, who found it hidden in Wednesday's beta.
  Continue Reading o
  
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• A20 Pro succeeds because it was built just for what Apple needs

  17-09-2026 14:08 via appleinsider.com
  
  Apple executives have been talking in detail about the iPhone 18 Pro's 2nm A20 Pro processor, but also how it was intentionally designed alongside so many other elements to provide greater speed and efficiency.
  Sri Santhanam talks about the design of the A20 Pro processor - image credit: The Circuit podcast
  The A20 Pro processor in the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo is the most capable chip ever in any iPhone. Each generation is of course better than the last, but this is the f
  
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• iPhone 17 review one year later: Still plenty to appreciate

  17-09-2026 13:37 via appleinsider.com
  
  After a year with the iPhone 17, I've found plenty to appreciate about it, but that still doesn't make me love it.
  iPhone 17 review, one year later
  The iPhone 17 was Apple's 2025 baseline release. For whatever reason, the general public really took to it. Apple's own Tim Cook pointed out repeatedly that the phone was one of Apple's best sellers of all time.As fate would have it, it was also the iPhone I was, more or less, forced into buying. My beloved iPhone 13 mini was on death's doorstep, and
  
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• New government liaison Tim Cook to dine with AI & world leaders

  17-09-2026 02:10 via appleinsider.com
  
  Apple Executive Chairman Tim Cook has already been called upon to attend a state dinner with US President Donald Trump and Chinese President Xi Jinping on September 24.
  Former Apple CEO Tim Cook continues his role as government liaison
  Tim Cook stepped down from his CEO position on September 1 and took over as Executive Chairman and Apple government liaison. The new role is meant to keep CEO John Ternus at a distance from political matters.Barely two weeks into his new position, Cook will be att
  
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• New government liaison Tim Cook to dine with AI & government leaders

  17-09-2026 02:10 via appleinsider.com
  
  Apple Executive Chairman Tim Cook has already been called upon to attend a state dinner with US President Donald Trump and Chinese President Xi Jinping on September 24.
  Former Apple CEO Tim Cook continues his role as government liaison
  Tim Cook stepped down from his CEO position on September 1 and took over as Executive Chairman and Apple government liaison. The new role is meant to keep CEO John Ternus at a distance from political matters.Barely two weeks into his new position, Cook will be att
  
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• DRAM pricing will mean more iPhone price hikes in 2027, no relief through 2028

  17-09-2026 00:52 via appleinsider.com
  
  Apple has agreed to DRAM pricing at $2 per Gb in the new year, up from $1.50 today. With spiking demand and supply struggling to catch up, things are going to get much worse before they get better.
  AI-driven RAM shortages continue
  Former Apple CEO Tim Cook called the AI-driven RAM shortages a "100-year flood" that would inevitably lead to product price increases. Those price increases came for nearly every existing product but the iPhone, but then a $100 increase spread across the existing iPhon
  
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