Apple's famous glass cube on Fifth Avenue in New York has been turned burgundy, silver, and glacier as it prepares to welcome the first buyers of the iPhone 18 Pro.
Apple Fifth Avenue prepares for the iPhone 18 Pro launch - image credit: Apple.
The first pre-orders of the iPhone 18 Pro and iPhone 18 Pro Max are arriving and they are also now in Apple Stores around the world. There have been crowds outside stores in Kuala Lumpur, one of the earliest Apple Stores to open, but now there's something
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Apple Fifth Avenue cube changes colors for iPhone 18 Pro release
via appleinsider.com
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Protect your iPhone Duo & iPhone 18 Pro lineup with ESR's latest cases
via appleinsider.com
The iPhone Duo is Apple's first smartphone that starts at over $2,000, and the iPhone 18 Pro lineup commands a premium price as well. Give them the protection they need with ESR's latest cases.
iPhone 18 Pro in an ESR case. Image source: ESR
It's time to order your next iPhone, Apple Watch, and set of AirPods, but don't forget to get some accessories that'll keep them safe. ESR has the accessories you'll need — an iPhone Duo case that'll arrive ahead of your pre-order, plus a new Apple Wat
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Apple is hiding tiny 'hello' signs for iPhone 18 Pro users to find
via appleinsider.com
Apple has hidden tiny "hello" signs inside its retail stores, giving customers something to hunt for and a reason to try out the new iPhone 18 Pro's cameras.
Image credit: @Apple___Sora via X
The signs feature Apple's iconic cursive "hello" script. And they're small for a reason: Apple has tucked them into spots that make them natural targets for the iPhone 18 Pro's telephoto camera.Apple's new iPhone 18 Pro and iPhone 18 Pro Max both offer up to 8x optical-quality zoom through the 48MP Fusion T
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Evercore raises AAPL price target to $380 on new iPhone demand
via appleinsider.com
Investment firm Evercore believes that upgrade demand for the iPhone 18 Pro range and new Apple Watch Series 12 is higher than predicted, prompting a target rise of $15.
Apple's new iPhone 18 Pro range is now in stores.
Back in May 2026, Evercore raised its price by $35 to $365, arguing that investors were ignoring Apple's long term prospects. Now it's raised the price again, but this time because of what appear to be short term issues.Specifically, the company reports that its survey of consume
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Child safety protesters target Apple Fifth Avenue at iPhone 18 Pro release
via appleinsider.com
Apple CEO John Ternus has opened the doors at Apple Fifth Avenue for the first US sales of the iPhone 18 Pro, but the event has also been targeted by protesters.
Protesters parked a series of vans along Fifth Avenue ahead of the iPhone 18 Pro store opening.
Apple Fifth Avenue was briefly closed as its famous glass cube was decorated in the new iPhone colors, and it has now been officially opened by CEO John Ternus, head of retail Deirdre O'Brien, and vice president of worldwide marketing, Greg J
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iPhone 18 Pro, Apple Watch, iPhone Duo, and iOS 27 on the AppleInsider Podcast
via appleinsider.com
Every new detail learned about iPhone 18 Pro and iPhone 18 Pro Max helps paint a broader understanding of where these devices stand in Apple's lineup. Your hosts discuss this and more on the AppleInsider Podcast.
They're here.
Apple has finally released the OS 27 updates to the public, and with them, Siri AI. Developers are updating their apps for the new systems, so there is a lot to dig through now that it is all available.Meanwhile, iPhone 18 Pro and iPhone 18 Pro Max got some early impressio
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Siri app vs. Hey Siri: how to get more from Siri AI
via appleinsider.comApple's new Siri app makes the assistant far more useful for longer conversations, and knowing when to open it instead of saying "Hey Siri" helps you get faster, better results.Siri has its own app now
Users can open the app to revisit an earlier response, continue a conversation from another supported device or pin an exchange they expect to need again. Voice activation still makes more sense for timers, reminders, music, directions and smart home controls that don't require a lasting conversat
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The first iPhone 18 Pro preorders are reaching customers
via appleinsider.com
The first iPhone 18 Pro preorders are reaching customers as Apple's latest flagship rolls out worldwide.
Queues at Apple The Exchange TRX in Kuala Lumpur as the iPhone 18 Pro goes on sale - image credit: Apple.
Apple opened iPhone 18 Pro preorders on September 12, ahead of its September 18 release. Customers in the earliest time zones are now among the first to receive their new devices.Deliveries typically begin in Australia and New Zealand, followed by Asia, Europe, and North America. Apple St
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OpenAI won't get to see terms of settlement between Apple and SpaceXAI
via appleinsider.com
Elon Musk filed to have Apple dismissed from the lawsuit he brought against it and OpenAI, and OpenAI demanded answers. The judge has denied OpenAI's request to reveal settlement terms.
OpenAI won't get to see what convinced Elon Musk to let Apple leave lawsuit
When Elon Musk's SpaceXAI sought to dismiss Apple from the ongoing lawsuit brought against it and OpenAI, it wasn't clear exactly what had transpired. In OpenAI's efforts to find out, it has been revealed that there was some kind of settl
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Apple's 'Friday Night Baseball' broadcast will be partially captured by iPhone 18 Pro
via appleinsider.com
A series of 14 iPhone 18 Pro models will be spread around Dodger Stadium to capture the "Friday Night Baseball" game, providing unique vantage points.
Apple will once again use iPhones during an MLB game
Apple first used iPhone cameras to capture a Major League Baseball Game in September 2025. The new iPhone 18 Pro models with variable aperture have launched just in time to be used in Friday's MLB game.The "Friday Night Baseball" game between the San Francisco Giants and Los Angeles Dodgers will
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SoftRAID 9 adds RAID 6 for macOS 27 owners only
via appleinsider.com
OWC SoftRAID 9 adds RAID 6 and RAID 6+ protection designed to keep an array accessible after two drives fail, but the new modes require macOS 27.OWC's SoftRAID 9
SoftRAID 9 is available now for Mac and Windows. Existing Premium subscribers receive the upgrade at no additional cost, and current SoftRAID volumes won't need to be reformatted.The release expands SoftRAID's fault-tolerance options while adding access to encrypted APFS RAID volumes on Windows. RAID 6 and RAID 6+ are the biggest additi
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Apple Watch Series 12 and Apple Watch Ultra 4 reviewers praise health upgrades
via appleinsider.com
Reviewers have found that Apple's latest wearables deliver better health tracking and battery life, while Apple's highly promoted, and highly controversial, Audio Intelligence features largely remain untested.
Apple Watch Ultra 4 and Apple Watch Series 12 review roundup
Reviews of Apple's newest wearables have begun rolling in ahead of Friday, September 18's release date. Here's what reviewers across the web thought of September's two new Apple Watch models.
Continue Reading on AppleInsider | Di
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Ignore stock advisor chatter about iPhone 18 Pro demand
via appleinsider.com
Every year, talking heads from big banks pop up in the media to assess iPhone preorder demand at launch. This year, they're underestimating the iPhone Duo bull in the china shop.
iPhone 18 Pro sales have already started, and analysts are worried for no reason
For years now, Apple's September iPhone release includes a Pro and a non-Pro. There have been some exceptions previously, like the iPhone X. There has also been the iPhone Air, and this year, the iPhone Duo.The iPhone X disrupted the talkin
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iPhone Duo a godsend for mini iPhone fans, minus the price
via appleinsider.com
After years of fans complaining that the beloved iPhone mini disappeared, Apple brought back a pint-sized phone that costs as much as a MacBook Pro. I want one.
All of these cool features and I'll just need to pony up four months of my mortgage
You may remember me as the author of nearly 3,000 words about how the iPhone 16e seemed like a stupid product. You also may remember that a large portion of that rant was, more or less, me yelling about how Apple should have never discontinued a small iPh
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AI can reach Addigy's iPhone management layer, assuming you let it
via appleinsider.com
AI-assisted scripting, reporting, compliance controls, and MCP support are coming to Addigy's Apple device-management platform, with administrators still required to approve management actions before they run.M5 MacBook Pro
Addigy Intelligence Suite launches September 17 with AI Script Assist, natural-language reporting, controls for unapproved AI applications, and support for Model Context Protocol. Administrators must approve proposed management actions before they run.The approval requirement
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Give developers time to update apps for iPhone Duo
via appleinsider.com
Apple makes it sound easy to update apps for the new iPhone Duo. It's going to take some developers longer, not everything will work well at first, and some won't do it at all.
This is what you paid $2,000 for? Give it time: developers can have a lot to do to make their apps take proper advantage of the iPhone Duo - image elements credit: Apple.
Even though everyone believed a foldable iPhone was coming, Apple did manage to keep the iPhone Duo secret better than usual. Which means that as well a
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Apple Music testing out countdown clocks for upcoming albums
via appleinsider.com
Apple Music wants to make the wait for a new album more exciting with a built-in countdown showing exactly when it will drop.
Image credit: pdfu via X
Apple Music is preparing to add release countdowns for upcoming albums, giving listeners an at-a-glance timer showing how long remains before new music becomes available. The countdown appears directly on an album's page beneath the search bar.The upcoming feature was shared by pdfu on X, who found it hidden in Wednesday's beta.
Continue Reading o
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A20 Pro succeeds because it was built just for what Apple needs
via appleinsider.com
Apple executives have been talking in detail about the iPhone 18 Pro's 2nm A20 Pro processor, but also how it was intentionally designed alongside so many other elements to provide greater speed and efficiency.
Sri Santhanam talks about the design of the A20 Pro processor - image credit: The Circuit podcast
The A20 Pro processor in the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo is the most capable chip ever in any iPhone. Each generation is of course better than the last, but this is the f
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iPhone 17 review one year later: Still plenty to appreciate
via appleinsider.com
After a year with the iPhone 17, I've found plenty to appreciate about it, but that still doesn't make me love it.
iPhone 17 review, one year later
The iPhone 17 was Apple's 2025 baseline release. For whatever reason, the general public really took to it. Apple's own Tim Cook pointed out repeatedly that the phone was one of Apple's best sellers of all time.As fate would have it, it was also the iPhone I was, more or less, forced into buying. My beloved iPhone 13 mini was on death's doorstep, and
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New government liaison Tim Cook to dine with AI & world leaders
via appleinsider.com
Apple Executive Chairman Tim Cook has already been called upon to attend a state dinner with US President Donald Trump and Chinese President Xi Jinping on September 24.
Former Apple CEO Tim Cook continues his role as government liaison
Tim Cook stepped down from his CEO position on September 1 and took over as Executive Chairman and Apple government liaison. The new role is meant to keep CEO John Ternus at a distance from political matters.Barely two weeks into his new position, Cook will be att
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New government liaison Tim Cook to dine with AI & government leaders
via appleinsider.com
Apple Executive Chairman Tim Cook has already been called upon to attend a state dinner with US President Donald Trump and Chinese President Xi Jinping on September 24.
Former Apple CEO Tim Cook continues his role as government liaison
Tim Cook stepped down from his CEO position on September 1 and took over as Executive Chairman and Apple government liaison. The new role is meant to keep CEO John Ternus at a distance from political matters.Barely two weeks into his new position, Cook will be att
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DRAM pricing will mean more iPhone price hikes in 2027, no relief through 2028
via appleinsider.com
Apple has agreed to DRAM pricing at $2 per Gb in the new year, up from $1.50 today. With spiking demand and supply struggling to catch up, things are going to get much worse before they get better.
AI-driven RAM shortages continue
Former Apple CEO Tim Cook called the AI-driven RAM shortages a "100-year flood" that would inevitably lead to product price increases. Those price increases came for nearly every existing product but the iPhone, but then a $100 increase spread across the existing iPhon
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iOS 27 Notification Center issue persists from beta to public release
via appleinsider.com
Apple's iOS 27 includes a bug that can make your iPhone temporarily unresponsive, but it only if you go out of your way to trigger it.
iOS 27 features a Notification Center bug.While the iOS 27 update refined Apple's Liquid Glass aesthetic, the software also brought with it an apparent user interface bug. Quickly toggling and switching between the Control Center and Notification Center can seemingly make devices unresponsive.In essence, the bug needs to be triggered deliberately by quickly openi
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New in iOS 27.2 beta: redesigned Health app, Siri AI localization, more
via appleinsider.com
Apple's redesigned Health app has already reached developers and testers with the first beta of iOS 27.2. Here's what's new.
iOS 27.2 beta 1 introduces a redesigned Health app, improves Siri AI localization, and more.
On Wednesday, following the full public release of iOS 27, Apple made iOS 27.2 beta 1 available to all compatible devices except the iPhone Duo. Apple's first foldable phone is expected to ship with iOS 27.1, while the remainder of the iPhone lineup will receive iOS 27.2The first d
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First developer betas of iOS 27.2, macOS 27.2 are out for testing
via appleinsider.com
Following the launch ofiOS 27, iPadOS 27, tvOS 27, and macOS 27, Apple has started the beta process again, but unexpectedly for the 27.2 versions.
iOS 27 on an iPhone
After reaching the end of the develper beta process for its milestone operating systems, Apple has now moved on to the point releases. The first developer builds of iOS 27.2, iPadOS 27.2, macOS 27.2 Golden Gate, and tvOS 27.2 are now available for testing.At the time of publication, builds for watchOS 27.2 and visionOS 27.2 have no
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Get your subscriptions ready for iOS 27
Discover how you can expand the reach of your subscriptions with new features in iOS 27. You can start preparing today by making sure your apps use StoreKit 2 to handle your Apple In-App Purchases. Request access to Bundles and SuitesOffer multiple subscriptions as a single Apple In-App Purchase in your apps with new Bundles and Suites capabilities. With Bundles, people can access multiple subscriptions in one purchase — across a single app, multiple apps from the same
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Updates to App Tracking Transparency in the European Union
As part of agreements with select European competition authorities, Apple is introducing changes to its App Tracking Transparency framework in the European Union. Beginning with iOS 27.2 and iPadOS 27.2, developers will have the option to use an alternative version of the App Tracking Transparency system prompt in the EU. The requirements for when you must seek permission to track users will remain the same. Due to legal requirements, only the alternative version of the system pro
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Apple supplier SK Hynix in talks with Intel about US-made RAM
via appleinsider.com
Apple supplier SK Hynix allegedly wants to start producing memory on U.S. soil, and it's asking for help from Intel to make it happen.
Memory sticks - Image Credit: SK Hynix
The global memory crisis is causing companies to pay high prices for the chips, while producers make plans to expand production. The situation may result in the unusual move by SK Hynix to bring RAM manufacturing to an entirely new continent.According to sources of Reuters on September 16, SK Hynix is in talks with processor
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Get an iPhone 18 Pro on T-Mobile with any condition trade-in
via appleinsider.com
Join T-Mobile today and get an iPhone 18 Pro on them, or get a giant discount on the iPhone 18 Pro Max, and you'll benefit from the fastest network* with iPhone Handoff and Magenta Status.
Get T-Mobile's iPhone 18 Pro on Us deal - Image credit: Apple
It's time to pre-order the iPhone 18 Pro or iPhone 18 Pro Max, and whichever model you choose, T-Mobile makes it an easy upgrade. When switching to T-Mobile, not only do you get the latest iPhone, but you also get the perks of Magenta Status, specia
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Three photographers put the iPhone 18 Pro camera to work
via appleinsider.com
Apple is putting the iPhone 18 Pro into the hands of three acclaimed photographers to see what its redesigned camera system is capable of.
iPhone 18 Pro stars in new Shot on iPhone exhibit
Announced at September's "Surprise and Shine" event, Apple's iPhone 18 Pro brings several changes to the iPhone camera system. These include a variable aperture and improved low-light photography.As with previous iPhone generations, Apple has handed the device to professional photographers to demonstrate what
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