Advertising news

• Why Christmas Advertising Needs Chapters, Not One-Night Stands

  18-12-2025 01:28 via bandt.com.au
  Kevin the Carrot has become a mainstay of Aussie Xmas season, and we're so here for it.
  
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• Warner Bros. Snubs Paramount, Sticks With Netflix $108B Deal

  08-01-2026 02:06 via bandt.com.au
  That's all folks, according to Bugs Bunny and the folks at Warner Bros.
  
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• TV Ratings (7/1/2026): Nine’s Great Getaways Tail Jacob Bethell’s Wonderful Ton

  08-01-2026 02:00 via bandt.com.au
  The Getaway team are providing a much needed drinks break from test cricket.
  
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• SCA Makes Senior Hires To The Stav, Abby & Matt Breakfast Show

  08-01-2026 01:25 via bandt.com.au
  The Project talent finds a new home in Brisvegas.
  
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• Walmart Rolls Out AI Ads Inside Sparky Shopping Assistant

  08-01-2026 01:11 via bandt.com.au
  Walmart’s AI Sparky mixes helpful advice with a side of sponsored suggestions.
  
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• Former VML Exec Sarah Bailey Launches He Read She Read Podcast & Social Media Brand

  08-01-2026 01:07 via bandt.com.au
  Reading is cool again, and BookTok might be the reason.
  
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• QBD Books Unveils ‘Unlock Their Potential’ Campaign Following Social Media Ban

  08-01-2026 00:46 via bandt.com.au
  As Australian families prepare for the return to school, QBD Books is launching ‘Unlock Their Potential,’ a national campaign celebrating the power of reading following Australia’s social media ban. Running from early February, the campaign arrives at a pivotal moment for families. With Australia’s new social media restrictions for children now in effect, many parents […]
  
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• Omnicom-IPG Takeover: Porter Novelli Folds Into FleishmanHillard

  08-01-2026 00:09 via bandt.com.au
  The headcount maths has left plenty of industry observers scratching their heads. Here is the latest salvo.
  
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• Omnicom-IPG Takeover: IPG’s Porter Novelli Folds Into ‘Smaller’ FleishmanHillard Shop

  08-01-2026 00:09 via bandt.com.au
  Communications agency Porter Novelli has folded into Omnicom’s FleishmanHillard brand, making redundant its leaders CEO Rhys Ryan, chief operating officer Arj Ganeshalingam and managing partner Patrick McClelland. B&T understands the decision to sunset Porter Novelli (the larger agency of the two) is a local Australian decision and not part of a wider global call. About […]
  
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• 7-Eleven Australia Signs Partnership With Rally Rider Daniel Sanders

  07-01-2026 23:56 via bandt.com.au
  7-Eleven Australia has announced a long-term athlete partnership with Australian rally rider Daniel Sanders. The partnership was announced while Sanders is currently racing in the 2026 Dakar Rally. The agreement positions the 2025 Dakar Rally winner as an ongoing ambassador for the brand, with the partnership set to extend across content and activations that reflect […]
  
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• Finnish Saunawear Collection Debuts Via TBWA\Helsinki

  07-01-2026 23:38 via bandt.com.au
  You’ve heard of saunas, but have you heard of sauna fashion? This concept is behind the latest clothing collection, Kuura Saunawear, made of Finnish forests, brought to life via TBWA\Helsinki. Sauna has been one of the biggest wellness trends of the year, and the Finnish steam room has become familiar around the world. Finns usually […]
  
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• X-Rated: Grok Undressing Scandal Is Another Page In Elon Musk’s Destruction Of Twitter

  07-01-2026 23:28 via bandt.com.au
  On what planet is it acceptable to undress images of women using AI technology? This fad has flourished on Elon Musk’s X (formerly known as Twitter) for weeks without any response until the media got hold of it. If this bloke can fly humans to Mars, how can he not prevent this? We know he […]
  
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• MLA’s Lamb Ad Scores Top Marks From System1

  07-01-2026 03:30 via bandt.com.au
  The outstanding lamb ad gets the tick of approval from punters.
  
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• ‘Guarddog To Lapdog’: Andrew Wilkie Accuses ACMA Of Letting Sportsbet Rewrite The Rules

  07-01-2026 03:28 via bandt.com.au
  A $2.5 million fine, a few tweaks, and suddenly ACMA’s slap on Sportsbet feels more like a gentle pat.
  
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• DoubleVerify Unveils AI-Driven Platform For Smarter, Transparent Streaming Ads

  07-01-2026 03:24 via bandt.com.au
  DoubleVerify’s launches tool that lets people know the streamed content it serves isn't fake, apparently.
  
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• Musk Under Pressure To Reign In Grok After Users ‘Undress’ Women On X

  07-01-2026 03:21 via bandt.com.au
  Elon Musk's destruction of the platform formerly known as Twitter takes another dark turn.
  
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• Almond Breeze Mocks AI Slop In New Spot Starring Jonas Brothers

  07-01-2026 03:00 via bandt.com.au
  Jonas Brothers finally put AI slop to good use. It still won't get B&T journos to buy almond milk.
  
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• Lego’s Unveils Biggest Product Upgrade Since The Minifigure

  07-01-2026 02:53 via bandt.com.au
  Lego bricks with bright lights, noises and computer chips is the perfect present for kids of parents you dislike.
  
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• From Puffer Coat Popes To Sweaty Humans, Equinox Keeps It Real In New Campaign

  07-01-2026 02:49 via bandt.com.au
  What do three boobs, a puffer Pope & Trudeau on a pole have in common? They promote fashion that looks like ChatGPT misadventures.
  
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• M&M’S Returns Serve At The Australian Open With Pop-Up & Spotto Competition

  07-01-2026 02:37 via bandt.com.au
  Why did the M&M go to school? He wanted to be a Smartie.
  
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• TV Ratings (6/1/26): The Pink Test Sees Head & Smith Scores Glowing Centuries

  07-01-2026 02:19 via bandt.com.au
  Forget 'on Wednesdays we wear pink,' the SCG made it Tuesday.
  
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• TV Ratings (6/1/26): Head & Smith Score Glowing Centuries, Seven Receives Huge Numbers

  07-01-2026 02:19 via bandt.com.au
  Forget 'on Wednesdays we wear pink,' the SCG made it Tuesday for a good cause.
  
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• The Brand Risk Of Becoming An AI Punchline

  07-01-2026 02:09 via bandt.com.au
  As CES kicks off in Las Vegas this week, and the tech-bros showcase a flurry of innovations, the ad industry will no doubt be finding out what AI can do next. Affinity’s executive creative director Matt Batten gives pause to ask a burning question: what’s at risk in pursuit of creative speed and cost-reduction? Advertising […]
  
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• MondelÄ“z Reviews Creative For Oreo

  07-01-2026 02:00 via bandt.com.au
  The confectionary and snacks giant’s largest brand, Oreo, has begun a global creative agency review. Oreo has worked with a number of creative agencies including Omnicom’s The Martin Agency. It has also previously worked with VML and LePub on global campaigns, including its 2024 campaign ‘Trust The Twist’. Mondelēz’s review of Oreo coincides with a […]
  
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• ALDI Special Buys Make Their DoorDash Debut In Victoria

  07-01-2026 01:40 via bandt.com.au
  We know where we'll be getting our next grocery delivery from, once it hits NSW.
  
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• System1 Reveals The 10 Brands That Cut Through In 2025

  07-01-2026 01:32 via bandt.com.au
  These ads made people feel something, even if they hated it.
  
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• The Limitless Equation Podcast’s New Episode ‘Limitless Care’ Taps Publicis Groupe’s Brooke Aniseko

  07-01-2026 00:51 via bandt.com.au
  The Limitless Equation Podcast, hosted by Chloe Hooper, has released a new episode titled ‘Limitless Care,’ featuring Brooke Aniseko, head of digital and data at Publicis Groupe. In an emotional and reflective conversation, Aniseko explored how care has shaped her leadership, motherhood, and sense of self. From navigating guilt and burnout to redefining what success […]
  
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• Yahoo DSP Advances Its Buying Platform With New Agentic AI Capabilities

  07-01-2026 00:30 via bandt.com.au
  Yahoo DSP has announced the integration of Agentic AI as a next-generation intelligence layer built directly into the platform. Fully embedded across the workflow, Agentic AI aims to transform how advertisers plan, activate, optimise, and measure campaigns, adding to the power of Yahoo Blueprint, the Yahoo DSP AI engine. Agentic AI is now built directly […]
  
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• Good Humans PR Marks Three Years With Growth Spurt

  06-01-2026 03:20 via bandt.com.au
  'Good Humans' is a great name for an agency of spin doctors. Not sure it would work for journos, real estate agents or lawyers.
  
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• PubMatic Introduces AgenticOS: Operating System For Agentic Advertising

  06-01-2026 02:58 via bandt.com.au
  PubMatic’s AgenticOS lets AI agents plan, buy, and adjust ads automatically while humans stay out of the weeds.
  
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