Advertising news

• When Did ‘Product Feature’ Become Code For Public Surveillance?

  02-03-2026 02:16 via bandt.com.au
  In the first of a regular series of columns, Fixer & Future CEO Venessa Hunt has called for greater governance and Big Tech accountability for products that are being used for nefarious purposes such as surveillance and covertly recording footage of women.    There’s a difference between innovation and expansion without restraint. Over the past […]
  
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• Maxibon ‘Goes Full Cookie’ For Choc Chip Cookie Launch Via SICKDOGWOLFMAN

  23-03-2026 22:53 via bandt.com.au
  Australia is about to ‘go full cookie’ with the launch of Maxibon’s new Choc Chip Cookie Bon in a new integrated campaign via SICKDOGWOLFMAN which asks the classic age-old philosophical question, ‘What happens if a person turns into a cookie?’ In short, they freak out and scream ‘I’m a cookie!’ before their mate rushes in […]
  
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• Dentsu Goes Back-To-Back As ADFEST’s Network Of The Year

  23-03-2026 08:30 via bandt.com.au
  The final night of ADFEST 2026 reached its peak at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand, as the industry gathered for the Lotus Special Awards. Celebrating the region’s most outstanding creative talent, the ceremony honoured the networks, agencies and brands setting the benchmark across APAC. This year also marked the introduction of a […]
  
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• Nine Taps TikTok’s Content Boss Simon Bates

  23-03-2026 06:56 via bandt.com.au
  The former general manager and head of content at TikTok, Simon Bates, has announced his move to Nine, stepping into a newly created leadership role. Bates was one of the first employees at TikTok Australia, where he lead content across Australia and New Zealand with responsibility for creators, publishers and content partnerships. He was also […]
  
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• Back By Popular Demand: Pinterest’s Creative Chief Xanthe Wells Returns To Cairns

  23-03-2026 06:52 via bandt.com.au
  Cool is not a KPI, but attending Cairns Crocodiles should be.
  
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• Kirsten Hasler To Leave IKEA

  23-03-2026 06:21 via bandt.com.au
  Meatball in hand, Kirsten Hasler heads for the door at IKEA.
  
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• Naomi Shepherd Leaves Meta

  23-03-2026 05:50 via bandt.com.au
  One of Meta’s Australian leaders has decided to leave her role after 14 years at social media platform. Group industry director Naomi Shepherd, one of Australia’s leading tech executives, revealed she was exiting her post on LinkedIn. “I’ve been here longer than most, which gives you a different perspective on a place like this. I’ve […]
  
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• ABC Staff Vote To Go On Strike

  23-03-2026 03:29 via bandt.com.au
  ABC staff are planning a 24-hour strike on Wednesday (24 March 2026) after rejecting a 10 per cent pay rise over three years. The industrial action began at 11am on Wednesday, 25 March, and received majority support from the ABC’s union members. According to the ABC, 60 per cent of staff that belong to the […]
  
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• Weekend Ratings (20-22/03/2026): Tillies’ AFC Final Loss Scores Channel 10 Ratings Victory

  23-03-2026 02:53 via bandt.com.au
  The Tillies continue their impressive streak of not winning anything but still inspiring the nation.
  
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• See The Radiating Glory Of The Women Leading Tech Awards!

  23-03-2026 02:52 via bandt.com.au
  Few too many merlots on Friday? Consider this a handy memory refresher.
  
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• Intrepid Travel Launches Campaign That Showcases Local Leaders & Travellers

  23-03-2026 02:31 via bandt.com.au
  Intrepid launches ‘The Difference is Who’ campaign, which is sure to confuse fans of Daleks no end.
  
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• Live Sampling Drives Purchasing For Majority Of Consumers, Study Finds

  23-03-2026 02:27 via bandt.com.au
  Meanwhile, the other 18 per cent are likely "just having a quick taste" for the 100th time.
  
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• Live Sampling Drives Purchasing For Majority Of Consumers

  23-03-2026 02:27 via bandt.com.au
  Study finds giving stuff away is popular with consumers. Tune in tomorrow for more white-hot insights.
  
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• Prophet Strengthens Marketing & Decision Sciences Teams With Lia Carruthers & Becky McMillan

  23-03-2026 02:12 via bandt.com.au
  Doubling with the hires, Prophet has added some quality into its Octopush team.
  
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• Prophet Hires Lia Carruthers & Becky McMillan

  23-03-2026 02:12 via bandt.com.au
  After descending from on high, Prophet hires these two.
  
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• Chuck Norris, Star Of Texas Walker Ranger & Many Ads, Dies Aged 86

  23-03-2026 02:11 via bandt.com.au
  Chuck Norris, the martial arts champion who forged a successful acting career as an all-action hero has suddenly passed away aged 86. Norris is best known for his role as Cordell Walker in Texas Walker Ranger, a lawman who dispensed Lone Star justice with roundhouse kicks and an old-school moral code. He has also played […]
  
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• Chuck Norris, Star Of ‘Walker, Texas Ranger’ & Many, Many Ads, Dies Aged 86

  23-03-2026 02:11 via bandt.com.au
  Remember when the internet was awash with crap Chuck Norris memes? Those were the good old days. And now they're firmly behind us.
  
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• Study Finds Video Ads Boost Attention When Audiences Have ‘In the Zone’ Mindsets

  23-03-2026 02:08 via bandt.com.au
  A new analysis of digital video campaigns suggests advertisers could significantly boost attention by reaching audiences in highly engaged environments, with Venatus Media reporting up to five times higher attention when users are in what it calls an ‘In the Zone;’ mindset. The findings, developed in partnership with attention measurement firm Lumen Research, point to […]
  
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• QMS Positions Itself As NZ’s Complete OOH Solution

  23-03-2026 01:56 via bandt.com.au
  It's good to see our friends over the ditch getting a bit of love from QMS.
  
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• QMS NZ Expands Remit Taking Over Aotearoa

  23-03-2026 01:56 via bandt.com.au
  It's good to see our friends over the ditch getting a bit of love from QMS.
  
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• ACMA Mulls Booze Ads During Sport Crackdown

  23-03-2026 01:50 via bandt.com.au
  But how will sports fans know whether Vic is indeed the best big, cold beer?
  
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• Legendary Australian Filmmaker Warwick Thornton To Headline Cairns Crocodiles Film & Screen Track

  23-03-2026 01:48 via bandt.com.au
  We've said it before but we'll say it again: if you aren't in Cairns from 12-14 May, your priorities are worth reassessing.
  
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• Legendary Australian Filmmaker Warwick Thornton Headline Cairns Crocodiles Film & Screen Track

  23-03-2026 01:48 via bandt.com.au
  We've said it before but we'll say it again: if you aren't in Cairns from 12-14 May, your priorities are worth reassessing.
  
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• Tassie Whisky Brand Sullivans Cove Taps AKA Communications For Global Push

  23-03-2026 01:44 via bandt.com.au
  Tassie whisky brands plots overseas push. B&T reminds all there's a very willing market among Sydney's trade journos.
  
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• Tasmanian Whisky Brand Sullivans Cove Taps AKA Communications For Global Push

  23-03-2026 01:44 via bandt.com.au
  Tasmania-based premium whisky producer Sullivans Cove has tapped AKA Communications as its global communications agency, as the brand looks to expand its international presence across luxury and spirits markets. The partnership will see AKA Communications lead global public relations strategy for a series of upcoming product releases, with a focus on brand storytelling, media relations […]
  
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• Sports, MAFS Continue To Grab Attention

  23-03-2026 01:44 via bandt.com.au
  You might consider yourself too smart and discerning for sports ball and MAFS. But you're not impressing anyone.
  
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• Ipsos Iris Reveals Australians Tune Into More Sport & MAFS Continues To Grab Attention

  23-03-2026 01:44 via bandt.com.au
  MAFS may not be everyone's cup of tea but it seems to be a lot of people's.
  
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• ‘Lost For Words’: Woman Of The Year Maddie King Reflects On Her Triumph

  23-03-2026 01:42 via bandt.com.au
  For perhaps the first time ever, MagicBrief's brilliant Maddie King was "lost for words". Though not for that long.
  
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• Tubi Opens Full-Genre Ad Ownership With Samsung Takeover

  23-03-2026 01:35 via bandt.com.au
  Free streaming platform Tubi has introduced two new premium advertising products in Australia, with Samsung Electronics Australia becoming the first brand to activate both formats as part of its Galaxy S26 campaign. The launch marks a move by Tubi to offer advertisers greater control over high-attention environments, with the new Thematic Takeover and Title Takeover […]
  
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• Tubi Launches Thematic & Title Takeover Ad Buys, Samsung Jumps At Opportunity

  23-03-2026 01:35 via bandt.com.au
  Samsung takes over all the drama on Tubi. And yes, that even includes K-Dramas.
  
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