Advertising news

• Washington Post CEO Will Lewis Steps Down, Jeff Bezos Breaks Silence

  09-02-2026 02:41 via bandt.com.au
  Trump has many way of destroying the US media. 'Billionaire sycophancy' was not on B&T's initial bingo card, but here we are.
  
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• Male Confidence Shifts Across Generations So Marketers Need To Rethink The Playbook

  12-02-2026 03:13 via bandt.com.au
  Turns out the old marketing playbook for Aussie men isn’t outdated, it’s just been benched for relying too heavily on beer clichés
  
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• It’s That Time To Cast Your Votes For 30 Under 30’s People’s Choice Award

  12-02-2026 03:09 via bandt.com.au
  Don't like shouting lunch or gift giving? Fear not, show your colleagues love by voting them into this year's People's Choice.
  
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• Ideally Poaches Former Lion Ventures Director

  12-02-2026 03:02 via bandt.com.au
  Finally a job where telling people what they already know counts as innovation.
  
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• Accenture Song Taps WPP Media’s Ryan Goldsworthy For Senior Role

  12-02-2026 02:59 via bandt.com.au
  Accenture Song strikes Gold!
  
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• TV Still Rules: OzTAM’s Q4 Streamscape Shows Most Aussies Still Prefer TV

  12-02-2026 02:54 via bandt.com.au
  Aussies still prefer their drama on a 50-inch screen.
  
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• TV Ratings (11/2/26): MAFS Revelations Week Gets Personal

  12-02-2026 02:54 via bandt.com.au
  This MAFS episode was one major TMI, though that didn't stop us from watching. Obvi.
  
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• Australian Web Awards Reveals Two New Categories For 2026

  12-02-2026 02:51 via bandt.com.au
  Web designers unite! The 2026 Aussie Web Awards have two new categories and all code deserves a little recognition.
  
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• Spotlight On Sponsors: AFL Flies Into Its 15th Season With Virgin Australia

  12-02-2026 02:31 via bandt.com.au
  Spare a thought for airline cabin crew, forced to strap in and deal with AFL players for another long season.
  
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• ACA Launches Young Lions Brief To Inspire Voting

  12-02-2026 02:24 via bandt.com.au
  Make voting a TikTok dance and now everyone seems to cares about climate change.
  
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• COL Group Leader To Go Deep On Microdramas At Cairns Crocodiles Film & Screen Track

  12-02-2026 02:21 via bandt.com.au
  Short form, big money: why microdramas are about to explode.
  
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• Brands Embrace Gothic Films’ Grip On Gen Z Audiences

  12-02-2026 02:09 via bandt.com.au
  Gothic films and series have taken streaming platforms and cinemas by storm over the past few years. From Nosferatu to Wednesday, and Wuthering Heights premiering today (12 February 2026), it seems viewers can’t get enough–in particular, Gen Zers. With its atmospheric and brooding aesthetics, the genre is ripe for brand storytelling. B&T explores why young […]
  
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• It’s Your Last Chance To Enter The Cairns Hatchlings 2026, Presented By Yahoo!

  12-02-2026 02:07 via bandt.com.au
  It's the year of the horse, so why not launch headfirst into the Cairns Hatchlings?
  
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• Dentsu Appoints Strategy And Operation Leaders To New Roles

  12-02-2026 01:46 via bandt.com.au
  Big shake-up happening at the top. Nothing says creativity like a longer email signature.
  
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• All Bets On: Tabcorp Begins Media Agency Review

  12-02-2026 01:32 via bandt.com.au
  Exclusive: Tabcorp is pitching its media account. Australia’s largest wagering company has begun courting interest from the major holding companies and Accenture Song. OMD currently handles Tabcorp’s media planning and buying, and has worked with the betting firm for more than 30 years. Tabcorp spent $127.5 million on advertising and promotions in FY25, up 14 […]
  
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• All Bets On: Tabcorp Begins Agency Review

  12-02-2026 01:32 via bandt.com.au
  Exclusive: Tabcorp is pitching its media, sponsorship and creative accounts. Australia’s largest wagering company has begun courting interest from the major holding companies and Accenture Song. OMD currently handles Tabcorp’s media planning and buying, and has worked with the betting firm for more than 30 years. Tabcorp has recently worked with several agencies for brand […]
  
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• The Lab Expands Quantitative Research Offering With Trio Of Hires

  12-02-2026 01:00 via bandt.com.au
  Despite the name, The Lab isn't running a Breaking Bad-type enterprise.
  
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• Chemist Warehouse Joins Forces With LIV Golf Adelaide As Official Pharmacy Partner

  11-02-2026 23:58 via bandt.com.au
  This partnership is a hole-in-one.
  
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• Weave Wins Arts Centre Melbourne Account For Rebrand

  11-02-2026 23:43 via bandt.com.au
  Weave, also known for its crochet work, wins a lovely piece of rebranding business.
  
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• Weave Wins Arts Centre Melbourne Account For Landmark Rebrand

  11-02-2026 23:43 via bandt.com.au
  Following a highly competitive process, brand and design agency Weave has been appointed by Arts Centre Melbourne to create a new brand identity as the institution enters a new chapter focused on future growth, enhanced visitor experience, and global recognition. Arts Centre Melbourne is Australia’s largest performing arts centre, staging more than 1,000 events and […]
  
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• VML Wellington Shakes Up Leadership Team

  11-02-2026 23:37 via bandt.com.au
  FCB’s Daine Kingma and Health New Zealand’s Jemma Titheridge are to join VML Wellington’s leadership team, alongside newly promoted head of media, Kate Thomson. Daine Kingma is joining as managing partner, while Jemma Titheridge is appointed as head of strategy, and long-time VML media leader Kate Thomson is promoted to head of media. They join […]
  
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• The Death Of Spontaneity: How We Lost The Art Of The Unplanned

  11-02-2026 23:22 via bandt.com.au
  Fun used to actually happen, now it just files a request form.
  
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• Coke Vs Pepsi Is Dead, Welcome To OpenAI Vs Anthropic

  11-02-2026 23:20 via bandt.com.au
  From “taste the feeling” to “trust the algorithm.” Evolution?
  
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• As We Embrace AI, We Must Seek To Embrace Our Humanity

  11-02-2026 23:12 via bandt.com.au
  Seamless checkout, but where’s the serotonin?
  
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• Australia Is Sitting On A Goldmine Of Branded Storytelling TV. Why Aren’t We Digging?

  11-02-2026 23:05 via bandt.com.au
  In this op-ed, Alexandra Hazlehurst, head of brand solutions, Foxtel Media’s content division, explores the untapped potential of branded storytelling TV in Australia. For audiences, the move away from interruption and towards genuinely watchable entertainment creates a timely opportunity for brands to meet them where they are. Australians are renowned for their ability to spin […]
  
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• Headliners, Presented By Nine

  11-02-2026 21:25 via bandt.com.au
  https://www.bandt.com.au/information/uploads/2026/02/HEADLINERS-LOGO-ANIMATION_V4.mp4 In a world of endless scrolls and shifting algorithms, some stories simply refuse to be ignored. They command attention, spark conversation and stay with you long after the screen goes dark or the page is turned. Now entering an evolved chapter, B&T has partnered with Nine to showcase the best in print and digital […]
  
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• How Bae Juice Built Scale Through Community, Context & Saying “Yes”

  11-02-2026 06:56 via bandt.com.au
  Basically just get people drunk, then sneak your product into their hangxiety.
  
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• Marie Galinsky Launches Tribe Talent To Help Media Leaders Make Better People Decisions Under Pressure

  11-02-2026 02:47 via bandt.com.au
  It's like therapy, just without the iconic movie couch and for your company.
  
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• How To Convince Your Boss To Attend This Year’s Cairns Crocodiles

  11-02-2026 02:45 via bandt.com.au
  No boss can say no to this. If they do, use annual leave and savings and get yourself a new job via some networking in the tropics
  
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• Women’s Sport Boom Opens Big Opportunities for Brands, But Who’s Worth Playing Ball With?

  11-02-2026 02:41 via bandt.com.au
  It’s time to stop being a boomer, bamboozled by follower counts, and start backing the athletes who command attention.
  
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