Advertising news

• OMD: B&T’s Agency Scorecard 2026

  14-07-2026 04:14 via bandt.com.au
  
  OMD team danced themselves clean with all their friends in 2025 with some big hits and smart thinking.
  
  Read more

• HOYTS Promotes Stephanie Mills To Managing Director

  16-07-2026 07:44 via bandt.com.au
  
  HOYTS Group has promoted Stephanie Mills to the newly created role of Managing Director, effective immediately. Stephanie brings more than 20 years of experience in the Australian cinema and entertainment industry, having built an exceptional career spanning marketing, content, commercial strategy and corporate leadership. Most recently, she served as director of sales, marketing and content […]
  
  Read more

• Stop Fixing Women & Start Fixing Leadership

  16-07-2026 07:26 via bandt.com.au
  
  In this opinion piece, Vanessa Liell, chair of the Global Women in PR (GWPR) Australia Advisory Board and winner of the B&T Women in Media Glass Ceiling Award 2025, argues the PR industry has spent too long trying to “fix” women, when the real problem lies with leadership accountability. She explains why better policies alone […]
  
  Read more

• ‘AI’s Self-Regulation Era Is Closing’: Industry Back Albanese’s AI Push But Warn More Is Needed

  16-07-2026 04:51 via bandt.com.au
  
  Industry welcomes Albo's 'Office of AI', less confident about his 'shag, marry, date' policy.
  
  Read more

• Advertisement

• TV Ratings (15/7/2026): Spain’s Win Against France In World Cup Semi-Final Draws Biggest Audience Of The Night

  16-07-2026 04:41 via bandt.com.au
  
  Spain cooked up a French exit, leaving Les Bleus without the final course.
  
  Read more

• VML: B&T’s Agency Scorecard 2026

  16-07-2026 04:30 via bandt.com.au
  
  VML has channelled the creativity of Tame Impala with this standout effort.
  
  Read more

• Smelly Lunch Stories: Andie Potter

  16-07-2026 04:15 via bandt.com.au
  
  After smashing France, B&T is grateful Andie put down her celebratory World Cup sangria to tell us about her love of grilled fish.
  
  Read more

• Toni Collette Stars As Miss Marple In New Audible Series

  16-07-2026 02:53 via bandt.com.au
  
  Toni Collette (Hereditary) will play Miss Marple in an all-star Audible Original adaptation of Agatha Christie’s classic mystery, The Murder at the Vicarage, releasing globally on 13 August 2026. Alongside Collette, Kit Harington (Game of Thrones) will play Reverend Leonard Clement. The star-studded adaptation will also feature Calam Lynch (What It Feels Like for a […]
  
  Read more

• Advertisement

• GumGum Launches AI ‘Mindset Agent’ For Advertisers

  16-07-2026 02:21 via bandt.com.au
  
  Advertising technology company GumGum has launched a new AI-powered tool designed to help advertisers turn campaign briefs into custom audience segments, with activation initially available through The Trade Desk. Called Mindset Agent, the platform sits within GumGum’s newly redesigned Mindset Portal and uses the company’s proprietary Mindset Graph to analyse campaign objectives and recommend contextual […]
  
  Read more

• Whittaker’s & Bastion Double Down On ‘Hello Chocolate Lovers’ With Four New Films

  16-07-2026 02:09 via bandt.com.au
  
  Whittaker’s has expanded its award-winning Hello Chocolate Lovers brand platform with four new films created by Bastion Aotearoa, celebrating the mischievous rituals and behaviours that unite devoted chocolate fans. The new campaign builds on the platform launched in 2024, which sought to capture the unique relationship consumers have with the iconic chocolate brand. Following strong […]
  
  Read more

• NZ On Screen Relaunches With Nostalgia-Fuelled Campaign Via Coles & Co

  16-07-2026 02:01 via bandt.com.au
  NZ On Screen has launched its biggest brand campaign in 18 years, partnering with independent creative agency Coles & Co to support the relaunch of its redesigned platform and encourage New Zealanders to reconnect with the country’s screen heritage. Titled ‘Find What You’ve Been Missing’, the campaign is designed to coincide with the platform’s largest […]
  
  Read more

• Sparro Promotes Long-Serving Executive Hannah Jones To CEO

  16-07-2026 01:35 via bandt.com.au
  
  Digital marketing agency Sparro, by Brainlabs and Jack Nimble, has promoted long-serving executive Hannah Jones to chief executive officer. Jones steps into the CEO role after serving as managing director, having previously held positions including group general manager and key account director since joining Sparro in 2017. The promotion comes as Sparro and Jack Nimble […]
  
  Read more

• Sparro Founders Exit, Hannah Jones Steps Up To CEO

  16-07-2026 01:35 via bandt.com.au
  
  Digital marketing agency Sparro, by Brainlabs and Jack Nimble, has promoted long-serving executive Hannah Jones to chief executive officer to succeed founders Morris and Cameron Bryant, who have left the business. Jones steps into the CEO role after serving as managing director, having previously held positions including group general manager and key account director since […]
  
  Read more

• Paul Sigaloff Named New APAC Vice President At Quantcast

  16-07-2026 01:25 via bandt.com.au
  
  AI-powered advertising platform Quantcast has named former global chief customer officer at Mortar AI, Paul Sigaloff, as its new VP of APAC. In his previous role, working at the marketing intelligence platform, Sigaloff was responsible for shaping and executing the company’s global customer strategy. At Quantcast, Sigaloff will be responsible for leading growth across the […]
  
  Read more

• Jack Delmonte Joins The Herd At Digitas As New ECD

  16-07-2026 01:11 via bandt.com.au
  
  Digitas Australia has appointed Jack Delmonte to the role of Executive Creative Director, joining the agency’s executive leadership team. Based in Sydney, Delmonte returns to the Publicis Groupe network where he began his career at Publicis Mojo. He brings more than 15 years of agency experience and a proven track record of delivering award-winning creative […]
  
  Read more

• Initiative Names ‘Cambo’ As New CEO

  16-07-2026 01:10 via bandt.com.au
  
  Omnicom’s Andrew ‘Cambo’ Cambridge has returned to take the reins of Initiative, succeeding Jo McAlister, who recently joined Newscorp as GM of StoryX. Cambridge, the CEO of Omnicom Media Digital, previously worked at Initiative for nearly four years where he rose was national head of digital, data and technology for the agency before joining TikTok. […]
  
  Read more

• Audi Launches New Brand Platform With ‘Fluent In Both’ Campaign Via Apparent

  16-07-2026 01:04 via bandt.com.au
  Audi Australia has launched a new brand platform for its plug-in hybrid range, with creative agency Apparent launching Fluent in Both to promote the new Audi Q5 e-hybrid. The campaign marks Apparent’s first brand platform for the luxury carmaker and centres on the dual nature of Audi’s plug-in hybrid technology, positioning the Q5 e-hybrid as […]
  
  Read more

• Melbourne Confidential: Nina Kelly

  16-07-2026 01:00 via bandt.com.au
  
  In this series, we’re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. This week, we spoke with Nina Kelly, co-founder and strategic director at […]
  
  Read more

• AI Will Change Marketing, But EQ Will Define Its Leaders 

  16-07-2026 00:52 via bandt.com.au
  
  “The job of a marketing leader in the next decade comes down to exactly two capabilities. One is AI. The other is EQ.”  It’s a big statement coming from someone who has spent the past decade training senior leaders at some of the biggest companies in the world.  But according to Australian psychology thought leader and […]
  
  Read more

• Michael Hill Taps EssenceMediacom For Media Duties

  16-07-2026 00:48 via bandt.com.au
  
  Michael Hill has appointed EssenceMediacom as its media agency partner across Australia, New Zealand and Canada, following a competitive review. B&T revealed the was being reviewed a week ago. The agency succeeds OMD, which decided not to defend the account. B&T understands the pitch was called in unusual circumstances that didn’t have heavy involvement from […]
  
  Read more

• The ‘AI Efficiency Trap’ Quietly Killing Marketing ROI

  16-07-2026 00:00 via bandt.com.au
  
  In this article, Alison McKinnon, managing director of CM.OSX, challenges one of AI’s biggest assumptions that more automation automatically means lower costs. While AI is delivering productivity gains across marketing, McKinnon argues the next phase of enterprise adoption will introduce a hidden layer of operational, governance and infrastructure costs that many organisations have yet to […]
  
  Read more

• The Growth Distillery Reveals Australia’s Tech Trust Paradox

  15-07-2026 04:44 via bandt.com.au
  
  A new The Growth Distillery report has found that Australians have never been more digitally connected yet record low-trust in technology.  At the core of the How Australians Are Navigating the Next Wave of Technology report is a paradox. Australians are using technology while fearing it. They spend a third of their waking lives in […]
  
  Read more

• Initiative: B&T’s Agency Scorecard 2026

  15-07-2026 04:38 via bandt.com.au
  
  Initiative channels its inner The Chemical Brothers, but will it inspire a comeback story for the ages?
  
  Read more

• Duncan Campbell: ‘Kiss FM Slide Hasn’t Bottomed Out…I’d Launch New Breakfast Show ASAP’

  15-07-2026 04:27 via bandt.com.au
  
  Kiis FM’s decline on Sydney breakfast has “got a little bit more to go” after a dramatic exodus of listeners since the axing of popular hosts Kyle & Jackie O, according to former content chief Duncan Campbell. The Kiis Sydney breakfast show lost 1.1 points to a 7.1 per cent share in the fourth radio […]
  
  Read more

• TV Ratings (15/7/2026): Seven’s First Dates Australia Serves Up Spilt Pasta, Declined Cards & Steamy Pashes

  15-07-2026 04:18 via bandt.com.au
  
  As our very own reporter Melania admits, the second-hand embarrassment was too much.
  
  Read more

• TV Ratings (14/7/2026): Seven’s First Dates Australia Serves Up Spilt Pasta, Declined Cards & Steamy Pashes

  15-07-2026 04:18 via bandt.com.au
  
  First Dates beaten by a documentary that charts a couple's tragic last date.
  
  Read more

• Webjet Names Nicole Sheffield As New CEO

  15-07-2026 04:00 via bandt.com.au
  
  Webjet Group has appointed former Wesfarmers OneDigital managing director and media executive Nicole Sheffield as its new managing director and CEO. Sheffield, who takes up the role next week (20 July), follows the resignation of former CEO Katrina Barry in May, with Layton Shannos serving as acting CEO while the ASX-listed travel company conducted a […]
  
  Read more

• Specsavers Launches ‘Broken’ OOH Campaign In Melbourne Intersection

  15-07-2026 03:54 via bandt.com.au
  
  Specsavers has launched a new ‘broken’ OOH campaign in one of Melbourne’s busiest intersections, bringing the ‘Should’ve gone to Specsavers’ moment into an extra big moment.  Created in-house by Specsavers Creative, the execution features a series of intentionally incorrect creatives, including misaligned artwork, incomplete logos and incorrect references to days of the week, encouraging commuters […]
  
  Read more

• Ex-Banker Sylvia Wiggins Joins SCA Board

  15-07-2026 03:49 via bandt.com.au
  
  Wiggins joins SCA's board. Also takes up starting spot in goal for the company's five-a-side football team.
  
  Read more

• KIC Launches ‘Progress. Not Perfection’ Campaign Targeting Optimisation Culture

  15-07-2026 03:44 via bandt.com.au
  
  Do you love Steven Bartlett and Huel? This one might not be for you.
  
  Read more

Follow @Advertising_AU on Twitter!