Advertising news

• Mindbox Launches Intelligence Platform CurateID

  19-03-2026 02:10 via bandt.com.au
  Mindbox has launched curateID in partnership with Adfixus. CurateID is a “next-generation intelligence platform” bringing brand and publisher ecosystems together in a privacy-first, future-ready way. In a post–third-party cookie world dominated by fragmented identity solutions that often over-promise and under-deliver, curateID provides a persistent, accurate, client-owned identifier. It operates within a privacy-secure environment and removes […]
  
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• Nicolette Briscoe Launches Life By Design Coaching

  20-03-2026 05:06 via bandt.com.au
  After nearly two decades shaping brands, curating professional profiles, and guiding communications for some of the industry’s most prominent names, marketing and PR strategist Nicolette Briscoe has launched Life by Design Coaching – a mindset and leadership practice created to help leaders, founders, and high-achievers grow intentionally and lead sustainably. Drawing on an extensive background […]
  
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• TV Ratings (19/3/2026): Swans & Hawks Fly Seven To The Top Of The Ratings

  20-03-2026 02:13 via bandt.com.au
  MAFS reprieve proves a winner for Seven yet again. Though we do fear for Sam and Chris.
  
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• Australia Post Poised To Deliver Media Account To Accenture Song

  20-03-2026 02:11 via bandt.com.au
  The sound of Stevie Wonder's 'Signed, Sealed, Delivered' wafting around Barangaroo suddenly makes sense.
  
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• Mum The Drag Queen To Host Friends Of Rhonda Event At Cairns Crocodiles

  20-03-2026 02:09 via bandt.com.au
  From roast to rosé: Friends Of Rhonda Meetup Set For Cairns Crocodiles.
  
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• How Sporting Organisations Are Unlocking Fresh Audiences For Advertisers

  20-03-2026 01:52 via bandt.com.au
  Can't justify the ad spend for the NRL despite promise of a match day box? Consider these alternatives.
  
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• Aussie Athlete Montana Farrah Seaton Fronts Lululemon’s Latest Run Collection

  20-03-2026 01:52 via bandt.com.au
  Lululemon has launched its 2026 Run collection, fronted globally by Australian athlete and model Montana Farrah Seaton, in a campaign that highlights the brand’s focus on hybrid talent spanning both elite performance and fashion credibility. Seaton, an ultramarathon runner, coach, model and former professional basketball player, embodies the increasingly multi-disciplinary profile of modern athletes. Her […]
  
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• Australian Steelers Land First Sponsor In Posca Hydrate Since Running ‘Officially Unsponsored’ Campaign

  20-03-2026 01:50 via bandt.com.au
  Posca Hydrate does some great work here. Though we're still not sold on Merrick's headgear.
  
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• Optimisation Everywhere & No Signs Of Progress: Learn What You Can Do

  20-03-2026 01:38 via bandt.com.au
  After checking with B&T's in-house archivist, we've confirmed this is just the second time Coleridge has been quoted in our pages.
  
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• Vodafone Gets New Phone Users Into The Mosh With ‘First Night Only’ Via Howatson+Co

  20-03-2026 01:24 via bandt.com.au
  Vodafone Australia has switched up the traditional device launch with a new experiential platform that positions the first night with a phone as a cultural moment rather than a transactional upgrade. The telco’s debut work with Howatson+Company, titled First Night Only, is an exclusive live music series designed to encourage customers to immediately put their […]
  
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• Youi Appoints Veridooh As Its Exclusive OOH Independent Verification Partner

  20-03-2026 01:18 via bandt.com.au
  Nothing gets the legs shaking quite like being held accountable for your work.
  
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• ‘House of Complexity’ Launches In Mission To Help Brands Navigate AI & Systemic Change

  20-03-2026 00:59 via bandt.com.au
  A new Australian initiative, House of Complexity, has launched with a mission to help organisations, including brands and marketers, rethink how they approach change in an increasingly unpredictable environment. Founded by strategic designers Steven Sullivan and Christian Verlaan, the initiative is built on the premise that many of today’s organisational and societal challenges behave less […]
  
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• ‘Major Blind Spot’: Sigaloff & Forrester Warn Brands Must Prioritise Creative Measurement

  20-03-2026 00:50 via bandt.com.au
  Creative measurement is might sound like your next door neighbour's approach to their new reno, but this is about marketing.
  
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• ‘They Shouldn’t Be Called Agencies’: Nine In Ten Marketers ‘Concerned’ By Principal Media As Usage Soars – ANA report

  20-03-2026 00:47 via bandt.com.au
  Nearly all marketers say they are concerned about principal media, but far more have used it in the past year, according to a new report by the Association of National Advertisers — America’s peak marketing body. In Australia, agencies have become more open about the use of principal media arrangements, according to one local expert […]
  
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• ‘They Shouldn’t Be Called Agencies’: 90% Of Marketers ‘Concerned’ By Principal Media As Usage Soars

  20-03-2026 00:47 via bandt.com.au
  Principal media rears its head again! And it's even more exciting than the last time we wrote about it.
  
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• AAMI Celebrates The Ball That Refuses To Behave In ‘Luck of the Bounce’ Campaign Via Leo

  20-03-2026 00:37 via bandt.com.au
  Insurance provider AAMI has aligned its latest campaign launch ‘Luck of the Bounce’, via Leo Australia, with the start of the 2026 AFL season. Directed by Stephen Carroll, the video celebrates the unpredictability of footy, from the game’s famously awkward ball shape to the colourful characters that make it uniquely Australian. The start of the […]
  
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• Amazon Taps Aussie NFL Star Jordan Mailata For Social-First Packaging Reduction Campaign

  19-03-2026 23:33 via bandt.com.au
  B&T rarely feels intimidated. Though we'd think twice complaining to 2 metre-plus Bankstown native Mailata about a late delivery.
  
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• Genuine Inspiration & Collaboration Only Happens When Humanity Is Central: Learnings From ADFEST

  19-03-2026 22:54 via bandt.com.au
  B&T has been know to struggle with inspiration too. At least before the second bottle of wine arrives.
  
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• Social-First Creative Agency Two Palms Media Invests In Scott Walker & His Creative Studio

  19-03-2026 02:40 via bandt.com.au
  Sydney-based social-first creative agency Two Palms Media has appointed Scott Walker as executive creative director and has also entered a strategic partnership with his creative studio Ferocious. Walker, whose career spans advertising, film, television, fashion and entertainment, joins Two Palms from Ferocious, the creative studio he founded in 2025. The appointment brings the two businesses […]
  
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• Sydney Royal Easter Show Taps Into Food Culture Via Connecting Plots

  19-03-2026 02:37 via bandt.com.au
  A 'Mardi Gras Melt' was one of the winning creations that will be available for families at this year's Easter Show.
  
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• LinkedIn Warns Marketers Risk Falling Behind If They Ignore Trust & Video

  19-03-2026 02:36 via bandt.com.au
  LinkedIn has launched its BrandLink program in Australia, giving marketers a new way to run video ads alongside premium, trusted content. The move comes as new research highlights that the stakes for B2B marketers are higher than ever, with trust and video proving critical to reaching decision-makers. The CEO Magazine has joined as the first […]
  
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• Cairns Regional Council Launches ‘Know Before You Throw’ Waste Education Campaign

  19-03-2026 02:30 via bandt.com.au
  We guess yelling "Kobe" as you throw rubbish into the bin isn't cutting it anymore.
  
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• ‘What You Want, When You Want’: How LG Thinks TV Can Win Audiences Back From Social Media

  19-03-2026 02:27 via bandt.com.au
  Remember TV? It's the big box in the corner that you turn on for background noise while watching TikTok.
  
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• Better Homes & Gardens Creator Awards Return

  19-03-2026 02:24 via bandt.com.au
  Princess Honeybelle (aka Ct Chef) rumoured as a frontrunner in the food category after cleaning up at the AIMCOs recently.
  
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• Radio Ratings: Kyle & Jackie O Hold Sydney, Flat In Melbourne But What Happens Next?

  19-03-2026 02:23 via bandt.com.au
  Is the last time we'll see Kyle and Jackie in the radio ratings? Possibly. Is it the last we'll hear from them? Sadly not.
  
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• TV Ratings (18/3/2026): Alissa Finally Confronts Bec About The Explicit Text Messages

  19-03-2026 02:12 via bandt.com.au
  Aussies re-live high school drama on last night's surprisingly tame dinner party. Bring back Brook and Juliette we say.
  
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• Driscoll’s Global Marketing Chief Jiunn Shih Confirmed For Cairns Crocodiles

  19-03-2026 01:52 via bandt.com.au
  This speaker is a berry big deal. Expect a juicy talk with some sweet takeaways.
  
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• IAB Australia Launches ‘Future Of Measurement’ Initiative

  19-03-2026 01:51 via bandt.com.au
  The initiative will focus on strengthening how advertising opportunities and outcomes are assessed. IAB Australia has commenced work on a Future of Measurement industry initiative to examine the media and advertising measurement ecosystem, focusing on the datasets used for planning, the signals used to capture advertising delivery, the frameworks used to link media activity to […]
  
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• The Trade Desk Denies Publicis Audit Allegations, Says Some Want To ‘Run From Transparency’

  19-03-2026 01:49 via bandt.com.au
  Jeff Green channels Juliette from MAFS as he promises to spill the tea on programmatic principal media.
  
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• Spotlight On Sponsors: Tradie’s Limited Edition Sports Drink Takes The NRL By Storm

  19-03-2026 01:37 via bandt.com.au
  Failing to a find anyone in Melbourne that cares about the NRL, Tradie call up AFL content creators in its newest campaign.
  
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