Advertising news

• IAB Introduces Retail Media Certification Program

  24-02-2026 02:19 via bandt.com.au
  Can't argue with a certified badge.
  
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• WPP Media Wins Estée Lauder’s $987M Global Media Account

  25-02-2026 02:46 via bandt.com.au
  WPP Media sitting pretty following this win. Not to say that the losers are unattractive, of course.
  
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• TV Ratings (24/2/2026): Australian Idol Sees Triumphs, Tears & Questionable Song Choices

  25-02-2026 02:42 via bandt.com.au
  Australian Idol caught the imagination yesterday evening. And MAFS' Tyson managed to somehow get worse.
  
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• Asia Spotlight: Work From Alibaba Cloud, Apple, Adidas, McDonald’s, Cadbury Caught Our Eye In February

  25-02-2026 02:38 via bandt.com.au
  Feast your eyes on this Asian magnificence as we spin the Lazy Susan of creativity.
  
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• Non-Bank Lender Prospa Appoints Bench Media

  25-02-2026 02:33 via bandt.com.au
  A non-bank lender might sound like an oxymoron. Much like a non-wanker banker.
  
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• KAYAK Launches Global ‘Got That Right’ Campaign Via Rethink

  25-02-2026 02:26 via bandt.com.au
  KAYAK rows out this new brand campaign.
  
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• Thompson Spencer Appoints Ex-OMG Group Director As Head Of Performance

  25-02-2026 02:25 via bandt.com.au
  Sam Casey, known for his love of highfalutin British supermarkets, says he found Thompson Spencer irresistible.
  
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• UGG & Love Athletica Partner Up To Celebrate ‘Her’

  25-02-2026 02:24 via bandt.com.au
  To our dismay, they weren't talking about the 2013 Joaquin Phoenix and Scarlett Johansson film.
  
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• QMS Ramps Up Support For 95th Good Friday Appeal

  25-02-2026 02:22 via bandt.com.au
  QMS doing good work here that we're in all in favour of.
  
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• Creative Director Neil Walshe Launches Left-Field Bid To Curb Pokie Addiction

  25-02-2026 02:20 via bandt.com.au
  There's nothing quite like going for a slap after 6-8 schooners. And we mean that in a bad way.
  
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• Imagination Australia Appoints Laurel Cook As Strategy Director

  25-02-2026 02:13 via bandt.com.au
  Imagination Australia thinks outside the box with this appointment.
  
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• WPP & Adobe Expand Global Partnership Enabling Access To Workflows & CX Orchestration From Both Companies

  25-02-2026 02:02 via bandt.com.au
  Adobe and WPP help you tackle stricter budgets, whilst they sip Dom Pérignon on a 150ft yacht.
  
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• KFC Adds Special Group To Agency Village

  25-02-2026 01:58 via bandt.com.au
  KFC has added Special Group to its roster of creative agencies following a review, B&T can reveal. Special joins long-term agency partner Ogilvy, whose role in the village remains unaffected. Vanessa Rowed, Chief Marketing Officer, KFC Australia, told B&T the review was called to “explore fresh energy and new perspectives across the Australian landscape”. “At […]
  
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• Today The Brave Helps CarsGuide Position Itself As The Trusted Partner In The Car-Buying Journey

  25-02-2026 01:43 via bandt.com.au
  If you want to buy a Golf, come chat to B&T at our trusted offices—El Loco.
  
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• Sir John Hegarty: Agencies Are Losing The Value Of Ideas

  25-02-2026 01:43 via bandt.com.au
  Sir John Hegarty pulled no punches in this chat with B&T. Flat Eric sadly unavailable for comment.
  
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• CarsGuide Says It Just ‘Gets Cars’ In New Brand Platform Via Today The Brave

  25-02-2026 01:43 via bandt.com.au
  Used car salesmen: constantly propping up journos on trite 'Least trusted professions' lists.
  
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• ‘Evolving For New Generation’: Westinghouse Taps Creator Lachy Mac To Connect With Gen Z

  25-02-2026 01:32 via bandt.com.au
  Your Gen z 101 guide to Lachy Mac: You can't fault his loyalty, he has been a die-hard Wests Tiger fan for 25 years.
  
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• Southern Cross Media Leaders To Focus On ‘Low-Hanging Fruit’, Regional Push & Becoming A ‘One-Stop Shop’ For Advertisers

  25-02-2026 01:18 via bandt.com.au
  SCA bosses proud to announce they're focusing on low-hanging fruit and other corporate platitudes.
  
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• SCA Leaders To Focus On ‘Low Hanging Fruit’, Regional Push & Becoming A ‘One Stop Shop’ For Advertisers

  25-02-2026 01:18 via bandt.com.au
  Southern Cross Austereo Group is in a hurry. On the eve of its first financial results announcement after Seven West Media merged with SCA, incumbent chief executive Jeff Howard exited. His sudden departure sent chins wagging in the industry, but SCA Group chair Heith Mackay-Cruise told B&T the rationale was simple. The recently formed board, […]
  
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• Lights Out: F1 Launches Its Biggest Reset With High-Octane ‘All To Drive For’ Campaign

  25-02-2026 00:37 via bandt.com.au
  The season is so close you can almost smell the slight fumes of a hybrid v6 engine—that would be if they even projected a smell.
  
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• Politico Set To Launch Down Under

  25-02-2026 00:33 via bandt.com.au
  This is possibly the most exciting news to come out of Canberra ever?
  
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• CMOs To Watch, Presented By Zenith: How POLITIX’s Megan Voss Is Utilising Trends To Talk Directly To Customers

  24-02-2026 23:50 via bandt.com.au
  Just to be clear we didn't chat about the economic and political state of the world, rather menswear.
  
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• Why Mission-Driven Brands Will Win 2026

  24-02-2026 23:39 via bandt.com.au
  In this op-ed, Hopeful Monsters CEO and founder Katie Barclay explores why mission-driven brands will be the ones to win in 2026. Barclay argues that in an era defined by unpredictability, the companies that outperform won’t simply have the biggest budgets or boldest campaigns – they’ll have the clearest sense of why they exist. Drawing […]
  
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• Mindshare Promotes Elliot Eldridge & Laura Fell To C-Suite Roles

  24-02-2026 23:25 via bandt.com.au
  Mindshare has promoted Elliott Eldridge to chief strategy officer and Laura Fell to chief planning officer, working across the agency’s client portfolio including Unilever, NAB, MG, Foxtel Group, Australian Labor Party and IKEA. In their new roles, which are effective immediately, Eldridge and Fell will lead the advancement of strategic and planning products across Mindshare’s […]
  
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• In A Budget Restricted Climate Seedtag’s Neuro-Contextual Ads Are Stretching Media Dollars Further

  24-02-2026 22:00 via bandt.com.au
  No matter how tight budgets are, Gen z will always find a way to buy their avo toast and matcha in the morning.
  
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• Ex-DataCo Founders Launch KICO Labs To Power Financial Data Insights For Publishers, Retail Media & Loyalty

  24-02-2026 22:00 via bandt.com.au
  We're used to one financial data insight here at B&T towers: namely that we spent all our money in the pub.
  
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• Ex-DataCo Founders Launch KICO Labs To Power Financial Data Insights

  24-02-2026 22:00 via bandt.com.au
  The former founders of DataCo Technologies have launched a new initiative, KICO Labs, in a move to help Australian publishers, retail media networks and loyalty programmes have better access to financial transaction data intelligence. According to the company, revealing actual spending patterns, category preferences, and real-world consumer decisions through financial transaction data represents “one of […]
  
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• TV Ratings (23/2/2026): Australian Survivor ‘Golden God’ Era Launches, MAFS’ Reign Continues

  24-02-2026 03:06 via bandt.com.au
  Is MAFS' Tyson the biggest dickhead we've seen on our screens in a while?
  
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• ‘It’s Big’: Media Agencies Weigh In As WPP, Dentsu Pull Back From The Trade Desk’s OpenPath

  24-02-2026 02:56 via bandt.com.au
  Set your aerial to tech and dive head first into this melee of acronyms.
  
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• It’s Anyone’s Game As 30 Under 30 People’s Choice Voting Closes Today!

  24-02-2026 02:54 via bandt.com.au
  It’s down to the wire. Time to round up everyone you know, cast your final votes, and watch the chaos unfold in person.
  
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