Advertising news

• Hear From The Minds Behind Howatson+Company’s B&T Awards Success

  02-12-2025 01:40 via bandt.com.au
  Hear from Chris Howatson's double-breasted pinstripe suit!
  
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• MLA’s Lamb Ad Scores Top Marks From System1

  07-01-2026 03:30 via bandt.com.au
  The outstanding lamb ad gets the tick of approval from punters.
  
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• ‘Guarddog To Lapdog’: Andrew Wilkie Accuses ACMA Of Letting Sportsbet Rewrite The Rules

  07-01-2026 03:28 via bandt.com.au
  A $2.5 million fine, a few tweaks, and suddenly ACMA’s slap on Sportsbet feels more like a gentle pat.
  
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• DoubleVerify Unveils AI-Driven Platform For Smarter, Transparent Streaming Ads

  07-01-2026 03:24 via bandt.com.au
  DoubleVerify’s launches tool that lets people know the streamed content it serves isn't fake, apparently.
  
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• Musk Under Pressure To Reign In Grok After Users ‘Undress’ Women On X

  07-01-2026 03:21 via bandt.com.au
  Elon Musk's destruction of the platform formerly known as Twitter takes another dark turn.
  
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• Almond Breeze Mocks AI Slop In New Spot Starring Jonas Brothers

  07-01-2026 03:00 via bandt.com.au
  Jonas Brothers finally put AI slop to good use. It still won't get B&T journos to buy almond milk.
  
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• Lego’s Unveils Biggest Product Upgrade Since The Minifigure

  07-01-2026 02:53 via bandt.com.au
  Lego bricks with bright lights, noises and computer chips is the perfect present for kids of parents you dislike.
  
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• From Puffer Coat Popes To Sweaty Humans, Equinox Keeps It Real In New Campaign

  07-01-2026 02:49 via bandt.com.au
  What do three boobs, a puffer Pope & Trudeau on a pole have in common? They promote fashion that looks like ChatGPT misadventures.
  
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• M&M’S Returns Serve At The Australian Open With Pop-Up & Spotto Competition

  07-01-2026 02:37 via bandt.com.au
  Why did the M&M go to school? He wanted to be a Smartie.
  
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• TV Ratings (6/1/26): The Pink Test Sees Head & Smith Scores Glowing Centuries

  07-01-2026 02:19 via bandt.com.au
  Forget 'on Wednesdays we wear pink,' the SCG made it Tuesday.
  
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• TV Ratings (6/1/26): Head & Smith Score Glowing Centuries, Seven Receives Huge Numbers

  07-01-2026 02:19 via bandt.com.au
  Forget 'on Wednesdays we wear pink,' the SCG made it Tuesday for a good cause.
  
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• The Brand Risk Of Becoming An AI Punchline

  07-01-2026 02:09 via bandt.com.au
  As CES kicks off in Las Vegas this week, and the tech-bros showcase a flurry of innovations, the ad industry will no doubt be finding out what AI can do next. Affinity’s executive creative director Matt Batten gives pause to ask a burning question: what’s at risk in pursuit of creative speed and cost-reduction? Advertising […]
  
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• Mondelēz Reviews Creative For Oreo

  07-01-2026 02:00 via bandt.com.au
  The confectionary and snacks giant’s largest brand, Oreo, has begun a global creative agency review. Oreo has worked with a number of creative agencies including Omnicom’s The Martin Agency. It has also previously worked with VML and LePub on global campaigns, including its 2024 campaign ‘Trust The Twist’. Mondelēz’s review of Oreo coincides with a […]
  
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• ALDI Special Buys Make Their DoorDash Debut In Victoria

  07-01-2026 01:40 via bandt.com.au
  We know where we'll be getting our next grocery delivery from, once it hits NSW.
  
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• System1 Reveals The 10 Brands That Cut Through In 2025

  07-01-2026 01:32 via bandt.com.au
  These ads made people feel something, even if they hated it.
  
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• The Limitless Equation Podcast’s New Episode ‘Limitless Care’ Taps Publicis Groupe’s Brooke Aniseko

  07-01-2026 00:51 via bandt.com.au
  The Limitless Equation Podcast, hosted by Chloe Hooper, has released a new episode titled ‘Limitless Care,’ featuring Brooke Aniseko, head of digital and data at Publicis Groupe. In an emotional and reflective conversation, Aniseko explored how care has shaped her leadership, motherhood, and sense of self. From navigating guilt and burnout to redefining what success […]
  
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• Yahoo DSP Advances Its Buying Platform With New Agentic AI Capabilities

  07-01-2026 00:30 via bandt.com.au
  Yahoo DSP has announced the integration of Agentic AI as a next-generation intelligence layer built directly into the platform. Fully embedded across the workflow, Agentic AI aims to transform how advertisers plan, activate, optimise, and measure campaigns, adding to the power of Yahoo Blueprint, the Yahoo DSP AI engine. Agentic AI is now built directly […]
  
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• Good Humans PR Marks Three Years With Growth Spurt

  06-01-2026 03:20 via bandt.com.au
  'Good Humans' is a great name for an agency of spin doctors. Not sure it would work for journos, real estate agents or lawyers.
  
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• PubMatic Introduces AgenticOS: Operating System For Agentic Advertising

  06-01-2026 02:58 via bandt.com.au
  PubMatic’s AgenticOS lets AI agents plan, buy, and adjust ads automatically while humans stay out of the weeds.
  
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• Droga5 & M+C Saatchi Vying For New Qantas Project

  06-01-2026 02:55 via bandt.com.au
  Agencies jockey for long haul ticket with national carrier, quietly hoping ghost flights no longer an issue after Alan Joyce left.
  
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• TV Ratings (5/1/2026): Fifth Ashes Test Continues To Do The Numbers For Seven

  06-01-2026 02:54 via bandt.com.au
  No surprises here, Aussies can't keep their eyes off the screen as the Ashes draw to a close.
  
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• Reddit Launches AI-Powered Max Campaigns For Ad Performance & Audience Insights

  06-01-2026 02:51 via bandt.com.au
  Reddit’s Max campaigns use AI to reveal who’s paying attention and what they actually care about.
  
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• Watch: Kevin Hart Stars In Verizon’s Super Bowl Ad

  06-01-2026 02:45 via bandt.com.au
  This ad will go down as Kevin Hart's greatest performance since Me Time.
  
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• Kevin Hart & David Beckham Star In Verizon’s Super Bowl & Fifa World Cup Rewards Program Spots

  06-01-2026 02:45 via bandt.com.au
  The security guard in the David Beckham ad is swooning just as hard as we are and we love her for it.
  
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• McCann Worldgroup’s Founder John Dooner, Who “Set The Template For The Industry,” Passes Away

  06-01-2026 02:36 via bandt.com.au
  John Dooner was revered by many, and certainly won't be forgotten.
  
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• Calling All Young Guns To Attention, B&T’s 30 Under 30 Awards’ Entries Window Is Rapidly Closing!

  06-01-2026 02:32 via bandt.com.au
  We reckon the best perennial advice will always be to say "f*** it". Thanks to our previous winner for reminding us.
  
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• BMF’s B&T Award For Bravery Is Testament To ‘The Power Of Marketing’ To Expose Harmful Attitudes Towards Women

  06-01-2026 02:27 via bandt.com.au
  This work from BMF is super important, and it's worth checking out if you haven't already.
  
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• Defence & Future Made In Australia Campaigns Power Government Ad Blitz; VML, Droga5 Win Biggest Contracts

  06-01-2026 02:15 via bandt.com.au
  The Albanese Government has increased its advertising budget again, reporting the second largest spend on record in the 2024/25 fiscal year. The government spent $265.3 million on advertising, including $204.1 million on media and $61.2 million on campaign development costs. The most expensive campaign for the year was the Australian Defence Force’s recruitment drive, which […]
  
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• Coca-Cola Teams Up With SBS Audio For Heartfelt Messages From Home To Filipino Workers In Australia Via Ogilvy

  06-01-2026 02:01 via bandt.com.au
  Did anyone cut some onions? We're not crying, our eyes are stinging!
  
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• WPP Launches Agent Hub On WPP Open Giving Clients Access To WPP’s Propriety Data

  06-01-2026 01:19 via bandt.com.au
  WPP has launched Agent Hub on its AI platform for marketing, WPP Open. Designed to harness and scale WPP’s collective intelligence, this internal app store acts as a central library, democratising WPP’s expertise by codifying decades of proprietary data, strategic capabilities and deep institutional best practice into advanced AI agents. Agent Hub has launched with […]
  
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