Advertising news

• Freeview Australia Moves To Secure Free TV For The Streaming Age

  18-12-2025 02:26 via bandt.com.au
  Freeview Australia has announced it will begin testing new DVB-I technology locally, that will deliver a combined free-to-air TV experience with or without an aerial , ensuring Australians can continue to access and enjoy their free-to-air television now and into the future. Starting early 2026, Freeview will test a new way to deliver the existing linear […]
  
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• Good Humans PR Marks Three Years With Growth Spurt

  06-01-2026 03:20 via bandt.com.au
  'Good Humans' is a great name for an agency of spin doctors. Not sure it would work for journos, real estate agents or lawyers.
  
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• PubMatic Introduces AgenticOS: Operating System For Agentic Advertising

  06-01-2026 02:58 via bandt.com.au
  PubMatic’s AgenticOS lets AI agents plan, buy, and adjust ads automatically while humans stay out of the weeds.
  
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• Droga5 & M+C Saatchi Vying For New Qantas Project

  06-01-2026 02:55 via bandt.com.au
  Agencies jockey for long haul ticket with national carrier, quietly hoping ghost flights no longer an issue after Alan Joyce left.
  
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• TV Ratings (5/1/2026): Fifth Ashes Test Continues To Do The Numbers For Seven

  06-01-2026 02:54 via bandt.com.au
  No surprises here, Aussies can't keep their eyes off the screen as the Ashes draw to a close.
  
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• Reddit Launches AI-Powered Max Campaigns For Ad Performance & Audience Insights

  06-01-2026 02:51 via bandt.com.au
  Reddit’s Max campaigns use AI to reveal who’s paying attention and what they actually care about.
  
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• Watch: Kevin Hart Stars In Verizon’s Super Bowl Ad

  06-01-2026 02:45 via bandt.com.au
  This ad will go down as Kevin Hart's greatest performance since Me Time.
  
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• Kevin Hart & David Beckham Star In Verizon’s Super Bowl & Fifa World Cup Rewards Program Spots

  06-01-2026 02:45 via bandt.com.au
  The security guard in the David Beckham ad is swooning just as hard as we are and we love her for it.
  
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• McCann Worldgroup’s Founder John Dooner, Who “Set The Template For The Industry,” Passes Away

  06-01-2026 02:36 via bandt.com.au
  John Dooner was revered by many, and certainly won't be forgotten.
  
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• Calling All Young Guns To Attention, B&T’s 30 Under 30 Awards’ Entries Window Is Rapidly Closing!

  06-01-2026 02:32 via bandt.com.au
  We reckon the best perennial advice will always be to say "f*** it". Thanks to our previous winner for reminding us.
  
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• BMF’s B&T Award For Bravery Is Testament To ‘The Power Of Marketing’ To Expose Harmful Attitudes Towards Women

  06-01-2026 02:27 via bandt.com.au
  This work from BMF is super important, and it's worth checking out if you haven't already.
  
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• Defence & Future Made In Australia Campaigns Power Government Ad Blitz; VML, Droga5 Win Biggest Contracts

  06-01-2026 02:15 via bandt.com.au
  The Albanese Government has increased its advertising budget again, reporting the second largest spend on record in the 2024/25 fiscal year. The government spent $265.3 million on advertising, including $204.1 million on media and $61.2 million on campaign development costs. The most expensive campaign for the year was the Australian Defence Force’s recruitment drive, which […]
  
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• Coca-Cola Teams Up With SBS Audio For Heartfelt Messages From Home To Filipino Workers In Australia Via Ogilvy

  06-01-2026 02:01 via bandt.com.au
  Did anyone cut some onions? We're not crying, our eyes are stinging!
  
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• WPP Launches Agent Hub On WPP Open Giving Clients Access To WPP’s Propriety Data

  06-01-2026 01:19 via bandt.com.au
  WPP has launched Agent Hub on its AI platform for marketing, WPP Open. Designed to harness and scale WPP’s collective intelligence, this internal app store acts as a central library, democratising WPP’s expertise by codifying decades of proprietary data, strategic capabilities and deep institutional best practice into advanced AI agents. Agent Hub has launched with […]
  
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• Collabosaurus Relaunches To Power Brand Collaborations

  06-01-2026 01:03 via bandt.com.au
  Collabosaurus, a platform built for strategic brand collaborations, has relaunched in Australia as brands face mounting pressure to differentiate in crowded digital spaces. With rising costs and declining organic reach, collaboration has emerged as one of the smartest and most cost-efficient paths to growth. Led by digital strategist and entrepreneur Lauren Swidenbank, Collabosaurus simplifies the […]
  
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• Born Bred Talent Promotes Stephanie Scicchitano To Managing Director Amid New Leadership Structure

  06-01-2026 00:50 via bandt.com.au
  Talent management agency, Born Bred Talent, has announced a new leadership structure. Current general manager, Stephanie Scicchitano, has been appointed managing director, leading the company’s vision into 2026 and beyond. She was appointed as GM back in 2023. Michele Edmonds will step into head of finance and operations, continuing to drive operations and business performance. […]
  
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• ‘Sweden Has Saunas, But We Have Townsville’ – Lamb Saves The Day As Australia Falls Out Of Top 10 Happiest Countries Via Droga5

  06-01-2026 00:15 via bandt.com.au
  Australia is in crisis. For the first time, the country has fallen out of the Top 10 Happiest Countries List and Lambassador Sam Kekovic is having none of it in Meat & Livestock Australia’s (MLA) annual lamb ad, which launched yesterday (5 January). “When those happiness auditors come next year, you show them we’re a […]
  
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• ‘Sweden Has Saunas, But We Have Townsville’ – Lamb Saves The Day After Australia Falls Out Of Top 10 Happiest Countries Via Droga5

  06-01-2026 00:15 via bandt.com.au
  This ad takes the piss out of Kiwis, Finns, Swedes, opera lovers & Far North Queensland, and B&T loves it!
  
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• TV Ratings (4/1/25): Seven’s Sydney Test Coverage Dominates Despite Late Washout

  05-01-2026 03:20 via bandt.com.au
  Millions of fans turned to Seven to get answers about why the Aussies didn't pick off spinner Todd Murphy.
  
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• From Down Under To The Dolomites: Nine’s Winter Olympics Coverage Plans Unveiled

  05-01-2026 03:05 via bandt.com.au
  From powder to podiums, Nine has every angle covered at the Winter Olympics including (fingers crossed) Jamaica's bobsled team.
  
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• Bear Meets Eagle On Fire Among Top 10 Creative Agencies In Asia-Pacific

  05-01-2026 02:58 via bandt.com.au
  All those weird and whacky creatures for Telstra paid off after all.
  
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• The Ashes Ratings: Fourth Test Spins Biggest TV Audience, But Will Seven’s Top Brass Celebrate?

  05-01-2026 02:56 via bandt.com.au
  Seven's TV executives looking for that Noosa bar Ben Duckett was filmed in to celebrate after this impressive haul of eyeballs.
  
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• Budget Direct Sleuths Return To Crack A Classic Cold Case In New Campaign

  05-01-2026 02:46 via bandt.com.au
  Budget Direct adds frozen-house twist; red faced English cricket fans will be flocking to it after roasting at the SCG this week.
  
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• IVE Group Finalises Acquisition Of Indie Agency Daily Press For $35M

  05-01-2026 02:40 via bandt.com.au
  IVE Group has completed its acquisition of creative agency Daily Press, finalising a deal valued at $35m, which will see IVE take complete ownership of the agency. The agency is expected to relocate to IVE’s Sydney head office in late 2026. It currently employs 64 people across Sydney, Melbourne and Brisbane. Founded in 1999 by […]
  
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• Sydney’s New Year’s Eve Fireworks Extravaganza Reaches Millions On ABC

  05-01-2026 02:39 via bandt.com.au
  Sydney celebrated 2025’s closing with spectacular 9pm and midnight firework displays in Sydney Harbour. At 11 pm, a minute of silence was observed in commemoration of the victims of the Bondi Beach terrorist attack, with a menorah lit up on the Harbour Bridge’s pylons. More than 2 million (2,444,000) people tuned in to see the […]
  
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• WPP & Publicis Win Kenvue Global Agency Review

  05-01-2026 02:22 via bandt.com.au
  Kenvue has appointed Publicis Group and WPP to carry out its media and creative agency duties following a global review. The former consumer healthcare arm of Johnson & Johnson, Kenvue spent $1.6 billion globally on advertising and its brands in Australia include Listerine, Neutrogena, Band-Aid, Johnson’s, Benadryl, Codral, Nicorette, Sudafed, Regain and Imodium. WPP will […]
  
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• The Big Refresh’s Founder Nick Orchard On Why ‘Burnout Blockers’ Are Essential In 2026

  05-01-2026 02:01 via bandt.com.au
  Australian burnout specialist and founder of The Big Refresh Nick Orchard urges industry professionals to prioritise prevention over recovery, and shares the early signs most people ignore. As Australians return to work in 2026, Orchard says it’s time to scrap the resolutions. Instead, he’s urging professionals to install ‘burnout blockers’: simple, preventative systems to protect […]
  
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• Rubber Stamped: Supreme Court Clears Seven West Media Merger With SCA

  05-01-2026 01:57 via bandt.com.au
  The NSW Supreme Court has cleared the way for the proposed merger of Seven West Media and Southern Cross Austereo (SCA). On Wednesday (7 January), the new combined entity will trade on the Australian Stock Exchange under the ticker SXL. Outgoing chair Kerry Stokes described the merger as “a pivotal moment” that will “bring together […]
  
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• Budget Direct’s Sleuths Solve A Cold Case In New Campaign Via 303

  05-01-2026 01:06 via bandt.com.au
  Budget Direct’s characters Sarge, Jacs and sidekick Chief are back to solve a cold case and melt insurance rates, in a playful new ‘Insurance Solved’ campaign. The new ‘Frozen’ campaign sees insurance sleuths head into a suburban house overtaken by ice and snow, to thaw out a frozen family and reinforce the benefits of quoting […]
  
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• Mecca Is Bidding Farewell To Myer To Focus On Standalone Stores

  05-01-2026 01:02 via bandt.com.au
  Cosmetics business Mecca is bidding department store chain Myer farewell after nearly decades distributing its products at the department store. Mecca said that the move is “the natural next step as Mecca continues to invest in larger-format standalone stores”. The beauty brand had a presence in seven Myer stores, but since September and there are […]
  
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