• Podcasting isn’t expensive to start – it’s expensive to keep going

    By Kyle Traynor
    Podcasting is the easiest form of content to start and the hardest one to succeed at. 
    Truthfully, if you want to start a podcast, you can be recording inside a week. The gear is cheap and the barrier is low. Anyone with a phone and an idea can launch a show by Friday. What’s hard is staying good by episode 40. 
    Starting a podcast has much in common with starting a second business. It needs the same intensity to get off the ground, and then it needs the same thing

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