Advertising news

• Netflix Supercharges Ad Stack With Amazon & Yahoo Data, Early Tests Show 75% Lift

  04-03-2026 23:43 via bandt.com.au
  Brands and agencies buying on Netflix just got sharper targeting. From Q2, advertisers will be able to purchase Netflix inventory and target audiences using Amazon shopping data via the Amazon DSP. Netflix is also widening the net for audience access through Yahoo DSP, allowing advertisers to activate deterministic Yahoo audiences built from global interest, behavioral, […]
  
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• Melbourne Confidential – Jess Lilley

  04-03-2026 23:43 via bandt.com.au
  In this first of a new series, we’re taking a look at some of the most creative faces in Melbourne with some help from our friend Kathleen Gunther, who partners with independent agencies across Australia and New Zealand to scale their brand presence and drive sustainable growth. Jess Lilley is the first cab off the […]
  
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• Spotlight On Sponsors: Brands Shift Into Gear For The Aussie GP

  04-03-2026 22:43 via bandt.com.au
  Brands flock to the paddock so they can have their own corporate suite for Sunday's spectacle.
  
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• Grab’s Cheryl Goh & McCann India’s Dheeraj Sinha Named APAC Effie Jury Heads

  04-03-2026 22:33 via bandt.com.au
  Effie Asia Pacific appoints Cheryl Goh as group head of marketing, sustainability, loyalty and support for Grab and Dheeraj Sinha as CEO of McCann India as its first pair of heads of jury for the 2026 awards competition. They will be part of the Judging Committee that will lead the jury in evaluating and celebrating […]
  
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• Lifeblood Launches The ‘Unlikely Version’ Campaign Via M+C Saatchi

  04-03-2026 22:32 via bandt.com.au
  Australian Red Cross Lifeblood has unveiled a new integrated national campaign, the “Unlikely Version”, via M+C Saatchi. The campaign aims to highlight the life-saving impact of plasma, stem cell, and platelet donation, as well as blood. At the centre of “Unlikely Version” is a reimagined version of Sia’s “Unstoppable”, performed by Australian artists and band […]
  
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• AIIMS Group To Merge With AdVisible

  04-03-2026 22:32 via bandt.com.au
  Merge to streamline operations but double the group chat notifications.
  
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• AIIMS Group To Merge With AdVisibile

  04-03-2026 22:32 via bandt.com.au
  Merge to streamline operations but double the group chat notifications.
  
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• Bastion Drives Away With Geely’s Creative & Media Accounts

  04-03-2026 22:07 via bandt.com.au
  The headline is low hanging fruit, let's be honest. To bad it's not Cherry.
  
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• Bastion Drives Away With Both Geely Auto’s Creative & Media Accounts

  04-03-2026 22:07 via bandt.com.au
  The headline is low hanging fruit, let's be honest. To bad it's not Cherry.
  
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• Virgin Australia’s Nancy Lan Joins Mindshare To Lead Sydney Client Portfolio

  04-03-2026 21:00 via bandt.com.au
  WPP Media has appointed Nancy Lan to lead Mindshare’s portfolio Sydney‑based clients including Unilever, DAZN (Foxtel), IKEA, uBank and Blackmores. She effectively fills the void left by Kate O’Ryan-Roeder, who left Mindshare to become Havas Media chief executive this year.  Lan joins with more than 20 years’ global leadership experience across Australia, Asia and Europe. She […]
  
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• ‘Centimetre Perfect’, Vale Legendary Broadcaster Dennis Cometti

  04-03-2026 06:24 via bandt.com.au
  One of Australia’s greatest sports broadcasters, Dennis Cometti AM, has passed away aged 76. Cometti spent 26 years at Seven Network until calling his final AFL match in the 2016 Grand Final. Widely regarded as one of the sport’s greatest callers, Cometti also covered three Summer Olympics for Seven, including Barcelona 1992, Atlanta 1996 and […]
  
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• Chupa Chups Lollipops Go From Difficult To Open To Impossible In Campaign Via BBH London

  04-03-2026 06:13 via bandt.com.au
  Chupa Chups has been listening to its consumers. It knows its wrappers are hard to open, and now it’s made ones that are impossible to rip into. The lollipop brand has just made its wrappers a whole lot easier to open, but it’s promoting the update with what it’s calling its “most unopenable lollipop ever.” […]
  
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• Working Parents Podcast ‘It Takes a Village’ Launches With Uber Advertising Sponsorship

  04-03-2026 02:58 via bandt.com.au
  Work meetings must be a lot quieter when you’re holding a toddler.
  
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• Silence Only Compounds Suffering

  04-03-2026 02:53 via bandt.com.au
  B&T's own Greg 'Sparrow' Graham reflects on his own experiences with mental health in this moving piece.
  
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• Kyle & Jackie O Reaction: The ARN Board Will Be ‘Jumping For Joy’ But They Leave ‘Big Shoes To Fill’

  04-03-2026 02:49 via bandt.com.au
  B&T hit the panic button last night when the source of 95% of our radio articles disappeared.
  
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• Kyle & Jackie O Reaction: The ARN Board Will Be ‘Jumping For Joy’ But The Duo Leave ‘Big Shoes To Fill’

  04-03-2026 02:49 via bandt.com.au
  B&T hit the panic button last night when the source of 95% of our radio articles disappeared.
  
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• TV Ratings (3/3/2026): MAFS Dominates Delivering Love, Drama & Shock Exits

  04-03-2026 02:41 via bandt.com.au
  Did Kyle & Jackie O's drama take all your attention last night? Consider this a MAFS catch-up.
  
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• Smartly Partners With Amazon For DSP Integration To Bring AI-Creative Optimisation To CTV

  04-03-2026 02:38 via bandt.com.au
  Here's some smart thinking. Though we're not entirely sure what they're talking about, we must say.
  
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• Is Audio Its Own Worst Enemy? $338M Boom Masks A Buying Dilemma

  04-03-2026 02:29 via bandt.com.au
  We're all ears for growing ad spend numbers. Though we still maintain beer coaster are heavily under-utilised.
  
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• Meta Brings Agency Awards To ANZ, Putting The Best Of The Best In The Spotlight

  04-03-2026 02:27 via bandt.com.au
  Meta has announced they are bringing their Agency Awards to the ANZ region, a new initiative designed to celebrate agencies driving outstanding creative, media, and strategic results for clients across Meta’s platforms. The announcement was made at the Meta Australian Agency Summit this morning, marking a significant moment for agencies as AI continues to reshape […]
  
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• Meta Brings Agency Awards To ANZ

  04-03-2026 02:27 via bandt.com.au
  Hide all your Reddit merch, Meta's Agency Awards are coming to ANZ.
  
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• Chatime Appoints Alison Walsh As CMO

  04-03-2026 02:20 via bandt.com.au
  Alison Walsh puts the kettle on after brewing up this move.
  
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• ACAM Launches Leadership System To Turn AI Adoption Into Accountable Performance

  04-03-2026 02:19 via bandt.com.au
  "Accountable" and "performance" are two words that send B&T running for the hills. And AI and this sounds Kafkaesque.
  
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• Are Media Appoints Shannon Fitzpatrick As Head Of Data, AdTech & Commercial Operations

  04-03-2026 02:18 via bandt.com.au
  Fitzpatrick gets this new unfathomably long job title. And with it, an extra long box for his business cards.
  
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• Amazon & Steph Tisdell Tell Aussies To ‘Spend Less On the Ones They Love’ Via Droga5 ANZ

  04-03-2026 02:15 via bandt.com.au
  Paying full price for anything is the mark of an idiot. Something we'll be reminding our friends and fam when the time is right.
  
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• JCDecaux Launches Nurture For Country, Backing First Nations Business Growth

  04-03-2026 02:12 via bandt.com.au
  JCDecaux launches this important initiative. To which we say: tres bien!
  
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• Engineers Australia Makes F1 History With ‘In Her Corner’ Via Bastion

  04-03-2026 02:11 via bandt.com.au
  Never before has a racetrack corner been named for a woman. Now that's all changing!
  
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• New Trilby Misso Lawyers Campaign Aimed At Furry Friends Via Rumble Strategic Creative

  04-03-2026 02:03 via bandt.com.au
  If you ever needed a reminder to lift with your knees and not your back, these melancholy mutts are it.
  
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• Sabco Launches Neet Brand With Campaign Via DPR&Co

  04-03-2026 02:00 via bandt.com.au
  This new cleaning brand not to be confused with NEETs, who are those not in education, employment or training.
  
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• Taubmans Launches New Brand Platform ‘Making Painters’ Via Sunday Gravy

  04-03-2026 01:57 via bandt.com.au
  It's a match made in heaven between Taubmans and Sunday Gravy, given how enthusiastic both are about viscosity.
  
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• Seedtag Names Brendan McCarthy As Chief Marketing & Communications Officer

  04-03-2026 01:54 via bandt.com.au
  Neuro-Contextual advertising is just AI stalking your brain and calling it marketing strategy.
  
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• Criteo Joins OpenAI Advertising Pilot In ChatGPT

  04-03-2026 01:53 via bandt.com.au
  Criteo teams up with ChatGPT for new adtech wizardry. Well, we're assuming it's wizardry. We can't tell either way.
  
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• Literal Golden Goose Stars For SMC Via Thinkerbell

  04-03-2026 01:41 via bandt.com.au
  The Super Members Council (SMC) has launched its first national education initiative with a new campaign via Thinkerbell that asks Aussies to change how they think about their superannuation. Research  shows that people struggle to grasp the long-term impact of compound returns. The further away you are from those returns, the harder it is. To […]
  
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• ‘Live Sports Have Never Been More Important’: Seven Bets Big On AFL

  04-03-2026 01:06 via bandt.com.au
  Will Seven also bet big on the Lions to go the three-peat, we wonder?
  
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• Kayo Races Into The 2026 Season With Renewed F1 Rights

  04-03-2026 00:53 via bandt.com.au
  In big news for adenoidal pit stop strategy enthusiasts and insomniacs, the F1 signs back on with Kayo.
  
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• Indian Publication DOT.IN Launches In Australia, Introducing A Premium Voice For The Indian Diaspora

  04-03-2026 00:47 via bandt.com.au
  DOT.IN, The India Way, a luxury, lifestyle and culture platform, has launched in Australia. DOT.IN will launch its premium monthly print title in March 2026, timed with Holi, celebrated as the Festival of Colour. The print edition and the digital platform (which is officially live), will spotlight the intersection of luxury with culture, couture, travel, […]
  
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• They’re Here! The 2026 Women Leading Tech Finalists!

  04-03-2026 00:43 via bandt.com.au
  They have arrived! And we're in for one helluva night later this month!
  
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• Industry’s Gender Pay Gap Contrast ‘Should Be A Sobering Signal For Leaders’

  04-03-2026 00:37 via bandt.com.au
  As the national gender pay gap marginally improves, the media and advertising industry is in retreat, in spite of nearly 60 per cent of the workforce made up of women. Yesterday’s Workplace Gender Equality Agency (WGEA) data dump, which accounts for FY25, release shed light on the lack of progress of adland compared to the […]
  
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