Advertising news

• New IAB Study Reveals Strong Audio Growth And Rising Performance Pressure

  02-03-2026 23:30 via bandt.com.au
  A new industry study has revealed that despite increasing scrutiny from advertisers demanding stronger proof of performance, digital audio is surging. The 10th annual Digital Audio State of the Nation Report from IAB Australia, released today, shows investment intent across podcasts and streaming continues to climb. But as budgets rise, so too do tougher questions […]
  
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• Why Most Agency Relationships Fail By Year Three & What The Strongest Do Differently

  02-03-2026 23:00 via bandt.com.au
  Most agency-client relationships begin with optimism and momentum yet struggle to extend beyond the three-year mark, argues Cummins & Partners CEO Ben McCallum, CEO.  Some don’t even reach that point. The first year is often defined by energy and ambition. By year two, reality sets in. By year three, conversations about change, formal or informal, […]
  
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• International Women’s Day: Balancing The Scales In Advertising & Marketing

  02-03-2026 22:00 via bandt.com.au
  International Women’s Day 2026, themed “Balance the Scales,” is a reminder that as continued innovation reshapes marketing and advertising, equal representation in the rooms where decisions are made has never mattered more. Across marketing, advertising, technology, legal and loyalty, women in leadership reflect on the structural barriers that persist and the responsibility leaders carry to […]
  
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• Weekend TV Ratings: (28/02-01/03/2026): NRL Las Vegas Footy Edges Matildas In FTA Nailbitter

  02-03-2026 02:39 via bandt.com.au
  The Bulldog’s golden point thriller against the Dragons not only lit up the Allegian Stadium, but also gave Nine the win over Paramount’s coverage of the Matildas opening fixture of the AFC Women’s Asian Cup, albeit at different time slots. More than 1.5 million tuned into Nine’s coverage of the Las Vegas opening round fixture […]
  
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• Snack Drawer Scoops Up Yo-Chi x DTP in Culture-First Youth Myki Push

  02-03-2026 02:33 via bandt.com.au
  Finally, a Monday we don’t dread… because now it comes with fro-yo and free rides.
  
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• Bunnings’ Justine Mills & CommBank’s Jo Boundy Talk Retail Media’s Transformative Business Effects

  02-03-2026 02:28 via bandt.com.au
  Retail media was the topic du jour between Boundy and Mills. As it often is at Chez B&T.
  
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• ‘Growing Market’: Internet Ad Spend Increases 11.5% In 2025

  02-03-2026 02:20 via bandt.com.au
  Too bad big tech are reaping the majority of the rewards.
  
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• Outward Bound Reclaims Gen Z Power With ‘Become A Weapon’ Via Motion Sickness

  02-03-2026 02:19 via bandt.com.au
  At a time when most brands are telling young people to breathe, manifest and “stay positive,” Outward Bound has done the opposite. Instead of sugar-coating Gen Z’s anxiety about recession, political division, AI disruption and a system that feels stacked against them, the iconic New Zealand outdoor education charity has leaned straight into the discomfort—launching […]
  
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• Outward Bound Reclaims Gen Z Power With ‘Become A Weapon’ Campaign Via Motion Sickness

  02-03-2026 02:19 via bandt.com.au
  Outward Bound can help you become a weapon. And hopefully not a tool.
  
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• When Did ‘Product Feature’ Become Code For Public Surveillance?

  02-03-2026 02:16 via bandt.com.au
  In the first of a regular series of columns, Fixer & Future CEO Venessa Hunt has called for greater governance and Big Tech accountability for products that are being used for nefarious purposes such as surveillance and covertly recording footage of women.    There’s a difference between innovation and expansion without restraint. Over the past […]
  
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• TAG Wins Skin Control Account To Drive Next Phase Of Digital Growth

  02-03-2026 02:10 via bandt.com.au
  Digital growth consultancy TAG has secured Australian skincare brand Skin Control as a new client, adding to a portfolio that includes MYOB, Modibodi, Morgans, Australian Unity and Nala. The appointment sees TAG engaged as Skin Control’s digital partner, tasked with supporting the brand through its next phase of high growth. The consultancy will work across […]
  
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• CPA Australia Taps Atomic 212° & Leo Following Agency Review

  02-03-2026 02:10 via bandt.com.au
  Accountancy body CPA Australia has chosen Leo and Atomic 212° to handle its creative and media duties in this market. Previously, CPA Australia worked with Ogilvy (creative) and Hatched Media (media). B&T understands the Publicis Groupe pair jointly pitched for the business in a review process that also included Clemenger, WPP and BMF. CPA Australia […]
  
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• OzTAM H2 2025: Aussies On Average Watched More Than 41 Hours A Month Across TV & BVOD

  02-03-2026 02:05 via bandt.com.au
  Thanks to MAFS Aussies will become even worse couch potatoes in Q1 of 2026.
  
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• Aussies Watch 41 Hours Of TV & BVOD A Month

  02-03-2026 02:05 via bandt.com.au
  If we're each watching 41 hours of telly a month, perish the thought of how much TikTok we're gawping at.
  
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• Cummins & Partners Strengthens Team With A Slew Of Hires

  02-03-2026 01:53 via bandt.com.au
  Independent agency Cummins and Partners has strengthened its team with three new appointments. The agency has appointed Natassja Cox as strategist, Lara Tarabey as senior account manager and Marika Tsourekis as account executive, adding depth across strategy and client service as it scales. The hires come as Cummins and Partners builds on significant growth, including […]
  
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• Makeup, Wings & Washing Machines Headline February’s New Business Winners

  02-03-2026 01:50 via bandt.com.au
  It's the moment at least some of you have been waiting for (we hope). February's New Business Winners!
  
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• QBE & Sydney Swans Celebrate A Decorated 40 Year Partnership

  02-03-2026 01:40 via bandt.com.au
  In true Swannies fashion, there would be no better way of celebrating than by getting pumped in the grand final.
  
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• SOLVD Lands Dan Stephens As Inaugural Creative Director

  02-03-2026 01:30 via bandt.com.au
  It's been a big couple of days for the Newy faithful. SOLVD landing a CD as well as the Knights getting its first win in 250 days.
  
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• Ex-Meta Client Partner Phil Bonanno Lands At Zitcha

  02-03-2026 00:42 via bandt.com.au
  Second Meta employee in consecutive weeks, Zitcha love picking up the dreggs.
  
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• Thump Media Lands Scenic Group’s Full Portfolio In Major Business Win

  02-03-2026 00:41 via bandt.com.au
  Thump Media has scored a significant new business victory, expanding its remit with Scenic Group to take on the company’s full portfolio of paid media, including Performance Digital across Australia and New Zealand. The win marks a major evolution in a partnership that began in 2021, with Thump Media now appointed to manage end-to-end paid […]
  
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• Animal Welfare League NSW Teams Up With Saatchi & Saatchi To Hijack TikTok Feeds

  02-03-2026 00:33 via bandt.com.au
  If these fluffy creatures take over TikTok, don’t be surprised if our newsletter is late—we’ve fallen into the doom-scroll abyss.
  
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• Coopers Brewery Launches Golf Tournament For Beer Drinkers Via Sunday Gravy

  02-03-2026 00:24 via bandt.com.au
  In a category that often defaults to familiar sporting sponsorships and safe creative, Sunday Gravy has taken a different sort of swing. The independent agency has launched the inaugural Coopers Mild Ale Coober Pedy Classic for Coopers Brewery – an unlikely golf tournament set on one of the roughest courses in the world. At the […]
  
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• NAB Taps Its Bankers In New Homeowner Campaign Via TBWA

  02-03-2026 00:06 via bandt.com.au
  One could say the bankers even starred in the spot.
  
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