Advertising news

• Industry Super Pitches Media Account

  23-01-2026 02:13 via bandt.com.au
  Industry Super Australia, the representative body for seven of Australia’s largest super funds, has begun a review of its media planning and buying requirements, B&T can reveal. Omnicom’s Initiative currently handles Industry Super’s media. Its creative work is handled by The Shannon Company. A spokesperson confirmed the review to B&T: “Industry Super regularly reviews our […]
  
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• TV Ratings (22/1/26): All Eyes Were On The Stars Of The Aus Open

  23-01-2026 02:07 via bandt.com.au
  All eyes on the AO again. Though might it have a very surprising challenger in Home and Away?
  
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• JCDecaux Promotes John Harris To Chief Sales Officer

  23-01-2026 02:00 via bandt.com.au
  John Harris gets this promotion on the back of his extensive Duolingo practice.
  
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• Corporate Comms Firm Cato & Clive To Close Following Co-Founder’s ‘Life-Changing Work Offer’

  23-01-2026 01:57 via bandt.com.au
  One can only assume Clive Mathieson is soon to be parachuted in on I'm A Celeb given this headline.
  
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• Crown Melbourne Names Carter Bair As CMO

  23-01-2026 01:46 via bandt.com.au
  The brilliantly named Carter Bair cashes his chips at Crown Perth and heads to its Melbourne office.
  
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• TBWA Worldwide Taps Matt Springate As Global Head Of Strategy

  23-01-2026 01:44 via bandt.com.au
  TBWA\Australia’s former strategy chief Matt Springate has been appointed global head of strategy for adam&eve\TBWA and TBWA Worldwide, a newly created role. He will report to adam&eve\TBWA CSO Will Grundy TBWA Worldwide CSO Jen Costello. Springate joined Omnicom’s TBWA\London as chief strategy officer from Havas London in November. Prior to Havas, he spent nearly eight […]
  
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• ‘Unlocking New Experiences We Couldn’t Have Made Before’: Adobe Unveils AI Video Innovations For Films & Ads

  23-01-2026 01:43 via bandt.com.au
  AI set to remain on the industry's bingo card for 2026. Unlike the metaverse, thank god.
  
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• Amperity Introduces Audience Monetisation, Turning First-Party Data Into New Revenue Streams For Advertisers

  23-01-2026 01:40 via bandt.com.au
  Amperity encourages brands to get that bread.
  
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• ‘Traditional SEO Isn’t Enough’: Sentius Launches Generative + Search Optimisation Model

  23-01-2026 01:36 via bandt.com.au
  Sentius has launched a GSO: Generative + Search Optimisation model, built specifically for the era of AI-driven, conversational search. This announcement follows months of research, technology evaluation, and strategic development by the Sentius leadership team, who have been “locked away” designing a new AI-enabled performance framework. “As generative AI becomes the way people ask questions, […]
  
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• The City Of Helsinki Offers Unusually Personal Overture To Pamela Anderson In New Film

  23-01-2026 01:26 via bandt.com.au
  Here's an oddball piece of work for your Friday delectation. Just don't try to pronounce "Hyytiäinen" after a few schooners.
  
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• Viktoria & Woods Steps Onto The Tennis Court With Wilson

  23-01-2026 01:22 via bandt.com.au
  Viktoria & Woods teams with Wilson in new brand partnership. Which is probably very exciting to the sartorially inclined.
  
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• Estée Lauder To Launch Global Media Review

  23-01-2026 01:13 via bandt.com.au
  Cosmetics giant Estée Lauder is planning a global media review this year as part of a broader overhaul of its brand portfolio and turnaround strategy, according to a report in Campaign. Globally, Estée Lauder spends around £500 million (A$987 million) on media for more than 20 brands including Estée Lauder, Clinique, MAC, La Mer, Jo […]
  
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• Screen Queensland Invests In Online Creators

  23-01-2026 01:04 via bandt.com.au
  In a desperate bid to replace social media feeds with 67 slop.
  
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• CampaignLab Scores MATCH Hospitality Earned, Digital & Influencer Work For AFC Women’s Asian Cup 2026

  23-01-2026 00:55 via bandt.com.au
  Now you can pretend you understand the offside rule with an overpriced bento box in hand.
  
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• Snapchat Serves Up Immersive AR Experience At The AO

  23-01-2026 00:53 via bandt.com.au
  No better way to enjoy a major sporting event than by dicking about on your phone, we reckon.
  
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• A No-Nonsense Look At What Agency Leaders & Marketers Will Be Rewarded For In 2026

  23-01-2026 00:52 via bandt.com.au
  Former B&T Woman of the Year Cherie Clonan reveals what you should be thinking about this year. So we'd get the notebook out.
  
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• Former KPMG In-House Agency Boss Sudeep Gohil Joins Tenet Advisory & Investments As Partner

  23-01-2026 00:50 via bandt.com.au
  Gohil departs KPMG after nearly nine years and still utterly befuddled as to what the firm actually does.
  
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• R/GA & We Are Warriors Reclaim The ‘Welcome’ For Blak Powerhouse 2026

  23-01-2026 00:49 via bandt.com.au
  With this campaign We Are Warriors are standing on business.
  
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• Pedestrian.TV & Blizzard Bring World Of Warcraft To Life In Melbourne

  23-01-2026 00:48 via bandt.com.au
  Delight the basement dweller in your life with this activation. If, of course, they can brave going outside.
  
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• Google Shakes Up Search With AI Mode Now Able To Tap Gmail, Photos Data

  23-01-2026 00:39 via bandt.com.au
  Google's AI might be disappointed when it discovers we only take snaps of lunchtime pints and where we parked our car.
  
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• Youthline & Droga5 ANZ Roll Out Moving Donation Campaign To Support Young People In Crisis

  23-01-2026 00:30 via bandt.com.au
  Youthline has partnered with Droga5 ANZ, part of Accenture Song, to launch an emotional new nationwide donation campaign aimed at supporting young people in crisis. Youthline, a registered charity and trusted name in youth mental health for more than 55 years, now operates a 24/7 helpline—expanded in 2023 following research showing that nighttime is a […]
  
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• TED Talk Sensation Molly Wright To Reunite With UN Foundation Marketing Boss David Ohana At Cairns Crocodiles

  23-01-2026 00:17 via bandt.com.au
  Wright and Ohana set to reunite in Cairns for one unmissable session.
  
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