Advertising news

• ‘Unwind’ Mindset Behind Free Streaming TV Audiences Highly Valuable For Advertisers, Samsung Research Finds

  12-01-2026 23:48 via bandt.com.au
  New research from Samsung Ads and independent consumer research company, LongTerm CoLab, has revealed how audiences choose what to watch based on their mindset, moment and motivation, offering advertisers new opportunities to connect with viewers across a wider spectrum of viewing occasions. The study, which surveyed 1,000 Australians about their TV viewing habits, preferences and […]
  
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• TV Audiences ‘Unwind’ Mindset Highly Valuable For Advertisers

  12-01-2026 23:48 via bandt.com.au
  This research depicts that doom scrolling is an ancient tradition. TikTok just gave it Wi-Fi.
  
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• Suntory BOSS Is The “Official Coffee Of Summer” In New ANZ Campaign Via It’s Friday

  12-01-2026 23:30 via bandt.com.au
  Why iced coffees are more expensive than hot coffees is still one of Australia's greatest mysteries.
  
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• Suntory BOSS Coffee Is The “Official Coffee Of Summer” In New ANZ Campaign Via It’s Friday

  12-01-2026 23:30 via bandt.com.au
  Suntory BOSS Coffee has launched a new summer campaign via It’s Friday, celebrating the many “summer tribes” that bring the season to life. The spot is rolling out across OOH, digital, social and retail. The campaign spotlights the spontaneous, carefree moments that define an Australian and New Zealand summer: pre-work mornings, Friday knock-offs, sunny weekends […]
  
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• Journey Beyond Utilises Nine’s Summer Of Tennis To Inspire Australians To Plan Their Next Travel Adventure

  12-01-2026 23:27 via bandt.com.au
  Whether you are courtside at the AO or in the Red Centre of Australia, hydration is key. The type of hydration just varies.
  
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• Why Your Brand Can’t Wait For The Dictionary

  12-01-2026 23:02 via bandt.com.au
  Only reason you looked forward to coming back to work was to escape screaming kids and the 67 trend? Think again.
  
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• Altos Tequila & Thanasi Kokkinakis Unveil Aus Open Activation

  12-01-2026 22:55 via bandt.com.au
  Nothing disrupts tennis etiquette quite like liquid confidence and poor volume control.
  
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• The New Blueprint For CX

  12-01-2026 22:46 via bandt.com.au
  Your CX tools are fancy. Your customers still ghost you. Connection matters more.
  
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• VML Hires Paul Bradbury As CEO, Thomas Tearle Exits

  12-01-2026 19:55 via bandt.com.au
  VML ANZ has appointed adland veteran and former TBWA leader Paul Bradbury as CEO. He will succeed Thomas Tearle, who is leaving the business after five years at the helm. Bradbury joins the WPP creative agency after working at Omnicom’s TBWA Group for nearly two decades, most recently serving as president & CEO of TBWA […]
  
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• Coles 360 Appoints McKinsey Executive As General Manager

  12-01-2026 07:10 via bandt.com.au
  Coles 360 hires Tiffany Chen. Retail media just got a serious upgrade.
  
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• London Agency Rings In The New Year With New Appointments

  12-01-2026 06:28 via bandt.com.au
  Just like London, the agency itself is kicking off 2026 with fireworks.
  
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• Busy Shouldn’t Be The New Black

  12-01-2026 05:29 via bandt.com.au
  Here, Maddie Basso argues whether the number of coffees you drink a day is a good representation on how busy someone is.
  
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• Premium To Go Mainstream In Australia For 2026 – Kantar Report

  12-01-2026 05:23 via bandt.com.au
  Aussies want 'premium without the panic'. Or as B&T would put it: 'drinking champagne on a goon bag budget'.
  
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• SLATHER Rolls Out Graphic Skin Peeling Spot Via SICKDOGWOLFMAN

  12-01-2026 05:04 via bandt.com.au
  SPF messaging, delivered violently, where the sun is the villain and the host gets peeled like a prawn.
  
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• Colenso Founder & Former Clemenger Group Chair Hylton Mackley Dies

  12-01-2026 04:21 via bandt.com.au
  Hylton Mackley AM, one of New Zealand’s pioneering advertising leaders who had an extensive career at Clemenger Group, has passed away. In 1969, Mackley became one of four founders of Colenso in New Zealand. Clemenger Group purchased a stake in the agency in 1973 before it merged into the Group in 1987. At the time, […]
  
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• Nvidia Hires Google’s Alison Wagonfeld As First Ever CMO

  12-01-2026 02:40 via bandt.com.au
  Nvidia taps Google exec to market hardware to gamers, developers and AI folks. Twitch & YouTube budget reportedly grows.
  
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• TikTok Scores FIFA World Cup ‘Preferred Platform’ Partnership

  12-01-2026 02:26 via bandt.com.au
  Now you can catch Gianni Infantino's 'peace loving' bromance with Donald Trump on TikTok, just what world football needs.
  
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• TikTok Scores Big As FIFA World Cup’s First Ever Preferred Platform

  12-01-2026 02:26 via bandt.com.au
  Now you can catch Gianni Infantino's 'peace loving' bromance with Donald Trump on TikTok, just what world football needs.
  
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• Today The Brave’s Love For Redheads In B&T Award-Winning Wendy’s Ad: “Keep On Keeping On Guys”

  12-01-2026 02:23 via bandt.com.au
  Wendy's embracing the Ranga spirit was always a winner in B&T's books. Pity about Ben Stokes batting.
  
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• TV Ratings (11/1/26): Poland Wins United Cup Tennis After Beating Switzerland

  12-01-2026 02:16 via bandt.com.au
  Cricket keeps on keeping on, and so does the tennis. Sports lovers, revel!
  
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• MrBeast Joins Forces With Jack Link’s For Aussie New Zealand Snack Launch

  12-01-2026 02:11 via bandt.com.au
  MrBeast now shilling for meaty snacks; still no word on the fate of the 20 million trees he allegedly planted to save the planet.
  
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• Retail Media Enters Its Smart Growth Era

  12-01-2026 02:08 via bandt.com.au
  Retail media ad spend to overtake TV in a year, but can it sell a Coles Christmas ham like Curtis Stone?
  
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• Kayo Smashes Viewership Records During 4–1 Ashes Carnage

  12-01-2026 02:07 via bandt.com.au
  How many beers can you fit into the Ashes trophy? The poms wouldn't know, they haven't won a series since 2015.
  
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• eSafety Commissioner Raises Concerns With X Over Grok Generated Sexualised Content

  12-01-2026 01:34 via bandt.com.au
  Elon turns X into a 'pay to play' soft porn site, and eSafety is having none of it.
  
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• Calling All Superwomen, Get Your Entry In For B&T’s Women Leading Tech Awards!

  12-01-2026 01:31 via bandt.com.au
  B&T’s Women Leading Tech Awards, presented by Atlassian, will crown the women setting the pace in the tech industry and putting the future in motion. On-time entries close on 30 January, while late entries will close on 6 February. B&T’s Women Leading Tech Awards, presented by Atlassian, will crown the women who drive innovation, smash […]
  
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• Nicole Bence Explores Her Approach To Leadership On The Limitless Equation

  12-01-2026 01:27 via bandt.com.au
  Ben Stokes should listen up!
  
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• Realestate.com.au Takes Centre Court At Australian Open

  12-01-2026 00:51 via bandt.com.au
  It's almost inevitable that Jannik Sinner & Carlos Alcaraz will take up prime real estate on court one.
  
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• Realestate.com.au & Pat Rafter Take Centre Court In Aus Open Campaign Via 72andSunny

  12-01-2026 00:51 via bandt.com.au
  It's almost inevitable that Jannik Sinner & Carlos Alcaraz will take up prime real estate on court one.
  
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• CA Captivates The Nation With ‘Unmissable First Over’ Via Special, Initiative & OOh!media

  12-01-2026 00:44 via bandt.com.au
  Rory Burns is thankful Cricket Australia didn't roll this out in 2021 when he got bowled in the very first ball of the series.
  
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• NAB Unveils ‘Your Partner For Every Stage’ Via TBWA & Mindshare

  12-01-2026 00:34 via bandt.com.au
  English batsmen Jacob Bethell wish he had a partner at any stage of the first innings of the SCG test.
  
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• Meta Removed Nearly 550K Under-16 Accounts In Australia

  12-01-2026 00:15 via bandt.com.au
  Meta has provided an update to the market about how it is complying with Australia’s social media age ban law, which came into effect on 11 December 2025. The social media company, whose platforms Facebook, Instagram and Threads fall under the new age restriction legislation, has removed 544,052 accounts that it understands belongs to under-16 […]
  
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• Bellwether Goes Underwater With New Campaign For Naked Pools

  12-01-2026 00:15 via bandt.com.au
  We bet all Sydneysiders had a pool to escape the heat on Saturday.
  
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• Novated Lease Australia Hands The CMO Keys To Priya Kanniappan

  12-01-2026 00:03 via bandt.com.au
  The number one question on the B&T hacks' minds is what car will Priya be driving following her promotion.
  
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