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  • Clemenger BBDO's James McGrath: How and why the Titanium winning-work was awarded

    via feedproxy.google.com
    James McGrath, Creative Chairman at Clemenger BBDO, represented Australia on the Cannes Titanium Lions jury. McGrath, along with most of the otherAustralian and NZ jurors writes exclusively for CB.So, now we all know the winners, I thought it would be useful to talk little about how and why the Titanium winning-work was awarded.
    First-up, I want to reinstate how brilliant and frankly essential the live judging was, particularly for this category. Apart from the privilege of hearing the best of o
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