Advertising news

• Do Influencers & Celebrities Belong At The F1?

  10-03-2026 05:00 via bandt.com.au
  In this op-ed, Always Human Comment head of client and partnerships, Ella McKee, argues that not only do influencers belong to major sporting events, like last weekend’s Australian Grand Prix—they are in the driving seat. Modern sporting events aren’t just attended or watched – they’re amplified, remixed and shared with millions of people globally. Attendance […]
  
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• Carat WA Promotes Sophie Park & Geoff Langton To Client Directors

  10-03-2026 02:50 via bandt.com.au
  Carat WA rewards these two this rather sizeable carrot.
  
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• HELLO Reimagines ‘All Fired Up’ With G Flip For Paramount+ AFC Women’s Asian Cup 2026 Broadcast

  10-03-2026 02:47 via bandt.com.au
  Here's a rousing rendition of All Fired Up for the Women's Asian Cup. Which is sure to infuriate all your uncles.
  
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• Trio Of APAC IKEA Marketing Leaders To Speak At Cairns Crocodiles

  10-03-2026 02:44 via bandt.com.au
  We've assembled this panel of experts for Cairns Crocodiles. And all without an argument with a significant other.
  
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• ‘Pay-To-Compete Era’: Google’s Expansion Of Paid Ads Is Crushing SEO

  10-03-2026 02:44 via bandt.com.au
  Google goes all Robin Thicke with its blurred lines between paid and organic.
  
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• TV Ratings (9/3/2026): 100% Footy Returns On Nine

  10-03-2026 02:42 via bandt.com.au
  After five weeks of MAFS, B&T's Ollie Cerovic rejoices as 100% Footy returns to the TV ratings.
  
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• ‘Enhance Not Replace’: Australia’s Top CMOs Unpack AI & How It Will Change Marketing

  10-03-2026 02:29 via bandt.com.au
  AI will not take anyone's jobs, unless your the bloke dressed as Santa driving the Coke truck this Christmas.
  
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• ‘Enhance Not Replace’: Australia’s Top CMOs Unpack AI And How It Will Change Marketing

  10-03-2026 02:29 via bandt.com.au
  The AI revolution promises to be the greatest disruption in the workplace for generations. A week doesn’t go by without some major claim that AI will either increase productivity significantly (often spruiked by software vendors) or that it will take a large our jobs. Marketing is not immune to this tsunami of disruption, but just […]
  
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• Is AI Shaping The Future Of News Reporting?

  10-03-2026 02:27 via bandt.com.au
  Is AI ushering in changes to newsrooms? If our paymasters are reading, it absolutely isn't.
  
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• Foxcatcher Unveils Agentic Workflows To ‘Drive Campaign Performance’

  10-03-2026 02:18 via bandt.com.au
  After small red-furred dogs evaded its clutches, Foxcatcher tries its luck at agentic AI.
  
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• Analytic Partners Appoints Ex-Meta, Coles 360 Measurement Leader Andy Ford

  10-03-2026 02:13 via bandt.com.au
  Andy Ford sheds but a single tear as he hands in his Coles employee discount to join Analytic Partners.
  
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• B&T’s 30 Under 30 Awards Takes Over The Metro Theatre This Thursday!

  10-03-2026 02:07 via bandt.com.au
  Don't miss your chance to join what is already being described as the best party happening in Sydney this week.
  
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• Knock On: Netflix Won’t Make A Play For The NRL Rights

  10-03-2026 01:40 via bandt.com.au
  Netflix won't be going after the NRL rights. Which surely means bring more boxers out of retirement for harebrained bouts.
  
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• Fast 10: From Effies Wins To Desert Marathons With Connecting Plots’ Tom Phillips

  10-03-2026 01:28 via bandt.com.au
  Tom Phillips runs marathons in the desert, wins Effies and runs a brilliant agency. We reckon he bakes really good sourdough too.
  
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• Ubank Offers To Cover Home Loan Repayments For A Year In New Campaign Via Mindshare

  10-03-2026 01:26 via bandt.com.au
  Ubank could cover your home loan for one year. Leaving just your HECS debt, car loan, oddly expensive phone and laptop to pay off.
  
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• Rawson Homes Introduces The Kookabrothers In New Campaign Via DO.

  10-03-2026 01:10 via bandt.com.au
  Rawson Homes brings in two kookaburra experts just to laugh at your budget.
  
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• BONDS’ Kedda Ghazarian: ‘Apply The Feedback’

  10-03-2026 01:07 via bandt.com.au
  When it comes to feedback, you should listen and apply it. Regardless of whether it's about your work or, sadly, your tax return.
  
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• Town Square Gains B Corp Certification

  10-03-2026 00:03 via bandt.com.au
  Town Square pedals its way to B Corp certification.
  
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• H+C’s Plus Also Studios Promises Unlimited, AI-Created Campaign Assets For $5K A Month

  09-03-2026 23:02 via bandt.com.au
  Unlimited asset generation! Reduced carpal tunnel! Potentially seeing your family again! Is this the answer to your prayers?
  
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• H+C’s Plus Also Studios Promises Unlimited, AI-Created Campaign Assets For $5K

  09-03-2026 23:02 via bandt.com.au
  Unlimited asset generation! Reduced carpal tunnel! Potentially seeing your family again! Is this the answer to your prayers?
  
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• ‘Regional Is What We Do. Digital Is How We Dominate’: Gawk’s Billboard Empire Takes Over NSW

  09-03-2026 23:00 via bandt.com.au
  And unlike the AFL, Gawk has taken over Vic and SA and already has a strong hold on NSW.
  
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• BTS: Paper Moose Uncorks Peter Lehmann Wines ‘Bold’ AI Campaign

  09-03-2026 22:31 via bandt.com.au
  Paper Moose has launched a new masterbrand campaign for Barossa winery, Peter Lehmann Wines. The campaign blended cutting edge AI technology with winemaking craftsmanship, and is a return to what sets Peter Lehmann apart: a bold heart, a willingness to take risks, to follow your instinct, and to choose the courageous path. Paper Moose partnered […]
  
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• ABC News Vows To ‘Keep asking’ In National Brand Campaign Via Leo Australia

  09-03-2026 22:14 via bandt.com.au
  ABC News vows to keep asking questions here. And not just "Do I really have to go to the Parramatta bureau?"
  
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• Zaid Al-Qassab Heads For The Door At M+C Saatchi

  09-03-2026 08:29 via bandt.com.au
  You wait all week for an M+C story and then two come at once!
  
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• ‘Things Have Intensified’: Social Media Experts Sound Burnout Alarm As Report Finds Nearly Half Have Considered Quitting

  09-03-2026 02:55 via bandt.com.au
  Social media's a non-stop game, according to these lot. Unless you're under 16, of course.
  
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• From ‘Gut Feel’ To ‘Reinventing Ice Cream’ – OOH Industry Targets 20% Share As New MOVE System Goes Live

  09-03-2026 02:52 via bandt.com.au
  From the Wild West of measurement to regional advertising's best friend, it's full circle for OOH in a positive way.
  
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• Tourism Brands Need To Leverage Influencers To Stay Connected To Travellers

  09-03-2026 02:37 via bandt.com.au
  Cue the Euro summer Instagram videos!
  
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• Weekend Ratings (6-8/03/2026): Network 10 Revs Up Sunday With Australian GP & Matildas

  09-03-2026 02:25 via bandt.com.au
  Oscar Piastri's loss was Channel 10's gain as it dominated the weekend's ratings.
  
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• Weekend Ratings (6-8/03/2026): 10 Claims The Weekend With F1 Broadcast

  09-03-2026 02:25 via bandt.com.au
  In a rarity 10 actually finds itself in the top 10 for two consecutive nights.
  
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• Thank You To Our Women Leading Tech Judges!

  09-03-2026 02:21 via bandt.com.au
  The Women Leading Tech Awards are just days away! Don't miss your chance to grab a ticket, they're selling fast.
  
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• Cairns Crocodiles Spotlights A Powerhouse Line-Up Of Women Speakers

  09-03-2026 02:00 via bandt.com.au
  Brains, Bravery & Big Ideas. The women owning the Crocs stage are here!
  
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• Omnicom Oceania To Become The Marketing Academy Global Fellowship Partner

  09-03-2026 01:47 via bandt.com.au
  The Marketing Academy's Cannes do is the stuff of legends. Omnicom's team secure their invites with this deal.
  
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• Omnicom Oceania Inks The Marketing Academy Global Fellowship Partnership

  09-03-2026 01:47 via bandt.com.au
  The Marketing Academy's Cannes do is the stuff of legends. Omnicom's team secure their invites with this deal.
  
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• Foxtel Kicks Off NRL Season With 39% New Sponsors On Board

  09-03-2026 00:56 via bandt.com.au
  Brands witnessed the magnitude of sales Bundaberg had following Brisbane's 2025 premiership and thought, "I want a slice of that!"
  
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• Apple & The Sydney Opera House Collaborate To Celebrate Australian Creativity

  09-03-2026 00:52 via bandt.com.au
  Rumours of an oversized Hills Hoist snaking its way through Sydney on the back of the lorry might give the game away.
  
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• ‘Delighted’: Bishopp Locks In Naming Rights For Whitsundays Tourism Awards

  09-03-2026 00:46 via bandt.com.au
  We asked Bishopp for directions to the Awards… but they just told us to "follow the signs."
  
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• NOVA Promotes Sarah Cohen To Commercial Director – Sydney

  09-03-2026 00:29 via bandt.com.au
  Sarah Cohen gets promoted at NOVA. But sadly the corner office still eludes her.
  
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• ‘Boomtown Is Where Travel Brands Grow’: Regional Travellers Outspend Their Metro Counterparts

  09-03-2026 00:24 via bandt.com.au
  Watch out Melbourne, rum fuelled bogans are on their way to visit you.
  
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• News.com.au Partners With Priceline On Menopause Campaign

  09-03-2026 00:22 via bandt.com.au
  News.com.au and Priceline partner up for this important work.
  
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• R.M.Williams Dresses Aussie Paralympic Team For Milano Cortina Opening Ceremony

  09-03-2026 00:21 via bandt.com.au
  Do the scarves make the team look like Aussie athletes, or a squad of Hufflepuff wizards?
  
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• Schooner Scorer Helps Heineken Boost Its Overall Fan Experience At The F1 Via Momentum

  09-03-2026 00:10 via bandt.com.au
  Insufferable pom Schooner Scorer does the business for Heineken with a sixty second snippet here.
  
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• Schooner Scorer & Momentum Help Heineken Boost Its Overall Fan Experience At The F1

  09-03-2026 00:10 via bandt.com.au
  And presumably only boosted the driver's overall performance after the race.
  
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• Team Event Launches Mega Activation For Audi At The Australian Grand Prix

  09-03-2026 00:04 via bandt.com.au
  The 1936 Auto Union Type C was a highlight. Though it's not worth dwelling on anything else that happened in Germany around then.
  
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• Footy Meets Your For You Page As The TikTok NRL Ladder Returns

  08-03-2026 23:57 via bandt.com.au
  Finally, a competition where the Gold Coast Titans and the Parramatta Eels both have a legitimate chance of winning.
  
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• Footy Meets The For You Page As The TikTok NRL Ladder Returns

  08-03-2026 23:57 via bandt.com.au
  Finally, a competition where the Gold Coast Titans and the Parramatta Eels both have a legitimate chance of winning.
  
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• Report: M+C Saatchi Global CEO Zaid Al-Qassab Set To Step Down

  08-03-2026 23:53 via bandt.com.au
  Zaid Al-Qassab is ready to call it quits, apparently. And after spending January and February in London, we don't blame him.
  
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• Droga5 & Australia Post Deliver Largest National Brand Campaign

  08-03-2026 23:19 via bandt.com.au
  B&T want to know why our mugs keep getting destroyed in the mail.
  
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• Australia Post Delivers Largest National Brand Campaign Via Droga5

  08-03-2026 23:19 via bandt.com.au
  Australia Post delivers this campaign. And only a few days behind schedule!
  
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• Startups Do Not Naturally Become Diverse. They Choose To.

  08-03-2026 02:19 via bandt.com.au
  This International Women's Day, we're once again reflecting on the past year in the pages of B&T. Starting with this piece.
  
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• American Express Hits Full Throttle On Fan Experience At Melbourne GP

  06-03-2026 01:59 via bandt.com.au
  Naysla Edwards revealed all when it comes to her Melbourne plan—except for how she prepares on getting B&T down there.
  
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