Advertising news

• Industry Super Pitches Media Account

  23-01-2026 02:13 via bandt.com.au
  Industry Super Australia, the representative body for seven of Australia’s largest super funds, has begun a review of its media planning and buying requirements, B&T can reveal. Omnicom’s Initiative currently handles Industry Super’s media. Its creative work is handled by The Shannon Company. A spokesperson confirmed the review to B&T: “Industry Super regularly reviews our […]
  
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• TV Ratings (22/1/26): All Eyes Were On The Stars Of The Aus Open

  23-01-2026 02:07 via bandt.com.au
  All eyes on the AO again. Though might it have a very surprising challenger in Home and Away?
  
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• JCDecaux Promotes John Harris To Chief Sales Officer

  23-01-2026 02:00 via bandt.com.au
  John Harris gets this promotion on the back of his extensive Duolingo practice.
  
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• Corporate Comms Firm Cato & Clive To Close Following Co-Founder’s ‘Life-Changing Work Offer’

  23-01-2026 01:57 via bandt.com.au
  One can only assume Clive Mathieson is soon to be parachuted in on I'm A Celeb given this headline.
  
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• Crown Melbourne Names Carter Bair As CMO

  23-01-2026 01:46 via bandt.com.au
  The brilliantly named Carter Bair cashes his chips at Crown Perth and heads to its Melbourne office.
  
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• TBWA Worldwide Taps Matt Springate As Global Head Of Strategy

  23-01-2026 01:44 via bandt.com.au
  TBWA\Australia’s former strategy chief Matt Springate has been appointed global head of strategy for adam&eve\TBWA and TBWA Worldwide, a newly created role. He will report to adam&eve\TBWA CSO Will Grundy TBWA Worldwide CSO Jen Costello. Springate joined Omnicom’s TBWA\London as chief strategy officer from Havas London in November. Prior to Havas, he spent nearly eight […]
  
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• ‘Unlocking New Experiences We Couldn’t Have Made Before’: Adobe Unveils AI Video Innovations For Films & Ads

  23-01-2026 01:43 via bandt.com.au
  AI set to remain on the industry's bingo card for 2026. Unlike the metaverse, thank god.
  
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• Amperity Introduces Audience Monetisation, Turning First-Party Data Into New Revenue Streams For Advertisers

  23-01-2026 01:40 via bandt.com.au
  Amperity encourages brands to get that bread.
  
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• ‘Traditional SEO Isn’t Enough’: Sentius Launches Generative + Search Optimisation Model

  23-01-2026 01:36 via bandt.com.au
  Sentius has launched a GSO: Generative + Search Optimisation model, built specifically for the era of AI-driven, conversational search. This announcement follows months of research, technology evaluation, and strategic development by the Sentius leadership team, who have been “locked away” designing a new AI-enabled performance framework. “As generative AI becomes the way people ask questions, […]
  
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• The City Of Helsinki Offers Unusually Personal Overture To Pamela Anderson In New Film

  23-01-2026 01:26 via bandt.com.au
  Here's an oddball piece of work for your Friday delectation. Just don't try to pronounce "Hyytiäinen" after a few schooners.
  
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• Viktoria & Woods Steps Onto The Tennis Court With Wilson

  23-01-2026 01:22 via bandt.com.au
  Viktoria & Woods teams with Wilson in new brand partnership. Which is probably very exciting to the sartorially inclined.
  
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• Estée Lauder To Launch Global Media Review

  23-01-2026 01:13 via bandt.com.au
  Cosmetics giant Estée Lauder is planning a global media review this year as part of a broader overhaul of its brand portfolio and turnaround strategy, according to a report in Campaign. Globally, Estée Lauder spends around £500 million (A$987 million) on media for more than 20 brands including Estée Lauder, Clinique, MAC, La Mer, Jo […]
  
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• Screen Queensland Invests In Online Creators

  23-01-2026 01:04 via bandt.com.au
  In a desperate bid to replace social media feeds with 67 slop.
  
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• CampaignLab Scores MATCH Hospitality Earned, Digital & Influencer Work For AFC Women’s Asian Cup 2026

  23-01-2026 00:55 via bandt.com.au
  Now you can pretend you understand the offside rule with an overpriced bento box in hand.
  
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• Snapchat Serves Up Immersive AR Experience At The AO

  23-01-2026 00:53 via bandt.com.au
  No better way to enjoy a major sporting event than by dicking about on your phone, we reckon.
  
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• A No-Nonsense Look At What Agency Leaders & Marketers Will Be Rewarded For In 2026

  23-01-2026 00:52 via bandt.com.au
  Former B&T Woman of the Year Cherie Clonan reveals what you should be thinking about this year. So we'd get the notebook out.
  
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• Former KPMG In-House Agency Boss Sudeep Gohil Joins Tenet Advisory & Investments As Partner

  23-01-2026 00:50 via bandt.com.au
  Gohil departs KPMG after nearly nine years and still utterly befuddled as to what the firm actually does.
  
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• R/GA & We Are Warriors Reclaim The ‘Welcome’ For Blak Powerhouse 2026

  23-01-2026 00:49 via bandt.com.au
  With this campaign We Are Warriors are standing on business.
  
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• Pedestrian.TV & Blizzard Bring World Of Warcraft To Life In Melbourne

  23-01-2026 00:48 via bandt.com.au
  Delight the basement dweller in your life with this activation. If, of course, they can brave going outside.
  
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• Google Shakes Up Search With AI Mode Now Able To Tap Gmail, Photos Data

  23-01-2026 00:39 via bandt.com.au
  Google's AI might be disappointed when it discovers we only take snaps of lunchtime pints and where we parked our car.
  
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• Youthline & Droga5 ANZ Roll Out Moving Donation Campaign To Support Young People In Crisis

  23-01-2026 00:30 via bandt.com.au
  Youthline has partnered with Droga5 ANZ, part of Accenture Song, to launch an emotional new nationwide donation campaign aimed at supporting young people in crisis. Youthline, a registered charity and trusted name in youth mental health for more than 55 years, now operates a 24/7 helpline—expanded in 2023 following research showing that nighttime is a […]
  
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• TED Talk Sensation Molly Wright To Reunite With UN Foundation Marketing Boss David Ohana At Cairns Crocodiles

  23-01-2026 00:17 via bandt.com.au
  Wright and Ohana set to reunite in Cairns for one unmissable session.
  
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• Fame’s Dark Side: Beckhams’ Family Feud Shows That ‘Abundance Cushions Inconvenience, Not Consequence’

  22-01-2026 23:35 via bandt.com.au
  Brooklyn Beckham’s public spat with his parents David and Victoria Beckham has dominated water cooler gossip for the past week. Acclaimed British PR specialist and industry commentator Mark Borkowski said the saga illustrates the folly of fame and why smart celebrities bring in support to protect what truly matters. There’s a temptation to gorge on […]
  
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• WPP Launches WPP Production, Retires Hogarth Brand

  22-01-2026 23:11 via bandt.com.au
  Hogarth goes the way of the dodo in favour of consistent WPP hymn sheet-reading.
  
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• Temu Trumps Amazon: Aussie Cheapskates Gorge On Landfill Gifts For Christmas 

  22-01-2026 23:00 via bandt.com.au
  From landfill presents, to piggy foods and booze, Aussies were gorging out this silly season.
  
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• Ogilvy, Dentsu Creative & Paper Moose Join Queensland Government’s 40-strong Creative Agency Panel

  22-01-2026 05:30 via bandt.com.au
  The Queensland Government has expanded its creative agency suppliers panel by nearly three-times to 40-strong. High profile agencies that joined Queensland’s Preferred Supplier Panel (PSP) for marketing, advertising, and media services include Ogilvy, Dentsu Creative, Icon, Khemistry, Paper Moose, Enigma Communication and Creative Outpost. The major casualty from the previously preferred supplier panel is Clemenger […]
  
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• The Architecture Of Normal: Why Brands Are The New Authors Of Reality

  22-01-2026 05:26 via bandt.com.au
  In this op-ed, David Coupland, co-founder and strategy director of Born Agency, argued that brands no longer reflect culture but shape it by defining what feels normal through repetition and scale. He suggested this gives brands real responsibility, as their stories and behaviours quietly train how people think, act, and understand the world. Brands like […]
  
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• 303 Perth Managing Director René Migliore Exits

  22-01-2026 05:24 via bandt.com.au
  Integrated agency 303’s Perth managing director René Migliore is stepping down after a 14-year career with the agency spent over two separate stints. The office will be overseen by Perth chief strategy officer Matt Oakley and general manager Kylie Macey, supported by Attivo CEO Sue Squillace and executive chairman Anthony Gregorio as well as the […]
  
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• Cummins & Partners Renews 15-Year Partnership With Stellantis

  22-01-2026 02:34 via bandt.com.au
  Few things last for 15 years these days. Possibly even Stellantis' cars.
  
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• Robots Get Jealous Of Kia’s All-Electric Vehicles In New Campaign Via Innocean

  22-01-2026 02:20 via bandt.com.au
  Do you lament the style and capabilities of your neighbour's KIA? Seems your not alone.
  
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• Dannii Minogue Revealed As Newest Addition to The Langham’s Global Brand Campaign

  22-01-2026 02:20 via bandt.com.au
  The Langham inadvertently confirms it doesn't have Kylie money with this announcement.
  
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• Danii Minogue Revealed As Newest Addition to The Langham’s Global Brand Campaign

  22-01-2026 02:20 via bandt.com.au
  The Langham inadvertently confirms it doesn't have Kylie money with this announcement.
  
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• Prince Harry Fronts Court In Defamation Showdown With The Daily Mail

  22-01-2026 02:16 via bandt.com.au
  Prince Harry, Sir Elton, Liz Hurley and more face off with the Mail. Which should make for one helluva sidebar of shame.
  
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• TV Ratings (21/1/26): Alex De Minaur Saves Day 4 From Disaster After Winning Against Medjedovic

  22-01-2026 02:13 via bandt.com.au
  Playing against a man nicknamed 'Demon' is scary enough, so we reckon De Minaur did well with this win.
  
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• TV Ratings (21/1/26): Alex De Minaur Saves Day 4 After Several Aussies Bow Out

  22-01-2026 02:13 via bandt.com.au
  Already out of boring post-Christmas chat with your colleagues? Brush up on your tennis to fill awkward water cooler silences.
  
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• INVNT Elevates Sarah Bailey To APAC Executive Creative Director

  22-01-2026 02:13 via bandt.com.au
  This promotion suggests Bailey behaved herself at the Chrissy party.
  
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• INVNT Elevates Sarah Bailey To APAC ECD

  22-01-2026 02:13 via bandt.com.au
  And cracks open her favourite Irish cream liqueur to celebrate!
  
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• Ozempic Maker Noro Nordisk Reunites Justin Long & John Hodgman For Apple-Inspired Campaign

  22-01-2026 02:08 via bandt.com.au
  Get the skinny on this Ozempic campaign and go through the looking glass with us.
  
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• A Yarn With The Locals: How Consistency Could Make Your Brand Invisible In 2026

  22-01-2026 02:04 via bandt.com.au
  Brands must not forget the Aussie culture of VB and Vegemite.
  
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• Ex-AKQA Boss Brian Vella Launches GolfLoot

  22-01-2026 01:56 via bandt.com.au
  Brian Vella three-putts his way to this announcement but aces it at the 19th.
  
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• Ex-AKQA APAC Boss Brian Vella Launches GolfLoot

  22-01-2026 01:56 via bandt.com.au
  Vella might have replaced the boardroom with green, lushes fairways. But the stress has intensified with every three-putt.
  
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• BYD Reviews Media Planning & Buying, Yango Defends Account

  22-01-2026 01:53 via bandt.com.au
  Sydney's media agencies will be hoping this pitch will 'Build Your Dreams'.
  
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• Melbourne Skydeck Reveals New ‘Melbourne Upside Out’ Campaign Via Town Square

  22-01-2026 01:51 via bandt.com.au
  Melbourne's Skydeck remains our favourite place to admire the city's crap weather.
  
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• 36 Months: The World-Leading Campaign That Changed Social Media Laws For Teenagers

  22-01-2026 01:43 via bandt.com.au
  Australia’s social media ban for under-16s has garnered global attention with countries including the UK, New Zealand, Denmark and others considering similar rules. The landmark legislation, which lifted the legal age for social media from 13 to 16 year olds, is largely the result of a campaign, 36 Months, led by Michael ‘Wippa’ Wipfli and […]
  
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• Meta Sends Threads Advertising Global, Adds New Formats

  22-01-2026 01:40 via bandt.com.au
  Much like the Beckhams' familial feuding, Threads advertising has gone global.
  
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• ‘Communal Reel-Watching’: Meta Unveils Instagram For TV In Partnership With Amazon Fire TV

  22-01-2026 01:29 via bandt.com.au
  Just in case you thought doom scrolling getting get any worse. Think again.
  
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• ‘Energised’: Jack Morton Sold By Omnicom To PE-Backed Impact XM

  22-01-2026 01:27 via bandt.com.au
  Agency acquisitions set to continue in 2026 it seems. Unlike Emma Raducanu.
  
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• Spotlight On Sponsors: Emirates Grants Magical Grand Slam Experience For ‘Force For Good’ Participants

  22-01-2026 01:19 via bandt.com.au
  Emirates served up a once in a life time experience for 25 lucky participants.
  
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• Marketers Shift From AI Experimentation To Execution, Though Fragmented Systems Remain A Barrier

  22-01-2026 01:12 via bandt.com.au
  The AIs have quickly taken over, winning the trust of marketers around the globe. Brace yourself before they turn on us.
  
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• Bud Lights Releases Teaser For Its Super Bowl Spot, Welcoming Back Shane Gillis, Post Malone & Peyton Manning

  22-01-2026 00:51 via bandt.com.au
  What does Shane Gillis, Post Malone & Peyton Manning all have in common? They all drink Bud Light apparently.
  
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