Social media news

• Recently merged EMG and Gravity Media appoint Aussie managing director

  18-03-2024 23:56
  
  EMG and Gravity Media have confirmed the appointment of a new Australian managing director, two months after their global merger.Scott Kinlyside will lead the newly created super-company, overseeing all strategic leadership, operations and financial management to drive the company’s development in Australia.“As the newly appointed managing director, my focus is on fostering a future of innovation, creativity and growth with our talented team here in Australia and leveraging our newly
  
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• Hipages creates the ultimate pie for tradies, via We Are Different

  18-03-2024 23:55
  
  Online tradie marketplace hipages has partnered with pie company Harry’s Café de Wheels to launch a first-of-its-kind ‘Tradie Pie’, via We Are Different, Mumbrella can reveal.Motivated by its commitment to become the most trusted partner in the trade industry, the new campaign encourages Aussie tradies to be more productive on the tools.The ‘Tradie Pie’, made specially to refuel tradies and tackle their workload, has been nutritionally balanced by expert diet
  
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• Doublestar Co launches new offering, hires digital lead

  18-03-2024 23:55
  
  Brand agency Doublestar Co has expanded its offerings by launching a digital division, Mumbrella can reveal.Led by Tiffany McPherson, who the agency has nabbed from CX and web development agency Undigital, the new division will serve small-to-medium-sized businesses through a fully-integrated overseas office.
  The Doublestar Co team
  McPherson, digital lead and senior account manager, will lead the team of six to ensure the agency’s digital services align with its established brand service s
  
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• Stark warning issued to agencies pitching for Shell Energy

  18-03-2024 23:49
  
  As Shell Energy’s creative account goes to pitch, a stark warning has been has issued to agencies planning to get involved.The petroleum company’s energy business, which is said to provide energy solutions across gas, electricity and environmental products to Australian commercial and industrial customers, is pitching its creative account after working with Brisbane-based agency Nous on recent campaigns.Comms Declare’s founder Belinda Noble, who has been vocal in the past on en
  
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• Heineken reinforces partnership with Formula 1 with new campaign ahead of Australian Grand Prix

  18-03-2024 23:45
  
  Ahead of the Formula 1 Australian Grand Prix in Melbourne this weekend, long-time partner of the sport, Heineken, has launched a new campaign via Saatchi & Saatchi Australia.‘Sounds Like Good Times With F1’ pays homage to the sport’s distinctive “roars” and Heineken’s history of pairing nicely with noise. It reinforces the beer’s association with the sport, using linguistic devices.“We’re thrilled to celebrate another year of our partners
  
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• ‘It’s remarkable to add a new element and see it succeed that quickly’: NOVA charts its course for 2024

  18-03-2024 23:08
  
  Smooth is the number one FM station in Sydney, thanks to a strategy rarely seen in the fast-moving world of FM radio: consistency.Meanwhile, the opposite tactic, throwing Kate Ritchie amongst the long-forged friendship of Fitzy and Wippa, has also paid dividends for NOVA, with the trio pulling the highest-ever audiences seen in the history of NOVA Sydney’s breakfast slot – despite Ritchie only joining the team this time last year.
  “Yeah, it’s remarkable to add a new eleme
  
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• Mumbrella360 2024 full program revealed featuring 72andSunny global chief strategist, Nine, Thinkerbell and more

  18-03-2024 23:00
  
  A case study on the marketing campaign behind the FIFA Women’s World Cup, a masterclass in how Aware Super used marketing to drive strategy, and the secrets to establishing a connection with a young audience are the sessions rounding out the program for this year’s Mumbrella360 event.
  Across three days, there will be five streams of cutting-edge content, dedicated masterclasses and ample formal and informal networking opportunities – this conference is shaping up to be its bigg
  
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• Tom Gleeson hosting revamped APRA Music Awards

  18-03-2024 14:01
  
  There are new categories, an esteemed new musical director, and one of the country’s best comedians onboard the revamped 2024 APRA Music Awards.The Most Performed Hard Rock/Heavy Metal category has been added to the suite of genre awards, with the nominees and winners determined by royalties earned from Australian performances of works across broadcast, digital downloads, streaming services, and live performances.
  The Breakthrough Songwriter of the Year category has also been renamed Emerg
  
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• Jury unveiled for FBI Talent Co and Akcelo’s talent program

  18-03-2024 08:02
  
  The juries for FBI Talent Co and Akcelo’s recently launched talent program have been revealed, featuring a number of Australia and New Zealand’s top creative talent.The program, created for emerging creative and students, will provide Sydney and Melbourne-based talent the opportunity to showcase their thinking, as well as obtain education, training and coaching.The juries for the two categories have been announced, including Ogilvy Australia’s ECD Hilary Badger, creative direct
  
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• Paul Murphy launches new agency after pre-Christmas iProspect exit

  18-03-2024 06:46
  
  Former Melbourne managing director at iProspect, Paul Murphy, has announced his next move after being among the suite of Dentsu’s senior redundancies late last year.He has this week officially launched a new media agency called Kookaburra Riot.
  Murphy
  Described as a “full funnel media agency, with the added service of media consulting”, Kookaburra Riot is said to work either as an extension of a marketing team, or alongside a current agency agreement as a short term partner, to
  
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• RAAF launches latest recruitment campaign & uses new camera tech in Australian first, via VML

  18-03-2024 05:40
  
  Defence Force Recruiting has launched a new campaign for the Royal Australian Air Force (RAAF) via VML, with aims to engage the next generation of recruits.The campaign acknowledges common misconceptions of joining the RAAF and breaks them down by showcasing the experiences and opportunities available in the Defence Force.It builds on the RAAF’s existing brand platform, ‘Up There’, that encourages young Aussies to join.
  “A career in Air Force is like no other. It’s
  
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• Chair Rob Murray likely to be removed as SCA ‘re-engage’ with ARN’s improved takeover offer

  18-03-2024 05:11
  
  After mulling over an improved takeover offer from ARN Media, SCA has announced it will “re-engage on the basis of the higher value now being put forward”.As SCA chief John Kelly told Mumbrella shortly before the SCA board rejected the bid, the company felt its LiSTNR property was undervalued in the initial offer, made last October.
  Last Friday, ARN and private equity firm Anchorage Capital Partner increased the offer from 0.753 ARN shares per SCA share, plus 29.6 cents, to 0.87 ARN
  
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• Seven slams Nine’s quarter victory claim: ‘All over the shop’

  18-03-2024 00:09
  
  Seven has slammed Nine’s claims last week of being “number one in quarter one” in the commercial TV ratings, calling the declaration “confusing” and “all over the shop”.Nine distributed a media release claiming it is leading audience share for free-to-air TV for the first three months of 2024 by a wide margin, also claiming more than half of the total BVOD commercial audience during the same period.
  It included numerous graphs and statistics, which it cr
  
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• ‘We’ve got a bit of a job to do in terms of changing some of the perceptions about him’: ARN’s plan for Kyle Sandilands ahead of Melbourne launch

  18-03-2024 00:08
  
  ARN’s chief content officer, Duncan Campbell, is confident that Melbourne will embrace Kyle Sandilands and Jackie ‘O’ Henderson when they hit the city’s airwaves next month, although he concedes there is some reputational work to be done.There’s still over a month to go until Kyle and Jackie O launch into the Melbourne breakfast radio market, by which time the show will be in its sixth month of pre-launch hype – even if most of it has been propelled by media a
  
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• Paramount announces new president of Network Ten

  18-03-2024 00:08
  
  Paramount has appointed a new head of its Australia and New Zealand business.Paramount Global has today announced that Beverley McGarvey has been appointed president of Network 10, head of streaming and regional lead for Australia and New Zealand, effective immediately.
  In her expanded role, McGarvey will “have both commercial and creative leadership of Paramount’s multi-platform business in Australia, with oversight of Network 10 and its portfolio of brands, including 10 Play.&rdquo
  
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