Social media news

• BBC Studios acquires The Newsreader’s production house

  17-03-2024 23:32
  
  BBC Studios Productions Australia has acquired independent production house Werner Film – the team behind ABC hit The Newsreader, and Netflix series Surviving Summer.Werner Film Productions will continue to be led by company director Joanna Werner and managing director Stuart Menzies, and will operate alongside BBC Studios’ local production arm as an independent company, producing their own projects in a model that replicates the way BBC Studios works globally with its own production
  
  Read more

• ‘It reflects the diversity of the Australian experience’: AAMI refreshes brand platform via Ogilvy

  17-03-2024 23:31
  
  Insurance provider AAMI has launched a new brand platform, via Ogilvy, in an effort to embrace the “challenges” of Australia and refresh its long-standing ‘Lucky You’re With AAMI’ tagline.Marking a major shift from its ‘AAMI Does’ platform, which has been in market since 2020, the new platform aims to embrace Australia’s quirks and reinforce the brand’s position in market.
  
  “The AAMI brand promise has always been that of positiv
  
  Read more

• Nine’s national news director steps down: ‘I know in my heart that this is the right time’

  17-03-2024 23:28
  
  Nine’s director of news and current affairs Darren Wick has announced he will leave the network he has worked at for 29 years, but has stopped short of calling it a retirement, saying “I don’t know how to sit idle”.Wicks spent his last 13 years at Nine in the role of national news director, before which he worked as executive producer of Today and A Current Affair, among other roles in a 29-year stint with the network.Nine’s director of television, Michael Healy, pr
  
  Read more

• Bohemia wins Fever-Tree Australia media pitch

  17-03-2024 23:00
  
  Premium mixer brand, Fever-Tree Australia, has appointed M&C Saatchi Group’s media agency Bohemia to its media account, following a competitive pitch process.The pitch, which was led by the brand’s head of marketing, Caroline Wood, and brand manager, Laura Utting, concluded in December last year.“We are excited to appoint Bohemia as our media planning and buying agency for the next stage of our growth,” Wood said of the appointment.
  “Throughout the pitch process
  
  Read more

• Advertisement

• Retail Marketing Summit: ‘They’re happy to pay extra for this convenience’ – Why Gen Z is the next frontier for retail marketers

  17-03-2024 22:29
  
  Speaking at Mumbrella’s Retail Marketing Summit on Wednesday, Uber, Coca-Cola, Brown Forman and IPG Mediabrands agreed that society’s generation of up-and-comers are a fountain of revenue for retail marketers, so long as brands know how to target them effectively.Moderated by Michael Levine, head of advertising sales AUNZ at Uber, the session delved deep into the power Gen Z holds over the current retail marketing industry, citing the demographics’ purchasing habits and behavio
  
  Read more

Follow @SocialMediaNwsl on Twitter!