• Let loose.

    Join us for a special Apple Event on May 7 at 7 a.m. PT.
    Watch online at apple.com, on Apple TV, or on YouTube Live.
  • Fingers crossed: Spotify might actually launch lossless audio in 2024

    Fingers crossed: Spotify might actually launch lossless audio in 2024
    After years of promises and nothing to show for it, a new leak suggests that Spotify may actually be close to launching lossless audio on its service. Maybe.
    Spotify logo
    Lossless audio is a music streaming feature that purportedly offers extremely high fidelity audio via sky-high bitrates. It's a big draw for audiophiles, but not every major streaming service offers it.Following two weeks after a leak that Spotify HiFi may finally be on the way, another collection of leaks offer more details. A
  • iPhone 15 Find My shows Mandalorians the way in latest Apple ad

    iPhone 15 Find My shows Mandalorians the way in latest Apple ad
    Apple has marked "Star Wars" Day with a new ad, featuring Boba Fett finding his fellow Mandalorians with an iPhone 15.
    A Boba Fett cosplayer in Apple's video
    May the Fourth is known as "Star Wars Day," and Apple has decided to celebrate it in a video. Published to YouTube on Friday, the ad spot offers a look at how the iPhone 15 and iPhone 15 Pro could help cosplayers meet up.The video takes viewers through a meet-up of Star Wars fans, following one dressed as Boba Fett. After leaving home, he i
  • MagSafe could get a makeover in iPhone 16

    MagSafe could get a makeover in iPhone 16
    MagSafe could use a thinner ring of magnets in the iPhone 16 and iPhone 16 Pro, if alleged case-making molds are to be believed.
    iPhone 16 molds [ShopSystem]
    MagSafe uses a ring of magnets and an alignment magnet to make sure the charger lines up perfectly to its inner charging coil. While the design hasn't really changed since its introduction, it may get a tweak in the iPhone 16 lineup.The new rumor stems from molds used in the production of cases for the iPhone 16 seen by ShopSystem. Pictures
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  • Morgan Stanley hikes Apple stock target after unexpectedly positive earnings

    Morgan Stanley hikes Apple stock target after unexpectedly positive earnings
    Despite a recent Apple stock price target cut bank Morgan Stanley is amongst Apple's biggest bulls — and it has proven that by nudging the company's price target up to $216.
    An Apple Store sign
    Morgan Stanley was oddly bullish about Apple even as it dropped its price target from $220 to $210. Following Apple's Q2 2024 earnings report, the company has increased its price target to $216, and sounds as if it feels vindicated."Apple guided to an above-Street June Q, alleviated concerns about C
  • Apple wants you to use Find My on iPhone 15 to hunt down fellow Mandalorians

    Apple wants you to use Find My on iPhone 15 to hunt down fellow Mandalorians
    Apple has marked "Star Wars" Day with a new ad, featuring Boba Fett finding his fellow Mandalorians with an iPhone 15.
    A Boba Fett cosplayer in Apple's video
    May the Fourth is known as "Star Wars Day," and Apple has decided to celebrate it in a video. Published to YouTube on Friday, the ad spot offers a look at how the iPhone 15 and iPhone 15 Pro could help cosplayers meet up.The video takes viewers through a meet-up of Star Wars fans, following one dressed as Boba Fett. After leaving home, he i
  • Apple said to be stealing tech from expensive suppliers to give to cheaper ones

    Apple said to be stealing tech from expensive suppliers to give to cheaper ones
    A new report claims that a supplier may develop new technology or new processes, only for Apple to — perfectly legally — take that work to a cheaper company, sometimes leaving the original one to go bankrupt.
    Apple has suppliers all over the world
    There have already been examples in 2024 of how being an Apple supplier may not be a great idea. While no parties involved will directly confirm it, it appears that Apple abruptly cancelled two micro LED suppliers — one of whom had sp
  • Analysis paralysis - hot takes from investment firms in the wake of Apple earnings

    Analysis paralysis - hot takes from investment firms in the wake of Apple earnings
    Apple had a pretty good quarter despite China weakness, defying analysts' doom-and-gloom predictions. Here's what some of them think on the morning after.
    Apple's iPhone results may indicate China's buying higher-priced models
    Thursday saw Apple CEO Tim Cook and CFO Luca Maestri speak to investors and analysts in the post-results conference call for Q2 2024. For the quarter, Apple's revenue was down 4% from $94.8 billion one year ago to $90.7 billion, with an increased earnings per share of $1.5
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  • Macs, iPad mini, and big AI announcements are not coming at Apple's iPad event

    Macs, iPad mini, and big AI announcements are not coming at Apple's iPad event
    While Apple's "Let Loose" event is to be dedicated to the iPad, there will be more — and yet there are also many devices Apple will hold back for later.
    New iPad Air and iPad Pro models are coming on May 7, 2024, and for once Apple has been a little more upfront about what to expect. While strictly speaking there has been no mention of the iPad, regulatory filings show new models are coming soon — and Apple does single out the Apple Pencil.So it seems inevitable that this event will
  • New iPads are close, EU App Store rules, and Apple ID's new bug on the AppleInsider Podcast

    New iPads are close, EU App Store rules, and Apple ID's new bug on the AppleInsider Podcast
    On this week's episode of the AppleInsider Podcast, your regular hosts discuss a change in EU rules for small developers, some Apple ID bugs, iOS 18 leaks — and of course the imminent launch of new iPads.
    Apple is due to launch new iPads on May 7
    If you haven't been affected by the peculiar Apple ID bug where it forces you to reset your password because of a security issue, then trust us: it's startlingly more of a pain than that sounds. Especially now that Apple has the excellent but time
  • iPhone Flip: Everything We Know About Apple's Foldable Plans - CNET

    iPhone Flip: Everything We Know About Apple's Foldable Plans     - CNET
    Aside from foldable display patents, we still don't have a foldable iPhone, though rumors keep suggesting Apple is working on one.
  • iPhone 16 Design Rumors: How It May Change Compared to the iPhone 15 - CNET

    iPhone 16 Design Rumors: How It May Change Compared to the iPhone 15     - CNET
    Bigger screens, a new video capture button and more could be in store for the iPhone 16.
  • Siri for iOS 18 to gain massive AI upgrade via Apple's Ajax LLM

    Siri for iOS 18 to gain massive AI upgrade via Apple's Ajax LLM
    Several of Apple's standard system components are on the verge of receiving significant AI-related enhancements, with Safari, Spotlight Search, and Siri being first in line for the treatment.
    Apple AI will make Siri, Safari, Spotlight, and Messages better
    Over the past several months, there's been various chatter regarding AI-related features bound for iOS 18, and AppleInsider has since learned some specifics on the functionality of Apple's Ajax large language model (LLM), as well as information
  • Focus or Unwind With This Hidden iPhone Feature - CNET

    Focus or Unwind With This Hidden iPhone Feature     - CNET
    Your iPhone can work as a white noise machine, too.
  • How to keep your Apple TV 4K's Siri Remote charged

    How to keep your Apple TV 4K's Siri Remote charged
    If you have an Apple TV 4K, it's not obvious how to check the battery level of your Siri Remote. We'll show you how to find it so you know before it dies that it's time to charge.
    There have been three generations of Apple TV 4K, all looking pretty similar except for the laterSiri Remotes. The original model sported a black remote identical to the previous Apple TV HD's remote, with a microphone button on the front to use Siri.The later generations use a redesigned silver remote with a Siri butt
  • Tim Cook teases AI ambitions & Apple's developmental advantages

    Tim Cook teases AI ambitions & Apple's developmental advantages
    During the earnings call, CEO Tim Cook dodged as many questions as he answered about Apple's AI plans, but did share some insights into the company's philosophies about the approach.
    Apple's Tim Cook teases AI ambitions in latest earnings call
    While Apple has consistently integrated AI into its devices and services, it has yet to unveil a flagship generative AI product or large language model. In statements on Thursday, Cook make it clear that Apple already uses artificial intelligence in produc
  • Apple charms investors with record $110B stock buyback, dividend hike

    Apple charms investors with record $110B stock buyback, dividend hike
    Alongside disclosing its earnings for Q2 2024, Apple also announced that it is increasing the dividend it pays to shareholders by 4%, and is also buying back more stock in one program than ever before.
    Apple Park
    During its quarterly earnings report, Apple's CFO Luca Maestri described "very high levels of customer satisfaction and loyalty," as reasons for undertaking the company's largest-ever stock buyback."Given our confidence in Apple's future and the value we see in our stock," he said in a
  • Apple blows away Wall Street earnings estimates, even with weak China iPhone sales

    Apple blows away Wall Street earnings estimates, even with weak China iPhone sales
    Apple has released its financial results for the Q2 2024 quarter, with earnings beating predictions despite China iPhone fears.
    Apple beat earnings estimates
    Following after the improved Q1 2024 results, Apple has issued its Q2 results. Typically the second quarter figures are lower than Q1 and its high quarterly sales.The figures were released on Tuesday, ahead of the customary analyst and investor conference call. During the call, CEO Tim Cook and CFO Luca Maestri are expected to expand on the
  • Apple Vision Pro a big hit in enterprise

    Apple Vision Pro a big hit in enterprise
    During the Apple earnings call, Apple CEO Tim Cook shared that half of Fortune 100 companies have purchased Apple Vision Pro units.
    Apple Vision Pro is making a splash in enterprise
    Apple Vision Pro is the first spatial computer from Apple and has proven to be a controversial entry in the product lineup. It launched in February 2024, and very little has been shared about how it is selling.There isn't a line item in Apple's earnings for Apple Vision Pro, but CEO Tim Cook shared a tidbit of intere
  • Apple reversed its stock trajectory for the year in 30 minutes

    Apple reversed its stock trajectory for the year in 30 minutes
    Apple stock was having a tough year after some early gains — until investors erased the loss after Thursday's earnings report.
    Apple's share price has risen following its latest earnings report
    Investment firm Bernstein was right when it told clients to buy Apple stock because it was at an attractive low price. At the close of trading on Thursday, Apple's shares were at $173.03In aftermarket trading, they have increased. A lot.
    Continue Reading on AppleInsider | Discuss on our Forums
  • Tim Cook dismisses misguided DOJ lawsuit in the shadow of strong earnings

    Tim Cook dismisses misguided DOJ lawsuit in the shadow of strong earnings
    Ahead of Apple's second-quarter earnings call, CEO Tim Cook addressed the ongoing antitrust lawsuit filed by the US Department of Justice, calling it "misguided."
    Tim Cook dismisses DOJ claims as "misguided"
    Apple's second-quarter earnings, which surpassed Wall Street predictions, highlight the company's financial strength and resilience. In the same breath, CEO Tim Cook addressed the ongoing antitrust lawsuit filed by the US Department of Justice (DOJ), dismissing it as misguided and affirming
  • Apple CEO Tim Cook bullish on China, thinking long-term

    Apple CEO Tim Cook bullish on China, thinking long-term
    After revealing Apple's Q2 earnings, CEO Tim Cook shared he "feels great" about China due to beating expectations in a competitive environment.
    iPhone doing well in China despite shrinking market
    Apple earned $90.8 billion in the March quarter, beating Wall Street estimates. The company saw an 8% sales drop year-over-year in China, but despite the drop, it was less severe than initially expected.The iPhone has struggled to see much growth in China due to increased competition from premium smartp
  • Apple trying to charm investors with biggest stock buyback yet & increased dividend

    Apple trying to charm investors with biggest stock buyback yet & increased dividend
    Alongside disclosing its earnings for Q2 2024, Apple also announced that it is increasing the dividend it pays to shareholders by 4%, and is also buying back more stock in one program than ever before.
    Apple Park
    During its quarterly earnings report, Apple's CFO Luca Maestri described "very high levels of customer satisfaction and loyalty," as reasons for undertaking the company's largest-ever stock buyback."Given our confidence in Apple's future and the value we see in our stock," he said in a
  • Apple blows away Wall Street earnings guesses, even with weak China iPhone sales

    Apple blows away Wall Street earnings guesses, even with weak China iPhone sales
    Apple has released its financial results for the Q2 2024 quarter, with earnings beating predictions despite China iPhone fears.
    Apple CEO Tim Cook
    Following after the improved Q1 2024 results, Apple has issued its Q2 results. Typically the second quarter figures are lower than Q1 and its high quarterly sales.The figures were released on Tuesday, ahead of the customary analyst and investor conference call. During the call, CEO Tim Cook and CFO Luca Maestri are expected to expand on the figures an
  • Beats Pill revival resurfaces thanks to F1 driver Daniel Ricciardo

    Beats Pill revival resurfaces thanks to F1 driver Daniel Ricciardo
    The unannounced Beats Pill has made another public appearance. This time, it's caught in the hand of F1 racing driver Daniel Ricciardo.
    A Beats Pill-like speaker carried by Daniel Ricciardo [Instagram/F1]
    Beats is in the middle of updating its personal audio lineup, including its Beats Solo 4 and Beats Solo Buds. So far, it has yet to announce a speaker, but celebrity leaks are continuing to flow.A shot posted to the official F1 Instagram account shows racing driver Daniel Ricciardo in Miami hol
  • Siri on HomePod can't tell you what time it is right now

    Siri on HomePod can't tell you what time it is right now
    The HomePod is having an issue understanding the simple query "What time is it?" right now. Apple will probably fix it soon.
    You can't ask Siri what time it is on HomePod for the moment
    Users of Siri know that there are many basic queries that could be asked, which result in straightforward results. One common query is to ask Siri the time, which is helpful if the user can't see a clock nearby.However, social media users started to report on Tuesday that asking Siri for the time was coming up wi
  • Save on flowers, jewelry, clothes and more with these select Apple Pay deals

    Save on flowers, jewelry, clothes and more with these select Apple Pay deals
    Apple has debuted new Apple Pay promotions ahead of Mother's Day, offering a handful of discounts on flowers, chocolates, jewelry, and more.
    Save on Mother's Day with Apple Pay
    Mother's Day 2024 falls on Sunday, May 12, so it's time to make sure you've snagged a gift that will really wow that special mom in your life.For the fashion-forward mom, you can take 20% off a purchase of $125 or more with the promo code APPLEPAY at Ann Taylor.
    Continue Reading on AppleInsider | Discuss on our Forums
  • Microsoft finally lets users sign into accounts with passkeys

    Microsoft finally lets users sign into accounts with passkeys
    Microsoft has rolled out support for passkeys to all consumer accounts, allowing users to log into services without using a password.
    Microsoft passkey support
    Passkeys are slowly growing in popularity with services, since they offer a secure way to authenticate a user. Already a supporter of the passkey standard, Microsoft is now bringing support for it to all consumer Microsoft accounts.The change, introduced on May 2, means users can add a passkey to their Microsoft account. Once enabled, use
  • Best iPhone 15 Deals: Get a Free Phone With a Trade-In or New Line - CNET

    Best iPhone 15 Deals: Get a Free Phone With a Trade-In or New Line     - CNET
    The latest iPhone 15 lineup is the best yet and if you know where to look you can get one essentially for free.
  • EU Core Technology Fee for small & non-profit developers pared way back

    EU Core Technology Fee for small & non-profit developers pared way back
    Responding to criticism that its Core Technology Fee for EU developers could see small App Store developers owing Apple excessive fees, the company has revised its rules for eligibility.
    European Union flags
    As part of complying with the EU's mandate that it open up the iPhone to third-party app stores, Apple established a Core Technology Fee that would be levied on developers for the use of its services. Some developers would not have to pay at all, but others would see fees of half a Euro per

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