• JP Morgan dismisses iPhone cuts report, hikes AAPL target to $360

    Financial analysis firm JP Morgan has told investors to ignore reports of low iPhone 18 Pro demand and has raised its target price by $20 to $360.
    Demand for iPhone 18 Pro is not as low as other reports claim, say JP Morgan analysts
    Back in July 2026, JP Morgan lowered its target price to $340 on concerns about supply constraints. Now that there are reports of Apple cutting orders over low demand, though, the firm is raising its target and telling investors to look beyond the short term.Specific
  • Endangered indigenous languages are being saved by the iPhone

    Apple supports over 200 languages on the iPhone, but doing that takes years of continual effort and consultation with indigenous cultures around the world.
    Apple's iPhone supports over 200 languages.
    As far back as 2010,Apple has partnered with members of indigenous cultures to ensure that their languages were correctly supported on the iPhone. Apple even documented some of the process earlier in 2026.And as a new report in Wired details, there is so much more to it than adding a translation dic
  • Where Apple focused engineering so the iPhone Duo could have desktop-like performance

    To make the iPhone Duo as thin as it is, Apple needed to make a lot of design choices to fend off heat. Here's what they did, how they did it, and where in the device the innovations live.
    iPhone Duo
    Folding devices like the iPhone Duo often raise engineering challenges due to their unique design. However, solving problems like making as thin a smartphone as possible can lead to the creation of others, such as keeping it cool.In an interview with PCMag, Apple's VP of silicon engineering Dan Murr
  • New Windows games play really well on M5 Max Mac Studio

    Long-time modern Mac gaming enthusiast Andrew Tsai has documented how fast some modern Windows games like Gears of War E-Day run on a M5 Max Mac Studio, and how to get them going. While the setup method varies across the 17 games he tested in his latest video, we'll be talking about one of the tools, specifically (not)Proton, very soon.
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  • How to set up your iPhone Duo pre-order to make checkout faster

    While pre-orders for the iPhone Duo don't start until October 16, Apple will allow you to prepare on Monday. You'll need to as demand is expected to be high.
    You can "Get Ready" to pre-order the iPhone Duo starting October 12.
    It's usually the case that demand for a new iPhone is high enough that unless you're very fast, they go on backorder. You'll still get one, but it will be weeks later, sometimes months, so it helps to be as quick off the starting blocks as you can.This time, though, the ru
  • Sunday Reboot: Touch MacBook Pro's nice, but I want macOS on iPad

    In this week's Sunday Reboot, the touch-enabled MacBook Pro looms, but the Mac-iPad divide still exists for some reason.
    Imagine the MacBook Pro, but with OLED and a touchable display.Sunday Reboot is a weekly column covering some of the lighter stories within the Apple reality distortion field from the past seven days. All to get next week underway with a good first step.
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  • Updated entry-level iPad won't arrive until early 2027

    While there will probably be a launch of the OLED iPad mini in late October, users face a long wait until early 2027 before they get to see a revised base-model iPad.
    The current iPad 11
    Apple is poised to hold a pair of events in October, with the smart home-centric one confirmed for October 13. A second is apparently planned for October 27 for new Macs and the OLED iPad mini, but it may be a little light on other iPad models.In Sunday's "Power On" newsletter for Bloomberg, Mark Gurman writes t
  • Tim Cook visits China for the third time in 2026

    Apple executive chair Tim Cook has returned to China for the third time in 2026 alone, greasing the political wheels and insisting Apple wants to do more in the country.
    Apple executive chair Tim Cook - Image Credit: Apple
    While he is no longer CEO, Tim Cook's new role as executive chair allows him to speak on behalf of the company on a political level. While John Ternus settles into his CEO chair, Cook is continuing to glad-hand to help Apple grow.According to the South China Morning Post on Su
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  • ADT rumored to handle installations in Apple's smart home push

    Apple's smart home plans could involve yet another partner, with security company ADT potentially joining the roster alongside LG and Schneider Electric.
    ADT has been linked to Apple's smart home plans
    Since early October, the rumor mill has been rife with claims that Apple will be using companies like LG and Schneider to help its smart home revival effort. However, job listings indicate that there could be a third company that will lend a hand to Apple.Job listings for ADT have appeared across
  • There's a vibe-coded Adobe Creative Suite clone, and it's pretty good

    Vibe-coded alternatives to Adobe Creative Cloud apps such as Photoshop and Premiere have been released. They may help Mac users save money, but there are some nuances to the situation.
    PhotoCraft by ArtCraft. Not Photoshop.AI has been a major driver of change in the software development landscape, and it may have claimed its biggest scalp. A group of vibe coders has decided to take on Adobe by coming up with their own alternatives.Released under the banner of ArtCraft, the releases on GitHub are
  • Unsurprisingly, the OLED iPad mini is going to be expensive

    A new report on Sunday says that the new iPad mini will likely cost about $799, versus the current $599. Between RAM price increases, and a costly OLED screen that should come as a surprise to nobody at this point.https://www.bloomberg.com/news/newsletters/2026-10-11/apple-smart-home-launch-oct-13-plans-homeview-has-mid-november-release?srnd=undefined
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  • New Apple TV might have microphones, HomePod will be unsurprising

    While the HomeView home hub will be the headline device, Apple's "Welcome Home" event will finally debut the new Apple TV set-top box, and a refreshed HomePod mini.
    On October 13, 2026 Apple is expected to launch a major push into the smart home market with what's to be called the HomeView. Now Bloomberg claims that, as expected, there will be new versions of the HomePod mini and Apple TV.Specifically, the report backs up previous rumors regarding the HomePod mini refresh. It says that this will
  • Apple smart home control center is called 'HomeView'

    Apple's new smart home controller is the HomeView, and while it's not shipping in October, you'll be able to get your hands on it before the end of 2026.
    An example of what the HomeView could look like.Over the last few months, rumors have intensified about a new smart home device Apple has been working on. With the October 13 event on the way and focused on smart home hardware, it's finally going to become a reality.Posted on Sunday in Bloomberg's "Power On" newsletter, Mark Gurman writes that
  • Amazon slashes $430 off 14-inch MacBook Pro M5 Pro, now $2,069

    Early holiday deals are in effect at Amazon this weekend, with Apple's M5 Pro MacBook Pro dropping to $2,069 after a $430 discount. You can also save up to $600 on M5 Max models.
    Grab Amazon's M5 Pro MacBook Pro deal at $2,069 - Image credit: Apple
    In what is the lowest price seen since Apple raised prices on MacBooks in June 2026, Amazon's $2,069.10 deal for the current M5 Pro 14-inch MacBook Pro is worth checking out. The standard configuration in Space Black has a 15-core CPU and 16-core GPU,
  • 30 old Intel Mac minis are hugely faster than the Cray-1 chassis they live in

    It's not Xgrid, but a computing museum in Spain has recreated a Cray-1 supercomputer to a 1:1 scale, using a total of 30 Intel Mac minis to generate up to 1.5 teraflops of performance.
    A replica Cray-1 made with Mac minis - Image Credit: Museo de Historia de la Computacion/Facebook
    Sometimes, efforts to recreate famous old computer systems involve the use of more modern parts. In the case of one exhibit from the Museo de Historia de la Computacion in Spain, it's a visual replica of the Cray-1 su
  • iPhone Duo will greet some owners by name on its first boot

    New owners of the iPhone Duo will get an extra treat if they buy it from an Apple Store, with the option to personalize the smartphone's boot-up screen to greet them by name.
    An open iPhone Duo
    The iPhone Duo will be available to the public from October 23, with preorders starting from October 12. However, for some customers who opt for the full in-store Apple purchase experience, they can get an extra bit of personalization.According to Bloomberg's Mark Gurman in an X post late on Friday, Apple
  • Redesign your new M6 Mac mini for 2026 with these colorful wraps

    Apple's M6 Mac mini still comes only in silver, making vinyl skins an easy way to give the compact desktop a more personal look. Our favorites add style without bulk while helping protect the aluminum finish from everyday scratches and fingerprints.Mac mini
    A vinyl skin makes the most sense for anyone who wants to change the Mac mini's appearance while preserving its compact footprint. Unlike a case, a skin provides cosmetic protection rather than meaningful protection against drops.The 2026 Mac
  • Wean yourself off the Action Button before you get an iPhone Duo

    The iPhone Duo more famously lacks Face ID, but it's also lost the Action Button. If that matters to you, it matters a lot, but there is something you can do.
    You don't know what you've got until it's gone. The iPhone Duo has no Action Button.
    Not to keep you hanging, the solution to losing the Action Button on the iPhone Duo is to create a near equivalent. You can replace one of the iPhone's regular lock screen icons with a control or a Shortcut that mimics the Action Button.True, the real Acti
  • My Apple TV 4K is now 'vintage,' and I'm ready for a new one

    My 2017 Apple TV 4K is so old that it's now considered to be a vintage product, but that's fine, because there's a new model on the horizon with some features that I can't wait to try out.
    It's time for a new Apple TV 4K and a Siri Remote with buttons
    Apple routinely adds products to its vintage list when it last sold them more than five years ago, but less than seven years ago. It means that those products might be harder to get parts for, should a repair be needed.As of October 9, 2026, the 20
  • If we trust it, Home Hub privacy could lead a smart home revolution

    A new Apple Home hub could kill "smart" appliances, but only if Apple can succeed in convincing us its devices don't retain audio and video recordings.
    Apple's 'not a camera' in-home sensor could mean interesting changes for the smart home
    There is a rumor of an Apple-made accessory that resembles a large tube of chapstick that could accompany Apple's rumored Home hub tablet. It would have a sensor in it that captures footage at a low frame rate, but doesn't actually "record" video.I discussed t
  • TextExpander has a new free tier

    Some of us here at AppleInsider have used TextExpander for years, and it has grown past our Macs into iPhone and iPad too. Now, there's a new limited free version letting you create up to five cross-platform TextExpander snippets for free.https://textexpander.com
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  • An iPhone near an LG home accessory will trigger a helpful Dynamic Island hint

    LG smart home accessories will benefit from Apple's ecosystem, getting iOS 27 notification and setup features that even Matter devices won't.
    Apple and LG's new home accessories will display helpful hints in the Dynamic Island - image credit: pdfu
    When you first set up a device such as AirPods, you bring it close to your iPhone and the two communicate. It's a spectacular example of Apple's integrated ecosystem, and now a similar thing is coming to accessories.These are specifically the LG smart
  • At just 5.2mm, Apple's iPhone Air 2 might miss the point

    Assuming a new rumor that the iPhone Air 2 will be even thinner than the current model is true, Apple is focusing on the wrong thing and might push buyers even further away from its ultra-thin and light smartphone.
    iPhone Air 2 could be even thinner than the original
    At 5.6mm thick, the iPhone Air is the thinnest iPhone Apple has ever made. Even a year post-launch, it still feels like it could be snapped in half just by picking it up wrong.It could be argued that the iPhone Duo will take the thi
  • Apple's M5 MacBook Air is $200 off, with prices from $1,099

    Amazon is still discounting the M5 MacBook Air by $200 after October Prime Day, with the 13-inch model marked down to $1,099 heading into the weekend.
    Save $200 on M5 MacBook Air laptops - Image credit: Apple
    Prime Big Deal Days offers on Apple's MacBook Air are still in effect at Amazon, bringing the standard 13-inch model down to $1,099 after a $200 discount. The $200 savings extend to upgraded retail configurations and the 15-inch line as well.Save $200 on M5 MacBook Air
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  • There's a way to play Meta Quest games on Apple Vision Pro

    It's not on the App Store, but a new project called AVP Play lists the whole Meta Quest VR catalogue, shows a label on each game telling you if it will run or not, and gets it running for you locally, if it can. Crowdsourcing will (probably) fix what doesn't eventually. There's a good summary of the project, and what it take to get it running, on Reddit.AVP Play
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  • Telesin Master Grip Kit for iPhone review: Awkwardly packaged real optical zoom

    When you add shutter buttons and lenses to an iPhone, it should improve the experience. The Telesin Master Grip Kit takes usable photos, but doesn't improve the experience or output, and is too expensive.
    Telesin Master Grip Kit for iPhone review
    I love iPhone photography and Apple has done a lot of work to ensure its computational photography system provides the best and most personal output with each photo. Sometimes, adding accessories can help enhance the experience and elevate the end produ
  • October Apple announcements & more Home Hub leaks on the AppleInsider Podcast

    Apple is set to reveal its renewed smart home strategy on October 13 alongside new hardware like the Home Hub, but that's not all that's coming in October. Learn the latest rumors on the AppleInsider Podcast.
    Apple is turning its attention to the home in a big way - image credit: Apple.
    It seems as if we know everything and nothing about Apple's October 13 announcements. While the new Apple TV 4K, updated HomePod mini, and Home Hub tablet are basically guaranteed at this point, there's a lot we
  • Owning an Apple Home: second-party accessories could be the reboot we need

    Matter was meant to take the guesswork out of the smart home, but as more accessory makers silo themselves in their own ecosystems, Apple needs to take dramatic action on Tuesday.
    Apple's Welcome Home event is expected to revitalize the smart home
    At first, it made sense that Apple would have some background partnership with LG to get a few new products built for Apple Home onto the market. New clues found in code made it clear that Apple has much larger ambitions that should become clear during
  • Right on schedule, sources claim iPhone 18 Pro orders have been cut

    There's a reason we've built some contacts in China, and refuting supply chain sources saying that demand for the iPhone 18 Pro is so low that Apple has cut back production is one of them.
    Allegedly, iPhone 18 Pro demand is low
    In October 2025, it was that the iPhone Air orders might be be changing. In 2024, the iPhone 16 was definitely doomed. Or in 2022, it was that Apple might have have scaled back orders for the iPhone 14.Now Nikkei Asia is reporting that suppliers have been told to cut comp
  • You can run AI models on that Intel Mac Pro

    Assuming you've got an AMD video card, and you probably do, you can still run local AI projects. The ToshLLM project claims "Native Metal acceleration, zero cloud, and no per-token bill." It won't be as fast as the M5 Ultra Mac Studio, of course, but it'll use the hardware you already have, at least.ToshLLM
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