Investment firm KeyBanc believes that Apple is heading for a serious downturn in its share price because of the iPhone 18 Pro launch.
Mockup of a possible iPhone 18 Pro Max, which is rumored to come in a dark cherry red.
When Apple launches its new iPhones on September 9, 2026, it's expected to make two key changes. As well as the predicted announcement of a foldable iPhone Ultra, Apple is not believed to be launching its usual base iPhone models until spring 2027.According to KeyBanc, these two
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High prices and no base iPhone 18 could hurt Apple
via appleinsider.com
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watchOS 27 will still have surprises, even if Apple Watch Series 12 won't
via appleinsider.com
When Apple unveils its Apple Watch Series 12, only minor improvements are expected. Newly discovered code suggests that the surprises will be in watchOS 27 instead of the hardware.
Apple Watch Series 11 health sensors won't change much in the Series 12, but watchOS will hold the surprises
Apple has been steadily releasing new betas since WWDC, and they have included over 50 improvements in watchOS 27. Now, however, it appears that the most significant updates have remained hidden.In hardware, th -
Apple is packing more pro photography tools into iOS 27
via appleinsider.com
Apple appears to be preparing a slate of more advanced photography tools for the iPhone, including exposure scopes, focus peaking, and expanded manual focus controls.
The camera plateau on the current iPhone 17 Pro Max
We already know that Apple is improving the Camera app in iOS 27. Now, new beta code gives us a sneak peek into what we can expect in the fall.The references appeared in iOS 27 beta code, first spotted by pdfu, a MacRumors forum regular. Five new features could appear at launch or -
Disconnect your LG television from the internet, now
via appleinsider.com
If you've got an Apple TV set-top box, that's not enough to protect your privacy if you have an LG television. Unplug Ethernet and tell it to forget your Wi-Fi information.
An LG TV playing Apple Music
Smart televisions have a history of being a privacy problem for users. Repeated reports have surfaced over the years about them logging how you use the television, as well as misusing sensors intended to monitor the viewers.In a September investigation by Gamers Nexus posted to YouTube, LG's smart -
High prices and no base iPhone 18 could hurt Apple but only in the short term
via appleinsider.com
Keybanc has historically had an Apple stock price target below reality, and its latest commentary about a lack of a non-Pro iPhone debut on Wednesday ignores a few key factors.
Mockup of a possible iPhone 18 Pro Max, which is rumored to come in a dark cherry red.
When Apple launches its new iPhones on September 9, 2026, it's expected to make two key changes. As well as the predicted announcement of a foldable iPhone Ultra, Apple is not believed to be launching its usual base iPhone models until -
Amazon knocks $100 off AirPods Max 2 ahead of Apple Event
via appleinsider.com
Amazon's $100 discount on AirPods Max 2 over-ear headphones brings the price down to $449.
Save $100 on AirPods Max 2 during Amazon's Labor Day sale - Image credit: Apple
AirPods Max 2 are $100 off at Amazon for Labor Day, with four of the five colors eligible for the discount at press time.Buy AirPods Max 2 for $449
Continue Reading on AppleInsider | Discuss on our Forums -
iPhone 18 Pro rumors, new Sonos gear, & more on Smart Home Insider
via appleinsider.com
On this week's episode of the Smart Home Insider podcast, Matic co-founder Mehul Nariyawala joins to round up the Apple Event rumors and talk about why Matic's robot is so radically different.
Smart Home Insider Podcast
This is a jam-packed episode of the show as it coincides with not only Apple's iPhone event, but it is the end of IFA. Mehul brings a wealth of knowledge as we break it all down, including what we want to see Apple announce.After the Apple event coverage, we pivoted to discussing -
Apple takes home 20 wins in first two nights of the 2026 Emmy Awards
via appleinsider.com
Apple TV's comedy-horror hit "Widows Bay" took home eight wins, the most Emmy Awards of any program, helping Apple secure a record 20 wins at the 78th Emmy Awards.
"Widow's Bay" wins eight Emmy Awards
The awards keep on rolling in as Apple TV leads as the most-awarded network on the second night of the 78th Emmy Awards.Unsurprisingly, the network's new darling, "Widows Bay," brought in nearly half the wins.Also making strong showings were Apple's post-apocalyptic black comedy "Pluribus," and its -
Viral in-store iPhone 18 Pro Max video is fake
via appleinsider.com
A leaker with a mixed but usually better than average track record, is now making the absurd claim of having already handled the iPhone 18 Pro Max in a store, and has made a video to back it up. The problem is, demo units aren't in stores yet, and won't be for some time.
A mock-up of a Dark Cherry iPhoneWith such a short time to go before Apple unveils its new iPhones, there's already been a carrier posting optimistic details of the lineup. Now leaker yeux1122 has posted a video purporting to sh -
Best of IFA for Apple users: DJI, Belkin, Lexar, Aqara, Philips Hue, & more
via appleinsider.com
The 2026 IFA is over, and unlike CES, nearly all of this stuff will ship soon. Here's the best of the announcements that we saw, that will appeal to Apple users.
IFA 2026 took place in Berlin and was full of new gadgets and accessories for Apple users
Taking place in Berlin, IFA is an annual tech show that includes countless new product advancements. Unlike CES, it's open to the public and takes place over the course of a week.Also unlike CES which has a reputation for vaporware, many of the pro -
Desktop Mac buyer's guide: Which Mac to buy in fall 2026
via appleinsider.com
Apple's unexpected August update to the Mac mini and Mac Studio has changed the pricing of the models in a big way. Here's the best desktop Mac you should buy for your budget in fall 2026.
Apple's current desktop Mac range.In August, while the world was preparing for the expected launch of new iPhone models in September, Apple had a trick up its sleeve. Without any warning, it launched changes to the Mac mini and Mac Studio near the end of August.Chiefly, the change was to introduce a new M6 chi -
Trying to squeeze more profit out of the App Store is a bad idea
via appleinsider.com
A new report says that Phil Schiller left the App Store because Apple aims to make more money from it. Read the room, Apple.
Phil Schiller is reportedly concerned about planned changes to the App Store.
Phil Schiller remains with the company as an Apple Fellow, but he recently left his roles as head of events and the App Store. Now according to Bloomberg, a reason for his leaving the App Store was that he doesn't want any part in what's coming to it.Why Apple legend Phil Schiller is moving to sp -
Tim Cook won't be presenting the iPhone 18 Pro event
via appleinsider.com
While Tim Cook is no longer the CEO of Apple, he isn't going anywhere soon. Just don't expect him to take part in the September iPhone event video.
Apple CEO John Ternus [left] and previous CEO Tim Cook [right]
The CEO transition from Tim Cook to John Ternus is continuing to roll on. However, while Cook isn't leaving Apple, his change in role to the chairman of the board of directors means that he isn't going to be the usual public-facing executive this time around.Writing in Sunday's "Power On" -
Before iPhone 18 Pro event, carriers don't know any more than you do
via appleinsider.com
A Korean carrier has published details of the forthcoming iPhone 18 Pro range and the expected iPhone Ultra. They're from the rumor mill.
They look good, but the are AI-generated - image credit: LGT Shop.
They don't tend to, but carriers could get early information about Apple launches, and it's not unknown for details to be published early. Typically such leaks are rapidly taken down, presumably after angry phone calls from Apple, but this latest one on LGT Shop continues to be live.That might -
Sunday Reboot: Job changes at the top and very safe hands
via appleinsider.com
In this week's Sunday Reboot, the sudden top-table rule changes and how John Ternus will be a good Apple CEO, whether he likes it or not.
Apple CEO John Ternus.Sunday Reboot is a weekly column covering some of the lighter stories within the Apple reality distortion field from the past seven days. All to get next week underway with a good first step.
Continue Reading on AppleInsider | Discuss on our Forums -
Play iPhone 18 Pro Apple Keynote Bingo with this app
via appleinsider.comUse this Bingo Card Generator to play along with Apple's September iPhone event. Drinking is entirely optional.
Make the Apple event more fun with the Bingo Card Generator
Apple is well known for the format of its special events. From the WWDC keynote to the usual September iPhone events, viewers are familiar with the usual tropes, such as Tim Cook's "Good morning" at the start, and the earlier famous "One more thing" at the end of some videos.While it would be easy for people to turn it into so -
Asahi Linux rolls out support for M3 Apple Silicon
via appleinsider.com
The Asahi Linux project now officially supports Macs with an M3, M3 Pro, or M3 Max chip, bringing the operating system to more Apple Silicon desktops.
Asahi Linux now supports M3. Just not M3 Ultra.In late August, a blog post for the Asahi Linux project, which intends to bring Linux to Apple Silicon and run natively on Apple's ARM chips, said M3 support was on the way. While it said that it was a matter of weeks, it seems to have arrived in a much quicker timeframe.A blog post on September 6 dec -
No, you won't see Tim Cook during the iPhone 18 Pro event
via appleinsider.com
While Tim Cook is no longer the CEO of Apple, he isn't going anywhere soon. Just don't expect him to take part in the September iPhone event video.
Apple CEO John Ternus [left] and previous CEO Tim Cook [right]
The CEO transition from Tim Cook to John Ternus is continuing to roll on. However, while Cook isn't leaving Apple, his change in role to the chairman of the board of directors means that he isn't going to be the usual public-facing executive this time around.Writing in Sunday's "Power On" -
Crime blotter: Last two defendants sentenced in counterfeiting scheme
via appleinsider.com
A woman is robbed after visiting the Apple Store; a fake NFL swindler used apps and FaceTime calls, and an AirTag signal led to the rescue of 20 cats, all in this week's Apple Crime Blotter.
The Memorial City Apple StoreThe latest in an occasional AppleInsider series, looking at the world of Apple-related crime.
Continue Reading on AppleInsider | Discuss on our Forums -
Best Labor Day deals: Save up to $500 on Macs, AirPods, Apple Studio Display
via appleinsider.com
Labor Day savings across Apple's product lines are in full swing this weekend, with savings of up to $500 off current MacBook Pros and even the brand-new Mac mini.
Save up to $500 on Apple products this Labor Day weekend - Image credit: Amazon, Apple
Save up to $500 on Apple products for the Labor Day weekend at Amazon. Highlights include preorder discounts on the 2026 Mac mini, along with steep markdowns on Apple's latest MacBook Pros. You can also save on AirTags and even the Apple Studio Disp -
Apple may have two very different game controllers in the works
via appleinsider.com
Apple already supports nearly every major game controller, but new evidence suggests that the company may want to add its own hardware to the mix.
Game controllers with a MacBook Pro
Apple may be looking to expand its ambitions beyond software and platform support. Newly discovered code references two unreleased controllers with notably different feature sets.The references appeared within code briefly included in macOS 26.7, first spotted by pdfu, a MacRumors forum regular. The controllers in q -
This is the folding iPhone, if case manufacturers are right
via appleinsider.com
Ahead every iPhone release event, case manufacturers generate dummy units to see if their cases will fit properly. We've got our hands on these fakediPhone 18 Pro and folding iPhone models, so let's take a look.
Fake dummy units of Apple's rumored upcoming iPhones
The dummy unit "industry" is bigger than ever this year, as you'd expect when there are three flagship models coming out, not just two. In recent weeks we've seen 3D prints and metal blanks, of what case manufacturers think that iPhone -
Apple still on track for a revolutionary iPhone 20 in 2027
via appleinsider.com
We're approaching the dawn of the iPhone 18 Pro, but a new report is addressing what to expect from the iPhone 20. Here's what to expect, so far.
The 20th anniversary iPhone will have more glass
From the earliest days of Apple's iPhone there has been that graphic showing the sea change it brought to smartphones. Before it, nothing looked like the iPhone, and after it, everything looked like it.It wasn't as clear cut when the iPhone celebrated its tenth anniversary with the iPhone X. But when you -
Apple's home security devices may now launch in 2027
via appleinsider.com
Summarizing existing rumors about Apple launching an AI home security camera, a new report says it will be announced in 2027 alongside a monitoring service.
Apple is expected to release a home security system that includes a home hub (left) and cameras such as this HomeKit-compatible Amazon one (right).
Apple has not had the best luck so far with security devices, having effectively abandoned HomeKit Secure Routers after few vendors supported it. But it was one of several signs that Apple was ai -
This is the folding iPhone, if case manufacters are right
via appleinsider.com
Ahead every iPhone release event, case manufacturers generate dummy units to see if their cases will fit properly. We've got our hands on these fakediPhone 18 Pro and folding iPhone models, so let's take a look.
Fake dummy units of Apple's rumored upcoming iPhones
The dummy unit "industry" is bigger than ever this year, as you'd expect when there are three flagship models coming out, not just two. In recent weeks we've seen 3D prints and metal blanks, of what case manufacturers think that iPhone -
Alogic's newest monitors include a 6K touchscreen and 5K ultrawide
via appleinsider.com
Alogic has announced six new monitors, including new 5K and 6K additions to its Aspekt Touch line that work with the Mac mini docking stand, as well as a new 5K ultrawide model with touchscreen support.
Some Alogic monitors are perfect for Mac mini owners
The new monitors also include models aimed squarely at the professional and business markets, including a 34-inch ultrawide curved option.Availability of the newly announced monitors varies. Some will be available soon, others will not go on sa -
CEO John Ternus, legal battles, & iPhone Fold on the AppleInsider Podcast
via appleinsider.com
Apple's CEO transition is complete, OpenAI may have been caught red-handed, and Apple Maps had a controversial update on the AppleInsider Podcast.
John Ternus is now CEO and the AppleInsider podcast has to bring back Controversy Corner - original image credits: Apple.
It's been a busy week for Apple fans and the iPhone 18 event hasn't even happened yet. Tim Cook is now Executive Chairman while John Ternus is the new CEO.His new era has begun with a lot of controversial things that aren't exactly -
Wokyis G7 Thunderbolt 5 dock - Retro styled, speedy connectivity
via appleinsider.com
While the Thunderbolt 5 Wokyis G7 dock certainly goes after the retro gaming nostalgia vote, it also happens to be a well-thought-out add-on for your Mac Studio or older Apple Silicon Mac mini.
Wokyis G7 80Gbps
I am not a stranger to Mac docks. I suspect between myself and the rest of the staff, we've done the most reviews of them out of anybody facing the internet over the last decade.And, I'm not a stranger to nostalgia.
Continue Reading on AppleInsider | Discuss on our Forums -
Apple's suppliers only made a few hundred iPhone Ultra units per day in August
via appleinsider.com
Mass production of the iPhone Ultra has been underway for at least some weeks, but quality control inspections are reportedly rejecting all but a few.
The expected iPhone Ultra is still believed to be announced at the September 9 event, but supplies may be extremely constrained.
Reports have varied for months over whether the iPhone Ultra is delayed because of manufacturing problems, or whether those have been resolved. Now according to Nikkei Asia, however, production has been very slow.Reporte -
Apple's suppliers only made a few hundred iPhone Ultra units in August
via appleinsider.com
Mass production of the iPhone Ultra has been underway for at least some weeks, but quality control inspections are reportedly rejecting all but a few.
The expected iPhone Ultra is still believed to be announced at the September 9 event, but supplies may be extremely constrained.
Reports have varied for months over whether the iPhone Ultra is delayed because of manufacturing problems, or whether those have been resolved. Now according to Nikkei Asia, however, production has been very slow.Reporte
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