• B&H launches steeper M5 MacBook Air discounts, saving you up to $200

    B&H launches steeper M5 MacBook Air discounts, saving you up to $200
    Both 13-inch and 15-inch MacBook Air laptops are on sale at B&H this week, with new markdowns slashing up to $200 off a variety of configurations and color options.
    Save up to $200 on Apple's latest MacBook Air at B&H - Image credit: Apple
    Each of the triple-digit MacBook Air discounts highlighted below also includes free 2-day shipping within the contiguous U.S. so you can begin using your new laptop right away.Save up to $200 on M5 MacBook Airs
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  • JP Morgan lowers Apple price target on supply constraint worries, still bullish long-term

    JP Morgan lowers Apple price target on supply constraint worries, still bullish long-term
    While price increases didn't worry the investors at JP Morgan, ongoing supply chain constraints will have a short-term impact, and thus their new price target is $340.
    Apple's record-breaking quarter wasn't enough to keep investors from worrying
    It's been a bumpy few months for Apple thanks to RAM shortages, price increases, and supply constraints. Investors expect that these problems will continue through December even if Apple finds ways to counteract their effects.In a note seen by AppleInsid
  • Apple AI compute costs will be covered by iCloud+ subscriptions, for now

    Apple AI compute costs will be covered by iCloud+ subscriptions, for now
    Monetizing AI is a tricky business and it seems Apple's only plans so far are tying daily usage limits to users' iCloud+ subscription tier, but whether or not that'll be enough isn't yet known.
    Siri AI could get costly for Apple
    Apple may be prioritizing on-device AI, but the requests that need to go to Private Cloud Compute servers still cost money. Those costs will be offset by offering increased daily usage limits for higher iCloud+ tiers, but that may only be the start of Apple's AI monetiza
  • High iPhone demand won't be met by supply during September quarter

    High iPhone demand won't be met by supply during September quarter
    As it has been almost all of 2026, Apple's September-quarter growth is expected to be slowed by a lack of supply-side availability that won't be able to meet "incredibly strong demand" for iPhone, iPad, and Mac products.
    Supply chain constraints will impact revenue in spite of high demand
    If you're going to have a problem in this world, it isn't so bad to have an Apple problem. In spite of its $109 billion record breaking June quarter, analysts are already sweating about the September quarter.Ap
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  • Tim Cook says goodbye to analysts & shareholders on his final Apple earnings call

    Tim Cook says goodbye to analysts & shareholders on his final Apple earnings call
    Outgoing Apple CEO Tim Cook has presented his final earnings call, the quarterly financial phone meeting the company has with analysts, and just as at WWDC, he made a relatively quiet farewell.
    Apple CEO Tim Cook had already presented his final WWDC, now it's his time for him to bow out of the quarterly earnings calls - image credit: Apple
    In a change to the usual format of these earnings calls, Cook took a moment to talk both about himself and how the handover to John Ternus is going.Before we
  • Apple hits 1.5 billion subscription milestone, still falls short of Wall Street wants

    Apple hits 1.5 billion subscription milestone, still falls short of Wall Street wants
    Apple has reached 1.5 billion paid subscriptions across its platform, adding another milestone to an Apple Services business that generated record June-quarter revenue of more than $30 billion.Apple apps
    CEO Tim Cook disclosed the milestone during Apple's fiscal third-quarter earnings report. Apple didn't provide a breakdown showing how many subscriptions belong to its own services or third-party apps sold through the App Store.The figure represents paid subscriptions rather than 1.5 billion ind
  • Tariff refunds bolster Apple's record-breaking June quarter

    Tariff refunds bolster Apple's record-breaking June quarter
    Apple's gross margins and earnings per share were boosted by the tariff refunds the company received so far. Another $1 billion in tariff refunds are still unaccounted for.
    Tariff refunds helped boost Apple's June quarter
    Even as new potentially illegal tariffs affect Apple's supply chain, the company has received refunds for some of the damages done by the previous illegal ones. Apple's record-breaking quarter didn't need the help of the tariff refunds, but it does add some extra flair to the a
  • A $0.27 dividend follows Apple's strongest June quarter yet

    A $0.27 dividend follows Apple's strongest June quarter yet
    Apple will pay shareholders a quarterly cash dividend of $0.27 per share on August 13, maintaining the rate it introduced earlier in 2026 after reporting its strongest June quarter on record.Apple Park
    The dividend will go to shareholders of record at the close of business on August 10. Apple's board approved the payment alongside the company's fiscal third-quarter earnings results.The board raised Apple's dividend by 4% from $0.26 to $0.27 per share in April. The latest declaration keeps that h
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  • Ternus's MacBook Neo pushes Mac sales to unexpected Q3 heights

    Ternus's MacBook Neo pushes Mac sales to unexpected Q3 heights
    Apple's Mac sales rose by more than 25% in the last quarter, compared to the same time period in 2025, solely on the back of the MacBook Neo that incoming CEO John Ternus championed.
    MacBook Neo: The Mac laptop for most people
    Shortly before John Ternus was announced as Apple's next CEO, it was noticeable that he was the one championing the MacBook Neo instead of Tim Cook. As well as part of handing over the reigns, though, this was because the MacBook Neo project was driven by Ternus.Now accord
  • Apple blows away Wall Street guess-work again with record-breaking earnings

    Apple blows away Wall Street guess-work again with record-breaking earnings
    Apple has reported its third-quarter financials for 2026, posting revenue of $109.4 billion, in what is the last full quarter under the control of current CEO Tim Cook.
    Current Apple CEO Tim Cook [left], CFO Kevan Parekh [right]
    The third quarter of Apple's financial calendar is usually the quietest of the year. For 2026, it's still something for Apple's investorsto shout about.During the quarter, Apple hit revenue of $109.4 billion, which is up 16 percent year-over-year.
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  • Apple pledges on-ground wildfire relief for Europe, earthquakes in Japan

    Apple pledges on-ground wildfire relief for Europe, earthquakes in Japan
    Apple is backing relief efforts in both Japan and Europe, with donations announced by CEO Tim Cook.
    Apple donates to European wildfire relief
    North America isn't the only region struggling to combat the growing problem of wildfires; it's an ongoing problem in Europe as well. According to the Joint Research Centre, more than 434,976 hectares have been burnt in 1,400 fire instances in 2026 alone.Recent fires in southwestern France have burned so intensely that they created a fire-generated thunder
  • Amazon launches $399 Samsung 32" M80F monitor deal, now $300 off

    Amazon launches $399 Samsung 32" M80F monitor deal, now $300 off
    Save $300 on Samsung's 32-inch M80F smart monitor at Amazon today, matching the all-time low price of $399.99.
    Amazon's limited-time monitor deal drives M80F down to $399.99 - Image credit: Samsung
    You can pick up the Samsung M80F Smart Monitor for $399.99 at Amazon thanks to a $300 month-end discount.Buy 32" Samsung M80F for $399.99
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  • Apple pledges aid as wildfires devastate southern Europe

    Apple pledges aid as wildfires devastate southern Europe
    As wildfires continue to devastate southern Europe, Apple is backing relief efforts with a donation announced by CEO Tim Cook.
    Apple donates to European wildfire relief
    North America isn't the only region struggling to combat the growing problem of wildfires; it's an ongoing problem in Europe as well. According to the Joint Research Centre, more than 434,976 hectares have been burnt in 1,400 fire instances in 2026 alone.Recent fires in southwestern France have burned so intensely that they creat
  • It's not just humanoid robots, new robot vacuums face a US blockade

    It's not just humanoid robots, new robot vacuums face a US blockade
    A new Federal Communications Commission order goes far, far beyond banning just humanoid robots, and will leave Apple Home users with fewer new autonomous robot vacuums to choose from.A robot vacuum in Apple Home
    The FCC added foreign-produced "advanced robotic devices" to its Covered List on July 28, citing surveillance, remote-control and supply-chain risks. Covered devices can't receive new FCC equipment authorizations unless the Department of War grants a Conditional Approval.The ban goes wa
  • G4 meets M4: This project fuses an iconic iMac with a Mac mini

    G4 meets M4: This project fuses an iconic iMac with a Mac mini
    The iMac G4 is instantly recognizable, but it's even better when you swap out its aged internals for a full-on Mac mini powered by Apple's M4 chip to create the perfect mix of iconic design and top-tier performance.
    This M4 iMac isn't like the ones Apple sells today. Image: moddingdome.com
    The iMac G4 has been around since 2002, and it's just as stunning today as it was almost a quarter of a century ago. But its IBM PowerPC chip leaves a lot to be desired at a time when Apple Silicon has changed
  • How to change your Home address in Maps on iPhone

    How to change your Home address in Maps on iPhone
    Changing your home's address on Apple Maps can be almost as stressful as moving home in real life, but there's one sure-fire way to get the job done without pulling your hair out.
    Remember to update your home address whenever you move house.
    The Apple Maps app is a great way to get around, whether you're using it while driving via CarPlay or just walking. It also makes it easy to quickly get directions to the places that you visit often, like your home or where you work.But if you've moved home
  • US senators urge Apple to abandon plans for Chinese-made chips

    US senators urge Apple to abandon plans for Chinese-made chips
    Apple wants to use China-sourced chips for products sold in China during the AI-driven memory shortage, but a letter from US senators hopes to persuade Apple otherwise.
    US senators don't want Apple seeking help from China
    The hype cycle around what is basically a natural evolution of an advanced autocomplete engine has destabilized the global economy and supply chain. The ever-increasing demand for more components to build data centers has led to a global chip and component shortage.Apple has lo
  • Apple's reliance on Qualcomm could decline faster than expected after Q4 2026

    Apple's reliance on Qualcomm could decline faster than expected after Q4 2026
    The 2026 iPhone lineup could divest further from Qualcomm as Apple increases use of its in-house C-series modem, though Qualcomm blames supply constraints on a faster-than-expected transition.
    iPhone 17e uses an Apple C-series modem
    Qualcomm and Apple's relationship has been in question since Apple's release of an in-house C-series modem. While a contract between the companies is set to end in March 2027, Qualcomm is looking to use AI data centers to replace the revenue provided by Apple.Accordi
  • Amazon slashes AirPods Max 2 to $449 with a month-end $100 discount

    Amazon slashes AirPods Max 2 to $449 with a month-end $100 discount
    We covered Amazon's $99 AirPods 4 deal yesterday, and today AirPods Max 2 are $100 off, bringing the over-ear headphones down to $449.
    Save $100 on AirPods Max 2 with Amazon's month-end sale.
    AirPods Max 2, which were released in 2026, are $100 off at Amazon today, with all five color options eligible for the triple-digit markdown at press time.Buy AirPods Max 2 for $449
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  • UK is asking for 'highly intrusive' controls over App Store, says Apple

    UK is asking for 'highly intrusive' controls over App Store, says Apple
    Apple has told UK regulators that the plans to adopt more EU-like measures over the App Store are too restrictive, go beyond promoting competition, and amount to illegal regulation of service pricing.
    UK Parliament - image credit: Parliament
    The UK's Competition and Markets Authority (CMA) is considering emulating the European Union, including forcing Apple and Google to open their App Stores to rivals. As the regulator's open consultation with interested parties concludes, Reuters reports how A
  • AI leaves the chat window behind with Gemini's new Mac voice mode

    AI leaves the chat window behind with Gemini's new Mac voice mode
    Google is bringing voice-first AI assistance to the Mac, letting Gemini turn spoken requests into finished text without pulling users out of the app they're already using.Macs could finally get a Gemini app
    Gemini's default intelligent dictation mode transcribes speech at the cursor and automatically removes verbal fillers such as "ums" and "ahs." Google said the feature produces polished text directly where the user is already working.Users can also enable screen-aware reasoning, which lets Gem
  • Apple's corporate espionage suit against OpenAI: How we got here

    Apple's corporate espionage suit against OpenAI: How we got here
    Since its founding, Sam Altman's OpenAI has been at the center of multiple controversies, with Apple's intellectual property theft suit being just the latest chapter. Here's the story so far about what's been alleged over the last decade.
    Sam Altman of OpenAI
    The artificial intelligence development wave has greatly affected the tech industry. As usual, this also includes accusations, threats, and lawsuits.OpenAI is no different, as it has attracted many different lawsuits in its short existence.
  • iPhone sales keep rising in China even as market declines

    iPhone sales keep rising in China even as market declines
    New figures from China show that the overall smartphone market has declined, yet sales for foreign models like the iPhone have soared.
    Apple is seeing increased iPhone sales again in China
    Ahead of the next Apple earnings call on July 30, 2026, there is a report that iPhone sales have again gone up in the crucial Chinese market. According to Reuters, the China Academy of Information and Communications Technology (CAICT) has released certain figures for June smartphone sales.There is very little
  • Twelve South Valet mini review: A luxe MagSafe catch-all with new, faster speeds

    Twelve South Valet mini review: A luxe MagSafe catch-all with new, faster speeds
    Twelve South updated its luxe Valet MagSafe charger and catch-all with better performance and a new size, helping it fit into even more homes.
    Twelve South Valet 4.25-inch review: The tray is a wonderful catch-all for a few EDC items
    The Valet is a clever device, and something I'm surprised we don't see more of in the space. It combines a MagSafe charger with a leather-lined tray to hold your daily essentials.When I reviewed the original Twelve South Valet, I had one primary criticism. While the
  • No major reset is coming as John Ternus prepares to take over Apple

    No major reset is coming as John Ternus prepares to take over Apple
    Apple is presenting John Ternus as the steady continuation of Tim Cook's leadership, with the incoming CEO praising the company's momentum while declining to reveal how he intends to reshape it.John Ternus
    Cook and Ternus appeared together July 27 at the Los Angeles premiere of the Apple TV series Ted Lasso, giving Apple an unusually public setting to present its approaching leadership handoff.The event was Cook's final Apple TV premiere as CEO and Ternus' first since Apple named him as Cook's s
  • There's still time to grab AirPods 4 for $99, AirPods Pro 3 for $199 at Amazon

    There's still time to grab AirPods 4 for $99, AirPods Pro 3 for $199 at Amazon
    Month-end Apple deals are in full effect at Amazon, with AirPods 4, AirPods Pro 3, and AirPods Max 2 discounted by up to $100.
    Grab AirPods for as low as $99 at Amazon today - Image credit: Apple
    Those looking for the lowest AirPods price this week can take advantage of Amazon's $99 special on AirPods 4, reflecting a $30 price cut off MSRP.Buy AirPods 4 for $99
    Continue Reading on AppleInsider | Discuss on our Forums
  • Got a lot of Apple hardware? Here's how an Apple Ring can bind them all

    Got a lot of Apple hardware? Here's how an Apple Ring can bind them all
    Apple has had countless patents granted over the smart ring technology it still won't tell anyone about, but a new one shows just how an Apple Ring might control all of your devices.
    Render of a possible Apple Ring - image credit: AppleInsider
    Yes, an Apple Ring would surely be a health monitor, and yes, it would likely dominate the fitness market, but it won't break up marriages. It's also surely coming some day, sorry Oura, but until now the focus has been on what it will do, not necessarily w
  • Ahead of earnings, Goldman Sachs hikes AAPL target to $370

    Ahead of earnings, Goldman Sachs hikes AAPL target to $370
    Goldman Sachs has increased its AAPL price target to $370, with the firm expecting good third-quarter results, and a faithful audience keeping purchase volumes up even after hardware price increases.
    Analysts believe Apple will do well in the Q3 results.Ahead of Apple's quarterly financial results release and call with analysts on Thursday, Goldman Sachs has raised its bar for Apple to reach.In a note to investors seen by AppleInsider, issued on July 27, Goldman Sachs has increased the price tar
  • Amazon slashes $500 off 14-inch M5 Pro MacBook Pro with 2TB SSD

    Amazon slashes $500 off 14-inch M5 Pro MacBook Pro with 2TB SSD
    Amazon's $500 discount on Apple's latest 14-inch MacBook Pro with an upgrade to 2TB of storage brings the laptop down to $2,499.
    Save $500 on Apple's 14-inch MacBook Pro with 2TB SSD - Image credit: Apple
    The $500 price cut is available on both of Apple's color options, with the upgraded laptop discounted to $2,499. This configuration has Apple's M5 Pro chip with a 15-core CPU and 16-core GPU, as well as 24GB of unified memory. The standout spec is the 2TB SSD, providing extra storage space for
  • Apple Upgrade: What you're going to pay per month for iPhone, Mac, or iPad

    Apple Upgrade: What you're going to pay per month for iPhone, Mac, or iPad
    The Apple Upgrade program is here, giving consumers ways to lease even more products. Here's how much you'll pay to lease your hardware, and what happens when the lease term has ended.
    Apple Upgrade lets you lease an iPhone 17, as well as other hardware.On July 28, Apple launched the Apple Upgrade program to replace the iPhone Upgrade Program. One that also enables consumers to buy more than just iPhones.Under the new program, consumers can elect to lease a Mac, an iPad, or an Apple Watch, as we

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