• Apple TV's dystopian drama 'Silo' could live on with a rumored spinoff

    Apple TV's dystopian drama 'Silo' could live on with a rumored spinoff
    A rumored "Silo" spinoff could keep Apple TV's dystopian franchise alive beyond its planned finale, but the books' author is pushing back on the claim.
    Image Credit: Apple TV
    "Silo" is a dystopian science-fiction drama about a society living underground after humanity has been driven from the surface. The Apple TV series is based on the bestselling "Silo" trilogy, "Wool," "Shift," and "Dust," by Hugh Howey.While it was well liked, Apple TV had told the creators that the series would end after th
  • Inside Apple Park's 'Welcome Run' ahead of the iPhone 18 Pro event

    Inside Apple Park's 'Welcome Run' ahead of the iPhone 18 Pro event
    AppleInsider's Andrew O'Hara is at Apple Park for the iPhone 18 Pro launch and has been reporting back on how he fared with Apple's special welcome run, walk, or roll activity.
    The hat and drink you get for completing the run around Apple Park.
    Attendees of the "Surprise and shine" event at Apple Park were also invited to take part in a pre-launch gathering the afternoon before. Runners, walkers, and wheelchair users were hosted by the Apple Fitness+ team with an hour around the campus to get th
  • Apple falls behind Samsung in brand intimacy for the first time in 16 years

    Apple falls behind Samsung in brand intimacy for the first time in 16 years
    Apple lost considerable ground with consumers in 2026, with its brand intimacy score falling sharply while Samsung treads water. The reasons why are complicated.
    Image credit: MBLM
    MBLM has released its annual study of brand intimacy, evaluating how attached consumers are to specific companies. This year's study comprised 425 brands across 23 industries.2026 marks a first for Apple, though probably not in a way the company would like. For the first time in sixteen years of brand engagement analy
  • How to watch Apple's iPhone 18 Pro & iPhone Duo launch live

    The foldable iPhone and iPhone 18 Pro launch is today! Here's how and when to watch the event live.Render of rumored iPhone 18 Dark Cherry color
    Apple will unveil the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable phone, the iPhone Duo. The presentation will also be Apple's first major product event after new CEO John Ternus takes over on September 1.The company will follow its recent prerecorded format, with media and other guests gathering at Apple Park for an in-person component. Vi
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  • John Ternus teases variable aperture in iPhone 18 Pro before event

    John Ternus teases variable aperture in iPhone 18 Pro before event
    The second X post from new Apple CEO John Ternus is almost certainly teasing the iPhone 18 Pro Max's variable aperture camera, which should be revealed later today.
    A teaser image from John Ternus - Image Credit: John Ternus/X
    Just as Tim Cook and other executives tease launches before special events, new CEO John Ternus has done the same thing. His second post to X, ahead of today's special event, is a video that hints at something camera-related, without explicitly saying what it's about.pic.t
  • OWC's new $130 USB4 Hub adds four ports and HDMI 2.1 to your Mac

    OWC's new $130 USB4 Hub adds four ports and HDMI 2.1 to your Mac
    OWC's $130 USB4 Hub takes one of your MacBooks USB-C ports and turns it into USB4, USB-C, HDMI, and 81W of charging.
    OWC's USB4 Hub
    On Wednesday OWC announced its upcoming USB4 Hub for Mac, Windows, Linux, and iPad Pro users. This hub aims to tame desktop clutter and adds more ports to increasingly port-starved laptops.This hub provides additional USB4 and USB-C connectivity alongside HDMI 2.1 output and 40Gbps of total bandwidth through a single USB4 host connection. It can connect external sto
  • iPhone 18 Pro preorders expected to start this Saturday

    iPhone 18 Pro preorders expected to start this Saturday
    Another voice has joined the chorus, claiming preorders for the iPhone 18 Pro and other hardware will start on Saturday, September 12.
    The current iPhone 17 Pro Max
    Apple is mere hours away from introducing its new product lines, including revealing when you can get your hands on the new iPhone models. Rumors in recent weeks have pointed to preorders starting on Saturday.In a post to X on Wednesday morning ahead of the event, serial leaker ShrimpApplePro briefly posted that they had "confirmed"
  • Dynamic Island is shrinking, yet becoming more useful in the iPhone 18 Pro

    Dynamic Island is shrinking, yet becoming more useful in the iPhone 18 Pro
    A last-minute report ahead of Apple's iPhone 18 Pro unveiling says that the Dynamic Island will let users display more Live Activities.
    Live Activities as they currently appear in the Dynamic Island.
    It's been regularly reported that Apple has reduced the size of the Dynamic Island on the iPhone 18 Pro, despite clear limits on what it can do. But now according to Bloomberg, Apple is adding a little more functionality even as it cuts back on the size of the feature.Specifically, it's claimed that
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  • Online Apple Store down ahead of iPhone 18 Pro & iPhone Duo event

    Online Apple Store down ahead of iPhone 18 Pro & iPhone Duo event
    Apple has taken down the online Apple Store, as it makes changes to pages well in advance of the iPhone 18 Pro launch later on Wednesday.
    The Apple Store is down ahead of the 2026 September event.A traditional part of the Apple Event experience is not being able to access the online Apple Store beforehand. That hasn't changed for 2026, as Apple has made it inaccessible once again.Attempting to open the Store section of the Apple website shows a fullscreen graphic. The Apple logo for the "Surpris
  • New Apple Watches to get Siri AI 'Recaps' feature similar to AI wearables

    New Apple Watches to get Siri AI 'Recaps' feature similar to AI wearables
    The Apple Watch Series 12 and Apple Watch Ultra 4 will get a new Siri AI feature called "Recaps" that summarizes a user's day using available data, including overheard conversations.
    New Apple Watch models could get new Recaps feature
    Apple is a privacy-first company that often tries to offer similar services to other companies with a privacy spin. AI wearables have all wanted to give users a companion that can record and recap a user's day, but they're all burdened with privacy concerns.Accordi
  • Rumor says foldable is iPhone Duo, gets Apple Pencil, & starts at $2,000

    Rumor says foldable is iPhone Duo, gets Apple Pencil, & starts at $2,000
    Only hours before Apple's iPhone event, a final set of rumors paints a clear picture of what Apple's foldable will be and what it may be called — iPhone Duo.
    Apple's foldable could be called iPhone Duo
    Apple wanted a sub-$2,000 price point for its first foldable iPhone, but the AI-driven RAM shortages and other supply chain constraints pushed prices higher. While some costs can be eaten through Apple's usual means, some had to be passed to customers.According to a report from Bloomberg, Ap
  • New product identifiers show up in Apple's backend, don't indicate release timing

    New product identifiers show up in Apple's backend, don't indicate release timing
    Apple is set to reveal a range of new products during its "Surprise and Shine" event on Wednesday, but a new set of product identifiers likely aren't indicative of what's being announced.
    Device identifiers don't say anything about a product or when it will release
    Product identifiers tell you very little about a product and often leave you guessing until they're found in official documentation for an already-released product. A list found in Apple's backend shows 37 new hardware identifiers for
  • UK repeats demands for child safety features that Apple already made

    UK repeats demands for child safety features that Apple already made
    Apple's child safety toolset is already robust and expanding with iOS 27, but the UK government isn't happy and continues to threaten legislation.
    Apple already offers tools and APIs for protecting children from content they shouldn't be viewing or sending
    Apple introduced Sensitive Content Warnings with iOS 17 in 2023 for child accounts and later introduced it as an option for adults. Several new features have been added since, including age verification systems in the UK, plus a comprehensive
  • Apple TV 4K may get Siri AI, thanks to the A19 or A19 Pro chip

    Apple TV 4K may get Siri AI, thanks to the A19 or A19 Pro chip
    Judging by a leaked Apple identifier, the next-generation Apple TV will get a major upgrade with the A19 or A19 Pro system-on-chip.
    Apple could update the Apple TV 4K with the A19 or A19 Pro chip.
    In June 2026, tvOS 27 code revealed that the Apple TV 4K was on track to receive Siri AI support. Now, Apple's own code has revealed even more about the hardware that will make this change possible.According to MacRumors, the model identifier of the upcoming Apple TV 4K suggests the device will feature
  • iOS 26.6.2, iPadOS 26.6.2 land as iOS 27 gets closer to release

    iOS 26.6.2, iPadOS 26.6.2 land as iOS 27 gets closer to release
    Apple has released updates bringing iOS 26.6.2 and iPadOS 26.6.2 to the public, in what is probably the last before the introduction of the impending iOS 27 and iPadOS 27
    iOS 26 is still the current-gen iPhone operating system, but not for long.Apple is in its last stages of getting its 27-generation operating systems ready for public consumption. But while it's doing that, the company is also tending to its current-gen operating systems too.Released on September 8, one day before its iPhone 18
  • Seven Apple TV settings can limit tracking without breaking streaming

    Apple TV 4K is better behaved and better for privacy than every smart TV, which admittedly is a bar buried under the living room floor. Here's what it tracks and which settings rein it in.Apple TV 4K
    Security researchers cited in a September 7 LG report tested OLED televisions for several forms of data collection. They found that the sets scanned local networks and used automatic content recognition to identify what appeared on screen.Yes, we know that smart TVs do this. LG's data and conversati
  • BBC breakout comedy 'Small Prophets' is coming back for season two

    BBC breakout comedy 'Small Prophets' is coming back for season two
    After a strong first season, and an Apple TV pickup, BBC comedy "Small Prophets" is returning for a second season and making the jump from BBC Two to BBC One.
    Pearce Quigley stars as a man driven to alchemy as he searches for his long-missing partner in "Small Prophets" - image credit: BBC
    The move to BBC One puts "Small Prophets" in front of a larger audience after its first season became the BBC's biggest new comedy of the year. The series debuted on BBC Two in February and has been compared t
  • Apple Arcade gets 'Pusheen's Place,' 'Terraria+,' and more in October

    Apple Arcade gets 'Pusheen's Place,' 'Terraria+,' and more in October
    Apple Arcade is adding five games in October, led by Pusheen's first officially licensed game, "River City Survivors," and "Terraria+."
    'Pusheen's Place' comes to Apple Arcade this October
    October will give Apple Arcade a minor bump in its gaming catalog. This time, however, it offers three heavy hitters.
    Continue Reading on AppleInsider | Discuss on our Forums
  • Apple Lakeside gets a major redesign after nearly 20 years

    Apple Lakeside gets a major redesign after nearly 20 years
    Apple Lakeside will reopen on September 12 following a redesign that adds dedicated pickup, expanded accessibility features, and a brand new experience room.
    Image credit: Apple
    Located in Essex, England, Apple Lakeside was initially opened in October 2007. The renovation has brought several upgrades to the space.A new dedicated "Apple Pickup" area allows customers to order online and pick up when it is most convenient for them. It also boasts a sustainable choice of materials.
    Continue Reading
  • Amazon issues first 2026 Mac Studio price drop with preorder deal

    Amazon issues first 2026 Mac Studio price drop with preorder deal
    A preorder discount is in effect at Amazon on Apple's brand-new Mac Studio, saving you $50 ahead of its Sept. 22 release.
    Take advantage of preorder savings on Apple's new Mac Studio.
    Save $50 on Apple's brand-new Mac Studio that was announced on Aug. 25, bringing the price of the standard model down to $2,449.99. This configuration has Apple's M5 Max chip with an 18-core CPU and 32-core GPU, along with 36GB of memory, 512GB of storage, and a 10Gb Ethernet port.Buy 2026 Mac Studio for $2,449.99
  • A folding iPhone was Tim Cook's decade-long passion project

    A folding iPhone was Tim Cook's decade-long passion project
    For a man known to not be a product guy, it was Tim Cook who pushed hard for 10 years to perfect a foldable iPhone before he stepped down.
    Tim Cook during his 2019 Asia tour where he reportedly saw many people with foldable smartphones - image credit: Apple.
    It was the biggest criticism Steve Jobs ever had of Tim Cook, that he didn't share the same passion for products that either Jobs or Jony Ive did. Cook certainly never got as involved with any Apple designs as they did, or so it seemed.Now a
  • Apple planned for $1,999 iPhone Ultra, but then the RAM crisis hit

    Apple planned for $1,999 iPhone Ultra, but then the RAM crisis hit
    The iPhone Ultra was originally intended to be a premium model costing consumers $2,000. That was still the case until the memory and flash crisis became a bigger problem.
    A render of the iPhone Ultra - Image Credit: AppleInsider
    There's no question that the iPhone Ultra will be an expensive device. With a starting price thought to be at $2,099 by analysts and with upper-specification models hitting $3,000, it will be the most premium-priced iPhone ever.While it seems expensive, and even more so
  • 15-inch MacBook Air M5 plunges to $1,349 ahead of Apple Event

    15-inch MacBook Air M5 plunges to $1,349 ahead of Apple Event
    Amazon's $1,349 15-inch MacBook Air deal delivers the lowest price of the season. Upgraded models are $150 off as well.
    Save $150 on several M5 MacBook Air models ahead of the Apple Event - Image credit: Apple
    Save $150 on Apple's 2026 15-inch MacBook Air, bringing the price of the M5 model with 16GB of RAM and 512GB of storage down to $1,349.Buy M5 15" MacBook Air for $1,349
    Continue Reading on AppleInsider | Discuss on our Forums
  • OWC's new Thunderbolt 5 dock connects two HDMI displays without adapters

    OWC's new Thunderbolt 5 dock connects two HDMI displays without adapters
    OWC is expanding its Thunderbolt 5 lineup with a $350 dock offering dual HDMI and 140W charging.
    OWC Thunderbolt 5 Dock with Dual HDMI
    On Tuesday, OWC announced an upcoming Thunderbolt 5 Dock with Dual HDMI, compatible with both Mac and PC. The dock is aimed at creative and business professionals looking to maximize performance and streamline workflows.The new dock includes two HDMI 2.1 ports for connecting displays without separate adapters. It supports two displays at up to 4K 240Hz or 8K 60Hz
  • iPhone Ultra release in China faces delay over eSIM issues

    iPhone Ultra release in China faces delay over eSIM issues
    Apple users in China wanting to buy the iPhone Ultra may have a longer wait than the rest of the world, all apparently due to issues with carriers.
    A render of Apple's foldable iPhone - Image Credit: AppleInsider
    The release of new Apple products tends to bring them out to major markets first before expanding into others. However, while China is an important market, it may not be among the first to get the latest device.According to Weibo leaker Instant Digital on Tuesday, Apple's shipping timel
  • iPhone Air line may replace the entry-level iPhone, but not soon

    iPhone Air line may replace the entry-level iPhone, but not soon
    A leaker with no real track record to speak of is claiming that Apple is going to drop the expected iPhone 18 and instead give that name to what was the iPhone Air 2. A move like this may happen someday, but not in 2027.
    iPhone Air 2 is predicted to have two cameras
    It's previously been reported that the iPhone 18 will closely resemble the performance and hardware of the iPhone 18e. But now one of the leakers who claimed that is now saying that Apple is dropping its iPhone 18 design.Instead, acc
  • Apple acquires brain imaging firm for health and accessibility features

    Apple acquires brain imaging firm for health and accessibility features
    Apple has bought Sonera, a California company that makes non-invasive sensors that can measure neural signals from the brain, with health benefits ranging from muscle monitoring to active thought control of devices.
    Nishita Deka (left) and Dominic Labanowski, co-founders of Sonera - image credit: Sonera.
    It's already been proven possible to control an Apple Vision Pro by thought, but it involved an implant in a user's head. Now Apple has acquired Sonera, whose technology detects magnetic muscle
  • Code in iOS 27 seems to prove iPhone Ultra will use Touch ID

    Code in iOS 27 seems to prove iPhone Ultra will use Touch ID
    It's been widely predicted that the iPhone Ultra's chassis will be too thin for Face ID, but now code references in the iOS 27 beta back up the presumption that Touch ID will be used instead.
    iPhone Ultra render
    Face ID was introduced with the iPhone X in 2017 and Apple has been steadily adding it to devices ever since. There has been one notable exception with the iPad Air sticking to Touch ID, and now it appears confirmed that the iPhone Ultra will be the same.According to prolific code examin
  • 'Cupertino' legal drama isn't representative region demographics, landmarks, or reality

    'Cupertino' legal drama isn't representative region demographics, landmarks, or reality
    The trailer for an upcoming B-tier legal drama for CBS called "Cupertino" suggests it knows where the show takes place, but doesn't offer much else that represents the region where Apple calls home.
    You won't spot Apple Park in the 'Cupertino' trailer
    No, Cupertino isn't coming to Apple TV, but it does appear to be a drama hoping to showcase legal battles between tech giants and their employees. However, reports suggest that the trailer leaves a lot to be desired in representing the city.Accordi
  • 'Cupertino' legal drama doesn't represent region demographics, landmarks, or reality

    'Cupertino' legal drama doesn't represent region demographics, landmarks, or reality
    The trailer for an upcoming B-tier legal drama for CBS called "Cupertino" suggests it knows where the show takes place, but doesn't offer much else that represents the region where Apple calls home.
    You won't spot Apple Park in the 'Cupertino' trailer
    No, Cupertino isn't coming to Apple TV, but it does appear to be a drama hoping to showcase legal battles between tech giants and their employees. However, reports suggest that the trailer leaves a lot to be desired in representing the city.Accordi

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