• Nike And Adidas Are Turning The World Cup Into A Brand War

    Nike And Adidas Are Turning The World Cup Into A Brand War
    The World Cup is not only being fought by the teams on the pitch.
    Nike and Adidas are fighting another tournament entirely, one built around shirts, boots, celebrities, streetwear, YouTube views, pop-ups and the question every sportswear giant cares about most.
    Who gets remembered when the football is over?
    This year, the answer is not simple. Nike has gone loud, cinematic and aggressively cultural. Adidas has the deeper World Cup roots, the official tournament links and more teams wearing its
  • Mercedes Is Turning The G-Wagon Into A Drone Hunter

    Mercedes Is Turning The G-Wagon Into A Drone Hunter
    The G-Wagon already looks like it was designed for trouble. That has always been part of the appeal. Even when it is parked outside a hotel, a footballer's house or a luxury boutique, Mercedes' boxy SUV still carries the shape of something built for harder use.
    Now Mercedes is leaning into that history again.
    The German carmaker has signed a deal with Tytan Technologies to develop anti-drone vehicles using the G-Class and Sprinter as the base. The plan is to create mobile systems that can help

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