Football has always been good for beer. In 2026, beer may need football even more.
The next World Cup is shaping up as the most beer-friendly tournament the sport has ever staged. It will be bigger, longer and held across the US, Canada and Mexico, three markets where a cold drink and a big screen are already part of the matchday ritual. For brewers, that is about as close as the industry gets to a perfect setup.
Analysts expect fans to drink an extra one billion pints during the tournament, he
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The Biggest Drinking World Cup Ever Could Not Come At A Better Time For Beer
via dmarge.com
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TAG Heuer Turned The Monaco Into A 12 Cylinder Watch
via dmarge.com
The TAG Heuer Monaco has always looked like it belonged near a pit lane. The new Monaco Speed 12 looks like it swallowed the engine.
Unveiled around the Formula 1 Louis Vuitton Grand Prix de Monaco 2026, the Speed 12 is not another safe colour swap or heritage nod. It is a 50-piece, $87,000 (~$124,000 AUD) limited edition that takes the square Monaco case and turns it into a tiny mechanical theatre built around 12 moving piston-shaped hour markers. The interesting part is that it is not a chron -
Ferrari Says It Will Never Let The Computer Chips Have All The Action
via dmarge.com
Ferrari has already accepted the unthinkable once. It built an electric car. Now, Maranello is trying to convince everyone that there is still one modern trend it will not follow.
Fully self-driving Ferraris are off the table, at least according to CEO Benedetto Vigna, who says the brand will keep improving driver-assistance systems but will not hand the whole experience over to software.
That sounds obvious until you remember how quickly car companies redraw their own red lines. Ferrari once h -
Raymond Weil Just Crashed Watchmaking’s Most Expensive Club For The Price Of A Long Weekend
via dmarge.com
Raymond Weil has done something this week that it has never done in fifty years of making watches. The Geneva-based, family-run maison has released its first timepiece with an integrated bracelet, badged the A.R.T. collection, and the embargo lifted overnight. For a brand that has spent half a century watching everyone else play in this sandpit, it is a long time coming.
If you have paid any attention to watches over the past decade, you already know why this matters. The integrated bracelet sp
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