At Ken Rosewall Arena, Lacoste’s United Cup pop-up felt closer to a fragrance launch than a sponsorship, turning tennis heritage into something you could smell, see and experience in real time.
The launch of Original Eau de Parfum and Original Pour Femme marked a return to fragrance for Lacoste, leaning on heritage and longevity.
Lacoste Original Eau de Parfum is woody and earthy, opening with fresh bergamot before settling into a lavender heart that carries through match point.It’s
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Lacoste’s United Cup Fragrance Launch Was Pure Tennis Heritage
via dmarge.com -
Gen X Influencer Enrages First Class Flyers For Inappropriate Pointy End Attire
via dmarge.comThe first-class cabin still likes to pretend it operates by old-world rules. Soft voices, champagne on boarding, and an unspoken belief that everyone at the pointy end understands how to dress, behave, and belong.Which is exactly why English content creator Sam Bills stepping onto a British Airways First Class flight to relocate to Australia wearing a singlet has triggered many a snooty point-end traveller online.
Bills, a Gen X influencer with over 100,000 followers, has built his platform on -
We Found The Future Of At-Home Entertainment At CES 2026
via dmarge.comHisense used CES 2026 to reinforce its focus on bigger, brighter screens.From RGB MiniLED to laser projection, the brand continues to prioritise picture and performance that's perfect for Australian living.
The 2026 lineup signals a clear strategy: bring flagship display technology to more sizes and more accessible price points.If you thought Vegas was all fast cars, Elvis impersonators and slot machines, well… you’re not entirely wrong. But every January, this iconic American city -
Qantas, Texas And Paramount Plus’s Hit Series Landman Have More In Common Than You Think
via dmarge.comThere is something very specific happening in popular culture right now. Audiences are gravitating back to stories about work, land, power and old money.Not tech unicorns or startup founders, but oilmen, ranchers, cowboys and fixers. At the centre of that shift sits Landman, the latest runaway hit on Paramount Plus, created by the man quietly redefining prestige television.
That man is Taylor Sheridan. Sheridan has built an empire by turning America’s oldest industries into compulsive tel -
Rolex 2026 Prices Revealed As Steel Watches Hit Breaking Point
via dmarge.comRolex has opened 2026 by doing what it now does best: raising prices again. Quietly, decisively, and for the third time in roughly twelve months, the world’s most powerful watch brand has pushed retail higher across its catalogue.While gold and platinum can at least lean on real-world commodity pressure, the continued escalation of stainless steel pricing now feels like something else entirely. Less strategy. More audacity.
Context matters. Rolex raised prices twice in 2025 as a defensive -
[Video] St Barts Becomes a Floating Orgy of Superyachts on New Year’s Eve
via dmarge.comNew Year’s Eve in Saint Barts is not about fireworks, countdown clocks, or public spectacle. It is about proximity, privacy, and access.
For a few days at the end of December, it quietly fills with some of the largest yachts in the world as owners, guests, and crews converge for one of the most tightly controlled social moments on the Superyacht calendar.
The video circulating online captures the lead up perfectly. Shot during the day from above the harbour, it shows Saint Barts at full s -
[Video] Saint-Tropez Becomes a Floating Orgy of Superyachts on New Year’s Eve
via dmarge.comNew Year’s Eve in Saint-Tropez is not about fireworks, countdown clocks, or public spectacle. It is about proximity, privacy, and access. While most Riviera towns quieten down after summer, Saint-Tropez does the opposite.For a few days at the end of December, it quietly fills with some of the largest yachts in the world as owners, guests, and crews converge for one of the most tightly controlled social moments on the European calendar.
The video circulating online captures the lead up per -
[Video] Incredible New Years Eve Superyacht Orgy Off St Tropez
via dmarge.comNew Year’s Eve in Saint-Tropez is not about fireworks, countdown clocks, or public spectacle. It is about proximity, privacy, and access. While most Riviera towns quieten down after summer, Saint-Tropez does the opposite.For a few days at the end of December, it quietly fills with some of the largest yachts in the world as owners, guests, and crews converge for one of the most tightly controlled social moments on the European calendar.
The video circulating online captures the lead up per -
Rolex’s Strategy Shift Puts The Watch Aftermarket On Notice
via dmarge.comOver the past five years, the luxury watch aftermarket has gone from niche obsession to mainstream financial conversation.What was once driven by collectors quietly trading pieces through dealers and forums exploded during the pandemic years, fuelled by supply shortages, social media hype and a sudden influx of new buyers who viewed watches as both status symbols and alternative assets. Prices surged, waiting lists lengthened, and models that once traded at retail began commanding eye-watering -
Rolex’s Certified Pre Owned Strategy Signals A New Era For The Watch Aftermarket
via dmarge.comOver the past five years, the luxury watch aftermarket has gone from niche obsession to mainstream financial conversation.What was once driven by collectors quietly trading pieces through dealers and forums exploded during the pandemic years, fuelled by supply shortages, social media hype and a sudden influx of new buyers who viewed watches as both status symbols and alternative assets. Prices surged, waiting lists lengthened, and models that once traded at retail began commanding eye watering -
Business Class Bag Thief Jailed After Targeting Luxury Watches On Singapore Airlines Flight
via dmarge.comBusiness class comes with Champagne, lie-flat seats and an unspoken sense of calm. What it does not guarantee is immunity from crime. A 26-year-old man has been sentenced to 20 months in jail after attempting to steal another passenger’s carry-on bag mid-flight on a Singapore Airlines service from Dubai to Singapore.
Liu Ming boarded the August flight with intent. Prosecutors told the court he deliberately targeted business class passengers, assuming premium cabins meant premium valuables -
The Lexus GX550 Is The Quiet G-Wagen Alternative Australia Deserves
via dmarge.comChristmas was approaching, emotions were high, and I knew I needed to see family in Melbourne. I also needed to take the dog, clear my head, and spend some time on the road. So instead of flying, I decided to make the trek down.
If I was going to do 1,000 kilometres down the Hume Highway, I wanted to do it in something I had long had a crush on. The Lexus GX550 has always sat in that mental wishlist category for me. A car I’d quietly admired from afar. Boxy, honest, slightly under the rad -
The Ultimate At-Home Entertainment Setup For The Ashes This Summer
via dmarge.comHisense’s PureView fridge removes the usual hosting stress by keeping food, drinks and ice sorted even when the house is full.
The 116-inch UX TV makes live sport feel like an event rather than background noise, no matter where you’re sitting.
Hisense’s smart features, like the PureView Door and AI Sports Mode, work quietly in the background so everything stays balanced without constant adjustments.Summer entertaining has always been about warm hospitality through the best mont -
5 Things You Should Always Put On Your Credit Card To Maximise Airline And Loyalty Points
via dmarge.comMost people own a rewards credit card. Very few actually use it properly. The gap between the two is not subtle. It is free flights, upgrades, lounge access, and a loyalty balance that grows every month instead of stagnating.
The biggest misconception is that points come from “treat” purchases. In reality, they come from boring, unavoidable spending.If you are disciplined, pay your balance in full, and funnel the right categories through your card, the points take care of themselves -
DMARGE Awards 2025: Vacheron Constantin, RIMOWA And ASICS Among Winners For Best Products & Brands
via dmarge.comThe 2025 DMARGE Awards have officially landed, celebrating the finest products, places, and experiences shaping the year in style, luxury, travel, grooming, cars, hospitality, and watches. No paid placements. No soft deals. Just deserved winners that genuinely moved the needle this year.
And let’s be honest. If anyone’s qualified to hand out awards in these categories, it’s us. We’ve driven the cars hard enough and flown more than enough business classes this year to kee -
The Most Important Car Brands In Australia Right Now
via dmarge.comAustralia used to be one of the easiest car markets to read. Toyota topped the charts with reliable family transport. Mazda kept the passion alive in the suburbs. European luxury stayed European luxury. Life was simple. Not anymore.
Right now the market is dividing into two very different camps. At one end are the value assassins.Brands that sell you a family car for the price of a holiday and do it without apology. At the other are the prestige and tech players who want to convince you that pa -
Regardless Of Formula 1 Dominance, The Future Of McLaren Feels Different
via dmarge.comFlying from Sydney to the UK for a two day visit might sound excessive on paper, but for a brand like McLaren, it makes the 72-hour turnaround completely worth it, every time. There is only so much you can learn through product sheets and press drives in Australia.
To understand where the brand is heading, you need to see where decisions are made. You need to hear it directly from the people shaping the next decade. You need to drive the cars where they live. In their natural habitat, as it wer -
Regardless Of F1 Dominance, The Future Of McLaren Feels Different
via dmarge.comFlying from Sydney to the UK for a two day visit might sound excessive on paper, but for a brand like McLaren, it makes the 48-hour turnaround completely worth it, every time. There is only so much you can learn through product sheets and press drives in Australia.
To understand where the brand is heading, you need to see where decisions are made. You need to hear it directly from the people shaping the next decade. You need to drive the cars where they live. In their natural habitat, as it wer -
This Is One Luxury Watch Market Switzerland Simply Can’t Afford To Lose
via dmarge.comWatches of Switzerland reports a 15% surge in US sales, worth $825 million AUD, in six months.Nearly 60% of company profitability now driven by American buyers, confirming the US as its core market
Despite tariff scandals and ongoing scrutiny of gifts to Trump, US watch demand remains the strongest in the worldWe've had quite a bit to say about the United States and its decisions to leverage hefty tariffs against countries like Switzerland and its luxury Swiss exports. We even suggested that Ame -
Panerai Announces Historic First To Its Most Iconic Collection
via dmarge.comExclusive look at Panerai's first ever Luminor Marina crafted in bronze, with a patina that evolves uniquely over time.
New P.980 in-house movement with 3-day power reserve and improved shock resistance.
500 metre water resistance with slimmer case for better daily wearability.Few brands can lay claim to such a singular identity as Panerai. Of course, in today’s horological space, swing a large net and you’d catch any number of brands that fall into the “Jack of All Trades; Mas -
Hollywood’s Favourite SUV Gets Villainous Australian Upgrade
via dmarge.comForget G-Wagens and Range Rovers. The newest American luxury arrival in Australia has already raised the bar again.The GMC Yukon Denali, which we reviewed previously, is a preferred ride among US sporting icons and film stars, is now available with two distinctive new factory appearance packages designed to dramatically elevate its presence on Australian soil: the Black Pack and the Illumination Pack.
As the first right-hand drive Yukons begin rolling out of GMSV’s Dandenong facility ahea -
Hollywood’s Favourite SUV Gets Blacked Out Australian Upgrade
via dmarge.comForget G-Wagens and Range Rovers. The newest American luxury arrival in Australia has already raised the bar again.The GMC Yukon Denali, which we reviewed previously, is a preferred ride among US sporting icons and film stars, is now available with two distinctive new factory appearance packages designed to dramatically elevate its presence on Australian soil: the Black Pack and the Illumination Pack.
As the first right-hand drive Yukons begin rolling out of GMSV’s Dandenong facility ahea -
24 Best Christmas Gifts For Men
via dmarge.comIt’s that time of year again. The decorations are up, the calendar is filling, and suddenly you’re feeling the pressure to find the best Christmas gifts for the men in your life. Whether it’s your dad, your brother, your partner, your boss, or that mate who insists he “doesn’t need anything”, the search for the perfect present doesn’t need to be stressful. This year, we’ve made it easy.Here at DMARGE, we’ve spent the last twelve months testi -
TAG Heuer’s Latest Monaco Makes A Play For The Vegas Grand Prix
via dmarge.comA new Vegas-inspired Monaco with a violet-to-blue gradient skeleton dial and multi-colour Super-LumiNova.
Lightweight black DLC-coated titanium case with in-house TH20-00 movement.
Limited to just 600 pieces worldwide.When Steve McQueen strapped on the original TAG Heuer Monaco in Le Mans back in 1971, he probably didn’t expect it to become the official timepiece of the Strip nearly fifty years later.Att the time, McQueen was the leading man. The star. He lived for himself and answered to -
OMEGA Has Just Done The Unthinkable, Launching A Rolex Submariner Rival
via dmarge.comOMEGA drops a fully re engineered Planet Ocean collection that finally puts heat on the Rolex Submariner.
Three personalities. One new case. Serious technical upgrades and colour choices that actually matter.
A refined, flatter 42 millimetre diver powered by the calibre that made OMEGA an everyday luxury contender.For a few weeks now, OMEGA’s official Instagram has been teasing the release of something special to its revered Seamaster collection, posting titanium tidbits and ceramic corner -
After Winning The Oscars Of Watchmaking, This 250-Year-Old Brand Deserves Your Undivided Attention
via dmarge.comBreguet reclaims centre stage after winning the Aiguille d’Or at the GPHG.
New CEO Gregory Kissling brings clarity, confidence and modern direction.
A 250th anniversary watch sparks renewed collector interest across the catalogue.Breguet walked out of Geneva with the watch world’s top award and it's a stark reminder that the horological old guard still has plenty of clout when it decides to go up against today's hottest brands.The Swiss luxury manufacture’s winning submission, -
This SUV Changed My Mind About American Cars
via dmarge.comSome cars are functional. Some cars are fast. Then there are cars that feel like they were built for weekends away, long roads and the pleasure of escaping the city. The Cadillac LYRIQ fits that description better than almost anything I have driven this year.We had the LYRIQ for a weekend and took it to Bowral, about 120 kilometres south west of Sydney.It is the perfect distance to reveal what a luxury SUV is really made of. If a car has any weaknesses, the Hume Highway and the Southern Highlan -
Secondary Market CEO Says Luxury Watches Are Booming In 2025
via dmarge.comPre owned watch demand is rising in Australia as buyers shift toward long term value and proven brands like Rolex.
Bob’s Watches reports 20% year over year growth driven by educated buyers and a flight to quality.
First time collectors are entering the market at strong levels, reinforcing confidence in Rolex icons and the broader secondary market.While much of the luxury world braces for a slowdown, amid transient headwinds flowing across the Atlantic, the pre-owned watch market isn’ -
Bob’s Watches CEO Paul Altieri Says Pre Owned Watches Are Booming In 2025
via dmarge.comPre owned watch demand is rising in Australia as buyers shift toward long term value and proven brands like Rolex.
Bob’s Watches reports 20% year over year growth driven by educated buyers and a flight to quality.
First time collectors are entering the market at strong levels, reinforcing confidence in Rolex icons and the broader secondary market.While much of the luxury world braces for a slowdown, amid transient headwinds flowing across the Atlantic, the pre-owned watch market isn’ -
How Noosa Became The Unmissable Event For Australia’s Triathletes
via dmarge.comNoosa transforms into Australia’s unofficial capital of running, swimming and cycling, with more than 13,000 athletes taking over Hastings Street for the Garmin Noosa Triathlon.
The atmosphere hits you instantly; from the bike-box queue at Arrivals to the pre-race chatter in the athlete village, the entire town turns into a festival for endurance sport.
The course delivers the classic Noosa trifecta: a crystal swim in Laguna Bay, a rolling hinterland ride and a run through the heart of tow -
Sorry BMW And Audi, This Mercedes AMG Just Might Be The Best Looking Wagon On The Road
via dmarge.comMercedes has pulled the covers off the new AMG E53 and it has just gate-crashed the fast-wagon club that Audi and BMW thought they controlled.Long bonnet, pumped guards, quad pipes and that perfect AMG stance give the E53 Estate a presence that makes an RS4 Avant look almost sensible, the M3 Touring under-done and the RS6 slightly less untouchable. It is the first time in years that an AMG wagon feels properly desirable again.Under the slick styling there is a very modern kind of muscle. The wo -
Australia’s Ute War Is Heating Up With Hybrids, Diesels and V8s All Fighting For Attention
via dmarge.comThe ute wars in Australia have kicked into overdrive. What started as a market dominated by tough-as-nails workhorses has turned into a full-blown arms race. These days, utes aren't just for builders and farmers anymore; they're doubling as luxury cruisers, weekend adventure rigs, and oversized family cars with a tray out back.
The choice has never been better, or more overwhelming. From plug-in hybrids that'll get you to the shops on battery power alone, to ridiculous American V8s that drink f -
ASICS METASPEED SKY & EDGE TOKYO Review: The $380 Race Shoes Built For Australia’s Running Boom
via dmarge.comThere’s a moment in every marathon where you start to make deals with yourself. Usually, it’s around the 30km mark, right when the euphoria of a strong first half has become a vague memory; your legs are wobbling on a decline, steadily keeping the cadence to stick the landing. That’s the point where your mind starts the negotiations.
The offer is always the same, no matter when it hits: ease up now, and the foot ache will subside. Take it or leave it. Most people take th -
Why Great Airlines Suck At Luxury
via dmarge.comThere’s a strange paradox in aviation right now: some of the best run airlines in the world can’t seem to nail their premium experience.They’re operationally slick, punctual, financially sound, and their crews couldn’t be friendlier, yet when it comes to Business and First, you’re still staring at a 10 inch screen, eating reheated pasta, and wondering why your “lie flat” seat slopes like a farm stay carpark.
The reason isn’t incompetence. It&rsquo -
The Dumbest, Sexiest Watch Wishlist You’ll Read All Week
via dmarge.comWe all dream it, but if I suddenly woke up with a few extra zeroes in the bank, these are the watches I’d buy.Not because they’re the most expensive, but because they each have a story, a reason, and a place in my week. Some are grail-tier, others just make me smile, all of them make money feel justified.Would they make me happy? Absolutely.
For formal occasions: Cartier Tank Must SolarBeat Ref. WSTA0059Cartier has been nailing quiet confidence for a century. The Tank Must SolarBeat -
Gen Z Spending Habits Are Changing The Rules Of Luxury… Brands Need To Listen
via dmarge.comGen Z are cutting back on daily indulgences to fund statement luxury pieces with emotional and social currency.
Visibility now outweighs ownership. If it can’t trend online, it’s not luxury.
Australia’s luxury scene is already shifting, with younger, content-driven shoppers reshaping what value looks like.These days, you can’t open your feed without seeing another luxury brand supposedly weathering “turbulent headwinds” or “macro headwinds” or what -
14 Best Electric Cars In Australia For 2025 | Tested & Driven By Our Editors
via dmarge.comWhether you like it or not, electric cars will soon be far more common on Australian roads. As governments push for a reduction in carbon emissions, electric car production has been ramped up in an effort to reduce the amount of greenhouse gas being pumped into our atmosphere.But that's actually a good thing. Dispel any ideas of electric vehicles being boring: even the smallest EVs are exceptionally fun to drive. Instant torque, linear power delivery, great weight distribution… Electric -
Mental Health Miles: How Nike Athletes See Running As Therapy
via dmarge.comMelbourne’s Jack Rayner wins the Nike Melbourne Marathon Festival, proving running’s impact on both physical and mental health.
50,000 runners filled the streets, turning the city into a moving meditation of community and resilience.
Nike continues to champion running as therapy, designing shoes that improve our form and keep us on the track.
For some, a mental health walk could look like an early morning stroll along the beach, slipping out to the Bondi coastal walk. Maybe grabbing -
The Corvette Colour That Made Me Lose My Mind, Literally
via dmarge.comI spotted it in Bondi on the weekend. A Corvette Stingray in Cacti Green sitting on the street like it owned the suburb. It stopped me in my tracks. Whoever bought it has serious confidence, and they deserve credit for that. It’s easily the toughest-looking Corvette I’ve seen in years.Green cars are back in fashion.After a decade of greys, silvers and matte blacks, brands are finally bringing colour back. Porsche has its Python Green, Lamborghini has Verde Scandal, Aston Martin has -
The Most Expensive Watches In The World All Share This One Unique Feature
via dmarge.comFrom Richard Mille to Patek Philippe, the world’s most expensive watches are all hand-wound, relying on human touch instead of self-winding rotors.
Hand-wound movements are prized for purity, precision, and emotional connection, turning daily winding into a ritual of intent rather than convenience.
Richard Mille’s RM 56-02, Patek’s Grandmaster Chime, and Jacob & Co.’s Astronomia prove that true luxury is gloriously impractical.
In an age obsessed with automation and t -
TAG Heuer’s Latest Senna Collection Is Designed To Win
via dmarge.comTAG Heuer honours Formula 1 legend Ayrton Senna with two new limited-edition Formula 1 Chronographs, the 44 mm Automatic and 43 mm Quartz.
The 44 mm model celebrates Senna’s fearless racing spirit with titanium, carbon, and bold Brazilian yellow detailing.
The 43 mm revives Senna’s iconic S/EL bracelet: a design that defined both his career and TAG Heuer’s racing heritage.Unlike a few brands I won't name, TAG Heuer’s connection to motorsport has never been a marketing gim -
The Airline That Made Me Fall Back In Love With Long-Haul Travel
via dmarge.comCathay Pacific redefines long-haul travel with genuine Hong Kong hospitality, transforming the Sydney–London route into a culinary ritual to look forward to.Premium Economy passengers enjoy Michelin-starred Cantonese cuisine crafted in partnership with Yat Tung Heen, while First Class guests dine on Mott 32’s signature creations.
From The Pier’s refined bar offerings to The Bridge’s refreshed interiors, Cathay Pacific delivers consistent, world-class comfort both in the a -
This Could Be The World’s Most Stylish Weekend Destination
via dmarge.comHong Kong is home to some of the world’s most exclusive hotels, boutiques, and whisky bars, where luxury is both lifestyle and performance.
From K11 Musea’s art-led design to LANDMARK’s haute horology, shopping here feels more like curation than consumption.
The city’s after-dark scene turns elegance into theatre, with Foxglove, DarkSide, and Ozone redefining what it means to unwind.Hong Kong may have a reputation for being one of the busiest transfer airports in the APAC -
Tesla Roadster Hype Returns as Musk Teases “Crazier Than Bond” Tech
via dmarge.comElon Musk is making promises about the Tesla Roadster again. The CEO told podcaster Joe Rogan that Tesla hopes to unveil the redesigned sports car before the end of 2025.
He's been hyping a next-generation version since 2017. Production still hasn't started.
Tesla shares bounced $14 from session lows after Musk's comments. The stock closed up 3.47% at $456 on Friday. Investors are digesting both the year-end confirmation and hints about flight technology.
Musk described the upcoming Roadster as -
$6,000 Business Class Flights To South America — Qantas Launches Global ‘Red Deal’ Sale
via dmarge.comQantas has launched a massive Red Deal Sale today, dropping fares across nearly every international route, including Business Class flights to South America for under $5,000 return.
The national carrier’s latest sale spans destinations in the Americas, Asia, the UK, New Zealand and the Pacific, with Business Class returns to Santiago and Buenos Aires starting from $4,998.That’s roughly half the usual price for Qantas’ premium cabin, complete with lie flat beds, lounge access a -
America’s Cup Days Numbers As Biggest Team Pulls Up Stumps
via dmarge.comFor the first time in 175 years, there won’t be an American boat chasing the Auld Mug.The New York Yacht Club’s American Magic has withdrawn from the 2027 America’s Cup in Naples, blaming an unsustainable structure and a format that, in their words, no longer supports a financially or competitively viable campaign.For a country that built the Cup’s legend, that’s a staggering admission and a warning that the world’s oldest sporting trophy might be losing its -
OMEGA Celebrates 90 Years of Olympic Timing With the Speedmaster 38 Milano Cortina 2026
via dmarge.comOMEGA has unveiled the Speedmaster 38 Milano Cortina 2026, a stunning new timepiece marking 90 years of Olympic Winter Games timekeeping and the brand’s everlasting partnership with the world’s 2nd greatest sporting event. After the World Cup of course.
As the official timekeeper for the upcoming Milano Cortina 2026 Games, OMEGA’s legacy of precision, innovation, and of course style takes centre stage once again.The special-edition Speedmaster 38 mm pays homage to the icy spir -
Cadillac LYRIQ Turns The Road Into A Recording Studio With Warner Music Australia
via dmarge.comCadillac’s first fully electric SUV, the LYRIQ, arrives in Australia with a 19-speaker AKG Studio sound system delivering studio-grade clarity on the road.
The brand partners with Warner Music Australia, giving artists like Kita Alexander and Jess B access to the LYRIQ for the ultimate “car test.”
With 1,400 watts of precision-tuned power and an ultra-quiet electric drive, the LYRIQ transforms even long motorway drives into immersive listening sessions.Who knew the best place t -
$80,000 Cruise Turns Tragic After Passenger Left Behind On Remote Island
via dmarge.comAuthorities are investigating the death of an 80-year-old Australian woman who was left behind on Lizard Island after a group hike from the Coral Adventurer cruise ship.The woman had joined fellow passengers on an excursion to Cook’s Look, the island’s highest point, before deciding to rest and separate from the group. When the vessel departed at sunset, her absence went unnoticed until hours later, prompting the ship to return and launch a search with the help of local authorities. -
The Quiet Rise of American Automotive Quality
via dmarge.comFor years, the stereotype was as blunt as it was persistent: American cars were cheap, flimsy, and built to last just long enough to limp through a warranty period.
That perception helped Japanese marques like Lexus build reputations for precision and dependability. In 2025, that old myth no longer holds true.General Motors has spent two decades rebuilding its reputation through manufacturing reform, tighter quality control, and design discipline. The shift has been steady, deliberate, and deep
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