The Mac isn't selling as fast as Apple can make them because of artificial intelligence needs as some would have you believe, but AI is giving businesses plenty of reasons to buy more of them.
Why AI is increasing, not driving, demand for Mac mini and Mac Studio
You may have noticed that the lead times on both the Mac mini and the Mac Studio have been a bit much over the last year or so. In fact, right now, if you wanted to buy a fully maxed-out Mac Studio, there's a 10- to 12-week wait.There's
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AI needs more Macs, but not for the reason you might assume
via appleinsider.com
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John Ternus says 'hello' in his X account's first post
via appleinsider.com
Apple CEO John Ternus has joined X, with his first tweet of "hello" inevitably becoming a very popular post as he makes a rare social move.
@JohnTernus on X.The CEOs of Apple tend to be social people, and in modern times that means having social media accounts. As such, that means new CEO John Ternus has to get one too.The X account for @johnternus is now live and visible, coinciding with his first official day in the Apple driving seat.
Continue Reading on AppleInsider | Discuss on our Forums
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Perplexity claims to protect privacy by splitting AI tasks between local and cloud models.
via appleinsider.com
Perplexity has launched what it calls hybrid compute for its Mac app, meaning that it should automatically detect sensitive information and processes it locally while the rest of a user's task benefits from cloud computing.
When Perplexity detects personal information such as names and phone numbers in a file it's processing, it should stop to tell the user - image credit: Perplexity.
Following the company's March 2026 announcement that its app can control other Mac apps, Perplexity has launched
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Apple still hasn't started building its North Carolina campus
via appleinsider.com
Apple promised a billion dollars of investment and ultimately 3,000 new jobs for North Carolina in 2021. But the company does not appear to have hired one person, nor even broken ground for its proposed campus.
Raleigh, North Carolina, where Apple's campus is still due to be built.
Apple officially announced that it would be building a campus in North Carolina's Research Triangle Park back in 2021, but it was planned even earlier than that. As early as 2018, Apple was believed to be negotiating
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Five years on, Apple still hasn't started its North Carolina campus
via appleinsider.com
Apple promised a billion dollars of investment and ultimately 3,000 new jobs for North Carolina in 2021. But the company does not appear to have hired one person, nor even broken ground for its proposed campus.
Raleigh, North Carolina, where Apple's campus is still due to be built.
Apple officially announced that it would be building a campus in North Carolina's Research Triangle Park back in 2021, but it was planned even earlier than that. As early as 2018, Apple was believed to be negotiating
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Lightest color at risk of removal from iPhone 18 Pro's roster
via appleinsider.com
The iPhone 18 Pro and Pro Max may ship in only three colors once again, as a questionable leaker believes one of four colors may not make it to launch.
If a leaker is right, the lightest color of iPhone will disappear for the iPhone 18 Pro generation.Apple's announcement of the "Surprise and Shine" event on September 9 means the launch of new models is not far away. Even as time counts down to that event, the rumor mill is still coming up with ways to spoil the launch ahead of time.In the newest
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Amazon's M5 Pro Mac mini preorder discount extends into September
via appleinsider.com
Apple's M5 Pro Mac mini is eligible for a $30 preorder discount at Amazon leading up to its official Sept. 22 release.
Grab a preorder discount on Apple's new M5 Pro Mac mini.
Apple's 2026 Mac mini is the number one new release in Amazon's Mini Computer category, and the Apple reseller's preorder discount makes it even more enticing.Secure your spot in line by picking up the M5 Pro model for $1,669.99, a $30 discount off MSRP.
Continue Reading on AppleInsider | Discuss on our Forums
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It's not our fault if you can't keep trade secrets, OpenAI tells Apple
via appleinsider.com
We talked to an attorney about OpenAI's claims that Apple didn't protect trade secrets sufficiently, so they were fair game. That probably won't work out that well for OpenAI.
The lawsuit between Apple and OpenAI continues with another rebuttal filing from the ChatGPT maker.
OpenAI has responded to Apple's latest filing about the theft of confidential information, by filing its own rebuttal which again accuses the company of trying to stop employees leaving. According to Reuters, OpenAI is now a
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Apple updates its leadership page as John Ternus becomes CEO
via appleinsider.com
Apple's website listing its executives has had its biggest change in years, as John Ternus and Tim Cook both get new roles, but their biographies have been expanded and certain chiefs get new responsibilities.
Apple's leadership page has been updated with the company's new CEO - image credit: Apple.
The most obviously required change to the leadership page is the move of John Ternus up to the top spot, now that he is Apple's CEO.Unsurprisingly, Tim Cook's job title has also changed, with him app
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Apple pulls PCIe 6.0 claims from new Mac Studio's spec sheets
via appleinsider.com
Apple has quietly tried to correct the specifications of its new Mac Studio, removing references to PCIe 6.0 from its promotional material.
Mac Studio
During the launch of its new products, Apple typically includes references to bleeding-edge technologies and the device's bleeding-edge specifications. For the new Mac Studio, it's correcting a mistaken spec.Spotted by MacGeneration, references to PCIe Gen 6 have been removed from press releases relating to the new M5 Ultra Mac Studio. While it pr
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Intel to Apple Silicon, Cook to Ternus - Apple is pulling off another major transition
via appleinsider.com
While Tim Cook's legacy and John Ternus's effectiveness will be studied for years, right now Apple is making a change of CEO seem effortless. But never doubt that this will be a sea change for the company, eventually.
Tim Cook (right) and his successor John Ternus - images credit: Apple.
No question, John Ternus really became Apple's CEO long before his official start date of September 1, 2026. It's not as if Tim Cook went on gardening leave but this is not a job with a simple cutoff date.Instea
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uGreen NASync DXP4800 Pro review: Sweet spot of price & performance
via appleinsider.com
At $679.99, the four-bay uGreen NASync DXP4800 Pro NAS is a capable mid-range NAS for creators and small teams in the Apple ecosystem, with an excellent value proposition.
uGreen NASync DXP4800 Pro
uGreen has built out its NAS range quickly since entering the category. AppleInsider has covered uGreen NAS hardware before, including the DXP4800 GT.The DXP4800 Pro sits above the GT and Plus in the four-bay lineup. It pairs a six-core Intel chip with generous memory headroom.
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Apple ends hardware support for three Intel MacBook models
via appleinsider.com
Apple has ended official hardware support for three Intel MacBook models from 2017 and 2018, leaving owners to turn to third-party repair options.
Apple's MacBook lineup continues to evolve, and some are aging out as Apple Silicon takes over
The first is the 13-inch 2017 MacBook Pro with two Thunderbolt 3 ports. The most recent compatible OS is macOS Ventura, which was released in 2022.Second is Apple's 2018 Retina MacBook Air. It can only be updated to macOS Sonoma, putting it two macOS release
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New evidence shows OpenAI's trade secret theft & destruction of evidence, says Apple
via appleinsider.com
Apple has been urging the court to require expedited discovery, and information discovered on Chang Liu's work MacBook suggests OpenAI is actively destroying evidence.
Apple has sued OpenAI over alleged trade secret theft
OpenAI poached over 400 employees from Apple to work on AI projects, and two were called out in a trade secret theft lawsuit in July. Apple has suggested the case needs urgent attention, and that every delay causes more harm.According to a new filing from Apple on Monday, the M
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Eighth iOS 27, macOS 27 developer betas arrive for testing
via appleinsider.com
Apple has moved on to its eighth round of developer betas for iOS 27, iPadOS 27, tvOS 27, watchOS 27, visionOS 27,and macOS 27, as the September special event gets ever closer.An earlier iOS 27 beta screen
The eighth round of the Apple Developer Beta program has arrived for the upcoming iOS 27, iPadOS 27, macOS 27 Golden Gate, tvOS 27, watchOS 27, and visionOS 27 releases, expected to ship in September.The eighth builds come after the seventh, which arrived on August 24. The sixth was Apple brou
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Apple Fellow Phil Schiller no longer working on App Store or events
via appleinsider.com
Apple Fellow Phil Schiller is reducing his workload at Apple, with the long-time executive no longer in charge of the App Store and managing product events.
Apple Fellow Phil Schiller
Phil Schiller became an "Apple Fellow" in 2020 but still led Apple's App Store and Apple Events in the specially-created role. Six years later, things are changing.The 66-year-old executive, who was formerly Apple's SVP of marketing, made the decision in the last few days of the Tim Cook premiership. Bloomberg repo
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Tim Cook signs off as CEO with thanks to staff and a tribute to John Ternus
via appleinsider.com
On his last day as CEO of Apple, Tim Cook has sent a memo to every employee thanking them for what the company has achieved. Here's what he said.
Tim Cook - image credit: Apple.
Tim Cook had his going away party back on August 24, 2026, and in truth he's been steadily stepping back from his CEO role since at least April when his successor was announced. But now in his last hours leading the company, Cook has sent a heartfelt and optimistic memo to all staff.Team,Today is my last day as CEO of Ap
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Save $500 on Apple's M5 Max 16-inch MacBook Pro during early Labor Day Sale
via appleinsider.com
Amazon's early Labor Day sales are heating up on MacBook Pros, with a variety of configurations, including M5 Max models, up to $500 off.
Save $500 on Apple's M5 Max MacBook Pro - Image credit: Apple
Amazon's MacBook Pro sale includes discounts on a number of configurations from Apple's current lineup, but we're following this $500 markdown on the M5 Max 16-inch spec. Pick up the laptop in your choice of Space Black or Silver for $3,899 after the markdown, with delivery as soon as tomorrow for P
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White House really wants Apple to change 'Lake Ontario' to 'Lake America' now
via appleinsider.com
The Trump administration has reached out to Apple directly to get Apple Maps changed now from Lake Ontario to "Lake America." It's going to happen, just on Apple's schedule.
Apple Maps showing Lake Ontario, before the name changed.
The battle for Lake Ontario has taken another step in President Trump's favor. In an international spat over trade with Canada, U.S. President Trump declared that the name of Lake Ontario should instead be Lake America.So far, this has resulted in overt gestures such
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M5 Max vs. M1 Max Mac Studio: Apple's workhorse is better than ever
via appleinsider.comApple's M5 Max chip has finally made its way to the Mac Studio. Here's how the updated model compares to the original M1 Max variant.
M5 Max Mac Studio vs. M1 Max Mac Studio: A lot has changed in four years.
Back in 2022, the Mac Studio debuted as a versatile desktop, geared toward creative professionals. Apple took the M1 Max chip from the MacBook Pro, put it in an oversized Mac mini enclosure, and we got the Mac Studio.Four years later, little has changed, at least design-wise. The M5 Max Mac
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Both Tim Cook & John Ternus are the right guys in the right place, at the right time
via appleinsider.com
For one more day, Tim Cook is still the CEO of Apple. Despite foibles, he was the right man in the right place to make Apple the financial and cultural juggernaut it is today. John Ternus is too.
Tim Cook, and Apple Park. He's not leaving, but he won't be CEO anymore
Since my first Apple II in 1979, there have been many Apple CEOs, many philosophies behind Apple. Jobs' was apparent in the 80s, and then again in his iCEO/CEO days.And then he got sick. He made his last, best decision for Apple bef
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Apple becomes the first brand to be honored by the Creative Hall of Fame
via appleinsider.com
After decades honoring creative individuals including Steve Jobs, the prestigious One Club for Creativity has launched a new award for brands and chosen Apple as the first recipient because of its consistently excellent marketing.
After more than six decades of honoring indivudals, The One Club is inducting Apple into its Creative Hall of Fame - image credit: The One Club for Creativity.
Steve Jobs was posthumously inducted into The One Club's Creative Hall of Fame back in 2012. Then specific ma
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Potential Apple RAM supplier CXMT sues feds to get off the supplier blacklist
via appleinsider.com
Memory maker CXMT has waded into the Apple memory sourcing debate, suing the Pentagon for designating it as a risky "Chinese military company."
CMXT is rapidly becoming a major player in memory - image credit: CXMT
In June, Apple petitioned the Trump administration to allow it to buy memory chips from a blacklisted Chinese supplier. Now, that same supplier is bringing the fight to the U.S. government.Memory chip producer CXMT sued the Pentagon on Friday, reports Reuters, for including it on the
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Potential Apple RAM supplier CXMT sues feds to take it off the supplier blacklist
via appleinsider.com
Memory maker CXMT has waded into the Apple memory sourcing debate, suing the Pentagon for designating it as a risky "Chinese military company."
CMXT is rapidly becoming a major player in memory - image credit: CXMT
In June, Apple petitioned the Trump administration to allow it to buy memory chips from a blacklisted Chinese supplier. Now, that same supplier is bringing the fight to the U.S. government.Memory chip producer CXMT sued the Pentagon on Friday, reports Reuters, for including it on the
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Tim Cook, the man who grew Apple by trillions of dollars
via appleinsider.com
He was a businessman instead of a designer, but as Apple CEO, Tim Cook also had to become far more of a politician than any of his predecessors. Here's how he started at Apple, ran the company, and will still be involved after stepping down as CEO.
Tim Cook on stage at Apple Park- image credit: AppleTim Cook on stage at Apple Park- image credit: Apple
Tim Cook was Apple's seventh CEO, he was the longest-serving, and he was only the third who wasn't fired. Then it's true that like every Apple CEO
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Sunday Reboot: Mac scheduling and the Ternus Cook-out
via appleinsider.com
In this week's Sunday Reboot, Apple's inconvenient Mac launch timing and the transition from Cook to Ternus nears its conclusion.
John Ternus on a fake train at an earlier Apple event - Image Credit: Apple
Sunday Reboot is a weekly column covering some of the lighter stories within the Apple reality distortion field from the past seven days. All to get the next week underway with a good first step.
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California court revives lawsuit accusing Apple of blocking independent repairs
via appleinsider.com
An appeals court in California has resurrected a 2022 lawsuit over claims Apple convinced them not to use a third-party repair service to fix cracked iPhone screens.
An iPhone being repaired - Image Credit: Apple
In the last few years, Apple has been more open to enabling repairs of its hardware performed outside of its support ecosystem. While its position has relaxed a lot, it still has to deal with its policies from prior years.A filing for the Court of Appeal for the State of California in A
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Apple's 1TB M5 MacBook Air plunges to $1,399, save $200
via appleinsider.com
Apple's 1TB M5 13-inch MacBook Air is down to $1,399 at Amazon thanks to a $200 month-end discount.
Save $200 on Apple's 1TB 13-inch MacBook Air - Image credit: Apple
The lowest price since Prime Day is available now on Apple's M5 13-inch MacBook Air with an upgrade to a 1TB SSD. The $200 discount is hosted by Amazon, bringing the cost of the Sky Blue model with a 10-core GPU and 16GB of unified RAM down from $1,599 to $1,399.Buy 1TB MacBook Air for $1,399
Continue Reading on AppleInsider | Disc
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iPhone, Home, iPad mini : Apple's launches for September and October
via appleinsider.com
Apple has a busy fall schedule ahead of it for 2026, beyond the usual iPhone launches. Here's what to expect in September and October.
John Ternus, the incoming Apple CEO, will be fronting the September event
Historically, the fall is Apple's biggest quarter when it comes to launches. Regular as clockwork, September is known as the time Apple brings out a new generation of iPhones and a bunch of other major products.From Apple's perspective, it's perfect timing. It all happens a short time ahead
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Ternus takeover won't mean a mass Apple exec exodus
via appleinsider.com
An overblown new report claims that Apple has been carefully orchestrating executive retirements for years to not spook shareholders. There is absolutely nothing to support the premise.
The sun is not setting on every current Apple executive - image credit: Apple.
According to Bloomberg, Cook's retirement is one of very many exits that are being scheduled to avoid the appearance of a mass exodus that Ternus will have to deal with.This is similar to Bloomberg's previous reporting of multiple peop
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