In this week's Sunday Reboot, an exploration of Apple's expletives and transcriptions that are a step towards one 'Black Mirror' episode.
Live Rewind on an Apple Watch
Sunday Reboot is a weekly column covering some of the lighter stories within the Apple reality distortion field from the past seven days. All to get next week underway with a good first step.
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Sunday Reboot: Curses and a spotty reminder of times past
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Apple saves $2.7B in taxes by funnelling finances through Singapore
Apple has saved $2.7 billion in taxes in 2026 thanks to funneling its finances through Singapore, better than its usual move involving Ireland.
Apple Marina Bay Sands, Singapore
As a massive multinational, Apple knows a thing or two about taxation and how to minimize its exposure to it. However, while Ireland has been seen as one of its main destinations to cut how much tax it pays, it did even better by using a different territory.In an annual Apple disclosure in line with U.S. reporting rules, -
Apple's iOS 28 schedule shift helps engineers get more creative
Apple has experimented with how it develops its operating system updates, with early schedule changes in making the 28-gen updates, letting engineers become more creative earlier in the process.
Apple Park
Like any major project, Apple's annual operating system updates like iOS 27 require some intense scheduling. However, the way you schedule work can have a big impact on the final result.According to Mark Gurman in Sunday's "Power On" newsletter for Bloomberg on Sunday, Apple has made a tweak t -
Apple leadership may have differing views on AI strategy
A new report suggests Apple still faces internal battles around AI strategy even though it has seemingly held to the same strategy set by John Giannandrea nearly a decade prior.
Apple Intelligence development continues
The usual chatter and rumors that make it out of containment to reporters' ears suggest catastrophe and confusion within Apple even as evidence suggests otherwise. In a world where the AI bubble is bursting, if not at least deflating faster by the day, it's odd to see reports cont -
Siri AI won't get more control of Apple apps until Spring 2027
Siri is already capable of handling some tasks for iOS 27.3 developer beta users. Apple is exploring making it even more useful to keep up with rival AI apps.
Siri AI
Developers in iOS 27.3 are discovering that Siri AI can do a lot more for users. For first-party apps, users can ask Siri what it can do, and then ask for it to carry out those same tasks.However, this is only one step for Apple. It wants to do a lot more, both in terms of task complexity and for third-party apps too.
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Siri AI chief may step down as more Apple departures are rumored
Apple's Mike Rockwell is reportedly considering leaving at least his current role as head of Siri AI, perhaps prompting a shakeup of executive roles at the company.Apple Park
Rockwell was behind the development of the Apple Vision Pro and subsequently became head of Siri AI as Apple worked to revamp Siri into the version released in 2026. According to Bloomberg's "Power On" newsletter, though, he is seriously contemplating his future.Reportedly, this could comprise his stepping down as lead of S -
Best early Black Friday deals deliver up to $250 off Apple Watch Ultra, Series 12
Early Apple Watch Black Friday deals are in full swing, with discounts of up to $250 off Apple Watch Series 12, SE 3, and Ultra models.
Save up to $250 with early Black Friday Apple Watch deals - Image credit: Apple
Deeper discounts have hit the Apple Watch lineup at Amazon as we inch toward Black Friday, with current and closeout models on sale at up to $250 off.Save up to $250 on Apple Watch Ultra
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How Apple's Personal Knowledge Graph learns about your life on Mac
A breakdown of Apple's Personal Knowledge Graph shows what your Mac and Apple Intelligence know about you and your life.
An example of contextual Siri on Mac
The upgrade to Siri AI added the understanding of personal context to Apple Intelligence. By pulling information from messages, emails, and photos, Siri can come up with answers to queries with contextual elements, such as knowing the name of your mother from a travel itinerary.However, Apple has been compiling data on its users for a lot l
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