Tim Cook says that the rising cost of RAM and Flash that the industry is facing has not yet affected Apple, but he expects it to be an increasing issue in this quarter, and worse yet in the third fiscal quarter of 2026.
A Samsung LPDDR5X memory chip - Image Credit: Samsung
During Apple's latest earnings call, CEO Tim Cook addressed the issue of rising component costs, specifically memory, that have been expected to impact Apple's costs."Memory had a minimal impact on the Q1, so [on] the December
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Memory cost explosion won't hurt Apple too badly in Q2, may sting in Q3
via appleinsider.com
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Apple reaches 2.5 billion active devices after record-breaking quarter
via appleinsider.comThe active install base of Apple users has increased by 150 million users since 2025 and has reached over 2.5 billion active users as of January 2026.
iPhone 17 Pro Max is in high demand
Apple's first-quarter earnings are record-breaking and surpassed estimates with $143.8 billion in revenue. During the call, Apple shared that its install base reached over 2.5 billion active users, the first update to the number since 2.35 billion was shared in January 2025.The increase was helped by demand for
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'Encrypt it already' campaign challenges big tech to keep your data secure
via appleinsider.comThe Electronic Frontier Foundation has launched a new advocacy initiative directly targeting Apple, Google, and other tech giants to demand broader adoption of data encryption and more transparent privacy controls.
Encrypt it Already
The campaign is known as "Encrypt it Already," and addresses what the EFF sees as ongoing problems with the way companies like Apple, Google, Meta, and Amazon handle data encryption. It hopes to spur changes by calling out companies directly, but also by providing u
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iPhone 17 Pro array will be used in a new offside camera system
via appleinsider.comThe Maracana Stadium will use iPhone 17 Pro units as part of a semi-automated system for offside calls, with the devices set to record each football play in 4K at 100fps.
The iPhone 17 Pro will be used as part of a new camera system, meant to record soccer matches in Brazil.
Time and time again, the iPhone has proven itself to be a great option for recording sporting events. Major League Soccer is recording matches on the iPhone 17 Pro alongside traditional cameras. Now, Apple's smartphone is se
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Tim Cook: Apple won't change privacy rules with Google Gemini partnership
via appleinsider.comIt has already been said repeatedly, but Apple CEO Tim Cook has once again confirmed that Apple Intelligence will still be on-device and in Private Cloud Compute in spite of the Google partnership.
Apple Intelligence will have upgraded Apple Foundation Models trained by Gemini
Apple is working with Google to get access to a powerful Gemini model built to operate in Apple's technology structures like Private Cloud Compute. While the details of the deal and implementation are still scarce, one rep
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Apple is resurgent in China with unexpected iPhone 17 sales domination
via appleinsider.comAhead of Apple announcing its latest earnings, CEO Tim Cook has revealed that Apple did not quite expect the iPhone 17 range to do as well as it has in China.
Apple's current iPhone 17 Pro
In November 2025, after the launch of the iPhone 17, it was revealed that one in four smartphones sold in China was an iPhone. Then preorders for the iPhone Air sold out in minutes in the country, and the whole iPhone 17 range broke records.Yet for years the iPhone has seen sales drop in China, and overall was
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Apple blows away Wall Street expectations with record $143.8 billion quarter
via appleinsider.comApple has reported its financials for the first quarter of 2025, and as promised it was record-breaking, with growth in nearly every market segment, and every hardware category.
Apple CEO Tim Cook [left], CFO Kevan Parekh [right]
The first quarter of the fiscal year for Apple has concluded, and the company has released details of its initial salvo for 2026. The first quarter is usually the biggest, due to heavy seasonality of sales and the fall launches, and this year is no different.In the firs
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M4 MacBook Air falls to $849 on Amazon this February
via appleinsider.comApple's M4 MacBook Air is eligible for a $150 discount during Amazon's February sale, with several models to choose from.
Get an M4 MacBook Air for as low as $849 with month-end-deals - Image credit: Apple
The $150 markdown at Amazon brings the standard M4 MacBook Air 13-inch down to $849.99 in the popular Midnight finish.Buy M4 MacBook Air for $849.99
Continue Reading on AppleInsider | Discuss on our Forums
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M4 MacBook Air falls to $849 during Amazon's month-end sale
via appleinsider.comApple's M4 MacBook Air is eligible for a $150 discount during Amazon's month-end sale, with several models to choose from.
Get an M4 MacBook Air for as low as $849 with month-end-deals - Image credit: Apple
The $150 markdown at Amazon brings the standard M4 MacBook Air 13-inch down to $849.99 in the popular Midnight finish.Buy M4 MacBook Air for $849.99
Continue Reading on AppleInsider | Discuss on our Forums
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Apple buys audio AI firm Q.ai as it scrambles to upgade Siri
via appleinsider.comApple has confirmed its purchase of Israeli startup Q.ai, a company working on technology to help devices like iPhones better understand the spoken word in challenging conditions.
Siri could be about to get a helping hand
Reuters reports that Q.ai's team will join Apple, including its CEO Aviad Maizels. This is the second company Maizels has sold to Apple, following a 2013 sale of PrimeSense.While Apple hasn't confirmed how much it paid for Q.ai or why it chose to buy it, its focus on machine le
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'F1: The Movie' is officially the most-watched film Apple TV history
via appleinsider.comApple has announced that the hugely popular "F1: The Movie" is the most-watched film in Apple TV history, beating hits like "CODA", "Finch", and "Killers of the Flower Moon".
Multi-award nominee "F1: The Movie" can be bought or streamed via Apple
The Apple TV X account announced the news with a short video clip cut to make Brad Pitt appear to proclaim the feat "impressive." Pitt stars as an older racing driver returning to the track to compete with a younger generation.This news also comes just
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Apple kills off Pro Apps for Education in favor of Creator Studio education subscription
via appleinsider.comIn a less-than-surprising move, Apple has quietly nixed its budget-friendly bundle of creative professional apps geared towards students and educators, instead pushing customers towards an Apple Creator Studio subscription at a discounted price.
Apple Creator Studio for students and educators
Apple has officially removed its "Pro Apps Bundle for Education" from its online educational store, ending the ultra-affordable, one-time purchase for its pro-level creative apps. Until recently, students a
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'Father of the iPod' says Apple screwed up AI and should have kept going with the car
via appleinsider.comIn an extensive new interview, ex-Apple iPod designer Tony Fadell calls out Apple Intelligence, says Apple got the car project wrong, but could now do an AI pin.
When Tony Fadell left Apple he founded the Nest thermostat company
It's almost two decades since Tony Fadell left Apple and started the Nest smart thermostat company. But recently his name has been mentioned as a possible successor to Tim Cook — although possibly only by himself.He has now given an hour interview to the Newcomer P
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iPhone 16 gives Apple seven of the 10 best-selling phones in 2025
via appleinsider.comNew data shows the iPhone 16 was the best-selling phone of 2025, with Apple's iPhone accounting for seven of the top 10 devices of the year and Samsung making up the rest.
Apple's iPhone 16 has proven popular among buyers
That data, provided by market-watchers Counterpoint Research, has Apple's 2024 entry-level iPhone 16 proving the biggest winner among buyers. Apple's 2025 lineup was also represented, starting with the iPhone 17 Pro Max in fourth spot.Between those two devices, the premium iPho
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You may not have the Creator Studio iWork apps installed on your Mac yet
via appleinsider.comIf you clicked "update" for Creator Studio iWork apps on your Mac, and walked away, you're not quite done yet. Here's what you need to finish the process, and get the new versions.
There's another step you may need to complete to get iWork updated
There's a technical reason for what Apple did here, which we will not delve that deeply into. Basically, the old Mac versions of the iWork apps were bundle-identified as macOS-specific. The new versions are universal working across macOS, iPadOS, and i
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How to view translated lyrics in Apple Music
via appleinsider.comApple's iOS 26 brought some new features to Apple Music. Here's how to view both Lyric Translations and Lyric Pronunciation.
How to view Lyrics Pronunciation in Apple Music
In iOS 26, Apple Music has gained a couple of pretty neat new features. While you've been able to view lyrics in Apple Music for a while now, the company has expanded the feature to offer Lyrics Pronunciation and Lyrics Translation.If you've always wanted to sing along with your favorite foreign songs, Apple Music has got you
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Brandon Sanderson's Cosmere universe coming to Apple TV
via appleinsider.comA new Apple TV deal could see Brandon Sanderson's Cosmere universe make its way to the subscription service in the form of a new show and movie.
Brandon Sanderson's works are set to receive Apple TV adaptations.
Apple's streaming service already has an impressive assortment of award-winning shows, including "Severance" and "Ted Lasso." It also has literary adaptions like "Foundation," and now, Apple TV is getting another popular book series with the Cosmere universe.Author of the "Mistborn" seri
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Pro camera app Halide developer Sebastiaan de With returning to Apple for Design Team
via appleinsider.comSebastiaan de With is the co-founder of Lux, maker of Halide, and formerly worked on the iCloud and Find My teams at Apple, but now he's set to return to Apple and is joining the Design Team.
Halide is a pro camera app built for iPhone
Apple is such a secretive company that its employees tend to go about their business as unknown entities. However, the company does hire figures from the Apple community from time to time, and when they're prominent, like Serenity Caldwell, their sudden disappeara
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Apple Design Team gains Halide co-founder, but the pro camera app isn't going anywhere
via appleinsider.comSebastiaan de With is the co-founder of Lux, maker of Halide, and formerly worked on the iCloud and Find My teams at Apple, but now he's set to return to Apple and is joining the Design Team.
Halide is a pro camera app built for iPhone
Apple is such a secretive company that its employees tend to go about their business as unknown entities. However, the company does hire figures from the Apple community from time to time, and when they're prominent, like Serenity Caldwell, their sudden disappeara
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