Apple has maintained its top spot as the world's most valuable brand, with consulting firm Brand Finance estimating the iPhone maker's brand value at well over $600 billion.
Apple remains the most valuable brand in the world, according to consultant firm Brand Finance.
As a major tech company that often breaks earnings records, Apple has often been described as one of the most valuable brands on Earth. In 2018, Apple took second place in Brand Finance's list of the top 500 most valuable brands,
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Apple still the world's most valuable brand in 2026 according to updated ranking
via appleinsider.com -
This time it'll work: Apple rumored to be developing a wearable AI pin
via appleinsider.comAfter watching other attempts at wearable AI crash and burn, Apple thinks it can do better with its own Apple Intelligence-powered wearable pin idea.
A pin of the Apple Intelligence logo. Not an Apple Intelligence pin
While the AI industry has certainly grown over the years, bringing it to a wearable format similar to a Star Trek communicator hasn't worked out well. Undaunted by previous failures in the field, Apple is rumored to be working on its own concept on wearable AI.According to people f -
These iPhone 17 Deals Will Help You Make That Upgrade Without Paying Full Price
via cnet.comApple outdid itself with the latest iPhone series and between trade-in and carrier deals, you can save a good chunk of change right now. -
Despite Apple having said otherwise, Siri may become a chatbot in iOS 27
via appleinsider.comEven if Apple executives have brushed off the idea of a Siri chatbot in the past, a new rumor suggests that is exactly Apple's plan with the new Gemini-trained assistant.
Siri could turn into a chatbot with iOS 27
Shortly after reports that Apple was training two AI chatbots internally, a new report surfaced suggesting Siri itself would become a chatbot in the fall. This directly contradicts what Apple SVP of marketing Greg Joswiak said previously of the assistant.According to the alleged leaks -
Why Your iPhone Is Charging So Slowly (And All the Quick Fixes)
via cnet.comIf your iPhone feels sluggish to charge, these 10 quick tips, useful for iOS 26 as well as older iPhone models, can help speed things up. -
Apple's Formula 1 racing partnership will go far beyond streaming
via appleinsider.comApple is signaling that its upcoming U.S. Formula 1 broadcast deal will extend far beyond streaming races, positioning the partnership as a company-wide effort ahead of the 2026 season.
Brad Pitt stars in Apple's original film F1. Image credit: Scott Garfield/Warner Bros/Apple Original Films
Jim DeLorenzo is Apple's global head of sports, managing the company's sports partnerships and broadcast strategy. He spoke at the Autosport Business Exchange in London.The Autosport Business Exchange is a l -
Apple Park employees are testing two new AI chatbots
via appleinsider.comApple's new internal chatbot, Enchante, serves dual purposes — to act as an employee assistant while gathering crucial performance feedback for future Apple Intelligence features.
Two new Apple chatbots have been rolled out to employees
Apple may not have released the new, improved Siri yet, but that doesn't mean that it hasn't rolled out new AI-powered assistants. It just hasn't rolled them out to its customers — yet.According to sources who spoke to MacWorld, Apple is testing out t -
Future Apple product plans may be at risk following Luxshare hack
via appleinsider.comApple supply chain member Luxshare suffered a major data breach in December, and hackers that pilfered the files are now offering it for sale on the dark web. It looks legit.
Luxshare's existing US office near Apple Park — image credit: Apple Maps
The Apple supply chain is typically a very secure system, and core to the existence of Apple itself. This leads it to become a big target for hackers, and occasionally supply chain partners become victims to hacks.Luxshare has fallen to a ransomw -
Flash deals: Save $200 on M4 MacBook Air with 24GB RAM, up to 50% off Sonos
via appleinsider.comPrices have been ticking up, but you can still save $200 on these M4 MacBook Air configs with an upgrade to 24GB of RAM. Plus, get up to half off Sonos speakers and soundbars.
Save $200 on Apple's M4 MacBook Air with 24GB RAM.
In our hunt for the best deals, we've noticed there are still several M4 MacBook Air SKUs in stock at $200 off, despite prices trending upward as January comes to a close.These models have an upgrade to 24GB of memory to allow for multiple apps to run simultaneously. You c -
Season 5 of 'For All Mankind' shows what happens after the space race is won
via appleinsider.com"For All Mankind" returns to Apple TV in March for its fifth season, continuing the series' alternate space-race timeline into the early 2000s.
Image from "For All Mankind" season 5 teaser
The series is now one of the service's longest-running scripted dramas. Its return also aligns with Apple's continued preference for weekly releases over binge drops.Season 5 serves as a continuation and an accessible entry point for viewers, and it debuts on March 27. Apple has framed the new episodes around -
Ozempic maker's 'I'm a Mac' ripoff is painfully unfunny
via appleinsider.comMake it stop. Ozempic's maker has taken the warehouse of cash it has made to reunite the "I'm a Mac" actors for another excruciating ripoff, but has no more clue how to do it than Microsoft or Qualcomm did.
Still from the new Ozempic ad. Just out of shot: footnote text about what Ozempic is — image credit: Novo Nordisk
Let's recap a bit. The original Apple ads from 2006 to 2009 were clever, effective, and funny, but "Get a Mac" is still being copied by companies that want to show they are -
Apple gets a partial win in iPhone user privacy lawsuit, but not on merit
via appleinsider.comApple has secured a partial win in a lawsuit claiming it violated privacy laws in California, but the ruling came down to technicalities and sloppy preparation rather than on merit.
An Apple privacy ad spot still - Image Credit: Apple
Apple stands accused of violating the privacy of iPhone owners in California by collecting data on its users using its first-party apps, based on a report from developers Mysk in 2022. While the case is still ongoing, Apple has managed to get some of the claims dis -
Your iPhone or Android Will Last for Years With My Easy Tips
via cnet.comThese are the best ways to help keep your phone working for longer -- and saving a fortune in the process. -
Japan finally gets Apple FItness+, lazily using AI-generated dubs
via appleinsider.comApple Fitness+ is now available in Japan, but instead of using local trainers, and despite being one of the most wealthy companies in the world, Apple has dubbed existing workouts with AI-generated versions of the trainers' voices.
Apple Fitness+ has come to Japan — image credit: Applke
It was back in 2020 that Apple first announced its Apple Fitness+ program, and it has been slowly rolling out worldwide ever since. Now Apple has announced that it is available in Japan."We are very pleased -
Here's How to Automatically Download iPhone Security Updates
via cnet.comThis feature can deliver updates to some of your iPhone's components. -
The Apple Watch Series 11 Is Pricey. These Deals Can Help You Save Hundreds
via cnet.comDirect discounts are scarce, but trade-ins and carrier offers still make savings possible. -
Apple services outage hit Apple TV, Maps, & App Store
via appleinsider.comCatching up on "Pluribus" or updating your apps might not have been possible, as an outage struck multiple Apple Services affecting developers and users alike Tuesday evening.
An outage has hit various Apple Services
Almost everything you do on your iPhone touches online servers and services, and occasionally, they go down and become unresponsive. Such an outage struck multiple Apple Services on Tuesday evening that took about four hours to resolve.According to the Apple System Status page, an o -
Apple services outage hits Apple TV, Maps, & App Store
via appleinsider.comCatching up on "Pluribus" or updating your apps might not be possible, as an outage has struck multiple Apple Services affecting developers and users alike.
An outage has hit various Apple Services
Almost everything you do on your iPhone touches online servers and services, and occasionally, they go down and become unresponsive. Such an outage has struck multiple Apple Services on Tuesday evening, though Apple is aware of the outage and is working on restoration.According to the Apple System Sta -
French court says Apple App Tracking Transparency function can stay
via appleinsider.comAfter getting Apple fined by the French government over antitrust allegations, advertisers hoped to get App Tracking Transparency tools changed or removed, but a court has ruled in Apple's favor.
App Tracking Transparency can remain active in France
App Tracking Transparency debuted in 2021 and advertisers around the world immediately sought ways to undermine it. In 2023, a French advertising group took legal action and Apple was ultimately fined by the competition authority.According to a repor -
These Are the Best Phone Cameras That We've Tested
via cnet.comFrom the iPhone 17 Pro and Google Pixel 10 Pro to Samsung's Galaxy S25 Ultra and Galaxy Z Fold 7, these are the top camera phones we've tested.
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