• PV New York: Your First Look at Fall-Winter 27-28

    Sponsored StoryBringing together more than 130 exhibitors from across the global fashion supply chain, the event offers brands, designers and product teams a focused sourcing experience at the heart of New York City. Visitors will discover a curated selection of international manufacturers, fabric experts and creative studios and so much more. Among them are:ABBY LICHTMAN DESIGN, ACAR TEKSTIL, BLUE CITY TEXTILE, DUTEL CREATION, ECOPEL, EMELDA LEATHER, FIORENZATULLE, INTESA, KIVANC, KUWAMURA, MOO
  • Must Read: Phia Accused of Wrongfully Claiming Sales Credits, How Meme Culture Is Infiltrating the Couture Runways

    These are the stories making headlines in fashion on Friday.Phia Accused of Wrongfully Claiming Sales CreditsPhoebe Gates' startup Phia has allegedly been wrongfully claiming credit for online sales it didn't drive. Bloomberg, Capital One Shopping and independent researcher Ben Edelman tested the app and discovered that Phia silently opens a background tab and links its own affiliate code, allowing it to wrongfully claim commission on sales. A Phia spokesperson acknowledged the violation, statin
  • Aware Hair: A 'Scalp-First' Hair-Care Brand Founded by a Mother-Daughter Duo

    HQ: Los Angeles, CA
    Founders: Tina Mui and Jade Wong
    Social:Instagram
    Category: Hair Care
    E-comm:awarehair.comPrice Range: $55-60
    Hero Product:9·1 Professional Scalp Care Shampoo ($55)
    Stockists:C.O. Bigelow, The Maya Salon
    PR Representation: Jennifer McNicholl Consulting Inc.
    How to get in touch:Contact formOrigin StoryAware Hair was born from a deeply personal need: to bridge the gap between scalp health and salon-quality hair care. Founded by Tina Mui, a master stylist a
  • The Art of Formulating Gen Alpha Body Care

    The body-care category is enjoying its "skinification" moment, eschewing simple scented creams for "facial-grade" formulas packed with ceramides and actives. Gen Alpha consumers (or social media-savvy 8- to 15-year-olds who boast $95 billion in spending power, according to DKC) are increasingly tapping into all things body care, as seen in these so-called "Sephora kids" descending upon the skin-care aisles. But, in light of Gen Alpha skin-care enthusiasts flocking to anti-aging creams and retino
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  • Weekly Drop Watch: Khy x Frankies Bikinis, FP Movement x Asics, Real Techniques x Kelli Anne Sewell and More

    Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.For our Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights.Fashion LaunchesKhy x Frankies BikinisFollowing the success of their first collab, Khy and Frankies Bikini partnered again on a new line, Fever Dream, co-designed by founders Kylie Jenner and
  • ESP Showroom Is Hiring A Wholesale Fashion Showroom & Sales Coordinator In New York, NY (Hybrid)

    Sponsored StoryLocation: New York City (Hybrid)Schedule
    • In-person: January–March & July–October (NYC Showroom)
    • Remote: April–June & November–December
    • Potential travel required for seasonal trade showsESP Showroom is multi-brand women’s contemporary showroom. We represent European clothing and accessories designers and are seeking a motivated, organized, and detail-oriented professional to join our team as our Who
  • Must Read: Marine Serre Enters Receivership, Seeks Investor, J.Crew Names New President

    These are the stories making headlines in fashion on Thursday.Marine Serre Enters Receivership, Seeks InvestorMarine Serre has entered into receivership and is seeking an investor. Marine Serre Sarl said the Paris Commercial Tribunal granted its request for court protection, as the independent brand has wavered amid geopolitical and economic turmoil. Marine Serre is also "actively seeking a financial partner to support its future development," according to the brand. {WW
  • Celebrity Stylist Erin Walsh Says Personal Style Starts With One Question

    Even if you don't know Erin Walsh, you've seen her work. She styles the most talked-about celebrities, including Selena Gomez, Mindy Kaling, Kerry Washington and Anne Hathaway, who is currently turning heads on "The Odyssey" press tour. Walsh is now also an entrepreneur and author. Her first book, "The Art of Intentional Dressing: Your Essential Style Guide for Manifesting a Magnetic Life," was published by HarperOne in May (and includes a foreword by Hathaway).As if she's not busy enough, Walsh
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  • How Amanda Uprichard Independently Scaled Her Occasionwear Brand Over Nearly 20 Years

    Listen to the full conversation between Amanda Uprichard and Fashionista Staff Writer Catie Pusateri on The Fashionista Network on Spotify.View the original article to see embedded media.Following her 12-year-old self's dream of becoming a fashion designer, Amanda Uprichard attended Parsons School of Design and soon dove headfirst into the New York City fashion scene. While based in the Garment District, she established her namesake label as a one-woman operation in 2008 before gradually scaling
  • Must Read: Gucci Beauty Goes to L'Oréal, CFDA Awards Return to the Natural History Museum

    These are the stories making headlines in fashion on Wednesday.Gucci Beauty Goes to L'OréalL'Oréal is entering into a 50-year exclusive license agreement for all Gucci fragrances and beauty products. The deal follows Kering's early redemption of the Gucci Beauty license from Coty, with Coty receiving roughly $400 million for the early exit and L'Oréal paying Kering about 70% of the transition costs. L'Oréal CEO Nicolas Hieronimus called the deal "a significant additio
  • Shirley Jane: A Textured Hair-Care Brand for Maintaining 'Curl Integrity'

    HQ: California
    Founder: Jenna Satell
    Social:Instagram
    Category: Hair Care
    E-comm:shirley-jane.comPrice Range: $36-$38
    Hero Product:The Curl Crème ($36)
    Stockist:Amazon
    PR Representation: Set PR
    How to get in touch: [email protected] StoryShirley Jane is a high-performance hair-care brand designed for curly and textured hair, turning wash day into something you actually look forward to. Woman-owned and founded by Jenna Satell, the brand was born from her own exper
  • A Stylish Person's Guide to

    The fashion and beauty industries are filled with interesting people from all over the world who have great taste — the types you can rely on for excellent travel recommendations. So, we’re asking them about their favorite food, shopping and wellness spots in their cities. Consider this series your fashion and beauty person’s guide to travel.It only takes a quick glance at Patricia Bonaldi's brand, PatBo, to see just how much her Brazilian heritage informs her artistr
  • Why We're All Dressing Like It's (the Y2K  Version of) the Medieval Ages Again

    Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.Once upon a time, in a land of logomania and iPods, a young Anne Hathaway performed a glittering rendition of Queen's hit song "Somebody to Love" at a giant's wedding during the quest to find her fairy godmother — ah, 2004's "Ella Enchanted," Y2K Medievalism at its finest. The fantasy-comedies of the turn of the century introduced a new subculture, one that revived the Arthurian fant
  • Jennifer Behr Is Seeking Fall/Winter 2026 PR & Marketing Interns In NYC (Paid Internship)

    Sponsored StoryRoles & Responsibilities
    We are looking for a conscientious and thorough PR & Marketing intern who is eager to join our tight knit team. You will be responsible for assisting our Senior Director of Brand Marketing & Communications  and Junior Brand Manager with day-to-day tasks related to print and digital media.Responsibilities Include:Support seasonal pitching efforts on a need basis.Assist with press and wholesale sample trafficking and brand returns while main
  • Must Read: 'T Magazine' Names New Editor-in-Chief, 7-Eleven Sues Nike Over Sneaker Colors

    These are the stories making headlines in fashion on Tuesday.T Magazine Names New Editor-in-ChiefJody Quon is T Magazine's new editor-in-chief. Quon previously spent two decades at New York Magazine, and before that, more than a decade at The New York Times in the photography department. Quon succeeds Hanya Yanagihara, who ended her run as T Magazine's editor-in-chief this spring. {The New York Times Company}7-Eleven Sues Nike Over Sneaker Colors7-Eleven is suing Nike in a federal court in Texas
  • Jennifer Behr Is Seeking Fall/Winter 2026 E-Commerce Interns In NYC (Paid Internship)

    Sponsored StoryRenowned luxury hair accessories and jewelry designer, Jennifer Behr, is looking for a hard-working, detail-oriented and creative intern to assist with the day-to-day operations of running a fast-paced E-Commerce website. This is a great opportunity to learn about the E-Commerce industry and to be introduced to common technology platforms and software.Responsibilities:Maintaining Product Page details and imagery in Salesforce and ShopifyAssisting with new product and collaboration
  • After Fleeing War, This Ukrainian Designer Found Freedom in Knitwear

    Elizaveta Yurusheva was seven months pregnant when she fled the war in Ukraine with her two children in tow, eventually settling in Milan. While putting down roots in the Italian fashion capital, Yurusheva began pursuing her life-long dream to become a designer — which she'd sidelined to follow in her family's luxury hospitality footsteps. She pursued a master's degree at Istituto Marangoni, but wavered on the prospect of opening her own label due to the inevitable operational hurdles. Fin
  • Lang Opens New L.A. Flagship Spotlighting AAPI-Founded Fashion Brands

    Two years after opening in Los Angeles' Chinatown Central Plaza, Lang is entering its next chapter with a bigger, custom-designed flagship at Row DTLA. Hong Kong native Kayla Wong has built a following with Lang's fashion-forward mix of clothing,jewelry, home goods and art from AAPI-founded brands. Her new 2,000-square-foot space in Downtown Los Angeles expands her vision, while also bringing together design and community under one roof. "I felt like there was a gap in the market here in Los Ang
  • [édité] Is Hiring An Experienced Showroom Sales Representative For Upcoming Coterie Trade Show - September - New York

    Sponsored StoryCompany Description
    [édité] is a multi-label agency and premier destination showroom based in New York City. We represent a curated portfolio of both emerging and established designers, offering a forward-thinking mix of luxury and contemporary ready-to-wear and accessories. Our team partners closely with each brand to build tailored, strategic sales plans for the U.S. market.Role Description
    [édité] is seeking an experienced Freelance Showroom Sales Re
  • Must Read: Tuckernuck Adds Beauty With 20-Brand Launch, Margiela's Personal Archive Heads to Paris Auction

    These are the stories making headlines in fashion on Monday.Tuckernuck Adds Beauty With 20-Brand LaunchTuckernuck, the D.C.-based preppy apparel brand, is expanding into beauty with roughly 20 curated brands including U Beauty, Vintner's Daughter and Megababe, spanning skin care, makeup, fragrance and more. CEO Jocelyn Gailliot says the move reflects the company's "one-stop shop" lifestyle positioning rather than a bid for basket-building sales, with every product personally vetted by the mercha
  • What Fashionista Editors Are Shopping From the Nordstrom Anniversary Sale

    Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.With Prime Day chaos behind us, another, more fashion-forward shopping event is imminent. Nordstrom's Anniversary Sale kicks off July 18 through Aug. 9, and this year, the department store is celebrating its 125th anniversary with an upgrade: More than 50 new brands have joined the sale mix, including Reformation, Staud, Clare V., Ana Luisa and Phlur. Discounts on designer labels (Gucci, Isabel
  • ICYMI: The NYFW Spring 2027 Preliminary Schedule, Small Beauty Brands Are Struggling to Scale & Fashionista's June Editors' Picks

    In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast an orange juice in our honor when you're discussing who did what over your bacon, egg and cheese.Related: Here's the New York Fashion Week Spring 2027 Preliminary ScheduleRelated: It’s Getting Harder for Small Beauty Brands to ScaleRelated: The 16 Best Beauty Products Fashionista Editors Tried in JuneRelated: Fashionista's June Shopping List: 2
  • Must Read: Megan Thee Stallion Launches Fragrance, Chanel Acquires Charvet

    These are the stories making headlines in fashion on Thursday.Megan Thee Stallion Is Launching FragrancePhoto: Courtesy of Megan Thee StallionOn Wednesday, Megan Thee Stallion announced her entrance into the fragrance space with Hot Girl Summer Eau de Parfum. Developed in partnership with Coty, the fragrance features notes of creamy coconut milk, orchid blooms and warm vetiver oil. Retailing for $84 (90 ml) and $29 (10 ml), Hot Girl Summer Eau de Parfum will be available for early-acce
  • Greenwich Social Club: Elevated Eyewear for 'Booked and Busy' People

    HQ: London, England
    Founders: Sophia Chiang and Michael Walsh
    Social:Instagram
    Category: Eyewear
    E-comm:greenwichsocialclub.comPrice Range: $150+
    Hero Product:Ciren Tortoise ($150)
    Stockists: N/A
    PR Representation: In-house
    How to get in touch:Web formOrigin StoryGreenwich Social Club was founded by Sophia Chiang and Michael Walsh in 2025 to create stylish yet fairly priced eyewear for the modern "booked-and-busy" urbanite looking for timeless styles that effortlessly transition f
  • This Beauty Founder Says the Industry Doesn't Need More Copycats

    Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.Susan Yara has worn almost every hat in the beauty industry. After graduating from the University of New Mexico with a degree in journalism, she worked as a broadcast reporter and beauty editor (hey, girl!). From there, she successfully pivoted to content creation, building a loyal following through her educational YouTube channel Mixed Makeup. If you were deep into beauty YouTube between 2014
  • Must Read: Nike Tops Q4 Revenue Forecasts, Inside CPG Brands' Revamp Strategy

    These are the stories making headlines in fashion on Wednesday.Nike Tops Q4 Revenue ForecastsNike's fourth-quarter revenue edged past Wall Street estimates, coming in at $10.97 billion, versus the $10.86 billion analysts had expected. The results offer some reassurance to CEO Elliott Hill, who has been working to reposition Nike and rebuild relationships with wholesale retailers (initially strained by former CEO John Donahoe's direct-to-consumer strategy). "In fiscal 2026, we took decisive actio
  • Voesh: A 'Spa-Quality' Body-Care Brand Creating Massage Roller Creams

    HQ: New York, NY
    Founders: Vera Oh and Joseph ChoiSocial:Instagram
    Category: Body Care
    E-comm:voesh.comPrice Range: $9-$49
    Hero Products:Smooth'd Massage Roller Crème ($29), Gua Sha Body Cleansing Bar ($19), Resurfacing Sugar Scrub ($29), Body Balm ($25), Hand Balm ($12)
    Stockists:Ulta, Anthropologie, Grove Collaborative
    PR Representation: Michele Marie PR
    How to get in touch:Contact formOrigin StoryVoesh is a "clean" body-care brand, driven by cutting-edge K-beauty science
  • This Crossbody Bag Will Be the Star of Your Summertime Concert Photos

    Sponsored StoryOccasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.Summer concert season has finally returned, and with it, strict bag policies. There's no room in the pit for ludicrously capacious bags, and some stadiums even require guests to switch out chic totes for a glorified plastic bag. Thus, concert goers face quite the predicament: leave the lip combo at home, or try to stuff the essentials into a tiny bag that clashes with their outfi
  • DermAngelo Thinks More People Need a 'Sun Protection Strategy'

    Welcome to “Face It,” in which practitioners, dermatologists, facialists and other beauty experts answer our rapid-fire questions (quicker than you can say “just a few more units, please?”), revealing their hottest takes, most controversial opinions and the hard truths they wish their clients could come to terms with.Board-certified dermatologist and founder of sun protection brand Soul-A Dr. Angelo Landriscina (also known online as DermAngelo) isn't afraid to keep it rea
  • Here's the New York Fashion Week Spring 2027 Preliminary Schedule

    What better way to celebrate the beginning of July than with a New York Fashion Week announcement? On Wednesday, the Council of Fashion Designers of America (CFDA) unveiled the preliminary schedule for NYFW's Spring 2027 season, set for Sept. 10 through Sept. 15.As one of today's "Big Four" fashion capitals, NYFW first got its start as "press week," which was launched by Eleanor Lambert in 1943. American publisher Ruth Finley then founded the Fashion Calendar in 1945, holding her position for ne

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