• Guizio Opens Its First West Coast Store

    It's hard to imagine a city better suited to Danielle Guizio than Los Angeles. The New York-based designer has built a brand beloved by celebrities and influencers, making a West Hollywood storefront feel less like an expansion and more like an inevitability. Until now, though, Guizio only had stores in New York City (SoHo) and, more recently, Aventura, Florida. Her first West Coast location, at 8723 Melrose Ave., is also her biggest: 3,200 square feet in the heart of WeHo's shopping corridor.Ph
  • Must Read: 'Vogue' World Is Heading to San Francisco, Ralph Lauren Sees 14% Sales Growth

    These are the stories making headlines in fashion on Friday.Vogue World Is Heading to San FranciscoFollowing this year's upcoming Vogue World in Milan (at the Galleria Vittorio Emanuele II), the event is coming to San Francisco in 2027. "It's a place of diverse communities living side by side, a place that loves the arts, loves creativity and isn't afraid of change," Anna Wintour, Condé Nast's chief content officer and the global editorial director of Vogue, said in a statement. Prev
  • Kerativ: A Dermatologist-Founded Hair-Care Brand Demystifying Hair Loss

    HQ: Seattle, WA
    Founder: Dr. Joyce Park
    Social:Instagram / TikTok
    Category: Hair Care
    E-comm:kerativ.comPrice Range: $44-$65
    Hero Product:Redensify Treatment Serum ($65)
    PR Representation: Bianca Etc. PR
    How to get in touch: [email protected] StoryKerativ was founded by Stanford-trained, board-certified dermatologist Dr. Joyce Park, who continues to actively see patients at Skin Refinery, while also educating millions as @TeaWithMD. Her unique vantage point, both in clinic
  • Walk With Dada: A Small-Batch Shoe Brand Prioritizing All-Day Comfort

    HQ: St. Petersburg, FL
    Founders: Danielle Anderson and Courtney Bolton
    Social:Instagram
    Category: Footwear
    E-comm:walkwithdada.comPrice Range: $95-145
    Stockists:Hazel Twenty, Duh for Garden & Home, Alberka Shop
    PR Representation: In-house
    How to get in touch: [email protected] StoryWalk With Dada started with a problem: Danielle Anderson couldn't find a sandal when living in the city that actually did it all — comfortable enough to walk all day, stylish enough
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  • Weekly Drop Watch: Summer Fridays, Still Here, Staud and More

    Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.For our Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights.Fashion LaunchesStaud Fall 2026Staud unveiled its new collection for fall this week. Drawing inspiration from Murano glass and Venetian interiors, the lineup includes silk mini dresses, handk
  • Claire’s Introduces Its New Gen Alpha Playbook

    After filing for bankruptcy (for the second time) in 2025, Claire's is back — and it's courting a new generation of tweens. Although the mall store is nostalgic for millennials, the retailer's refresh isn't about us. Instead, it's aimed at today's 8-to 12-year-olds, a coveted consumer group that's shaping everything from beauty trends to retail strategy.Claire's' North American business is now owned by Maryland-based private holding company, Ames Watson. (The firm acquired the business and
  • This Fashion Nonprofit Prepares Aspiring Female Designers for Economic Success

    It's no secret that the fashion industry is difficult to break into (for non-nepo babies, at least), and Ngozi Okaro recognized that its built-in barriers to entry are even higher for low-income and immigrant women. With the core goal of getting "earned income into women's pockets," Okaro founded Custom Collaborative in 2016 to help aspiring female designers develop the necessary skills for long-term economic success through specialized training programs. Sixteen cohorts later, Custom Collaborat
  • Brooklyn PR Is Hiring A Freelance Publicist In Los Angeles

    Sponsored StoryWe are looking for experienced freelance publicists to work hybrid, supporting Brooklyn PR with press strategy specializing in one or more of the following beats:The ideal candidates will have strong, active relationships with editors and writers across:
    • Home and interior design
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  • Must Read: E.l.f. Beauty Reports 36% Net Sales Growth, Exemplar Luxury Group Hires Women's Fashion Director

    These are the stories making headlines in fashion on Thursday.E.l.f. Beauty Reports 36% Net Sales Growth in Q1 2027E.l.f. Beauty — the parent company of E.l.f. brands, Rhode, Naturium and Well People — reported its Q1 2027 results on Wednesday, which showed a 36% spike in net sales growth to $479.4 million. This marks the company's 30th consecutive quarter of sales growth. E.l.f. Beauty raised its fiscal 2027 outlook to 18% to 20% net sales growth, up from 12% to 14%. {E.l.f. Beauty}
  • Neptunalia: A Swimwear Brand Inspired by Sirens

    HQ: Brooklyn, NY
    Founder: Nedal Habany
    Social:Instagram
    Category: Swimwear
    E-comm:neptunalia.comPrice Range: $52 – $88
    Hero Product:Rosemary Bikini Top
    PR Representation: Akiko Kobayashi
    How to get in touch: [email protected] StoryDesigner and Neptunalia founder Nedal Habany has always felt both fear and fascination about water. While most swimwear brands stay on the lighter, sunnier sides of the shore, Neptunalia is unafraid of the dark waters.Inspired by the
  • Where to Find Job Security in Fashion

    The fashion job market is in a state of flux — and for those fortunate enough to be employed at all in 2026, workplace culture and dynamics are rapidly changing. After years of layoffs, restructuring and shifting consumer habits alongside economic volatility and the rise of AI, workers across the industry are navigating an uncertain landscape.It's against this backdrop that Fashionista surveyed more than 500 industry professionals across a range of fields, resulting in the 2026 Inside the
  • This Brand Builder Landed Jobs at Deciem and Quince Without Ever Applying

    Listen to the full conversation between Dakota Kate Isaacs and Fashionista Beauty + Style Director Steph Saltzman on The Fashionista Network on Spotify.View the original article to see embedded media.Of the many consumer businesses we cover at Fashionista, only a few haveexperienced what can truly be described as "meteoric" rises. Among them arebeauty company Deciem (creator of The Ordinary) and DTC giant Quince. Both beloved for offering accessibly priced, high-quality products, the two entitie
  • Must Read: Chanel Sales Reportedly Spike by 16%, Capri Holdings Posts 3.5% Revenue Drop

    These are the stories making headlines in fashion on Wednesday.Chanel Sales Reportedly Spike by 16% in First HalfChanel's sales reportedly rose by about 16% in the first half, Bloomberg reported on Tuesday. This revenue boost is likely due to wealthy shoppers buying designer Matthieu Blazy's new collections, which went on sale in March. Sales at Chanel's fashion division (its largest unit) grew by a similar double-digit percentage, according to Bloomberg's source. {Bloomberg}Capri Holdings Posts
  • Jennifer Behr Is Hiring An E-Commerce and Marketing Assistant In New York, NY

    Sponsored StoryJennifer Behr introduced her namesake collection of distinctive, luxury hair accessories in 2005. Since then, the collection has grown to include a range of seductive headpieces, jewelry and knits. Jennifer Behr is sold at fine retailers all over the world including Bergdorf Goodman, Net-A-Porter, Saks Fifth Avenue, Shopbop, Neiman Marcus, Browns, MyTheresa, Harrods and many more.
    Jennifer Behr is seeking a motivated and experienced E-Commerce and Marketing Assistant to join a rap
  • The Dawn of Good: A Skin-Care Brand Elevating Men's Self-Care Routines

    HQ: Los Angeles, CA
    Founder: Hosea Chanchez
    Social:Instagram
    Category: Skin Care
    E-comm:thedawnofgood.comPrice Range: $20-$40
    Hero Product:Good Body Wash ($25)
    PR Representation: The Forefront Group
    How to get in touch: [email protected] StoryThe Dawn of Good was created from a simple realization: Men are often taught to show up for everything and everyone… except themselves. Founder Hosea Chanchez wanted to change that. Not with complicated routines or unreal
  • The New York Knicks Cap Was Fashion's Hottest Product of Q2 2026

    It turns out the New York Knicks didn't just win the 2026 NBA championship: The team's fan cap also took the top spot as fashion's hottest product in the new Lyst Index Q2 2026 report, unveiled on Wednesday.Demand for the product skyrocketed 4,276% quarter-on-quarter around the team's history-making title win. (Knicks in five!) Spanning May through June of this year, the Q2 report covers a big moment for sporting events and their deepening connection to fashion, with the NBA Finals, Wimbledon an
  • A Veteran Hairstylist and Scalp Expert on the 'Right' Way to Wash Your Hair

    Welcome to "Hair Me Out," where we pull up a chair with the industry's top hairstylists, scalp experts and hair-care authorities to talk shop, myths and everything in between — including their hottest takes, most controversial opinions and the hard truths the industry doesn't say out loud enough.For more than four decades, Philip Berkovitz has been helping shape the way people think about hair care. The hairstylist founded his eponymous luxury brand in 1991, building a loyal following for
  • Mega Mega Projects Is Seeking Fall / Winter 2026 PR + Sales Interns And Digital Marketing Interns In New York, NY

    Sponsored StoryPR + Sales InternshipMega Mega Projects’ sales and PR teams work closely together, so we are looking for a motivated and detail-oriented intern to assist both teams. We are currently seeking someone who can start mid-August.As a Mega Mega intern, you will work closely with the founders of the company and the rest of our growing team. Our Internship Program is intended to give participants a thorough understanding of the structure of a fashion showroom through detailed traini
  • Must Read: Bella Hadid Stars in Alo's Latest Campaign, Boring Not Com's Identity Is Unveiled

    Bella Hadid Stars in Alo's Latest CampaignBella Hadid fronts Alo's latest campaign.Photo: Mert & Marcus/Courtesy of AloBella Hadid is the face of Alo's new wellness-centered campaign, photographed in Los Angeles by Mert & Marcus. Styled by Mimi Cuttrell, Hadid poses in the brand's Pre-Fall 2026 collection. {Fashionista inbox}Unveiling Boring Not Com's IdentityPuck's Lauren Sherman investigated the identity of the voice behind Boring Not Com, an unfiltered fashion commen
  • Sephora's Olive Young Partnership Will Debut With 19 K-Beauty Brands

    Almost four months after opening its first two U.S. locations in Los Angeles, Olive Young is bringing its Korean beauty offerings to even more American cities, thanks to an exclusive partnership with Sephora. Starting Aug. 20, 19 Korean skin-care brands will be available in 500 Sephora locations and online, with a different curation of products across each location."Partnering with Korea’s number one beauty and health retailer, Olive Young, expands U.S. consumers’ access to an unpara
  • Is Century 21 Still the Iconic NYC Designer Discount Destination It Once Was?

    "Everybody has a Century 21 story," according to Eddie Gindi, co-owner of the iconic off-price department store. Nestled in the heart of FiDi, Century 21 is a 65-year-old New York City institution, long beloved by bargain shoppers and stars alike. ("Sex and the City" fans may remember Carrie Bradshaw visiting the store after jury duty.)Years before the World Trade Center was constructed, Century 21 opened its doors in 1961 on 22 Cortlandt St.; its neighbors were rapid repair shops, not the buzzy
  • Sander Lak Takes Us Inside His NYC Pop-Up and City-Inspired Collection Strategy

    Dutch designer Sander Lak is on a perpetual search for "home." Lak was born in Brunei, but he grew up across Malaysia, Gabon, Scotland and the Netherlands before settling in New York City a decade ago. His nomadic upbringing serves as a source of inspiration for his namesake label Sanderlak, a colorful ready-to-wear brand that launched in 2025.Before founding his eponymous brand, Lak stacked his resume with positions at Phillip Lim, Balmain and Dries Van Noten. The Central Saint Martins alum pre
  • Kayra Theodore's 'Untied' Hair Show Sought to Reclaim Her Haitian Heritage

    When model and hair artist Kayra Theodore walked into her sixth-grade class with bows in her hair, she became the victim of bullying."I was the only Black kid in the class and all the kids made fun of my hair," she told Fashionista. "They'd say, 'You look like a child,' and 'You look like a dinosaur.' That made me reject my Haitian culture, because [bows] are very prevalent in Haiti. Bows in Haiti represent neatness, order and rules."Kayra Theodore. (Photo: Alizayuh Vigil)So it was only fitting
  • E.l.f. x Bubble Is the Beauty Collab Consumers Literally Asked For

    Bubble Skincare or E.l.f Cosmetics? Hydration-focused serum or glow-giving blush? Now there's no need to choose: On Monday, the two buzzy beauty brands announced a limited-edition collaboration that brings together fan favorites from each of their existing product lines, spurred by consumer demand. Inspired by hacks that consumers and content creators demonstrated on social media — mixing E.l.f. bronzer into a Bubble moisturizer for a lightweight texture and extra hit of moisture, for exam
  • Must Read: NYC's Best Clothing Stores, LVMH sells Patou

    These are the stories making headlines in fashion on Monday.NYC's Best Clothing StoresThe New York Times created a guide to the best clothing shops in NYC, ranging from designer retailers to streetwear storefronts to vintage shops. Standouts include Telfar, Paragan Sports, Nordstrom, Lara Koleji, Tamara Malas, Kith and Dover Street Market. {The New York Times/paywalled}LVMH Sells Patou to Previous OwnerLVMH has sold Patou back to its former owner, cosmetics magnate Dilesh Mehta. The financial te
  • ICYMI: Guizio's First L.A. Store, Megan Thee Stallion's Most Romantic Scent & Fashionista's July Editors' Picks

    In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a black coffee in our honor when you're discussing who did what over your hash browns.Related: The Met’s Spring 2027 Costume Institute Exhibit Will Honor John GallianoRelated: Guizio Opens Its First West Coast StoreRelated: The Most Romantic Scent a Person Can Wear, According to Megan Thee StallionRelated: The 17 Best Beauty Products Fashionist
  • The Met’s Spring 2027 Costume Institute Exhibit Will Honor John Galliano

    It's been rumored for years but has officially become a reality: The Metropolitan Museum of Art announced that its Spring 2027 Costume Institute exhibition will spotlight designer John Galliano, marking the first major museum show dedicated to his four-decade career. He's only the third living designer to receive a solo exhibition following Yves Saint Laurent in 1983 and Rei Kawakubo in 2017.The exhibition is titled "John Galliano: Horizons," and will be open May 9, 2027 through Jan. 9, 2028, at
  • Francesca Simons PR Is Seeking PR Interns In New York, NY

    Sponsored StoryFrancesca Simons is seeking motivated, organized, and detail-oriented PR interns to join our team immediately. This is an unpaid, one-month internship offering hands-on experience and exposure to the luxury PR industry. At the end of the month, performance will be evaluated, with the potential for a paid internship or college credit. Candidates must have access to an Apple laptop and be able to commute into the office. The ideal candidate is dynamic,
  • Must Read: Reformation Enters NYSE at $886.1 Million Valuation, Nike and Lululemon Face Pricing Lawsuits

    These are the stories making headlines in fashion on Friday.Reformation Enters NYSE at $886.1 Million ValuationReformation began trading on the New York Stock Exchange (NYSE) on Thursday with shares opening at $15, putting the womenswear brand's valuation at $886.1 million. The offering, which brought in $211 million to shareholders on Wednesday, comes at a time when the number of U.S. consumer and retail IPOs are at their lowest in 10 years. The California-based label, which started as a vintag
  • NDS the Label: The Contemporary Bridal Brand Prioritizing Personal Style

    HQ: Chicago, IL
    Founder: Nadia Bundziak
    Social:Instagram
    Category: Bridalwear
    E-comm:ndsthelabel.com
    Price Range: $400-$3,000Hero Products:Strapless Silk Wool Mini Dress ($1,095), Crystal-Embellished Mini Dress ($1,853), Crystal Embellished Opera Gloves ($545), Silk Organza Cape ($1,195)
    PR Representation: In-house
    How to get in touch: [email protected] StoryAfter spending five years in the bridal industry, Nadia Bundziak noticed a shift in how women approach bridal

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