<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title><![CDATA[Online marketing - Newslocker]]></title><link>https://www.newslocker.com/nl-nl/branche/online-marketing/</link><atom:link rel="self" href="https://www.newslocker.com/nl-nl/branche/online-marketing/rss/" /><atom:link rel="hub" href="http://pubsubhubbub.appspot.com" /><description><![CDATA[Altijd binnen 1 oogopslag het allerlaatste Online marketing nieuws. Mis vanaf nu helemaal niks meer!]]></description><language>nl-nl</language><copyright>Copyright (C) 2026 newslocker.com</copyright><lastBuildDate>Sat, 18 Jul 2026 09:00:00 +0200</lastBuildDate><item><title><![CDATA[Stop met mooie merkbeloftes (tenzij je ze waar kunt maken)]]></title><description><![CDATA[Merken gebruiken graag woorden als transparant, duurzaam en inclusief. In feite maak je daarmee een belofte. Je claimt een norm waar anderen je aan mogen houden. Taalfilosoof J.L. Austin noemde dat een speech act, ofwel...]]></description><link>https://www.newslocker.com/nl-nl/branche/online-marketing/stop-met-mooie-merkbeloftes-tenzij-je-ze-waar-kunt-maken/</link><pubDate>Sat, 18 Jul 2026 09:00:00 +0200</pubDate><guid>https://www.newslocker.com/nl-nl/branche/online-marketing/stop-met-mooie-merkbeloftes-tenzij-je-ze-waar-kunt-maken/</guid></item><item><title><![CDATA[An Oversight Board study says top AI models are stifling political speech]]></title><description><![CDATA[Ask a leading AI model to criticise a government with strong free-speech protections, and it usually will. Ask it to criticise a repressive one, and it is far more likely to refuse. That is the finding of a new study from the Oversight Board. The board, an independent body funded by Meta to review its [&hellip;]<br />
This story continues at The Next Web]]></description><link>https://www.newslocker.com/nl-nl/branche/online-marketing/an-oversight-board-study-says-top-ai-models-are-stifling-political-speech/</link><pubDate>Fri, 17 Jul 2026 13:11:00 +0200</pubDate><guid>https://www.newslocker.com/nl-nl/branche/online-marketing/an-oversight-board-study-says-top-ai-models-are-stifling-political-speech/</guid></item><item><title><![CDATA[An FCC plan could end the anonymous burner phone in the US]]></title><description><![CDATA[The US telecoms regulator wants ID checks before you can buy a phone. Privacy groups say the plan would end anonymous burner phones and tie every American&rsquo;s identity to a number. Buying a phone without handing over your identity could soon be impossible in the US. A Federal Communications Commission proposal would force providers to [&hellip;]<br />
This story continues at The Next Web]]></description><link>https://www.newslocker.com/nl-nl/branche/online-marketing/an-fcc-plan-could-end-the-anonymous-burner-phone-in-the-us/</link><pubDate>Fri, 17 Jul 2026 13:00:00 +0200</pubDate><guid>https://www.newslocker.com/nl-nl/branche/online-marketing/an-fcc-plan-could-end-the-anonymous-burner-phone-in-the-us/</guid></item><item><title><![CDATA[AI’s fiercest rivals just agreed on one thing: regulate frontier AI now]]></title><description><![CDATA[The people building the most powerful AI rarely agree on much. This week, three of them agreed on one big thing. The frontier needs regulating, and soon. Over five weeks, the chiefs of Google DeepMind, OpenAI and Anthropic each published a memo on how to police the most capable AI models, Axios reported. Their diagnoses [&hellip;]<br />
This story continues at The Next Web]]></description><link>https://www.newslocker.com/nl-nl/branche/online-marketing/ais-fiercest-rivals-just-agreed-on-one-thing-regulate-frontier-ai-now/</link><pubDate>Fri, 17 Jul 2026 12:46:00 +0200</pubDate><guid>https://www.newslocker.com/nl-nl/branche/online-marketing/ais-fiercest-rivals-just-agreed-on-one-thing-regulate-frontier-ai-now/</guid></item><item><title><![CDATA[Meta will alert parents to teens’ self-harm chats with its AI]]></title><description><![CDATA[Meta will start telling parents when a teenager discusses suicide or self-harm with its Meta AI chatbot. The company set out the change in a blog post on Thursday. The alerts go to parents who use Instagram supervision tools. They are live now in the US, UK, Australia and Canada, TechCrunch reported. They will reach [&hellip;]<br />
This story continues at The Next Web]]></description><link>https://www.newslocker.com/nl-nl/branche/online-marketing/meta-will-alert-parents-to-teens-self-harm-chats-with-its-ai/</link><pubDate>Fri, 17 Jul 2026 12:39:00 +0200</pubDate><guid>https://www.newslocker.com/nl-nl/branche/online-marketing/meta-will-alert-parents-to-teens-self-harm-chats-with-its-ai/</guid></item><item><title><![CDATA[Google workers rally at Mountain View HQ, demanding a floor under their jobs]]></title><description><![CDATA[Just after 9am on Thursday, roughly 100 Google workers gathered outside the company&rsquo;s Mountain View headquarters, placards in hand, to press a demand that would once have sounded quaint: let us keep our jobs. The rally, organised by the&nbsp;Alphabet Workers Union, ended with the delivery of a petition signed by more than 4,500 staff to [&hellip;]<br />
This story continues at The Next Web]]></description><link>https://www.newslocker.com/nl-nl/branche/online-marketing/google-workers-rally-at-mountain-view-hq-demanding-a-floor-under-their-jobs/</link><pubDate>Fri, 17 Jul 2026 12:32:00 +0200</pubDate><guid>https://www.newslocker.com/nl-nl/branche/online-marketing/google-workers-rally-at-mountain-view-hq-demanding-a-floor-under-their-jobs/</guid></item><item><title><![CDATA[DeepMind’s Hassabis says a STEM degree makes you 10x better with AI]]></title><description><![CDATA[AI is reshaping tech careers. But it will not kill off the value of a STEM degree, according to Google DeepMind chief Demis Hassabis. He made the comments at a London business conference, in a video published on Wednesday. Knowing the fundamentals of software gives you an edge with AI, he told the audience, Business [&hellip;]<br />
This story continues at The Next Web]]></description><link>https://www.newslocker.com/nl-nl/branche/online-marketing/deepminds-hassabis-says-a-stem-degree-makes-you-10x-better-with-ai/</link><pubDate>Fri, 17 Jul 2026 12:18:00 +0200</pubDate><guid>https://www.newslocker.com/nl-nl/branche/online-marketing/deepminds-hassabis-says-a-stem-degree-makes-you-10x-better-with-ai/</guid></item><item><title><![CDATA[Meet the philosopher inside Google DeepMind]]></title><description><![CDATA[What does a company that builds game-playing AI need with a philosopher? That question sits at the heart of a Guardian long-read on Iason Gabriel, who has worked inside Google DeepMind since 2017. For a time, the Guardian reports, Gabriel was the only philosopher at a frontier AI lab. His job was to anticipate the [&hellip;]<br />
This story continues at The Next Web]]></description><link>https://www.newslocker.com/nl-nl/branche/online-marketing/meet-the-philosopher-inside-google-deepmind/</link><pubDate>Fri, 17 Jul 2026 12:14:00 +0200</pubDate><guid>https://www.newslocker.com/nl-nl/branche/online-marketing/meet-the-philosopher-inside-google-deepmind/</guid></item><item><title><![CDATA[Google DeepMind launched an AI biosecurity programme to fight biological threats]]></title><description><![CDATA[Google DeepMind has launched a programme to turn AI on biological threats. The London lab and its sister company Isomorphic Labs call it bioresilience, and set it out in a joint blog post. The aim is twofold. DeepMind wants to stop people misusing its models, and to help governments, scientists and biosecurity groups use AI [&hellip;]<br />
This story continues at The Next Web]]></description><link>https://www.newslocker.com/nl-nl/branche/online-marketing/google-deepmind-launched-an-ai-biosecurity-programme-to-fight-biological-threats/</link><pubDate>Fri, 17 Jul 2026 11:56:00 +0200</pubDate><guid>https://www.newslocker.com/nl-nl/branche/online-marketing/google-deepmind-launched-an-ai-biosecurity-programme-to-fight-biological-threats/</guid></item><item><title><![CDATA[Nieuw Chinees AI-model steekt top naar de kroon]]></title><description><![CDATA[Het Chinese Moonshot AI brengt versie 3 van Kimi uit, een open weights-model dat de betere modellen van ChatGPT en Claude naar de kroon steekt.De publicatie van Kimi 3 kan dezelfde effecten opleveren van wat de initi&euml;le verschijning van DeepSeek teweeg bracht. Het deed de techwereld realiseren dat er alternatieven waren voor ChatGPT. En dat het goedkoper kon.Dat besef wordt nu nog onderstreept, wat mede te zien is in de acute koersdaling (-25%) van GLM-maker Ziphu toen v3 uitkwam.Moonshot A]]></description><link>https://www.newslocker.com/nl-nl/branche/online-marketing/nieuw-chinees-ai-model-steekt-top-naar-de-kroon/</link><pubDate>Fri, 17 Jul 2026 11:55:00 +0200</pubDate><guid>https://www.newslocker.com/nl-nl/branche/online-marketing/nieuw-chinees-ai-model-steekt-top-naar-de-kroon/</guid></item><item><title><![CDATA[Mick Jagger says AI is fine for musicians, as long as it does not sound like him]]></title><description><![CDATA[Mick Jagger has given a qualified blessing to musicians who reach for artificial intelligence, on the strict condition that whatever comes out is genuinely their own. &ldquo;If someone wants to make music by AI, go ahead,&rdquo; he told&nbsp;Billboard&nbsp;in a cover story published this week. &ldquo;But it has to be original.&rdquo; The line arrives quickly, though, [&hellip;]<br />
This story continues at The Next Web]]></description><link>https://www.newslocker.com/nl-nl/branche/online-marketing/mick-jagger-says-ai-is-fine-for-musicians-as-long-as-it-does-not-sound-like-him/</link><pubDate>Fri, 17 Jul 2026 11:55:00 +0200</pubDate><guid>https://www.newslocker.com/nl-nl/branche/online-marketing/mick-jagger-says-ai-is-fine-for-musicians-as-long-as-it-does-not-sound-like-him/</guid></item><item><title><![CDATA[French startup Syntetica raised $30M to recycle the nylon fashion throws away]]></title><description><![CDATA[A French startup has raised $30 million to tackle one of fashion&rsquo;s hardest waste problems. Syntetica recycles nylon, and it can process two grades at once that the industry has long struggled to pull apart, its founder told TechCrunch. The Ecotechnologies 2 fund, managed by France&rsquo;s public bank Bpifrance, led the round, worth &euro;26.1 million. [&hellip;]<br />
This story continues at The Next Web]]></description><link>https://www.newslocker.com/nl-nl/branche/online-marketing/french-startup-syntetica-raised-30m-to-recycle-the-nylon-fashion-throws-away/</link><pubDate>Fri, 17 Jul 2026 11:50:00 +0200</pubDate><guid>https://www.newslocker.com/nl-nl/branche/online-marketing/french-startup-syntetica-raised-30m-to-recycle-the-nylon-fashion-throws-away/</guid></item><item><title><![CDATA[Jean Bâton valt op met achttien posters]]></title><description><![CDATA[Jean B&acirc;ton zet zijn merkcampagne 'Maak het extraordinaire' voort met een opvallende out-of-home-activatie. In plaats van &eacute;&eacute;n landelijke posteruiting kiest het merk voor achttien verschillende posters, verspreid over Amsterdam, Rotterdam, Utrecht en Den Haag.]]></description><link>https://www.newslocker.com/nl-nl/branche/online-marketing/jean-bton-valt-op-met-achttien-posters/</link><pubDate>Fri, 17 Jul 2026 10:59:27 +0200</pubDate><guid>https://www.newslocker.com/nl-nl/branche/online-marketing/jean-bton-valt-op-met-achttien-posters/</guid></item><item><title><![CDATA[Canva lanceert eerste Benelux-merkcampagne]]></title><description><![CDATA[Canva lanceert deze zomer zijn eerste grote merkcampagne in de Benelux. Onder de noemer &lsquo;Laat zien wat je kan&rsquo; wil het designplatform Nederlandse gebruikers kennis laten maken met de bredere creatieve en AI-gedreven mogelijkheden van Canva. Fama Volat ontwikkelde het concept en verzorgde de artdirection.]]></description><link>https://www.newslocker.com/nl-nl/branche/online-marketing/canva-lanceert-eerste-benelux-merkcampagne/</link><pubDate>Fri, 17 Jul 2026 10:07:33 +0200</pubDate><guid>https://www.newslocker.com/nl-nl/branche/online-marketing/canva-lanceert-eerste-benelux-merkcampagne/</guid></item><item><title><![CDATA[YouTube Premium-abonnees stellen dat de reclamevrije dienst toch advertenties bevat]]></title><description><![CDATA[Twee YouTube Premium-abonnees beweren in een rechtszaak dat Google de consumentenwetgeving schendt door video&rsquo;s te onderbreken met advertenties, ondanks dat de dienst wordt aangeprezen als reclamevrij.<br />
De inwoners van Californi&euml; William Fleming en Devin Rose hebben dinsdag een collectieve rechtszaak ingediend bij de federale rechtbank voor het Noordelijke District van Californi&euml;. Volgens hun klacht biedt YouTube Premium geen werkelijk reclamevrije of ononderbroken kijkervaring.<br />
Z]]></description><link>https://www.newslocker.com/nl-nl/branche/online-marketing/youtube-premium-abonnees-stellen-dat-de-reclamevrije-dienst-toch-advertenties-bevat/</link><pubDate>Fri, 17 Jul 2026 09:54:00 +0200</pubDate><guid>https://www.newslocker.com/nl-nl/branche/online-marketing/youtube-premium-abonnees-stellen-dat-de-reclamevrije-dienst-toch-advertenties-bevat/</guid></item><item><title><![CDATA[Consumentenbond sommeert Amazon en Bol te stoppen met nepaanbiedingen]]></title><description><![CDATA[De Consumentenbond heeft Amazon en Bol.com een sommatiebrief gestuurd met de eis direct te stoppen met nepaanbiedingen. Beide partijen maken nog steeds gebruik van nepkortingen en overtreden daarmee de wettelijke regels. De Consumentenbond wil met de twee webwinkels afspraken maken over het eerlijk weergeven van prijzen.<br />
De Consumentenbond volgde 2 maanden lang de prijzen van populaire WK-producten. Het ging om airfryers en bluetooth speakers bij Amazon en airfryers en televisies bij Bol.com. Va]]></description><link>https://www.newslocker.com/nl-nl/branche/online-marketing/consumentenbond-sommeert-amazon-en-bol-te-stoppen-met-nepaanbiedingen/</link><pubDate>Fri, 17 Jul 2026 08:55:00 +0200</pubDate><guid>https://www.newslocker.com/nl-nl/branche/online-marketing/consumentenbond-sommeert-amazon-en-bol-te-stoppen-met-nepaanbiedingen/</guid></item><item><title><![CDATA[[marketeer 258]  Isa-Beau Krijger - brand manager bij Path&eacute;: 'je ziet direct de merkervaring']]></title><description><![CDATA[Vandaag in deel 258 van onze successerie [marketeer] spreken weIsa-Beau Krijger, als brand manager bij bioscoopketen Path&eacute; verantwoordelijk voor de merkstrategie, de nationale en lokale campagnes en de afdeling Instore Communicatie. Ook is zij betrokken bij het Path&eacute; Kids Festival. 'Door onze krachten met merken te bundelen, kunnen we bezoekers een ervaring bieden die verder gaat dan alleen het kijken van een film.']]></description><link>https://www.newslocker.com/nl-nl/branche/online-marketing/marketeer-258-isa-beau-krijger-brand-manager-bij-patheacute-je-ziet-direct-de-merkervaring/</link><pubDate>Fri, 17 Jul 2026 08:44:24 +0200</pubDate><guid>https://www.newslocker.com/nl-nl/branche/online-marketing/marketeer-258-isa-beau-krijger-brand-manager-bij-patheacute-je-ziet-direct-de-merkervaring/</guid></item><item><title><![CDATA[Anouk Mulder (Pedle): 'Niet iedereen doet digital mee']]></title><description><![CDATA[Kom uit die bubbel! De zomer is daar de ideale tijd voor. We vroegen Anouk Mulder, Marketing Manager bij Pedle, hoe zij door die bubbel heen breekt. Pedle is een fysiek apparaat dat is ontwikkeld voor mensen, meestal ouderen, die digitaal dreigen af te haken; een soort mix van een laptop, tablet en telefoon.]]></description><link>https://www.newslocker.com/nl-nl/branche/online-marketing/anouk-mulder-pedle-niet-iedereen-doet-digital-mee/</link><pubDate>Fri, 17 Jul 2026 08:44:24 +0200</pubDate><guid>https://www.newslocker.com/nl-nl/branche/online-marketing/anouk-mulder-pedle-niet-iedereen-doet-digital-mee/</guid></item><item><title><![CDATA[AI gaat de carrièreladder drastisch veranderen]]></title><description><![CDATA[De traditionele carri&egrave;reladder wankelt, en de criteria voor promotie veranderen enorm onder invloed van kunstmatige intelligentie. Waar we voorheen een lineair pad bewandelden van junior naar senior, zorgt AI voor een breukvlak in hoe we...]]></description><link>https://www.newslocker.com/nl-nl/branche/online-marketing/ai-gaat-de-carrireladder-drastisch-veranderen/</link><pubDate>Fri, 17 Jul 2026 08:00:00 +0200</pubDate><guid>https://www.newslocker.com/nl-nl/branche/online-marketing/ai-gaat-de-carrireladder-drastisch-veranderen/</guid></item><item><title><![CDATA[Telefoonmaker OnePlus weg uit Europa en VS]]></title><description><![CDATA[OnePlus, onderdeel van de Chinese telefoonmaker Oppo, zou op het punt staan zijn vertrek uit Europa en de VS aan te kondigen.<br />
Dat meldt althans de doorgaans goed ge&iuml;nformeerde journalist Mark Gurman van persbureau Bloomberg.<br />
Update 17-07-2026 09:26: inmiddels bevestigt OnePlus het vertrek.<br />
Het bedrijf plant ook om in 2027 te vertrekken uit India en andere landen buiten China.<br />
Naar het schijnt, is de initi&euml;le aantrekkingskracht van OnePlus zo sterk gedaald dat er geen business meer mee]]></description><link>https://www.newslocker.com/nl-nl/branche/online-marketing/telefoonmaker-oneplus-weg-uit-europa-en-vs-2/</link><pubDate>Fri, 17 Jul 2026 07:47:00 +0200</pubDate><guid>https://www.newslocker.com/nl-nl/branche/online-marketing/telefoonmaker-oneplus-weg-uit-europa-en-vs-2/</guid></item></channel></rss>