PR Public relations news

• NatWest Protects Customers with Malwarebytes Premium

  29-09-2020 03:00
  
  SANTA CLARA, Calif., Sept. 28, 2020 /PRNewswire/ -- MalwarebytesTM, a leading provider of advanced endpoint protection and remediation solutions, today announced that it was selected by NatWest Group to deliver premium cybersecurity security solutions to the bank's consumer and business...
  
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• How Oner Active empowered women by rejecting mass marketing

  16-04-2024 12:00 via prdaily.com
  
  Picking a specific audience and embracing them pays off.Kennyatta Collins is a freelance brand strategist. Follow him on LinkedIn.
  At its core, niche marketing allows brands to stand out in crowded markets and foster deeper connections that build deeply committed communities. Sometimes, the devotion good niche marketing inspires can feel almost cult-like in its fervor. 
  As brands like Gymshark make mass marketing their mantra, U.K.-based athletic brand Oner Active forsakes the status q
  
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• The Scoop: Google tests removing search links to California news sites

  15-04-2024 16:41 via prdaily.com
  
  Plus: Where people get news in a news desert; the business implications of Iran attack on Israel.Google is testing the removal of links to California-based news sites from its search engine results pages as the state legislature considers a bill that would require Google, Meta and other platforms to pay a fee for using news content alongside ads. Google will also pause partnerships and investments in California-based news outlets.
  “By helping people find news stories, we help publishers of
  
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• What PR pros need to know about Florida’s law about minors using social media

  15-04-2024 16:29 via prdaily.com
  
  It’s all but certain to be challenged in court, but find out what’s happening now.In late March, Florida Gov. Ron DeSantis signed into law the country’s most restrictive bill round the use of social media by young minors.
  “Social media harms children in a variety of ways,” DeSantis said in a press release announcing the bill’s signing. “HB 3 gives parents a greater ability to protect their children.”
  The law comes at a time when social media c
  
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• The influencer opportunity too many brands overlook

  15-04-2024 12:00 via prdaily.com
  
  The NFL and Adobe have learned this lesson well.Jeff Barrett is founder & CEO of Status Creative. 
  We all know what influence is and why it matters, but there’s a missed PR and marketing opportunity hiding in plain sight. I’m always quietly surprised when I don’t see this as a mainstream idea.
  The part we often miss is that the brand itself has the power, leverage, scale and contacts to bring return value to the creator. If you bring a creator speaking opportunities, c
  
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• The Friday Reporter: Beth Sidhu with Stagwell

  12-04-2024 16:44 via prdaily.com
  
  A new episode of The Friday Reporter podcast.
  With an extraordinary career of anticipating trends in marketing, Beth Sidhu is now chief brand and communications officer for Stagwell. She joins Lisa today for a conversation about important trends in business and the culture of sports — as she plans to deliver a second successful year of Sport Beach at the Cannes Lions International Festival of Creativity.Beth’s career has been truly at the intersection of business, news and politics a
  
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• The Scoop: NPR, New York Times face questions over trust – from the inside and the outside

  12-04-2024 16:37 via prdaily.com
  
  Plus: LinkedIn eyes creators; banks are betting big on AI.
  Trust is the single most important currency newsrooms have. Without it, nothing is possible.
  But both NPR and the New York Times are facing massive conversations about just how much of that trust they have – and if they’re worthy of it. And in most cases, the call is coming from inside the house.
  NPR’s conversation began when Uri Berliner, a longtime, current editor at the radio outlet, published an essay in The Free Pr
  
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• How I Got Here: Meagen Eisenberg of Lacework on how marketers thrive at every level

  12-04-2024 13:00 via prdaily.com
  
  Meagen Eisenberg shares how she stays motivated and creative. Meagen Eisenberg is Lacework‘s chief marketing officer, overseeing marketing and growth initiatives. The marketing leader also holds board positions at G2 and WorkStep, and guides companies such as Loom, Styra, productboard, Gretel.ai, Klue, Demostack, and Redpanda Data. Additionally, she is a limited partner at Operator Collective, an investment firm focused on diversity and strategic investments. 
  [RELATED: Earn reco
  
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• EMSI Public Relations Named No. 1 Largest Tampa Bay PR Firm - Yahoo Singapore News

  12-04-2024 13:00 via news.google.com
  
  EMSI Public Relations Named No. 1 Largest Tampa Bay PR Firm  Yahoo Singapore News
  
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• Using AI to Transform Internal Communications from PoliteMail

  12-04-2024 12:00 via prdaily.com
  
  While AI can enhance efforts by optimizing content, there’s a risk of it becoming a distraction, particularly in internal communications.The post Using AI to Transform Internal Communications from PoliteMail appeared first on PR Daily.
  
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• How Alaska Airlines’ social media lead stays ready for crisis situations

  11-04-2024 13:30 via prdaily.com
  
  Maddie Richter discusses the airline’s emergency response drills, her work-life balance and more.
  Crisis communications was a recurring theme at Ragan’s 2024 Social Media Conference, held March 27-29 at Disney World, and the reason for that is obvious to anyone who works in comms, marketing and social media today: Crisis situations seem to arise with greater frequency amid changes to the climate, economies, workplaces, technology and international relations.
  The airline industry in p
  
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• A British perspective on DE&I in the PR industry

  11-04-2024 13:00 via prdaily.com
  
  It’s time to take our own advice.Fariba Ghazizadeh is DE&I ambassador and senior account manager at Havas Red. 
  As comms people, we regularly telling clients and stakeholders the importance of diversity, equity and inclusion, and why campaigns – internal and external – must prioritise diversity at their core.
  But our own industry’s stats suggest we are better at comms than we are at taking our own counsel. While good progress has been made in recent years as dema
  
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• By the Numbers: The posts that get the most engagement on LinkedIn

  11-04-2024 12:30 via prdaily.com
  
  The data may surprise you.
  LinkedIn is red-hot right now.
  Brands are posting 10% more frequently on the social platform this year than they did last year, and engagement across the board is up a whopping 44% YOY, according to benchmark data from social media analytics provider Socialinsider.
  Amid all this opportunity — and competition — how can you best stand out?
  Socialinsider’s research shows that visuals go a long way, even on the traditionally buttoned-up, professional soci
  
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• How an NFT turned plushie thrives with GIFs and ‘Trojan horsing’

  11-04-2024 12:00 via prdaily.com
  
  From Web3 to Walmart shelves, Pudgy Penguins has defied the odds.Kennyatta Collins is a freelance brand strategist. Follow him on LinkedIn.
  The most intriguing storyline in toys isn’t from industry giants like Mattel or Disney, but from a small team that transformed a struggling NFT project into a challenger brand. The Pudgy Penguins NFT project is now doing $10 million in sales and selling out inventory in over 2,000 Walmart locations thanks to GIFs and an adorable character.
  On the
  
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• The Scoop: Roblox continues its metaverse domination by rolling out ads

  10-04-2024 17:17 via prdaily.com
  
  Plus: Study casts doubt on banks’ climate pledges; Peloton navigates life as a media company.When you think about Roblox, your mind likely conjures up images of a free-roaming computer game that allows players to exist in worlds of their own creation. But a new development from the game’s creators stands to insert something new into the game — advertisements.
  According to The Wall Street Journal, Roblox is working with ad tech company PubMatic to bring virtual advertisement to
  
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• 3 things our social media lead learned at Ragan’s Social Media Conference

  10-04-2024 13:00 via prdaily.com
  
  The lessons our very own social media specialist learned while documenting the big conference. 
  It’s difficult to describe the feeling of being in a room with hundreds of people who just get you. It’s even harder to translate the magic of that moment when you’re also at Disney World. 
  I’m Ragan and PR Daily’s social media specialist,and at this year’s Social Media Conference at Disney World, I got to learn, grow and mingle with other social pros whil
  
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• Report: These are the most important skills for communicators today

  10-04-2024 12:00 via prdaily.com
  
  Findings from Ragan’s Communications Benchmark 2024.To succeed in this industry, you need a mix of right-brained creativity, left-brained data analysis and good old-fashioned people skills. That’s according to our survey of hundreds of communicators for Ragan’s Communications Benchmark Report 2024.
  While the full findings of this survey are available exclusively for members of Ragan’s Communications Leadership Council, we’re pleased to share a few sneak peeks with y
  
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• When crisis communications requires silence, not action

  09-04-2024 13:00 via prdaily.com
  
  It’s hard to keep silent. But sometimes, it’s the only choice.
  Meghan Tisinger is vice president of Leidar, a global strategic communications firm.
  The myth that “all press is good press” is the reason that too many companies engage with the media haphazardly. Not every interview is worth doing, and always providing a comment can create more problems for your organization than solutions. This is especially true when a company is facing public backlash in the media.
  W
  
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• The rise of the journo-fluencer and the future of media relations

  09-04-2024 12:00 via prdaily.com
  
  We’re in a new moment for media relations.Matthew Levison, is senior vice president, global head of consumer at KWT Global.
  The systematic reduction of the newsroom has been a steady, and for many painful, evolution for almost a decade, but the recent and rapid wave of editorial casualties has reached a tipping point, surfacing a fundamental industry pivot that will have agencies rethink the core structure of the ways in which we work. To fully understand this paradigm shift requires an un
  
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• The Scoop: Web Summit CEO returns after resignation over Israel comments

  08-04-2024 16:49 via prdaily.com
  
  Plus: Even more Boeing safety incidents; tax influencers sponsored by major companies give questionable advice.Paddy Cosgrave announced his return as CEO of Web Summit after resigning in October following comments about the Israel-Hamas war.
  His remarks, made less than a week after the Hamas terrorist attack, angered many when he accused Israel of “war crimes” in social media posts. Sponsors like Microsoft and Google pulled out of the influential conference in the wake of his stateme
  
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• Thought leadership programs: What’s best for your company?

  08-04-2024 13:00 via prdaily.com
  
  How to avoid common thought leadership missesAdam Kiefaber is an experienced communicator, who has led PR teams for Fortune 500 companies in payments and financial services. Previously, he spent nearly 10 years as a journalist working for The Cincinnati Enquirer, The Cincinnati Post and CNN. 
  Many companies want to provide thought leadership, and nearly every executive wants to be seen as a thought leader – but doing it well is an art form.
  It is easy to spot the misses &
  
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• Take Ragan’s Salary & Workplace Culture Survey today to see how your pay stacks up

  08-04-2024 10:30 via prdaily.com
  
  Complete the survey by April 19.We’re all feeling the pinch. Your dollar doesn’t go quite as far as it used to. Expenses from homes to hamburgers are getting more costly.
  Is your pay keeping pace with inflation and the rising cost of, well, everything?
  Find out how your pay compares to industry norms by taking Ragan and PR Daily’s Salary & Workplace Culture Survey. By confidentially sharing information about your wages, benefits, perks, office schedule and more, you’l
  
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• The Scoop: TikTok positions itself as more than a kids’ dancing app in bid for survival

  05-04-2024 16:26 via prdaily.com
  
  Plus: A better-than-expected jobs report; LSU coach causes Streisand Effect.A nun is the face of TikTok in a new commercial emphasizing the broader importance of the app.
  “Because of TikTok, I’ve created a community where people can feel safe asking questions about spirituality,” Sister Monica Clare, a New Jersey nun, says in the TV spot. The New York Times reports that the sister is just one of many unlikely spokespeople for the besieged app, alongside a rancher and a Navy vet
  
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• How I Got Here: West of Fairfax’s Courtney Lopez on taking risks

  05-04-2024 13:00 via prdaily.com
  
  Courtney Lopez shares why data is her professional love language.As the visionary behind West of Fairfax, Courtney Lopez brings nearly a decade of expertise in digital marketing to the forefront. With a strong foundation built from agency work with diverse personal and professional brands, Lopez transitioned into consulting for digital strategy. In 2018, she co-founded West of Fairfax with two partners, driven by the mission to sculpt brand identities and narrate compelling stories in the digita
  
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• The Friday Reporter: Will Kinzel of Parafossam

  05-04-2024 10:07 via prdaily.com
  
  A new episode of The Friday Reporter podcast.Will Kinzel is the founder of Parafossam, a new and booming business inside of Washington, D.C. With a keen insight into running policy campaigns, Will is deciphering Washington, D.C. for private equity clients in a way like no other.
  Will’s experience from inside political committees, top offices inside the U.S. Capitol and high perches inside corporate America have given him a killer instinct and his clients are thriving because of his intuiti
  
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• By the Numbers: The language that falls flat in philanthropy communications

  04-04-2024 15:00 via prdaily.com
  
  Storytelling plays a massive role for nonprofit communicators. Here’s how your words can build trust and dedication.Reaching donors and other stakeholders is a key mission for any philanthropic foundation or nonprofit organization. But determining the messaging that reaches them most effectively can be an arduous task.
  But new research from the Council on Foundations and the University of Florida Center for Public Interest Communications sheds new light on the language and techniques that
  
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• The Scoop: Microsoft had ‘cascade of errors’ that led to hack, government says

  03-04-2024 17:18 via prdaily.com
  
  Plus: Yahoo acquires Artifact AI news tool; Iowa-LSU game shatters sports betting record.A series of major mistakes was dubbed “a cascade of errors” which led to a Chinese hack of Microsoft, according to a U.S. government review. CNN reports that the infiltration included a breach of the tech giant’s internal networks and the emails of several senior officials within the organization.
  “Microsoft’s security culture was inadequate and requires an overhaul” in li
  
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• Values, misinformation and the year of elections: Insight from Ragan’s Social Media Conference

  03-04-2024 13:00 via prdaily.com
  
  It all begins with knowing what you stand for.
  2024 is a year of big elections, both in the United States and around the world (keep your eye on India, which starts voting soon). And this presents unique challenges for communicators, who will be tasked with identifying and combatting mis- and disinformation, judiciously speaking up on hot-button topics, responding to comments from candidates, and more. Complicating matters even further, this is all going on during the rise of AI, which both offe
  
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• 3 rules to crush PR partnership announcements

  03-04-2024 12:00 via prdaily.com
  
  Working together is better — but comes with challenges. 
  David Murphy is account supervisor at Method Communications. 
  Executive thought leadership, speaking and award submissions, and pitching product announcements are a PR professional’s bread and butter. The odds are pretty high you’re working on one of these right now! But as many businesses find themselves embracing collaborations and partnerships, PR professionals can find themselves in uncharted waters: navigat
  
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• Bloomingdale Public Relations wins PR mandate for Singapore Indian Fine Arts Society's 75th anniversary celebration - Mediabrief

  02-04-2024 16:56 via news.google.com
  
  Bloomingdale Public Relations wins PR mandate for Singapore Indian Fine Arts Society's 75th anniversary celebration  Mediabrief
  
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